Confectionery in the US to 2014

Introduction

This databook provides key data and information on the confectionery market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in the US increased at a compound annual growth rate of 2.9% between 2004 and 2009.

The chocolate category led the confectionery market in the US, accounting for a share of 50.3%.

Leading players in US confectionery market include Mars, Inc., Hershey Foods Corporation and Cadbury plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in the US

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (US Dollar), 2004?09 20
Value analysis (US Dollar), 2009?14 21
Volume analysis, 2004?09 23
Volume analysis, 2009?14 24
Company and brand share analysis 26
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 39
Mars, Incorporated 39
The Hershey Company 41
Chapter 5 Category Analysis: Cereal Bars 43
Value analysis (US Dollar), 2004?09 43
Value analysis (US Dollar), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 49
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Chocolate 57
Value analysis (US Dollar), 2004?09 57
Value analysis (US Dollar), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Gum 73
Value analysis (US Dollar), 2004?09 73
Value analysis (US Dollar), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 79
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Sugar Confectionery 87
Value analysis (US Dollar), 2004?09 87
Value analysis (US Dollar), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 94
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Country Comparison 107
Value 107
Volume 111
Market share 115
Chapter 10 New Product Development 116
Product launches over time 116
Recent product launches 118
Chapter 11 Macroeconomic Profile 119
Macroeconomic Indicators 119
Chapter 12 Research Methodology 124
Methodology overview 124
Secondary research 125
Market modeling 126
Creating an initial data model 126
Revising the initial data model 126
Creating a final estimate 127
Creating demographic value splits 127
Primary research 127
Data finalization 128
Ongoing research 128
Chapter 13 Appendix 129
Future readings 129
How to contact experts in your industry 129
Disclaimer 129

LIST OF FIGURES
Figure 1: Confectionery, US, value by category ($m), 2004?14 22
Figure 2: Confectionery, US, category growth comparison, by value, 2004?14 22
Figure 3: Confectionery, US, volume by category (kg, million), 2004?14 25
Figure 4: Confectionery, US, category growth comparison, by volume, 2004?14 25
Figure 5: Confectionery, US, company share by value (%), 2008?09 32
Figure 6: Confectionery, US, distribution channels by value (%), 2008?09 36
Figure 7: Cereal bars, US, value by segment ($m), 2004?14 45
Figure 8: Cereal bars, US, category growth comparison, by value, 2004?14 45
Figure 9: Cereal bars, US, volume by segment (kg, million), 2004?14 48
Figure 10: Cereal bars, US, category growth comparison, by volume, 2004?14 48
Figure 11: Cereal bars, US, company share by value (%), 2008?09 51
Figure 12: Cereal bars, US, distribution channels by value (%), 2008?09 54
Figure 13: Chocolate, US, value by segment ($m), 2004?14 59
Figure 14: Chocolate, US, category growth comparison, by value, 2004?14 59
Figure 15: Chocolate, US, volume by segment (kg, million), 2004?14 62
Figure 16: Chocolate, US, category growth comparison, by volume, 2004?14 62
Figure 17: Chocolate, US, company share by value (%), 2008?09 65
Figure 18: Chocolate, US, distribution channels by value (%), 2008?09 68
Figure 19: Gum, US, value by segment ($m), 2004?14 75
Figure 20: Gum, US, category growth comparison, by value, 2004?14 75
Figure 21: Gum, US, volume by segment (kg, million), 2004?14 78
Figure 22: Gum, US, category growth comparison, by volume, 2004?14 78
Figure 23: Gum, US, company share by value (%), 2008?09 81
Figure 24: Gum, US, distribution channels by value (%), 2008?09 84
Figure 25: Sugar confectionery, US, value by segment ($m), 2004?14 89
Figure 26: Sugar confectionery, US, category growth comparison, by value, 2004?14 89
Figure 27: Sugar confectionery, US, volume by segment (kg, million), 2004?14 92
Figure 28: Sugar confectionery, US, category growth comparison, by volume, 2004?14 93
Figure 29: Sugar confectionery, US, company share by value (%), 2008?09 98
Figure 30: Sugar confectionery, US, distribution channels by value (%), 2008?09 102
Figure 31: Global confectionery market split (value terms, 2009), top five countries 108
Figure 32: Global confectionery market value, 2004–09, top five countries 110
Figure 33: Global confectionery market split (volume terms, 2009), top five countries 112
Figure 34: Global confectionery market volume, 2004–09, top five countries 114
Figure 35: Annual data review process 125

