Top 10 Companies in the Swedish Retail Industry: IT Spending Predictor 2010

Introduction

This databook provides estimates of IT spending for the top 10 companies in the Swedish Retail industry. The databook is a comprehensive source of IT spending by company, including assessment by technology and channel. The databook also provides information on the IT contracts of these companies where available.

Scope

*Ovum's view of the top 10 companies in the Swedish Retail sector in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

*Details of IT services contracts by company where available

Highlights

The top 10 companies in the Swedish retail industry in terms of estimated IT spending spent the largest portion of their IT budgets on services, a segment that accounted for about 27% of the IT budgets among these firms. This was followed by spending on hardware and software.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. Internal IT alone accounted for approximately 31% of the total estimated IT spending by these companies. IKEA Group remained the leading company in terms of spending on the various channels, followed by ICA AB and H & M Hennes & Mauritz AB.

Reasons to Purchase

*Gain insight into IT budget breakdown of top 10 companies in the Swedish Retail industry and identify notable areas of allocation

*Identify organizations with top IT expenditures in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Introduction 9
Reasons to purchase 9
Definitions 9
Swedish Retail Industry: Estimated Spending on IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
IKEA Group 18
Budget overview 18
IKEA Group, estimated spending on IT 19
IKEA Group, estimated IT spending by channel 23
ICA AB 25
Budget overview 25
ICA AB, estimated spending on IT 26
ICA AB, estimated IT spending by channel 30
H & M Hennes & Mauritz AB 32
Budget overview 32
H & M Hennes & Mauritz AB, estimated spending on IT 33
H & M Hennes & Mauritz AB, estimated IT spending by channel 37
Axfood AB 39
Budget overview 39
Axfood AB, estimated spending on IT 40
Axfood AB, estimated IT spending by channel 44
Axfood AB, IT contracts 46
Coop Butiker & Stormarknader AB 48
Budget overview 48
Coop Butiker & Stormarknader AB, estimated spending on IT 49
Coop Butiker & Stormarknader AB, estimated IT spending by channel 53
Willy:S AB 55
Budget overview 55
Willy:S AB, estimated spending on IT 56
Willy:S AB, estimated IT spending by channel 60
SIBA AB 62
Budget overview 62
SIBA AB, estimated spending on IT 63
SIBA AB, estimated IT spending by channel 67
Dustin AB 69
Budget overview 69
Dustin AB, estimated spending on IT 70
Dustin AB, estimated IT spending by channel 74
Elgiganten AB 76
Budget overview 76
Elgiganten AB, estimated spending on IT 77
Elgiganten AB, estimated IT spending by channel 81
City Gross Sverige AB 83
Budget overview 83
City Gross Sverige AB, estimated spending on IT 84
City Gross Sverige AB, estimated IT spending by channel 88
Appendix 90
Methodology 90
Further reading 91
Disclaimer 92

LIST OF FIGURES
Figure 1: Top ten companies in the Swedish retail industry, estimated spending on IT ($m), 2009–10 12
Figure 2: Top ten companies in the Swedish retail industry, estimated spending by technology segment ($m), 2009 14
Figure 3: Top ten companies in the Swedish retail industry, estimated spending on IT by channel ($m), 2009 16
Figure 4: IKEA Group, estimated spending by IT segment ($m), 2009 19
Figure 5: IKEA Group, estimated spending by IT sub-segment ($m), 2009 21
Figure 6: IKEA Group, estimated spending on IT by channel (%), 2009 23
Figure 7: ICA AB, estimated spending by IT segment (%), 2009 26
Figure 8: ICA AB, estimated spending by IT sub-segment ($m), 2009 28
Figure 9: ICA AB, estimated spending on IT by channel (%), 2009 30
Figure 10: H & M Hennes & Mauritz AB, estimated spending by IT segment (%), 2009 33
Figure 11: H & M Hennes & Mauritz AB, estimated spending by IT sub-segment ($m), 2009 35
Figure 12: H & M Hennes & Mauritz AB, estimated spending on IT by channel (%), 2009 37
Figure 13: Axfood AB, estimated spending by IT segment (%), 2009 40
Figure 14: Axfood AB, estimated spending by IT sub-segment ($m), 2009 42
Figure 15: Axfood AB, estimated spending on IT by channel (%), 2009 44
Figure 16: Coop Butiker & Stormarknader AB, estimated spending by IT segment, 2009 49
Figure 17: Coop Butiker & Stormarknader AB, estimated spending by IT sub-segment ($m), 2009 51
Figure 18: Coop Butiker & Stormarknader AB, estimated spending on IT by channel (%), 2009 53
Figure 19: Willy:S AB, estimated spending by IT segment (%), 2009 56
Figure 20: Willy:S AB, estimated spending by IT sub-segment ($m), 2009 58
Figure 21: Willy:S AB, estimated spending on IT by channel (%), 2009 60
Figure 22: SIBA AB, estimated spending by IT segment (%), 2009 63
Figure 23: SIBA AB, estimated spending by IT sub-segment ($m), 2009 65
Figure 24: SIBA AB, estimated spending on IT by channel (%), 2009 67
Figure 25: Dustin AB, estimated spending by IT segment (%), 2009 70
Figure 26: Dustin AB, estimated spending by IT sub-segment ($m), 2009 72
Figure 27: Dustin AB, estimated spending on IT by channel (%), 2009 74
Figure 28: Elgiganten AB, estimated spending by IT segment (%), 2009 77
Figure 29: Elgiganten AB, estimated spending by IT sub-segment ($m), 2009 79
Figure 30: Elgiganten AB, estimated spending on IT by channel (%), 2009 81
Figure 31: City Gross Sverige AB, estimated spending by IT segment, 2009 84
Figure 32: City Gross Sverige AB, estimated spending by IT sub-segment ($m), 2009 86
Figure 33: City Gross Sverige AB, estimated spending on IT by channel (%), 2009 88

