Confectionery in Belgium to 2014

Introduction

This databook provides key data and information on the confectionery market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Belgium increased at a compound annual growth rate of 5.4% between 2004 and 2009.

The chocolate category led the confectionery market in Belgium, accounting for a share of 57.5%.

Leading players in Belgian confectionery market include Kraft Foods, Inc., Mars, Inc. and Leaf International B.V.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Belgium

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2004?09 21
Value analysis (Euro), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
Kraft Foods, Inc. 43
Mars, Incorporated 46
Chapter 5 Category Analysis: Cereal Bars 48
Value analysis (Euro), 2004?09 48
Value analysis (Euro), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 56
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Chocolate 63
Value analysis (Euro), 2004?09 63
Value analysis (Euro), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 72
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Gum 84
Value analysis (Euro), 2004?09 84
Value analysis (Euro), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Sugar Confectionery 103
Value analysis (Euro), 2004?09 103
Value analysis (Euro), 2009?14 104
Value analysis (US dollars), 2004?09 106
Value analysis (US dollars), 2009?14 107
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company and brand share analysis 112
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Country Comparison 125
Value 125
Volume 129
Market share 133
Chapter 10 New Product Development 134
Product launches over time 134
Recent product launches 136
Chapter 11 Macroeconomic Profile 137
Macroeconomic Indicators 137
Chapter 12 Research Methodology 142
Methodology overview 142
Secondary research 143
Market modeling 144
Creating an initial data model 144
Revising the initial data model 144
Creating a final estimate 145
Creating demographic value splits 145
Primary research 145
Data finalization 146
Ongoing research 146
Chapter 13 Appendix 147
Future readings 147
How to contact experts in your industry 147
Disclaimer 147

LIST OF FIGURES
Figure 1: Confectionery, Belgium, value by category (€m), 2004?14 23
Figure 2: Confectionery, Belgium, category growth comparison, by value, 2004?14 26
Figure 3: Confectionery, Belgium, volume by category (kg, million), 2004?14 29
Figure 4: Confectionery, Belgium, category growth comparison, by volume, 2004?14 29
Figure 5: Confectionery, Belgium, company share by value (%), 2008?09 34
Figure 6: Confectionery, Belgium, distribution channels by value (%), 2008?09 38
Figure 7: Cereal bars, Belgium, value by segment (€m), 2004?14 50
Figure 8: Cereal bars, Belgium, category growth comparison, by value, 2004?14 52
Figure 9: Cereal bars, Belgium, volume by segment (kg, million), 2004?14 55
Figure 10: Cereal bars, Belgium, category growth comparison, by volume, 2004?14 55
Figure 11: Cereal bars, Belgium, distribution channels by value (%), 2008?09 59
Figure 12: Chocolate, Belgium, value by segment (€m), 2004?14 65
Figure 13: Chocolate, Belgium, category growth comparison, by value, 2004?14 68
Figure 14: Chocolate, Belgium, volume by segment (kg, million), 2004?14 71
Figure 15: Chocolate, Belgium, category growth comparison, by volume, 2004?14 71
Figure 16: Chocolate, Belgium, company share by value (%), 2008?09 74
Figure 17: Chocolate, Belgium, distribution channels by value (%), 2008?09 77
Figure 18: Gum, Belgium, value by segment (€m), 2004?14 86
Figure 19: Gum, Belgium, category growth comparison, by value, 2004?14 89
Figure 20: Gum, Belgium, volume by segment (kg, million), 2004?14 92
Figure 21: Gum, Belgium, category growth comparison, by volume, 2004?14 92
Figure 22: Gum, Belgium, company share by value (%), 2008?09 95
Figure 23: Gum, Belgium, distribution channels by value (%), 2008?09 98
Figure 24: Sugar confectionery, Belgium, value by segment (€m), 2004?14 105
Figure 25: Sugar confectionery, Belgium, category growth comparison, by value, 2004?14 108
Figure 26: Sugar confectionery, Belgium, volume by segment (kg, million), 2004?14 111
Figure 27: Sugar confectionery, Belgium, category growth comparison, by volume, 2004?14 111
Figure 28: Sugar confectionery, Belgium, company share by value (%), 2008?09 114
Figure 29: Sugar confectionery, Belgium, distribution channels by value (%), 2008?09 118
Figure 30: Global confectionery market split (value terms, 2009), top five countries 126
Figure 31: Global confectionery market value, 2004–09, top five countries 128
Figure 32: Global confectionery market split (volume terms, 2009), top five countries 130
Figure 33: Global confectionery market volume, 2004–09, top five countries 132
Figure 34: Annual data review process 143