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, US, value by category ($m), 2004?09 20
Table 4: Confectionery, US, value forecast by category ($m), 2009?14 21
Table 5: Confectionery, US, volume by category (kg, million), 2004?09 23
Table 6: Confectionery, US, volume forecast by category (kg, million), 2009?14 24
Table 7: Confectionery, US, brand share by value (%), 2008?09 26
Table 8: Confectionery, US, value by brand ($m), 2008?09 29
Table 9: Confectionery, US, company share by value (%), 2008?09 33
Table 10: Confectionery, US, value by company ($m), 2008?09 34
Table 11: Confectionery, US, distribution channels by value (%), 2008?09 35
Table 12: Confectionery, US, value by distribution channel ($m), 2008?09 35
Table 13: Confectionery, US, expenditure per capita ($), 2004?09 37
Table 14: Confectionery, US, forecast expenditure per capita ($), 2009?14 37
Table 15: Confectionery, US, consumption per capita (kg), 2004?09 38
Table 16: Confectionery, US, forecast consumption per capita (kg), 2009?14 38
Table 17: Mars, Incorporated key facts 39
Table 18: The Hershey Company key facts 41
Table 19: Cereal bars, US, value by segment ($m), 2004?09 43
Table 20: Cereal bars, US, value forecast by segment ($m), 2009?14 44
Table 21: Cereal bars, US, volume by segment (kg, million), 2004?09 46
Table 22: Cereal bars, US, volume forecast by segment (kg, million), 2009?14 47
Table 23: Cereal bars, US, brand share by value (%), 2008?09 49
Table 24: Cereal bars, US, value by brand ($m), 2008?09 50
Table 25: Cereal bars, US, company share by value (%), 2008?09 52
Table 26: Cereal bars, US, value by company ($m), 2008?09 52
Table 27: Cereal bars, US, distribution channels by value (%), 2008?09 53
Table 28: Cereal bars, US, value by distribution channel ($m), 2008?09 53
Table 29: Cereal bars, US, expenditure per capita ($), 2004?09 55
Table 30: Cereal bars, US, forecast expenditure per capita ($), 2009?14 55
Table 31: Cereal bars, US, consumption per capita (kg), 2004?09 56
Table 32: Cereal bars, US, forecast consumption per capita (kg), 2009?14 56
Table 33: Chocolate, US, value by segment ($m), 2004?09 57
Table 34: Chocolate, US, value forecast by segment ($m), 2009?14 58
Table 35: Chocolate, US, volume by segment (kg, million), 2004?09 60
Table 36: Chocolate, US, volume forecast by segment (kg, million), 2009?14 61
Table 37: Chocolate, US, brand share by value (%), 2008?09 63
Table 38: Chocolate, US, value by brand ($m), 2008?09 64
Table 39: Chocolate, US, company share by value (%), 2008?09 66
Table 40: Chocolate, US, value by company ($m), 2008?09 66
Table 41: Chocolate, US, distribution channels by value (%), 2008?09 67
Table 42: Chocolate, US, value by distribution channel ($m), 2008?09 67
Table 43: Chocolate, US, expenditure per capita ($), 2004?09 69
Table 44: Chocolate, US, forecast expenditure per capita ($), 2009?14 70
Table 45: Chocolate, US, consumption per capita (kg), 2004?09 71
Table 46: Chocolate, US, forecast consumption per capita (kg), 2009?14 72
Table 47: Gum, US, value by segment ($m), 2004?09 73
Table 48: Gum, US, value forecast by segment ($m), 2009?14 74
Table 49: Gum, US, volume by segment (kg, million), 2004?09 76
Table 50: Gum, US, volume forecast by segment (kg, million), 2009?14 77
Table 51: Gum, US, brand share by value (%), 2008?09 79
Table 52: Gum, US, value by brand ($m), 2008?09 80
Table 53: Gum, US, company share by value (%), 2008?09 82
Table 54: Gum, US, value by company ($m), 2008?09 82
Table 55: Gum, US, distribution channels by value (%), 2008?09 83
Table 56: Gum, US, value by distribution channel ($m), 2008?09 83
Table 57: Gum, US, expenditure per capita ($), 2004?09 85
Table 58: Gum, US, forecast expenditure per capita ($), 2009?14 85
Table 59: Gum, US, consumption per capita (kg), 2004?09 86
Table 60: Gum, US, forecast consumption per capita (kg), 2009?14 86
Table 61: Sugar confectionery, US, value by segment ($m), 2004?09 87
Table 62: Sugar confectionery, US, value forecast by segment ($m), 2009?14 88
Table 63: Sugar confectionery, US, volume by segment (kg, million), 2004?09 90
Table 64: Sugar confectionery, US, volume forecast by segment (kg, million), 2009?14 91
Table 65: Sugar confectionery, US, brand share by value (%), 2008?09 94
Table 66: Sugar confectionery, US, value by brand ($m), 2008?09 96
Table 67: Sugar confectionery, US, company share by value (%), 2008?09 99
Table 68: Sugar confectionery, US, value by company ($m), 2008?09 100
Table 69: Sugar confectionery, US, distribution channels by value (%), 2008?09 101
Table 70: Sugar confectionery, US, value by distribution channel ($m), 2008?09 101
Table 71: Sugar confectionery, US, expenditure per capita ($), 2004?09 103
Table 72: Sugar confectionery, US, forecast expenditure per capita ($), 2009?14 104
Table 73: Sugar confectionery, US, consumption per capita (kg), 2004?09 105
Table 74: Sugar confectionery, US, forecast consumption per capita (kg), 2009?14 106
Table 75: Global confectionery market value, 2009 107
Table 76: Global confectionery market split (value terms ($m), 2009), top five countries 110
Table 77: Global confectionery market volume, 2009 111
Table 78: Global confectionery market split (volume terms, 2009), top five countries 114
Table 79: Leading players, top five countries 115
Table 80: US confectionery new product launches reports, by company (top five companies), 2009 116
Table 81: US confectionery new product launches SKUs, by company (top five companies), 2009 116
Table 82: US confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 117
Table 83: US confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 117
Table 84: US confectionery new product launches (reports), by package tags or claims (top 10 claims), 2009 118
Table 85: US confectionery new product launches - recent five launches (2009) 118
Table 86: US population, by age group, 2004?09 (millions) 119
Table 87: US population forecast, by age group, 2009?14 (millions) 120
Table 88: US population, by gender, 2004?09 (millions) 120
Table 89: US population forecast, by gender, 2009?14 (millions) 121
Table 90: US nominal GDP, 2004?09 ($bn, nominal prices) 121
Table 91: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 121
Table 92: US real GDP, 2004?09 ($bn, 2000 prices) 122
Table 93: US real GDP forecast, 2009?14 ($bn, 2000 prices) 122
Table 94: US consumer price index, 2004?09 (2000=100) 123
Table 95: US consumer price index, 2009?14 (2000=100) 123



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