LIST OF TABLES
Table 1: Definitions: IT segments and sub segments 10
Table 2: Definitions: channels 11
Table 3: Top ten companies in the Swedish retail industry, estimated spending on IT ($m), 2009–10 13
Table 4: Top ten companies in the Swedish retail industry, estimated spending by technology segment ($m), 2009 15
Table 5: Top ten companies in the Swedish retail industry, estimated spending on IT by channel ($m), 2009 17
Table 6: IKEA Group, IT budget estimates (%), 2009–10 18
Table 7: IKEA Group, IT budget by estimated entity (as % of overall IT budget), 2009 18
Table 8: IKEA Group, estimated spending by IT segment ($m), 2009 20
Table 9: IKEA Group, estimated spending by IT sub-segment ($m), 2009 22
Table 10: IKEA Group, estimated spending on IT by channel ($m), 2009 24
Table 11: ICA AB, IT budget estimates (%), 2009–10 25
Table 12: ICA AB, estimated IT budget by entity (as % of overall IT budget), 2009 25
Table 13: ICA AB, estimated spending by IT segment ($m), 2009 27
Table 14: ICA AB, estimated spending by IT sub-segment ($m), 2009 29
Table 15: ICA AB, estimated spending on IT by channel ($m), 2009 31
Table 16: H & M Hennes & Mauritz AB, IT budget estimates (%), 2009–10 32
Table 17: H & M Hennes & Mauritz AB, estimated IT budget by entity (as % of overall IT budget), 2009 32
Table 18: H & M Hennes & Mauritz AB, estimated spending by IT segment ($m), 2009 34
Table 19: H & M Hennes & Mauritz AB, estimated spending by IT sub-segment ($m), 2009 36
Table 20: H & M Hennes & Mauritz AB, estimated spending on IT by channel ($m), 2009 38
Table 21: Axfood AB, IT budget estimates (%), 2009–10 39
Table 22: Axfood AB, estimated IT budget by entity (as % of overall IT budget), 2009 39
Table 23: Axfood AB, estimated spending by IT segment ($m), 2009 41
Table 24: Axfood AB, estimated spending by IT sub-segment ($m), 2009 43
Table 25: Axfood AB, estimated spending on IT by channel ($m), 2009 45
Table 26: IT contract: Axfood AB with Aditro 46
Table 27: Coop Butiker & Stormarknader AB, IT budget estimates (%), 2009–10 48
Table 28: Coop Butiker & Stormarknader AB, estimated IT budget by entity (as % of overall IT budget), 2009 48
Table 29: Coop Butiker & Stormarknader AB, estimated spending by IT segment ($m), 2009 50
Table 30: Coop Butiker & Stormarknader AB, estimated spending by IT sub-segment ($m), 2009 52
Table 31: Coop Butiker & Stormarknader AB estimated spending on IT by channel ($m), 2009 54
Table 32: Willy:S AB, IT budget estimates (%), 2009–10 55
Table 33: Willy:S AB, estimated IT budget by entity (as % of overall IT budget), 2009 55
Table 34: Willy:S AB, estimated spending by IT segment ($m), 2009 57
Table 35: Willy:S AB, estimated spending by IT sub-segment ($m), 2009 59
Table 36: Willy:S AB, estimated spending on IT by channel ($m), 2009 61
Table 37: SIBA AB, IT budget estimates (%), 2009–10 62
Table 38: SIBA AB, estimated IT budget by entity (as % of overall IT budget), 2009 62
Table 39: SIBA AB, estimated spending by IT segment ($m), 2009 64
Table 40: SIBA AB, estimated spending by IT sub-segment ($m), 2009 66
Table 41: SIBA AB, estimated spending on IT by channel ($m), 2009 68
Table 42: Dustin AB, IT budget estimates (%), 2009–10 69
Table 43: Dustin AB, estimated IT budget by entity (as % of overall IT budget), 2009 69
Table 44: Dustin AB, estimated spending by IT segment ($m), 2009 71
Table 45: Dustin AB, estimated spending by IT sub-segment ($m), 2009 73
Table 46: Dustin AB, estimated spending on IT by channel ($m), 2009 75
Table 47: Elgiganten AB, IT budget estimates (%), 2009–10 76
Table 48: Elgiganten AB, estimated IT budget by entity (as % of overall IT budget), 2009 76
Table 49: Elgiganten AB, estimated spending by IT segment ($m), 2009 78
Table 50: Elgiganten AB, estimated spending by IT sub-segment ($m), 2009 80
Table 51: Elgiganten AB, estimated spending on IT by channel ($m), 2009 82
Table 52: City Gross Sverige AB, IT budget estimates (%), 2009–10 83
Table 53: City Gross Sverige AB, estimated IT budget by entity (as % of overall IT budget), 2009 83
Table 54: City Gross Sverige AB, estimated spending by IT segment ($m), 2009 85
Table 55: City Gross Sverige AB, estimated spending by IT sub-segment ($m), 2009 87
Table 56: City Gross Sverige AB, estimated spending on IT by channel ($m), 2009 89



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