Top 10 Companies in Spain Media Industry: IT Spending Predictor 2009

Introduction

This databook provides insight into the top 10 companies in Spain media industry in terms of their estimated IT spend.

Scope

*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in Spain media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 33% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 39% of the total estimated IT spending by these companies.

Reasons to Purchase

*Understand the IT budget breakdown in various organization types and identify notable areas of allocation

*Build lists of organizations with top IT expenditure in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics


Report Highlights
Highlights

The top 10 companies in Spain media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 33% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 39% of the total estimated IT spending by these companies.


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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
SPAIN MEDIA: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
PROMOTORA DE INFORMACIONES SA (PRISA) 18
Budget overview 18
Promotora de Informaciones SA (PRISA), estimated spending on IT 19
Promotora de Informaciones SA (PRISA), estimated IT spending by channel 23
VOCENTO SA 25
Budget overview 25
Vocento SA, estimated spending on IT 26
Vocento SA, estimated IT spending by channel 30
DIARIO EL PAIS S L 32
Budget overview 32
Diario El Pais S L, estimated spending on IT 33
Diario El Pais S L, estimated IT spending by channel 37
GRUPO AMCOR FLEXIBLES HISPANIA SL 39
Budget overview 39
Grupo Amcor Flexibles Hispania SL, estimated spending on IT 40
Grupo Amcor Flexibles Hispania SL, estimated IT spending by channel 44
THE WALT DISNEY CO IBERIA S L 46
Budget overview 46
The Walt Disney Co Iberia S L, estimated spending on IT 47
The Walt Disney Co Iberia S L, estimated IT spending by channel 51
RANDOM HOUSE MONDADORI SA 53
Budget overview 53
Random House Mondadori SA, estimated spending on IT 54
Random House Mondadori SA, estimated IT spending by channel 58
SANTILLANA EDUCACION SL 60
Budget overview 60
Santillana Educacion SL, estimated spending on IT 61
Santillana Educacion SL, estimated IT spending by channel 65
VERTICE TRESCIENTOS SESENTA GRADOS SA 67
Budget overview 67
Vertice Trescientos Sesenta Grados SA, estimated spending on IT 68
Vertice Trescientos Sesenta Grados SA, estimated IT spending by channel 72
DIARIO DE NAVARRA SA 74
Budget overview 74
Diario de Navarra SA, estimated spending on IT 75
Diario de Navarra SA, estimated IT spending by channel 79
CRE A IMPRESIONES DE CATALUNYA SL 81
Budget overview 81
Cre A Impresiones de Catalunya SL, estimated spending on IT 82
Cre A Impresiones de Catalunya SL, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
How to contact experts in your industry 89
Disclaimer 89


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LIST OF FIGURES
Figure 1: Media industry, Spain, spending on IT ($m), 2008 and 2009 12
Figure 2: Media industry, Spain, estimated spending by technology segment ($m), 2008 14
Figure 3: Media industry, Spain, estimated spending on IT by channel ($m), 2008 16
Figure 4: Promotora de Informaciones SA (PRISA), estimated spending by IT segment, 2008 19
Figure 5: Promotora de Informaciones SA (PRISA), estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Promotora de Informaciones SA (PRISA), estimated spending on IT by channel, 2008 23
Figure 7: Vocento SA, estimated spending by IT segment, 2008 26
Figure 8: Vocento SA, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: Vocento SA, estimated spending on IT by channel, 2008 30
Figure 10: Diario El Pais S L, estimated spending by IT segment, 2008 33
Figure 11: Diario El Pais S L, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: Diario El Pais S L, estimated spending on IT by channel, 2008 37
Figure 13: Grupo Amcor Flexibles Hispania SL, estimated spending by IT segment, 2008 40
Figure 14: Grupo Amcor Flexibles Hispania SL, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: Grupo Amcor Flexibles Hispania SL, estimated spending on IT by channel, 2008 44
Figure 16: The Walt Disney Co Iberia S L, estimated spending by IT segment, 2008 47
Figure 17: The Walt Disney Co Iberia S L, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: The Walt Disney Co Iberia S L, estimated spending on IT by channel, 2008 51
Figure 19: Random House Mondadori SA, estimated spending by IT segment, 2008 54
Figure 20: Random House Mondadori SA, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: Random House Mondadori SA, estimated spending on IT by channel, 2008 58
Figure 22: Santillana Educacion SL, estimated spending by IT segment, 2008 61
Figure 23: Santillana Educacion SL, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Santillana Educacion SL, estimated spending on IT by channel, 2008 65
Figure 25: Vertice Trescientos Sesenta Grados SA, estimated spending by IT segment, 2008 68
Figure 26: Vertice Trescientos Sesenta Grados SA, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: Vertice Trescientos Sesenta Grados SA, estimated spending on IT by channel, 2008 72
Figure 28: Diario de Navarra SA, estimated spending by IT segment, 2008 75
Figure 29: Diario de Navarra SA, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Diario de Navarra SA, estimated spending on IT by channel, 2008 79
Figure 31: Cre A Impresiones de Catalunya SL, estimated spending by IT segment, 2008 82
Figure 32: Cre A Impresiones de Catalunya SL, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: Cre A Impresiones de Catalunya SL, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88


LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Media industry, Spain, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Media industry, Spain, estimated spending by technology segment ($m), 2008 15
Table 5: Media industry, Spain, estimated spending on IT by channel ($m), 2008 17
Table 6: Promotora de Informaciones SA (PRISA), IT budget estimates (%), 2008–09 18
Table 7: Promotora de Informaciones SA (PRISA), IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Promotora de Informaciones SA (PRISA), estimated spending by IT segment, 2008 20
Table 9: Promotora de Informaciones SA (PRISA), estimated spending by IT sub-segment, 2008 22
Table 10: Promotora de Informaciones SA (PRISA), estimated spending on IT by channel, 2008 24
Table 11: Vocento SA, IT budget estimates (%), 2008–09 25
Table 12: Vocento SA, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: Vocento SA, estimated spending by IT segment, 2008 27
Table 14: Vocento SA, estimated spending by IT sub-segment, 2008 29
Table 15: Vocento SA, estimated spending on IT by channel, 2008 31
Table 16: Diario El Pais S L, IT budget estimates (%), 2008–09 32
Table 17: Diario El Pais S L, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: Diario El Pais S L, estimated spending by IT segment, 2008 34
Table 19: Diario El Pais S L, estimated spending by IT sub-segment, 2008 36
Table 20: Diario El Pais S L, estimated spending on IT by channel, 2008 38
Table 21: Grupo Amcor Flexibles Hispania SL, IT budget estimates (%), 2008–09 39
Table 22: Grupo Amcor Flexibles Hispania SL, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: Grupo Amcor Flexibles Hispania SL, estimated spending by IT segment, 2008 41
Table 24: Grupo Amcor Flexibles Hispania SL, estimated spending by IT sub-segment, 2008 43
Table 25: Grupo Amcor Flexibles Hispania SL, estimated spending on IT by channel, 2008 45
Table 26: The Walt Disney Co Iberia S L, IT budget estimates (%), 2008–09 46
Table 27: The Walt Disney Co Iberia S L, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: The Walt Disney Co Iberia S L, estimated spending by IT segment, 2008 48
Table 29: The Walt Disney Co Iberia S L, estimated spending by IT sub-segment, 2008 50
Table 30: The Walt Disney Co Iberia S L, estimated spending on IT by channel, 2008 52
Table 31: Random House Mondadori SA, IT budget estimates (%), 2008–09 53
Table 32: Random House Mondadori SA, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: Random House Mondadori SA, estimated spending by IT segment, 2008 55
Table 34: Random House Mondadori SA, estimated spending by IT sub-segment, 2008 57
Table 35: Random House Mondadori SA, estimated spending on IT by channel, 2008 59
Table 36: Santillana Educacion SL, IT budget estimates(%), 2008–09 60
Table 37: Santillana Educacion SL, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Santillana Educacion SL, estimated spending by IT segment, 2008 62
Table 39: Santillana Educacion SL, estimated spending by IT sub-segment, 2008 64
Table 40: Santillana Educacion SL, estimated spending on IT by channel, 2008 66
Table 41: Vertice Trescientos Sesenta Grados SA, IT budget estimates (%), 2008–09 67
Table 42: Vertice Trescientos Sesenta Grados SA, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: Vertice Trescientos Sesenta Grados SA, estimated spending by IT segment, 2008 69
Table 44: Vertice Trescientos Sesenta Grados SA, estimated spending by IT sub-segment, 2008 71
Table 45: Vertice Trescientos Sesenta Grados SA, estimated spending on IT by channel, 2008 73
Table 46: Diario de Navarra SA, IT budget estimates (%), 2008–09 74
Table 47: Diario de Navarra SA, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Diario de Navarra SA, estimated spending by IT segment, 2008 76
Table 49: Diario de Navarra SA, estimated spending by IT sub-segment, 2008 78
Table 50: Diario de Navarra SA, estimated spending on IT by channel, 2008 80
Table 51: Cre A Impresiones de Catalunya SL, IT budget estimates (%), 2008–09 81
Table 52: Cre A Impresiones de Catalunya SL, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: Cre A Impresiones de Catalunya SL, estimated spending by IT segment, 2008 83
Table 54: Cre A Impresiones de Catalunya SL, estimated spending by IT sub-segment, 2008 85
Table 55: Cre A Impresiones de Catalunya SL, estimated spending on IT by channel, 2008 87


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