Confectionery in Argentina to 2014

Introduction

This databook provides key data and information on the confectionery market in Argentina. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Argentina increased at a compound annual growth rate of 5.6% between 2004 and 2009.

The chocolate category led the confectionery market in Argentina, accounting for a share of 49.6%.

Leading players in Argentinean confectionery market include Arcor Group, Cadbury plc and Kraft Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Argentina

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Argentine Peso), 2004?09 21
Value analysis (Argentine Peso), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 31
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Cadbury Plc 44
Kraft Foods, Inc. 47
Chapter 5 Category Analysis: Cereal Bars 50
Value analysis (Argentine Peso), 2004?09 50
Value analysis (Argentine Peso), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Chocolate 66
Value analysis (Argentine Peso), 2004?09 66
Value analysis (Argentine Peso), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 75
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Gum 90
Value analysis (Argentine Peso), 2004?09 90
Value analysis (Argentine Peso), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Sugar Confectionery 107
Value analysis (Argentine Peso), 2004?09 107
Value analysis (Argentine Peso), 2009?14 108
Value analysis (US dollars), 2004?09 110
Value analysis (US dollars), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company and brand share analysis 116
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Country Comparison 128
Value 128
Volume 132
Market share 136
Chapter 10 New Product Development 137
Product launches over time 137
Recent product launches 139
Chapter 11 Macroeconomic Profile 140
Macroeconomic Indicators 140
Chapter 12 Research Methodology 145
Methodology overview 145
Secondary research 146
Market modeling 147
Creating an initial data model 147
Revising the initial data model 147
Creating a final estimate 148
Creating demographic value splits 148
Primary research 148
Data finalization 149
Ongoing research 149
Chapter 13 Appendix 150
Future readings 150
How to contact experts in your industry 150
Disclaimer 150

LIST OF FIGURES
Figure 1: Confectionery, Argentina, value by category (ARSm), 2004?14 23
Figure 2: Confectionery, Argentina, category growth comparison, by value, 2004?14 26
Figure 3: Confectionery, Argentina, volume by category (kg, million), 2004?14 29
Figure 4: Confectionery, Argentina, category growth comparison, by volume, 2004?14 30
Figure 5: Confectionery, Argentina, company share by value (%), 2008?09 35
Figure 6: Confectionery, Argentina, distribution channels by value (%), 2008?09 39
Figure 7: Cereal bars, Argentina, value by segment (ARSm), 2004?14 52
Figure 8: Cereal bars, Argentina, category growth comparison, by value, 2004?14 54
Figure 9: Cereal bars, Argentina, volume by segment (kg, million), 2004?14 57
Figure 10: Cereal bars, Argentina, category growth comparison, by volume, 2004?14 57
Figure 11: Cereal bars, Argentina, company share by value (%), 2008?09 59
Figure 12: Cereal bars, Argentina, distribution channels by value (%), 2008?09 62
Figure 13: Chocolate, Argentina, value by segment (ARSm), 2004?14 68
Figure 14: Chocolate, Argentina, category growth comparison, by value, 2004?14 71
Figure 15: Chocolate, Argentina, volume by segment (kg, million), 2004?14 74
Figure 16: Chocolate, Argentina, category growth comparison, by volume, 2004?14 74
Figure 17: Chocolate, Argentina, company share by value (%), 2008?09 79
Figure 18: Chocolate, Argentina, distribution channels by value (%), 2008?09 83
Figure 19: Gum, Argentina, value by segment (ARSm), 2004?14 92
Figure 20: Gum, Argentina, category growth comparison, by value, 2004?14 95
Figure 21: Gum, Argentina, volume by segment (kg, million), 2004?14 98
Figure 22: Gum, Argentina, category growth comparison, by volume, 2004?14 98
Figure 23: Gum, Argentina, company share by value (%), 2008?09 100
Figure 24: Gum, Argentina, distribution channels by value (%), 2008?09 103
Figure 25: Sugar confectionery, Argentina, value by segment (ARSm), 2004?14 109
Figure 26: Sugar confectionery, Argentina, category growth comparison, by value, 2004?14 112
Figure 27: Sugar confectionery, Argentina, volume by segment (kg, million), 2004?14 115
Figure 28: Sugar confectionery, Argentina, category growth comparison, by volume, 2004?14 115
Figure 29: Sugar confectionery, Argentina, company share by value (%), 2008?09 118
Figure 30: Sugar confectionery, Argentina, distribution channels by value (%), 2008?09 121
Figure 31: Global confectionery market split (value terms, 2009), top five countries 129
Figure 32: Global confectionery market value, 2004–09, top five countries 131
Figure 33: Global confectionery market split (volume terms, 2009), top five countries 133
Figure 34: Global confectionery market volume, 2004–09, top five countries 135
Figure 35: Annual data review process 146

