Top 10 Companies in Spain Telecommunications Industry: IT Spending Predictor 2009

Introduction

This databook provides insight into the top 10 companies in Spain telecommunications industry in terms of their estimated IT spend.

Scope

*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in Spain telecommunications industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 34% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 38% of the total estimated IT spending by these companies.

Reasons to Purchase

*Understand the IT budget breakdown in various organization types and identify notable areas of allocation

*Build lists of organizations with top IT expenditure in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics


Report Highlights
Highlights

The top 10 companies in Spain telecommunications industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 34% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 38% of the total estimated IT spending by these companies.


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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
SPAIN TELECOMMUNICATIONS: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
TELEFONICA SA 18
Budget overview 18
Telefonica SA, estimated spending on IT 19
Telefonica SA, estimated IT spending by channel 23
TELEFONICA DE ESPANA SA 25
Budget overview 25
Telefonica de Espana SA, estimated spending on IT 26
Telefonica de Espana SA, estimated IT spending by channel 30
TELEFONICA MOVILES ESPANA SA 32
Budget overview 32
Telefonica Moviles Espana SA, estimated spending on IT 33
Telefonica Moviles Espana SA, estimated IT spending by channel 37
FRANCE TELECOM ESPANA SA 39
Budget overview 39
France Telecom Espana SA, estimated spending on IT 40
France Telecom Espana SA, estimated IT spending by channel 44
SOGECABLE SA 46
Budget overview 46
Sogecable SA, estimated spending on IT 47
Sogecable SA, estimated IT spending by channel 51
GESTEVISION TELECINCO SA 53
Budget overview 53
Gestevision Telecinco SA, estimated spending on IT 54
Gestevision Telecinco SA, estimated IT spending by channel 58
ANTENA 3 DE TELEVISION SA 60
Budget overview 60
Antena 3 de Television SA, estimated spending on IT 61
Antena 3 de Television SA, estimated IT spending by channel 65
ERICSSON ESPANA SA 67
Budget overview 67
Ericsson Espana SA, estimated spending on IT 68
Ericsson Espana SA, estimated IT spending by channel 72
CANALSATELITE DIGITAL SL 74
Budget overview 74
Canalsatelite Digital SL, estimated spending on IT 75
Canalsatelite Digital SL, estimated IT spending by channel 79
AVANZIT SA 81
Budget overview 81
Avanzit SA, estimated spending on IT 82
Avanzit SA, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
How to contact experts in your industry 89
Disclaimer 89


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LIST OF FIGURES
Figure 1: Telecommunications industry, Spain, spending on IT ($m), 2008 and 2009 12
Figure 2: Telecommunications industry, Spain, estimated spending by technology segment ($m), 2008 14
Figure 3: Telecommunications industry, Spain, estimated spending on IT by channel ($m), 2008 16
Figure 4: Telefonica SA, estimated spending by IT segment, 2008 19
Figure 5: Telefonica SA, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Telefonica SA, estimated spending on IT by channel, 2008 23
Figure 7: Telefonica de Espana SA, estimated spending by IT segment, 2008 26
Figure 8: Telefonica de Espana SA, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: Telefonica de Espana SA, estimated spending on IT by channel, 2008 30
Figure 10: Telefonica Moviles Espana SA, estimated spending by IT segment, 2008 33
Figure 11: Telefonica Moviles Espana SA, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: Telefonica Moviles Espana SA, estimated spending on IT by channel, 2008 37
Figure 13: France Telecom Espana SA, estimated spending by IT segment, 2008 40
Figure 14: France Telecom Espana SA, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: France Telecom Espana SA, estimated spending on IT by channel, 2008 44
Figure 16: Sogecable SA, estimated spending by IT segment, 2008 47
Figure 17: Sogecable SA, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Sogecable SA, estimated spending on IT by channel, 2008 51
Figure 19: Gestevision Telecinco SA, estimated spending by IT segment, 2008 54
Figure 20: Gestevision Telecinco SA, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: Gestevision Telecinco SA, estimated spending on IT by channel, 2008 58
Figure 22: Antena 3 de Television SA, estimated spending by IT segment, 2008 61
Figure 23: Antena 3 de Television SA, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Antena 3 de Television SA, estimated spending on IT by channel, 2008 65
Figure 25: Ericsson Espana SA, estimated spending by IT segment, 2008 68
Figure 26: Ericsson Espana SA, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: Ericsson Espana SA, estimated spending on IT by channel, 2008 72
Figure 28: Canalsatelite Digital SL, estimated spending by IT segment, 2008 75
Figure 29: Canalsatelite Digital SL, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Canalsatelite Digital SL, estimated spending on IT by channel, 2008 79
Figure 31: Avanzit SA, estimated spending by IT segment, 2008 82
Figure 32: Avanzit SA, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: Avanzit SA, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88


LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Telecommunications industry, Spain, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Telecommunications industry, Spain, estimated spending by technology segment ($m), 2008 15
Table 5: Telecommunications industry, Spain, estimated spending on IT by channel ($m), 2008 17
Table 6: Telefonica SA, IT budget estimates (%), 2008–09 18
Table 7: Telefonica SA, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Telefonica SA, estimated spending by IT segment, 2008 20
Table 9: Telefonica SA, estimated spending by IT sub-segment, 2008 22
Table 10: Telefonica SA, estimated spending on IT by channel, 2008 24
Table 11: Telefonica de Espana SA, IT budget estimates (%), 2008–09 25
Table 12: Telefonica de Espana SA, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: Telefonica de Espana SA, estimated spending by IT segment, 2008 27
Table 14: Telefonica de Espana SA, estimated spending by IT sub-segment, 2008 29
Table 15: Telefonica de Espana SA, estimated spending on IT by channel, 2008 31
Table 16: Telefonica Moviles Espana SA, IT budget estimates (%), 2008–09 32
Table 17: Telefonica Moviles Espana SA, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: Telefonica Moviles Espana SA, estimated spending by IT segment, 2008 34
Table 19: Telefonica Moviles Espana SA, estimated spending by IT sub-segment, 2008 36
Table 20: Telefonica Moviles Espana SA, estimated spending on IT by channel, 2008 38
Table 21: France Telecom Espana SA, IT budget estimates (%), 2008–09 39
Table 22: France Telecom Espana SA, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: France Telecom Espana SA, estimated spending by IT segment, 2008 41
Table 24: France Telecom Espana SA, estimated spending by IT sub-segment, 2008 43
Table 25: France Telecom Espana SA, estimated spending on IT by channel, 2008 45
Table 26: Sogecable SA, IT budget estimates (%), 2008–09 46
Table 27: Sogecable SA, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Sogecable SA, estimated spending by IT segment, 2008 48
Table 29: Sogecable SA, estimated spending by IT sub-segment, 2008 50
Table 30: Sogecable SA, estimated spending on IT by channel, 2008 52
Table 31: Gestevision Telecinco SA, IT budget estimates (%), 2008–09 53
Table 32: Gestevision Telecinco SA, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: Gestevision Telecinco SA, estimated spending by IT segment, 2008 55
Table 34: Gestevision Telecinco SA, estimated spending by IT sub-segment, 2008 57
Table 35: Gestevision Telecinco SA, estimated spending on IT by channel, 2008 59
Table 36: Antena 3 de Television SA, IT budget estimates(%), 2008–09 60
Table 37: Antena 3 de Television SA, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Antena 3 de Television SA, estimated spending by IT segment, 2008 62
Table 39: Antena 3 de Television SA, estimated spending by IT sub-segment, 2008 64
Table 40: Antena 3 de Television SA, estimated spending on IT by channel, 2008 66
Table 41: Ericsson Espana SA, IT budget estimates (%), 2008–09 67
Table 42: Ericsson Espana SA, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: Ericsson Espana SA, estimated spending by IT segment, 2008 69
Table 44: Ericsson Espana SA, estimated spending by IT sub-segment, 2008 71
Table 45: Ericsson Espana SA, estimated spending on IT by channel, 2008 73
Table 46: Canalsatelite Digital SL, IT budget estimates (%), 2008–09 74
Table 47: Canalsatelite Digital SL, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Canalsatelite Digital SL, estimated spending by IT segment, 2008 76
Table 49: Canalsatelite Digital SL, estimated spending by IT sub-segment, 2008 78
Table 50: Canalsatelite Digital SL, estimated spending on IT by channel, 2008 80
Table 51: Avanzit SA, IT budget estimates (%), 2008–09 81
Table 52: Avanzit SA, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: Avanzit SA, estimated spending by IT segment, 2008 83
Table 54: Avanzit SA, estimated spending by IT sub-segment, 2008 85
Table 55: Avanzit SA, estimated spending on IT by channel, 2008 87


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