Top Companies in the Spanish Travel and Hospitality Industry: IT Spending Predictor 2010

Introduction
This databook provides estimates of IT spending for the top companies in the Spanish Travel and hospitality industry. The databook is a comprehensive source of IT spending by company, including assessment by technology and channel. The databook also provides information on the IT contracts of these companies where available.

Scope of the report

* Datamonitor's view of the top companies in the Spanish Travel and hospitality sector in terms of IT spending
* A breakdown of the estimated IT budget by technology for each of the top companies
* A breakdown of the estimated IT budget by channel for each of the top companies
* Details of IT services contracts by company where available

Highlights

The top companies in the Spanish travel and hospitality industry in terms of estimated IT spending spent the largest portion of their IT budgets on services, a segment that accounted for about 26% of the IT budgets among these firms. This was followed by spending on hardware and software.

Among the top companies, a major portion of IT spending is allocated to internal IT. Internal IT alone accounted for approximately 30% of the total estimated IT spending by these companies. NH Hoteles, S.A. remained the leading company in terms of IT spending, followed by Sol Melia S.A and Codere S.A..

Reasons to Purchase

* Gain insight into IT budget breakdown of top companies in Spanish travel and hospitality industry and identify notable areas of allocation
* Identify organizations with top IT expenditures in your target markets
* Leverage IT spending pattern information to tailor account targeting based on company demographics
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TABLE OF CONTENTS
Catalyst 1
Summary 1
TABLE OF CONTENTS 2
LIST OF FIGURES 4
LIST OF TABLES 6
INTRODUCTION 9
Reasons to purchase 9
Definitions 9
SPANISH TRAVEL AND HOSPITALITY INDUSTRY: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
NH HOTELES, S.A. 18
Budget overview 18
NH Hoteles, S.A., estimated spending on IT 19
NH Hoteles, S.A., estimated IT spending by channel 23
SOL MELIA S.A 25
Budget overview 25
Sol Melia S.A, estimated spending on IT 26
Sol Melia S.A, estimated IT spending by channel 30
Sol Melia S.A, IT contracts 32
CODERE S.A. 34
Budget overview 34
Codere S.A., estimated spending on IT 35
Codere S.A., estimated IT spending by channel 39
VIAJES HALCON SA 41
Budget overview 41
Viajes Halcon SA, estimated spending on IT 42
Viajes Halcon SA, estimated IT spending by channel 46
CARLSON WAGONLIT ESPANA SL 48
Budget overview 48
Carlson Wagonlit Espana SL, estimated spending on IT 49
Carlson Wagonlit Espana SL, estimated IT spending by channel 53
REAL MADRID CLUB DE FUTBOL 55
Budget overview 55
Real Madrid Club De Futbol, estimated spending on IT 56
Real Madrid Club De Futbol, estimated IT spending by channel 60
VIAJES ECUADOR SA 62
Budget overview 62
Viajes Ecuador SA, estimated spending on IT 63
Viajes Ecuador SA, estimated IT spending by channel 67
GRUPO INVERSOR HESPERIA S.A. 69
Budget overview 69
Grupo Inversor Hesperia S.A., estimated spending on IT 70
Grupo Inversor Hesperia S.A., estimated IT spending by channel 74
GRUPO HOTELES PLAYA SA 76
Budget overview 76
Grupo Hoteles Playa SA, estimated spending on IT 77
Grupo Hoteles Playa SA, estimated IT spending by channel 81
APPENDIX 83
Methodology 83
Further reading 84
Disclaimer 85

LIST OF FIGURES
Figure 1: Top companies in the Spanish travel and hospitality industry, estimated spending on IT
($m), 2009 and 2010 12
Figure 2: Top companies in the Spanish travel and hospitality industry, estimated spending by
technology segment ($m), 2009 14
Figure 3: Top companies in the Spanish travel and hospitality industry, estimated spending on IT
by channel ($m), 2009 16
Figure 4: NH Hoteles, S.A., estimated spending by IT segment ($m), 2009 19
Figure 5: NH Hoteles, S.A., estimated spending by IT sub-segment ($m), 2009 21
Figure 6: NH Hoteles, S.A., estimated spending on IT by channel (%), 2009 23
Figure 7: Sol Melia S.A, estimated spending by IT segment (%), 2009 26
Figure 8: Sol Melia S.A, estimated spending by IT sub-segment ($m), 2009 28
Figure 9: Sol Melia S.A, estimated spending on IT by channel (%), 2009 30
Figure 10: Codere S.A., estimated spending by IT segment (%), 2009 35
Figure 11: Codere S.A., estimated spending by IT sub-segment ($m), 2009 37
Figure 12: Codere S.A., estimated spending on IT by channel (%), 2009 39
Figure 13: Viajes Halcon SA, estimated spending by IT segment (%), 2009 42
Figure 14: Viajes Halcon SA, estimated spending by IT sub-segment ($m), 2009 44
Figure 15: Viajes Halcon SA, estimated spending on IT by channel (%), 2009 46
Figure 16: Carlson Wagonlit Espana SL, estimated spending by IT segment, 2009 49
Figure 17: Carlson Wagonlit Espana SL, estimated spending by IT sub-segment ($m), 2009 51
Figure 18: Carlson Wagonlit Espana SL, estimated spending on IT by channel (%), 2009 53
Figure 19: Real Madrid Club De Futbol, estimated spending by IT segment (%), 2009 56
Figure 20: Real Madrid Club De Futbol, estimated spending by IT sub-segment ($m), 2009 58
Figure 21: Real Madrid Club De Futbol, estimated spending on IT by channel (%), 2009 60
Figure 22: Viajes Ecuador SA, estimated spending by IT segment (%), 2009 63
Figure 23: Viajes Ecuador SA, estimated spending by IT sub-segment ($m), 2009 65
Figure 24: Viajes Ecuador SA, estimated spending on IT by channel (%), 2009 67
Figure 25: Grupo Inversor Hesperia S.A., estimated spending by IT segment (%), 2009 70
Figure 26: Grupo Inversor Hesperia S.A., estimated spending by IT sub-segment ($m), 2009 72
Figure 27: Grupo Inversor Hesperia S.A., estimated spending on IT by channel (%), 2009 74
Figure 28: Grupo Hoteles Playa SA, estimated spending by IT segment (%), 2009 77
Figure 29: Grupo Hoteles Playa SA, estimated spending by IT sub-segment ($m), 2009 79
Figure 30: Grupo Hoteles Playa SA, estimated spending on IT by channel (%), 2009 81