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Argentina, value by category (ARSm), 2004?09 21
Table 4: Confectionery, Argentina, value forecast by category (ARSm), 2009?14 22
Table 5: Confectionery, Argentina, value by category ($m), 2004?09 24
Table 6: Confectionery, Argentina, value forecast by category ($m), 2009?14 25
Table 7: Confectionery, Argentina, volume by category (kg, million), 2004?09 27
Table 8: Confectionery, Argentina, volume forecast by category (kg, million), 2009?14 28
Table 9: Confectionery, Argentina, brand share by value (%), 2008?09 31
Table 10: Confectionery, Argentina, value by brand (ARSm), 2008?09 33
Table 11: Confectionery, Argentina, company share by value (%), 2008?09 36
Table 12: Confectionery, Argentina, value by company (ARSm), 2008?09 37
Table 13: Confectionery, Argentina, distribution channels by value (%), 2008?09 38
Table 14: Confectionery, Argentina, value by distribution channel (ARSm), 2008?09 38
Table 15: Confectionery, Argentina, expenditure per capita (ARS), 2004?09 40
Table 16: Confectionery, Argentina, forecast expenditure per capita (ARS), 2009?14 41
Table 17: Confectionery, Argentina, expenditure per capita ($), 2004?09 41
Table 18: Confectionery, Argentina, forecast expenditure per capita ($), 2009?14 42
Table 19: Confectionery, Argentina, consumption per capita (kg), 2004?09 42
Table 20: Confectionery, Argentina, forecast consumption per capita (kg), 2009?14 43
Table 21: Cadbury Plc key facts 44
Table 22: Kraft Foods, Inc. key facts 47
Table 23: Cereal bars, Argentina, value by segment (ARSm), 2004?09 50
Table 24: Cereal bars, Argentina, value forecast by segment (ARSm), 2009?14 51
Table 25: Cereal bars, Argentina, value by segment ($m), 2004?09 53
Table 26: Cereal bars, Argentina, value forecast by segment ($m), 2009?14 53
Table 27: Cereal bars, Argentina, volume by segment (kg, million), 2004?09 55
Table 28: Cereal bars, Argentina, volume forecast by segment (kg, million), 2009?14 56
Table 29: Cereal bars, Argentina, brand share by value (%), 2008?09 58
Table 30: Cereal bars, Argentina, value by brand (ARSm), 2008?09 58
Table 31: Cereal bars, Argentina, company share by value (%), 2008?09 60
Table 32: Cereal bars, Argentina, value by company (ARSm), 2008?09 60
Table 33: Cereal bars, Argentina, distribution channels by value (%), 2008?09 61
Table 34: Cereal bars, Argentina, value by distribution channel (ARSm), 2008?09 61
Table 35: Cereal bars, Argentina, expenditure per capita (ARS), 2004?09 63
Table 36: Cereal bars, Argentina, forecast expenditure per capita (ARS), 2009?14 63
Table 37: Cereal bars, Argentina, expenditure per capita ($), 2004?09 64
Table 38: Cereal bars, Argentina, forecast expenditure per capita ($), 2009?14 64
Table 39: Cereal bars, Argentina, consumption per capita (kg), 2004?09 65
Table 40: Cereal bars, Argentina, forecast consumption per capita (kg), 2009?14 65
Table 41: Chocolate, Argentina, value by segment (ARSm), 2004?09 66
Table 42: Chocolate, Argentina, value forecast by segment (ARSm), 2009?14 67
Table 43: Chocolate, Argentina, value by segment ($m), 2004?09 69
Table 44: Chocolate, Argentina, value forecast by segment ($m), 2009?14 70
Table 45: Chocolate, Argentina, volume by segment (kg, million), 2004?09 72
Table 46: Chocolate, Argentina, volume forecast by segment (kg, million), 2009?14 73
Table 47: Chocolate, Argentina, brand share by value (%), 2008?09 75
Table 48: Chocolate, Argentina, value by brand (ARSm), 2008?09 77
Table 49: Chocolate, Argentina, company share by value (%), 2008?09 80
Table 50: Chocolate, Argentina, value by company (ARSm), 2008?09 81
Table 51: Chocolate, Argentina, distribution channels by value (%), 2008?09 82
Table 52: Chocolate, Argentina, value by distribution channel (ARSm), 2008?09 82
Table 53: Chocolate, Argentina, expenditure per capita (ARS), 2004?09 84
Table 54: Chocolate, Argentina, forecast expenditure per capita (ARS), 2009?14 85
Table 55: Chocolate, Argentina, expenditure per capita ($), 2004?09 86
Table 56: Chocolate, Argentina, forecast expenditure per capita ($), 2009?14 87
Table 57: Chocolate, Argentina, consumption per capita (kg), 2004?09 88
Table 58: Chocolate, Argentina, forecast consumption per capita (kg), 2009?14 89
Table 59: Gum, Argentina, value by segment (ARSm), 2004?09 90
Table 60: Gum, Argentina, value forecast by segment (ARSm), 2009?14 91