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Belgium, value by category (€m), 2004?09 21
Table 4: Confectionery, Belgium, value forecast by category (€m), 2009?14 22
Table 5: Confectionery, Belgium, value by category ($m), 2004?09 24
Table 6: Confectionery, Belgium, value forecast by category ($m), 2009?14 25
Table 7: Confectionery, Belgium, volume by category (kg, million), 2004?09 27
Table 8: Confectionery, Belgium, volume forecast by category (kg, million), 2009?14 28
Table 9: Confectionery, Belgium, brand share by value (%), 2008?09 30
Table 10: Confectionery, Belgium, value by brand (€m), 2008?09 32
Table 11: Confectionery, Belgium, company share by value (%), 2008?09 35
Table 12: Confectionery, Belgium, value by company (€m), 2008?09 36
Table 13: Confectionery, Belgium, distribution channels by value (%), 2008?09 37
Table 14: Confectionery, Belgium, value by distribution channel (€m), 2008?09 37
Table 15: Confectionery, Belgium, expenditure per capita (€), 2004?09 39
Table 16: Confectionery, Belgium, forecast expenditure per capita (€), 2009?14 40
Table 17: Confectionery, Belgium, expenditure per capita ($), 2004?09 40
Table 18: Confectionery, Belgium, forecast expenditure per capita ($), 2009?14 41
Table 19: Confectionery, Belgium, consumption per capita (kg), 2004?09 41
Table 20: Confectionery, Belgium, forecast consumption per capita (kg), 2009?14 42
Table 21: Kraft Foods, Inc. key facts 43
Table 22: Mars, Incorporated key facts 46
Table 23: Cereal bars, Belgium, value by segment (€m), 2004?09 48
Table 24: Cereal bars, Belgium, value forecast by segment (€m), 2009?14 49
Table 25: Cereal bars, Belgium, value by segment ($m), 2004?09 51
Table 26: Cereal bars, Belgium, value forecast by segment ($m), 2009?14 51
Table 27: Cereal bars, Belgium, volume by segment (kg, million), 2004?09 53
Table 28: Cereal bars, Belgium, volume forecast by segment (kg, million), 2009?14 54
Table 29: Cereal bars, Belgium, brand share by value (%), 2008?09 56
Table 30: Cereal bars, Belgium, value by brand (€m), 2008?09 56
Table 31: Cereal bars, Belgium, company share by value (%), 2008?09 57
Table 32: Cereal bars, Belgium, value by company (€m), 2008?09 57
Table 33: Cereal bars, Belgium, distribution channels by value (%), 2008?09 58
Table 34: Cereal bars, Belgium, value by distribution channel (€m), 2008?09 58
Table 35: Cereal bars, Belgium, expenditure per capita (€), 2004?09 60
Table 36: Cereal bars, Belgium, forecast expenditure per capita (€), 2009?14 60
Table 37: Cereal bars, Belgium, expenditure per capita ($), 2004?09 61
Table 38: Cereal bars, Belgium, forecast expenditure per capita ($), 2009?14 61
Table 39: Cereal bars, Belgium, consumption per capita (kg), 2004?09 62
Table 40: Cereal bars, Belgium, forecast consumption per capita (kg), 2009?14 62
Table 41: Chocolate, Belgium, value by segment (€m), 2004?09 63
Table 42: Chocolate, Belgium, value forecast by segment (€m), 2009?14 64
Table 43: Chocolate, Belgium, value by segment ($m), 2004?09 66
Table 44: Chocolate, Belgium, value forecast by segment ($m), 2009?14 67
Table 45: Chocolate, Belgium, volume by segment (kg, million), 2004?09 69
Table 46: Chocolate, Belgium, volume forecast by segment (kg, million), 2009?14 70
Table 47: Chocolate, Belgium, brand share by value (%), 2008?09 72
Table 48: Chocolate, Belgium, value by brand (€m), 2008?09 73
Table 49: Chocolate, Belgium, company share by value (%), 2008?09 75
Table 50: Chocolate, Belgium, value by company (€m), 2008?09 75
Table 51: Chocolate, Belgium, distribution channels by value (%), 2008?09 76
Table 52: Chocolate, Belgium, value by distribution channel (€m), 2008?09 76
Table 53: Chocolate, Belgium, expenditure per capita (€), 2004?09 78
Table 54: Chocolate, Belgium, forecast expenditure per capita (€), 2009?14 79
Table 55: Chocolate, Belgium, expenditure per capita ($), 2004?09 80
Table 56: Chocolate, Belgium, forecast expenditure per capita ($), 2009?14 81
Table 57: Chocolate, Belgium, consumption per capita (kg), 2004?09 82
Table 58: Chocolate, Belgium, forecast consumption per capita (kg), 2009?14 83
Table 59: Gum, Belgium, value by segment (€m), 2004?09 84
Table 60: Gum, Belgium, value forecast by segment (€m), 2009?14 85
Table 61: Gum, Belgium, value by segment ($m), 2004?09 87