LIST OF TABLES
Table 1: Definitions: IT segments and sub segments 10
Table 2: Definitions: channels 11
Table 3: Top companies in the Spanish travel and hospitality industry, estimated spending on IT
($m), 2009 and 2010 13
Table 4: Top companies in the Spanish travel and hospitality industry, estimated spending by
technology segment ($m), 2009 15
Table 5: Top companies in the Spanish travel and hospitality industry, estimated spending on IT
by channel ($m), 2009 17
Table 6: NH Hoteles, S.A., IT budget estimates (%), 2009–10 18
Table 7: NH Hoteles, S.A., IT budget by estimated entity (as % of overall IT budget), 2009 18
Table 8: NH Hoteles, S.A., estimated spending by IT segment ($m), 2009 20
Table 9: NH Hoteles, S.A., estimated spending by IT sub-segment ($m), 2009 22
Table 10: NH Hoteles, S.A., estimated spending on IT by channel ($m), 2009 24
Table 11: Sol Melia S.A, IT budget estimates (%), 2009–10 25
Table 12: Sol Melia S.A, estimated IT budget by entity (as % of overall IT budget), 2009 25
Table 13: Sol Melia S.A, estimated spending by IT segment ($m), 2009 27
Table 14: Sol Melia S.A, estimated spending by IT sub-segment ($m), 2009 29
Table 15: Sol Melia S.A, estimated spending on IT by channel ($m), 2009 31
Table 16: IT contract: Sol Melia S.A - IBM Corp 32
Table 17: Codere S.A., IT budget estimates (%), 2009–10 34
Table 18: Codere S.A., estimated IT budget by entity (as % of overall IT budget), 2009 34
Table 19: Codere S.A., estimated spending by IT segment ($m), 2009 36
Table 20: Codere S.A., estimated spending by IT sub-segment ($m), 2009 38
Table 21: Codere S.A., estimated spending on IT by channel ($m), 2009 40
Table 22: Viajes Halcon SA, IT budget estimates (%), 2009–10 41
Table 23: Viajes Halcon SA, estimated IT budget by entity (as % of overall IT budget), 2009 41
Table 24: Viajes Halcon SA, estimated spending by IT segment ($m), 2009 43
Table 25: Viajes Halcon SA, estimated spending by IT sub-segment ($m), 2009 45
Table 26: Viajes Halcon SA, estimated spending on IT by channel ($m), 2009 47
Table 27: Carlson Wagonlit Espana SL, IT budget estimates (%), 2009–10 48
Table 28: Carlson Wagonlit Espana SL, estimated IT budget by entity (as % of overall IT budget),
2009 48
Table 29: Carlson Wagonlit Espana SL, estimated spending by IT segment ($m), 2009 50
Table 30: Carlson Wagonlit Espana SL, estimated spending by IT sub-segment ($m), 2009 52
Table 31: Carlson Wagonlit Espana SL, estimated spending on IT by channel ($m), 2009 54
Table 32: Real Madrid Club De Futbol, IT budget estimates (%), 2009–10 55
Table 33: Real Madrid Club De Futbol, estimated IT budget by entity (as % of overall IT budget),
2009 55
Table 34: Real Madrid Club De Futbol, estimated spending by IT segment ($m), 2009 57
Table 35: Real Madrid Club De Futbol, estimated spending by IT sub-segment ($m), 2009 59
Table 36: Real Madrid Club De Futbol, estimated spending on IT by channel ($m), 2009 61
Table 37: Viajes Ecuador SA, IT budget estimates (%), 2009–10 62
Table 38: Viajes Ecuador SA, estimated IT budget by entity (as % of overall IT budget), 2009 62
Table 39: Viajes Ecuador SA, estimated spending by IT segment ($m), 2009 64
Table 40: Viajes Ecuador SA, estimated spending by IT sub-segment ($m), 2009 66
Table 41: Viajes Ecuador SA, estimated spending on IT by channel ($m), 2009 68
Table 42: Grupo Inversor Hesperia S.A., IT budget estimates (%), 2009–10 69
Table 43: Grupo Inversor Hesperia S.A., estimated IT budget by entity (as % of overall IT budget),
2009 69
Table 44: Grupo Inversor Hesperia S.A., estimated spending by IT segment ($m), 2009 71
Table 45: Grupo Inversor Hesperia S.A., estimated spending by IT sub-segment ($m), 2009 73
Table 46: Grupo Inversor Hesperia S.A., estimated spending on IT by channel ($m), 2009 75
Table 47: Grupo Hoteles Playa SA, IT budget estimates (%), 2009–10 76
Table 48: Grupo Hoteles Playa SA, estimated IT budget by entity (as % of overall IT budget), 200976
Table 49: Grupo Hoteles Playa SA, estimated spending by IT segment ($m), 2009 78
Table 50: Grupo Hoteles Playa SA, estimated spending by IT sub-segment ($m), 2009 80
Table 51: Grupo Hoteles Playa SA, estimated spending on IT by channel ($m), 2009 82
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