Confectionery in Belgium - Market Forecast & Consumer Demographics

Synopsis
Confectionery in Belgium – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the confectionery industry in Belgium.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Belgian confectionery products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The confectionery market consists of the sale of cereal bars, chocolate, gum and sugar confectionery.
• Market overview & forecast – overall Belgium confectionery market value and volume data split by category
• Market shares –company share, brand share and distribution share for the confectionery market in Belgium
• Confectionery consumption and usage demographics –analysis of Consumer Demographics in the Belgian confectionery market

Highlights
• In Belgium, 0-14 age group accounted for 36.2% share of the total confectionery consumption in 2008.
• In Belgium, urban consumers accounted for 98.1% of the total confectionery consumption in 2008.
• In Belgium, 0-14 age group accounted for 38.3% share of the total chocolate consumption in 2008.

Reasons to purchase
• Develop business strategies by understanding the quantitative trends within the confectionery market in Belgium
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Belgian confectionery products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 BELGIAN CONFECTIONERY MARKET OVERVIEW & FORECAST 14
Value analysis (Euro), 2004?09 14
Value analysis (Euro), 2009?14 15
Value analysis (US dollars), 2004?09 17
Value analysis (US dollars), 2009?14 18
Volume analysis, 2004?09 20
Volume analysis, 2009?14 21
Chapter 3 BELGIAN CONFECTIONERY MARKET SHARES 23
Company and brand share analysis 23
Distribution analysis 30
Chapter 4 BELGIAN CONFECTIONERY MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 32
Confectionery–consumer graphics 32
Chocolate–consumer graphics 44
Sugar confectionery–consumer graphics 56
Gum–consumer graphics 68
Cereal bars–consumer graphics 80
Chapter 5 RESEARCH METHODOLOGY 92
Methodology overview 92
Secondary research 93
Market modeling 94
Creating an initial data model 94
Revising the initial data model 94
Creating a final estimate 95
Creating demographic value splits 95
Primary research 95
Data finalization 96
Ongoing research 96
Chapter 6 APPENDIX 97
Future readings 97
How to contact experts in your industry 97
Disclaimer 97


LIST OF FIGURES
Figure 1: Confectionery, Belgium, value by category (€m), 2004?14 16
Figure 2: Confectionery, Belgium, category growth comparison, by value, 2004?14 19
Figure 3: Confectionery, Belgium, volume by category (kg, million), 2004?14 22
Figure 4: Confectionery, Belgium, category growth comparison, by volume, 2004?14 22
Figure 5: Confectionery, Belgium, company share by value (%), 2008?09 27
Figure 6: Confectionery, Belgium, distribution channels by value (%), 2008?09 31
Figure 7: Confectionery, Belgium, consumption by age group, % of total market value ($m), 2008 32
Figure 8: Confectionery, Belgium, consumption by gender, % of total market value ($m), 2008 34
Figure 9: Confectionery, Belgium, consumption by income, % of total market value ($m), 2008 36
Figure 10: Confectionery, Belgium, consumption by urban/rural, % of total market value ($m), 2008 38
Figure 11: Confectionery, Belgium, consumption by status, % of total market value ($m), 2008 40
Figure 12: Confectionery, Belgium, consumption by region, % of total market value ($m), 2008 42
Figure 13: Chocolate, Belgium, consumption by age group, % of total market value ($m), 2008 44
Figure 14: Chocolate, Belgium, consumption by gender, % of total market value ($m), 2008 46
Figure 15: Chocolate, Belgium, consumption by income, % of total market value ($m), 2008 48
Figure 16: Chocolate, Belgium, consumption by urban/rural, % of total market value ($m), 2008 50
Figure 17: Chocolate, Belgium, consumption by status, % of total market value ($m), 2008 52
Figure 18: Chocolate, Belgium, consumption by region, % of total market value ($m), 2008 54
Figure 19: Sugar confectionery, Belgium, consumption by age group, % of total market value ($m), 2008 56
Figure 20: Sugar confectionery, Belgium, consumption by gender, % of total market value ($m), 2008 58
Figure 21: Sugar confectionery, Belgium, consumption by income, % of total market value ($m), 2008 60
Figure 22: Sugar confectionery, Belgium, consumption by urban/rural, % of total market value ($m), 2008 62
Figure 23: Sugar confectionery, Belgium, consumption by status, % of total market value ($m), 2008 64
Figure 24: Sugar confectionery, Belgium, consumption by region, % of total market value ($m), 2008 66
Figure 25: Gum, Belgium, consumption by age group, % of total market value ($m), 2008 68
Figure 26: Gum, Belgium, consumption by gender, % of total market value ($m), 2008 70
Figure 27: Gum, Belgium, consumption by income, % of total market value ($m), 2008 72
Figure 28: Gum, Belgium, consumption by urban/rural, % of total market value ($m), 2008 74
Figure 29: Gum, Belgium, consumption by status, % of total market value ($m), 2008 76
Figure 30: Gum, Belgium, consumption by region, % of total market value ($m), 2008 78
Figure 31: Cereal bars, Belgium, consumption by age group, % of total market value ($m), 2008 80
Figure 32: Cereal bars, Belgium, consumption by gender, % of total market value ($m), 2008 82
Figure 33: Cereal bars, Belgium, consumption by income, % of total market value ($m), 2008 84
Figure 34: Cereal bars, Belgium, consumption by urban/rural, % of total market value ($m), 2008 86
Figure 35: Cereal bars, Belgium, consumption by status, % of total market value ($m), 2008 88
Figure 36: Cereal bars, Belgium, consumption by region, % of total market value ($m), 2008 90
Figure 37: Annual data review process 93