Table 62: Gum, Belgium, value forecast by segment ($m), 2009?14 88
Table 63: Gum, Belgium, volume by segment (kg, million), 2004?09 90
Table 64: Gum, Belgium, volume forecast by segment (kg, million), 2009?14 91
Table 65: Gum, Belgium, brand share by value (%), 2008?09 93
Table 66: Gum, Belgium, value by brand (€m), 2008?09 94
Table 67: Gum, Belgium, company share by value (%), 2008?09 96
Table 68: Gum, Belgium, value by company (€m), 2008?09 96
Table 69: Gum, Belgium, distribution channels by value (%), 2008?09 97
Table 70: Gum, Belgium, value by distribution channel (€m), 2008?09 97
Table 71: Gum, Belgium, expenditure per capita (€), 2004?09 99
Table 72: Gum, Belgium, forecast expenditure per capita (€), 2009?14 100
Table 73: Gum, Belgium, expenditure per capita ($), 2004?09 100
Table 74: Gum, Belgium, forecast expenditure per capita ($), 2009?14 101
Table 75: Gum, Belgium, consumption per capita (kg), 2004?09 101
Table 76: Gum, Belgium, forecast consumption per capita (kg), 2009?14 102
Table 77: Sugar confectionery, Belgium, value by segment (€m), 2004?09 103
Table 78: Sugar confectionery, Belgium, value forecast by segment (€m), 2009?14 104
Table 79: Sugar confectionery, Belgium, value by segment ($m), 2004?09 106
Table 80: Sugar confectionery, Belgium, value forecast by segment ($m), 2009?14 107
Table 81: Sugar confectionery, Belgium, volume by segment (kg, million), 2004?09 109
Table 82: Sugar confectionery, Belgium, volume forecast by segment (kg, million), 2009?14 110
Table 83: Sugar confectionery, Belgium, brand share by value (%), 2008?09 112
Table 84: Sugar confectionery, Belgium, value by brand (€m), 2008?09 113
Table 85: Sugar confectionery, Belgium, company share by value (%), 2008?09 115
Table 86: Sugar confectionery, Belgium, value by company (€m), 2008?09 116
Table 87: Sugar confectionery, Belgium, distribution channels by value (%), 2008?09 117
Table 88: Sugar confectionery, Belgium, value by distribution channel (€m), 2008?09 117
Table 89: Sugar confectionery, Belgium, expenditure per capita (€), 2004?09 119
Table 90: Sugar confectionery, Belgium, forecast expenditure per capita (€), 2009?14 120
Table 91: Sugar confectionery, Belgium, expenditure per capita ($), 2004?09 121
Table 92: Sugar confectionery, Belgium, forecast expenditure per capita ($), 2009?14 122
Table 93: Sugar confectionery, Belgium, consumption per capita (kg), 2004?09 123
Table 94: Sugar confectionery, Belgium, forecast consumption per capita (kg), 2009?14 124
Table 95: Global confectionery market value, 2009 125
Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 128
Table 97: Global confectionery market volume, 2009 129
Table 98: Global confectionery market split (volume terms, 2009), top five countries 132
Table 99: Leading players, top five countries 133
Table 100: Belgium confectionery new product launches reports, by company (top five companies), 2009 134
Table 101: Belgium confectionery new product launches SKUs, by company (top five companies), 2009 134
Table 102: Belgium confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 135
Table 103: Belgium confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 135
Table 104: Belgium confectionery new product launches (reports), by package tags or claims (top 10 claims), 2009 136
Table 105: Belgium confectionery new product launches - recent five launches (2009) 136
Table 106: Belgium population, by age group, 2004?09 (millions) 137
Table 107: Belgium population forecast, by age group, 2009?14 (millions) 138
Table 108: Belgium population, by gender, 2004?09 (millions) 138
Table 109: Belgium population forecast, by gender, 2009?14 (millions) 139
Table 110: Belgium nominal GDP, 2004?09 (€bn, nominal prices) 139
Table 111: Belgium nominal GDP forecast, 2009?14 (€bn, nominal prices) 139
Table 112: Belgium real GDP, 2004?09 (€bn, 2000 prices) 140
Table 113: Belgium real GDP forecast, 2009?14 (€bn, 2000 prices) 140
Table 114: Belgium real GDP, 2004?09 ($bn, 2000 prices) 140
Table 115: Belgium real GDP forecast, 2009?14 ($bn, 2000 prices) 141
Table 116: Belgium consumer price index, 2004?09 (2000=100) 141
Table 117: Belgium consumer price index, 2009?14 (2000=100) 141



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