Table 61: Gum, Argentina, value by segment ($m), 2004?09 93
Table 62: Gum, Argentina, value forecast by segment ($m), 2009?14 94
Table 63: Gum, Argentina, volume by segment (kg, million), 2004?09 96
Table 64: Gum, Argentina, volume forecast by segment (kg, million), 2009?14 97
Table 65: Gum, Argentina, brand share by value (%), 2008?09 99
Table 66: Gum, Argentina, value by brand (ARSm), 2008?09 99
Table 67: Gum, Argentina, company share by value (%), 2008?09 101
Table 68: Gum, Argentina, value by company (ARSm), 2008?09 101
Table 69: Gum, Argentina, distribution channels by value (%), 2008?09 102
Table 70: Gum, Argentina, value by distribution channel (ARSm), 2008?09 102
Table 71: Gum, Argentina, expenditure per capita (ARS), 2004?09 104
Table 72: Gum, Argentina, forecast expenditure per capita (ARS), 2009?14 104
Table 73: Gum, Argentina, expenditure per capita ($), 2004?09 105
Table 74: Gum, Argentina, forecast expenditure per capita ($), 2009?14 105
Table 75: Gum, Argentina, consumption per capita (kg), 2004?09 106
Table 76: Gum, Argentina, forecast consumption per capita (kg), 2009?14 106
Table 77: Sugar confectionery, Argentina, value by segment (ARSm), 2004?09 107
Table 78: Sugar confectionery, Argentina, value forecast by segment (ARSm), 2009?14 108
Table 79: Sugar confectionery, Argentina, value by segment ($m), 2004?09 110
Table 80: Sugar confectionery, Argentina, value forecast by segment ($m), 2009?14 111
Table 81: Sugar confectionery, Argentina, volume by segment (kg, million), 2004?09 113
Table 82: Sugar confectionery, Argentina, volume forecast by segment (kg, million), 2009?14 114
Table 83: Sugar confectionery, Argentina, brand share by value (%), 2008?09 116
Table 84: Sugar confectionery, Argentina, value by brand (ARSm), 2008?09 117
Table 85: Sugar confectionery, Argentina, company share by value (%), 2008?09 119
Table 86: Sugar confectionery, Argentina, value by company (ARSm), 2008?09 119
Table 87: Sugar confectionery, Argentina, distribution channels by value (%), 2008?09 120
Table 88: Sugar confectionery, Argentina, value by distribution channel (ARSm), 2008?09 120
Table 89: Sugar confectionery, Argentina, expenditure per capita (ARS), 2004?09 122
Table 90: Sugar confectionery, Argentina, forecast expenditure per capita (ARS), 2009?14 123
Table 91: Sugar confectionery, Argentina, expenditure per capita ($), 2004?09 124
Table 92: Sugar confectionery, Argentina, forecast expenditure per capita ($), 2009?14 125
Table 93: Sugar confectionery, Argentina, consumption per capita (kg), 2004?09 126
Table 94: Sugar confectionery, Argentina, forecast consumption per capita (kg), 2009?14 127
Table 95: Global confectionery market value, 2009 128
Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 131
Table 97: Global confectionery market volume, 2009 132
Table 98: Global confectionery market split (volume terms, 2009), top five countries 135
Table 99: Leading players, top five countries 136
Table 100: Argentina confectionery new product launches reports, by company (top five companies), 2009 137
Table 101: Argentina confectionery new product launches SKUs, by company (top five companies), 2009 137
Table 102: Argentina confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 138
Table 103: Argentina confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 138
Table 104: Argentina confectionery new product launches (reports), by package tags or claims (top 10 claims), 2009 139
Table 105: Argentina confectionery new product launches - recent five launches (2009) 139
Table 106: Argentina population, by age group, 2004?09 (millions) 140
Table 107: Argentina population forecast, by age group, 2009?14 (millions) 141
Table 108: Argentina population, by gender, 2004?09 (millions) 141
Table 109: Argentina population forecast, by gender, 2009?14 (millions) 142
Table 110: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 142
Table 111: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 142
Table 112: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 143
Table 113: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 143
Table 114: Argentina real GDP, 2004?09 ($bn, 2000 prices) 143
Table 115: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 144
Table 116: Argentina consumer price index, 2004?09 (2000=100) 144
Table 117: Argentina consumer price index, 2009?14 (2000=100) 144


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