LIST OF TABLES
Table 1: Confectionery category definitions 4
Table 2: Confectionery distribution channels 5
Table 3: Confectionery, Belgium, value by category (€m), 2004?09 14
Table 4: Confectionery, Belgium, value forecast by category (€m), 2009?14 15
Table 5: Confectionery, Belgium, value by category ($m), 2004?09 17
Table 6: Confectionery, Belgium, value forecast by category ($m), 2009?14 18
Table 7: Confectionery, Belgium, volume by category (kg, million), 2004?09 20
Table 8: Confectionery, Belgium, volume forecast by category (kg, million), 2009?14 21
Table 9: Confectionery, Belgium, brand share by value (%), 2008?09 23
Table 10: Confectionery, Belgium, value by brand (€m), 2008?09 25
Table 11: Confectionery, Belgium, company share by value (%), 2008?09 28
Table 12: Confectionery, Belgium, value by company (€m), 2008?09 29
Table 13: Confectionery, Belgium, distribution channels by value (%), 2008?09 30
Table 14: Confectionery, Belgium, value by distribution channel (€m), 2008?09 30
Table 15: Confectionery, Belgium, consumption by age group, value ($m), 2004?08 33
Table 16: Confectionery, Belgium, consumption by age group, % of total market value ($m), 2004?08 33
Table 17: Confectionery, Belgium, consumption by gender, value ($m), 2004–08 35
Table 18: Confectionery, Belgium, consumption by gender, % of total market value ($m), 2004–08 35
Table 19: Confectionery, Belgium, consumption by income, value ($m), 2004–08 37
Table 20: Confectionery, Belgium, consumption by income, % of total market value ($m), 2004–08 37
Table 21: Confectionery, Belgium, consumption by urban/rural, value ($m), 2004–08 39
Table 22: Confectionery, Belgium, consumption by urban/rural, % of total market value ($m), 2004–08 39
Table 23: Confectionery, Belgium, consumption by status, value ($m), 2004–08 41
Table 24: Confectionery, Belgium, consumption by status, % of total market value ($m), 2004–08 41
Table 25: Confectionery, Belgium, consumption by region, value ($m), 2004–08 43
Table 26: Confectionery, Belgium, consumption by region, % of total market value ($m), 2004–08 43
Table 27: Chocolate, Belgium, consumption by age group, value ($m), 2004?08 45
Table 28: Chocolate, Belgium, consumption by age group, % of total market value ($m), 2004?08 45
Table 29: Chocolate, Belgium, consumption by gender, value ($m), 2004–08 47
Table 30: Chocolate, Belgium, consumption by gender, % of total market value ($m), 2004–08 47
Table 31: Chocolate, Belgium, consumption by income, value ($m), 2004–08 49
Table 32: Chocolate, Belgium, consumption by income, % of total market value ($m), 2004–08 49
Table 33: Chocolate, Belgium, consumption by urban/rural, value ($m), 2004–08 51
Table 34: Chocolate, Belgium, consumption by urban/rural, % of total market value ($m), 2004–08 51
Table 35: Chocolate, Belgium, consumption by status, value ($m), 2004–08 53
Table 36: Chocolate, Belgium, consumption by status, % of total market value ($m), 2004–08 53
Table 37: Chocolate, Belgium, consumption by region, value ($m), 2004–08 55
Table 38: Chocolate, Belgium, consumption by region, % of total market value ($m), 2004–08 55
Table 39: Sugar confectionery, Belgium, consumption by age group, value ($m), 2004?08 57
