Confectionery in Bulgaria to 2014

Introduction

This databook provides key data and information on the confectionery market in Bulgaria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Bulgaria increased at a compound annual growth rate of 4.3% between 2004 and 2009.

The chocolate category led the confectionery market in Bulgaria, accounting for a share of 75.2%.

Leading players in Bulgarian confectionery market include Nestle S.A., Cadbury plc and Kraft Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Bulgaria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Bulgarian Lev), 2004?09 21
Value analysis (Bulgarian Lev), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Nestlé SA 39
Cadbury Plc 42
Chapter 5 Category Analysis: Cereal Bars 44
Value analysis (Bulgarian Lev), 2004?09 44
Value analysis (Bulgarian Lev), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Chocolate 60
Value analysis (Bulgarian Lev), 2004?09 60
Value analysis (Bulgarian Lev), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Gum 80
Value analysis (Bulgarian Lev), 2004?09 80
Value analysis (Bulgarian Lev), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 84
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 89
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Category Analysis: Sugar Confectionery 98
Value analysis (Bulgarian Lev), 2004?09 98
Value analysis (Bulgarian Lev), 2009?14 99
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 102
Volume analysis, 2004?09 104
Volume analysis, 2009?14 105
Company and brand share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 9 Country Comparison 119
Value 119
Volume 123
Market share 127
Chapter 10 New Product Development 128
Product launches over time 128
Recent product launches 130
Chapter 11 Macroeconomic Profile 131
Macroeconomic Indicators 131
Chapter 12 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 13 Appendix 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141

LIST OF FIGURES
Figure 1: Confectionery, Bulgaria, value by category (BGNm), 2004?14 23
Figure 2: Confectionery, Bulgaria, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, Bulgaria, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, Bulgaria, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, Bulgaria, company share by value (%), 2008?09 31
Figure 6: Confectionery, Bulgaria, distribution channels by value (%), 2008?09 34
Figure 7: Cereal bars, Bulgaria, value by segment (BGNm), 2004?14 46
Figure 8: Cereal bars, Bulgaria, category growth comparison, by value, 2004?14 48
Figure 9: Cereal bars, Bulgaria, volume by segment (kg, million), 2004?14 51
Figure 10: Cereal bars, Bulgaria, category growth comparison, by volume, 2004?14 51
Figure 11: Cereal bars, Bulgaria, company share by value (%), 2008?09 53
Figure 12: Cereal bars, Bulgaria, distribution channels by value (%), 2008?09 56
Figure 13: Chocolate, Bulgaria, value by segment (BGNm), 2004?14 62
Figure 14: Chocolate, Bulgaria, category growth comparison, by value, 2004?14 65
Figure 15: Chocolate, Bulgaria, volume by segment (kg, million), 2004?14 68
Figure 16: Chocolate, Bulgaria, category growth comparison, by volume, 2004?14 68
Figure 17: Chocolate, Bulgaria, company share by value (%), 2008?09 70
Figure 18: Chocolate, Bulgaria, distribution channels by value (%), 2008?09 73
Figure 19: Gum, Bulgaria, value by segment (BGNm), 2004?14 82
Figure 20: Gum, Bulgaria, category growth comparison, by value, 2004?14 85
Figure 21: Gum, Bulgaria, volume by segment (kg, million), 2004?14 88
Figure 22: Gum, Bulgaria, category growth comparison, by volume, 2004?14 88
Figure 23: Gum, Bulgaria, company share by value (%), 2008?09 91
Figure 24: Gum, Bulgaria, distribution channels by value (%), 2008?09 94
Figure 25: Sugar confectionery, Bulgaria, value by segment (BGNm), 2004?14 100
Figure 26: Sugar confectionery, Bulgaria, category growth comparison, by value, 2004?14 103
Figure 27: Sugar confectionery, Bulgaria, volume by segment (kg, million), 2004?14 106
Figure 28: Sugar confectionery, Bulgaria, category growth comparison, by volume, 2004?14 107
Figure 29: Sugar confectionery, Bulgaria, company share by value (%), 2008?09 109
Figure 30: Sugar confectionery, Bulgaria, distribution channels by value (%), 2008?09 112
Figure 31: Global confectionery market split (value terms, 2009), top five countries 120
Figure 32: Global confectionery market value, 2004–09, top five countries 122
Figure 33: Global confectionery market split (volume terms, 2009), top five countries 124
Figure 34: Global confectionery market volume, 2004–09, top five countries 126
Figure 35: Annual data review process 137