Table 40: Sugar confectionery, Belgium, consumption by age group, % of total market value ($m), 2004?08 57
Table 41: Sugar confectionery, Belgium, consumption by gender, value ($m), 2004–08 59
Table 42: Sugar confectionery, Belgium, consumption by gender, % of total market value ($m), 2004–08 59
Table 43: Sugar confectionery, Belgium, consumption by income, value ($m), 2004–08 61
Table 44: Sugar confectionery, Belgium, consumption by income, % of total market value ($m), 2004–08 61
Table 45: Sugar confectionery, Belgium, consumption by urban/rural, value ($m), 2004–08 63
Table 46: Sugar confectionery, Belgium, consumption by urban/rural, % of total market value ($m), 2004–08 63
Table 47: Sugar confectionery, Belgium, consumption by status, value ($m), 2004–08 65
Table 48: Sugar confectionery, Belgium, consumption by status, % of total market value ($m), 2004–08 65
Table 49: Sugar confectionery, Belgium, consumption by region, value ($m), 2004–08 67
Table 50: Sugar confectionery, Belgium, consumption by region, % of total market value ($m), 2004–08 67
Table 51: Gum, Belgium, consumption by age group, value ($m), 2004?08 69
Table 52: Gum, Belgium, consumption by age group, % of total market value ($m), 2004?08 69
Table 53: Gum, Belgium, consumption by gender, value ($m), 2004–08 71
Table 54: Gum, Belgium, consumption by gender, % of total market value ($m), 2004–08 71
Table 55: Gum, Belgium, consumption by income, value ($m), 2004–08 73
Table 56: Gum, Belgium, consumption by income, % of total market value ($m), 2004–08 73
Table 57: Gum, Belgium, consumption by urban/rural, value ($m), 2004–08 75
Table 58: Gum, Belgium, consumption by urban/rural, % of total market value ($m), 2004–08 75
Table 59: Gum, Belgium, consumption by status, value ($m), 2004–08 77
Table 60: Gum, Belgium, consumption by status, % of total market value ($m), 2004–08 77
Table 61: Gum, Belgium, consumption by region, value ($m), 2004–08 79
Table 62: Gum, Belgium, consumption by region, % of total market value ($m), 2004–08 79
Table 63: Cereal bars, Belgium, consumption by age group, value ($m), 2004?08 81
Table 64: Cereal bars, Belgium, consumption by age group, % of total market value ($m), 2004?08 81
Table 65: Cereal bars, Belgium, consumption by gender, value ($m), 2004–08 83
Table 66: Cereal bars, Belgium, consumption by gender, % of total market value ($m), 2004–08 83
Table 67: Cereal bars, Belgium, consumption by income, value ($m), 2004–08 85
Table 68: Cereal bars, Belgium, consumption by income, % of total market value ($m), 2004–08 85
Table 69: Cereal bars, Belgium, consumption by urban/rural, value ($m), 2004–08 87
Table 70: Cereal bars, Belgium, consumption by urban/rural, % of total market value ($m), 2004–08 87
Table 71: Cereal bars, Belgium, consumption by status, value ($m), 2004–08 89
Table 72: Cereal bars, Belgium, consumption by status, % of total market value ($m), 2004–08 89
Table 73: Cereal bars, Belgium, consumption by region, value ($m), 2004–08 91
Table 74: Cereal bars, Belgium, consumption by region, % of total market value ($m), 2004–08 91


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