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Bulgaria, value by category (BGNm), 2004?09 21
Table 4: Confectionery, Bulgaria, value forecast by category (BGNm), 2009?14 22
Table 5: Confectionery, Bulgaria, value by category ($m), 2004?09 24
Table 6: Confectionery, Bulgaria, value forecast by category ($m), 2009?14 24
Table 7: Confectionery, Bulgaria, volume by category (kg, million), 2004?09 26
Table 8: Confectionery, Bulgaria, volume forecast by category (kg, million), 2009?14 27
Table 9: Confectionery, Bulgaria, brand share by value (%), 2008?09 29
Table 10: Confectionery, Bulgaria, value by brand (BGNm), 2008?09 30
Table 11: Confectionery, Bulgaria, company share by value (%), 2008?09 32
Table 12: Confectionery, Bulgaria, value by company (BGNm), 2008?09 32
Table 13: Confectionery, Bulgaria, distribution channels by value (%), 2008?09 33
Table 14: Confectionery, Bulgaria, value by distribution channel (BGNm), 2008?09 33
Table 15: Confectionery, Bulgaria, expenditure per capita (BGN), 2004?09 35
Table 16: Confectionery, Bulgaria, forecast expenditure per capita (BGN), 2009?14 36
Table 17: Confectionery, Bulgaria, expenditure per capita ($), 2004?09 36
Table 18: Confectionery, Bulgaria, forecast expenditure per capita ($), 2009?14 37
Table 19: Confectionery, Bulgaria, consumption per capita (kg), 2004?09 37
Table 20: Confectionery, Bulgaria, forecast consumption per capita (kg), 2009?14 38
Table 21: Nestlé SA key facts 39
Table 22: Cadbury Plc key facts 42
Table 23: Cereal bars, Bulgaria, value by segment (BGNm), 2004?09 44
Table 24: Cereal bars, Bulgaria, value forecast by segment (BGNm), 2009?14 45
Table 25: Cereal bars, Bulgaria, value by segment ($m), 2004?09 47
Table 26: Cereal bars, Bulgaria, value forecast by segment ($m), 2009?14 47
Table 27: Cereal bars, Bulgaria, volume by segment (kg, million), 2004?09 49
Table 28: Cereal bars, Bulgaria, volume forecast by segment (kg, million), 2009?14 50
Table 29: Cereal bars, Bulgaria, brand share by value (%), 2008?09 52
Table 30: Cereal bars, Bulgaria, value by brand (BGNm), 2008?09 52
Table 31: Cereal bars, Bulgaria, company share by value (%), 2008?09 54
Table 32: Cereal bars, Bulgaria, value by company (BGNm), 2008?09 54
Table 33: Cereal bars, Bulgaria, distribution channels by value (%), 2008?09 55
Table 34: Cereal bars, Bulgaria, value by distribution channel (BGNm), 2008?09 55
Table 35: Cereal bars, Bulgaria, expenditure per capita (BGN), 2004?09 57
Table 36: Cereal bars, Bulgaria, forecast expenditure per capita (BGN), 2009?14 57
Table 37: Cereal bars, Bulgaria, expenditure per capita ($), 2004?09 58
Table 38: Cereal bars, Bulgaria, forecast expenditure per capita ($), 2009?14 58
Table 39: Cereal bars, Bulgaria, consumption per capita (kg), 2004?09 59
Table 40: Cereal bars, Bulgaria, forecast consumption per capita (kg), 2009?14 59
Table 41: Chocolate, Bulgaria, value by segment (BGNm), 2004?09 60
Table 42: Chocolate, Bulgaria, value forecast by segment (BGNm), 2009?14 61
Table 43: Chocolate, Bulgaria, value by segment ($m), 2004?09 63
Table 44: Chocolate, Bulgaria, value forecast by segment ($m), 2009?14 64
Table 45: Chocolate, Bulgaria, volume by segment (kg, million), 2004?09 66
Table 46: Chocolate, Bulgaria, volume forecast by segment (kg, million), 2009?14 67
Table 47: Chocolate, Bulgaria, brand share by value (%), 2008?09 69
Table 48: Chocolate, Bulgaria, value by brand (BGNm), 2008?09 69
Table 49: Chocolate, Bulgaria, company share by value (%), 2008?09 71
Table 50: Chocolate, Bulgaria, value by company (BGNm), 2008?09 71
Table 51: Chocolate, Bulgaria, distribution channels by value (%), 2008?09 72
Table 52: Chocolate, Bulgaria, value by distribution channel (BGNm), 2008?09 72
Table 53: Chocolate, Bulgaria, expenditure per capita (BGN), 2004?09 74
Table 54: Chocolate, Bulgaria, forecast expenditure per capita (BGN), 2009?14 75
Table 55: Chocolate, Bulgaria, expenditure per capita ($), 2004?09 76
Table 56: Chocolate, Bulgaria, forecast expenditure per capita ($), 2009?14 77
Table 57: Chocolate, Bulgaria, consumption per capita (kg), 2004?09 78
Table 58: Chocolate, Bulgaria, forecast consumption per capita (kg), 2009?14 79
Table 59: Gum, Bulgaria, value by segment (BGNm), 2004?09 80
Table 60: Gum, Bulgaria, value forecast by segment (BGNm), 2009?14 81
Table 61: Gum, Bulgaria, value by segment ($m), 2004?09 83
Table 62: Gum, Bulgaria, value forecast by segment ($m), 2009?14 84
Table 63: Gum, Bulgaria, volume by segment (kg, million), 2004?09 86
Table 64: Gum, Bulgaria, volume forecast by segment (kg, million), 2009?14 87
Table 65: Gum, Bulgaria, brand share by value (%), 2008?09 89
Table 66: Gum, Bulgaria, value by brand (BGNm), 2008?09 90
Table 67: Gum, Bulgaria, company share by value (%), 2008?09 92
Table 68: Gum, Bulgaria, value by company (BGNm), 2008?09 92
Table 69: Gum, Bulgaria, distribution channels by value (%), 2008?09 93
Table 70: Gum, Bulgaria, value by distribution channel (BGNm), 2008?09 93
Table 71: Gum, Bulgaria, expenditure per capita (BGN), 2004?09 95
Table 72: Gum, Bulgaria, forecast expenditure per capita (BGN), 2009?14 95
Table 73: Gum, Bulgaria, expenditure per capita ($), 2004?09 96
Table 74: Gum, Bulgaria, forecast expenditure per capita ($), 2009?14 96
Table 75: Gum, Bulgaria, consumption per capita (kg), 2004?09 97
Table 76: Gum, Bulgaria, forecast consumption per capita (kg), 2009?14 97
Table 77: Sugar confectionery, Bulgaria, value by segment (BGNm), 2004?09 98
Table 78: Sugar confectionery, Bulgaria, value forecast by segment (BGNm), 2009?14 99
Table 79: Sugar confectionery, Bulgaria, value by segment ($m), 2004?09 101
Table 80: Sugar confectionery, Bulgaria, value forecast by segment ($m), 2009?14 102
Table 81: Sugar confectionery, Bulgaria, volume by segment (kg, million), 2004?09 104
Table 82: Sugar confectionery, Bulgaria, volume forecast by segment (kg, million), 2009?14 105
Table 83: Sugar confectionery, Bulgaria, brand share by value (%), 2008?09 108
Table 84: Sugar confectionery, Bulgaria, value by brand (BGNm), 2008?09 108
Table 85: Sugar confectionery, Bulgaria, company share by value (%), 2008?09 110
Table 86: Sugar confectionery, Bulgaria, value by company (BGNm), 2008?09 110
Table 87: Sugar confectionery, Bulgaria, distribution channels by value (%), 2008?09 111
Table 88: Sugar confectionery, Bulgaria, value by distribution channel (BGNm), 2008?09 111
Table 89: Sugar confectionery, Bulgaria, expenditure per capita (BGN), 2004?09 113
Table 90: Sugar confectionery, Bulgaria, forecast expenditure per capita (BGN), 2009?14 114
Table 91: Sugar confectionery, Bulgaria, expenditure per capita ($), 2004?09 115
Table 92: Sugar confectionery, Bulgaria, forecast expenditure per capita ($), 2009?14 116
Table 93: Sugar confectionery, Bulgaria, consumption per capita (kg), 2004?09 117
Table 94: Sugar confectionery, Bulgaria, forecast consumption per capita (kg), 2009?14 118
Table 95: Global confectionery market value, 2009 119
Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 122
Table 97: Global confectionery market volume, 2009 123
Table 98: Global confectionery market split (volume terms, 2009), top five countries 126
Table 99: Leading players, top five countries 127
Table 100: Bulgaria confectionery new product launches reports, by company (top five companies), 2009 128
Table 101: Bulgaria confectionery new product launches SKUs, by company (top five companies), 2009 128
Table 102: Bulgaria confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 129
Table 103: Bulgaria confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 129
Table 104: Bulgaria confectionery new product launches (reports), by package tags or claims 2009 130
Table 105: Bulgaria confectionery new product launches - recent five launches (2009) 130
Table 106: Bulgaria population, by age group, 2004?09 (millions) 131
Table 107: Bulgaria population forecast, by age group, 2009?14 (millions) 132
Table 108: Bulgaria population, by gender, 2004?09 (millions) 132
Table 109: Bulgaria population forecast, by gender, 2009?14 (millions) 133
Table 110: Bulgaria nominal GDP, 2004?09 (BGNbn, nominal prices) 133
Table 111: Bulgaria nominal GDP forecast, 2009?14 (BGNbn, nominal prices) 133
Table 112: Bulgaria real GDP, 2004?09 (BGNbn, 2000 prices) 134
Table 113: Bulgaria real GDP forecast, 2009?14 (BGNbn, 2000 prices) 134
Table 114: Bulgaria real GDP, 2004?09 ($bn, 2000 prices) 134
Table 115: Bulgaria real GDP forecast, 2009?14 ($bn, 2000 prices) 135
Table 116: Bulgaria consumer price index, 2004?09 (2000=100) 135
Table 117: Bulgaria consumer price index, 2009?14 (2000=100) 135



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