Confectionery in the Czech Republic to 2014

Introduction

This databook provides key data and information on the confectionery market in the Czech Republic. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in the Czech Republic increased at a compound annual growth rate of 3.4% between 2004 and 2009.

The chocolate category led the confectionery market in the Czech Republic, accounting for a share of 60.3%.

Leading players in Czech Republican confectionery market include Nestle S.A., Mars, Inc. and Kraft Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in the Czech Republic

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Czech Koruna), 2004?09 21
Value analysis (Czech Koruna), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Nestlé SA 40
Mars, Incorporated 43
Chapter 5 Category Analysis: Cereal Bars 45
Value analysis (Czech Koruna), 2004?09 45
Value analysis (Czech Koruna), 2009?14 46
Value analysis (US dollars), 2004?09 48
Value analysis (US dollars), 2009?14 48
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Chocolate 61
Value analysis (Czech Koruna), 2004?09 61
Value analysis (Czech Koruna), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Gum 81
Value analysis (Czech Koruna), 2004?09 81
Value analysis (Czech Koruna), 2009?14 82
Value analysis (US dollars), 2004?09 84
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 8 Category Analysis: Sugar Confectionery 100
Value analysis (Czech Koruna), 2004?09 100
Value analysis (Czech Koruna), 2009?14 101
Value analysis (US dollars), 2004?09 103
Value analysis (US dollars), 2009?14 104
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 109
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 9 Country Comparison 120
Value 120
Volume 124
Market share 128
Chapter 10 New Product Development 129
Product launches over time 129
Recent product launches 131
Chapter 11 Macroeconomic Profile 132
Macroeconomic Indicators 132
Chapter 12 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 13 Appendix 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142

LIST OF FIGURES
Figure 1: Confectionery, Czech Republic, value by category (CZKm), 2004?14 23
Figure 2: Confectionery, Czech Republic, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, Czech Republic, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, Czech Republic, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, Czech Republic, company share by value (%), 2008?09 31
Figure 6: Confectionery, Czech Republic, distribution channels by value (%), 2008?09 35
Figure 7: Cereal bars, Czech Republic, value by segment (CZKm), 2004?14 47
Figure 8: Cereal bars, Czech Republic, category growth comparison, by value, 2004?14 49
Figure 9: Cereal bars, Czech Republic, volume by segment (kg, million), 2004?14 52
Figure 10: Cereal bars, Czech Republic, category growth comparison, by volume, 2004?14 52
Figure 11: Cereal bars, Czech Republic, company share by value (%), 2008?09 54
Figure 12: Cereal bars, Czech Republic, distribution channels by value (%), 2008?09 57
Figure 13: Chocolate, Czech Republic, value by segment (CZKm), 2004?14 63
Figure 14: Chocolate, Czech Republic, category growth comparison, by value, 2004?14 66
Figure 15: Chocolate, Czech Republic, volume by segment (kg, million), 2004?14 69
Figure 16: Chocolate, Czech Republic, category growth comparison, by volume, 2004?14 69
Figure 17: Chocolate, Czech Republic, company share by value (%), 2008?09 71
Figure 18: Chocolate, Czech Republic, distribution channels by value (%), 2008?09 74
Figure 19: Gum, Czech Republic, value by segment (CZKm), 2004?14 83
Figure 20: Gum, Czech Republic, category growth comparison, by value, 2004?14 86
Figure 21: Gum, Czech Republic, volume by segment (kg, million), 2004?14 89
Figure 22: Gum, Czech Republic, category growth comparison, by volume, 2004?14 89
Figure 23: Gum, Czech Republic, company share by value (%), 2008?09 92
Figure 24: Gum, Czech Republic, distribution channels by value (%), 2008?09 95
Figure 25: Sugar confectionery, Czech Republic, value by segment (CZKm), 2004?14 102
Figure 26: Sugar confectionery, Czech Republic, category growth comparison, by value, 2004?14 105
Figure 27: Sugar confectionery, Czech Republic, volume by segment (kg, million), 2004?14 108
Figure 28: Sugar confectionery, Czech Republic, category growth comparison, by volume, 2004?14 108
Figure 29: Sugar confectionery, Czech Republic, company share by value (%), 2008?09 110
Figure 30: Sugar confectionery, Czech Republic, distribution channels by value (%), 2008?09 113
Figure 31: Global confectionery market split (value terms, 2009), top five countries 121
Figure 32: Global confectionery market value, 2004–09, top five countries 123
Figure 33: Global confectionery market split (volume terms, 2009), top five countries 125
Figure 34: Global confectionery market volume, 2004–09, top five countries 127
Figure 35: Annual data review process 138

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Czech Republic, value by category (CZKm), 2004?09 21
Table 4: Confectionery, Czech Republic, value forecast by category (CZKm), 2009?14 22
Table 5: Confectionery, Czech Republic, value by category ($m), 2004?09 24
Table 6: Confectionery, Czech Republic, value forecast by category ($m), 2009?14 24
Table 7: Confectionery, Czech Republic, volume by category (kg, million), 2004?09 26
Table 8: Confectionery, Czech Republic, volume forecast by category (kg, million), 2009?14 27
Table 9: Confectionery, Czech Republic, brand share by value (%), 2008?09 29
Table 10: Confectionery, Czech Republic, value by brand (CZKm), 2008?09 30
Table 11: Confectionery, Czech Republic, company share by value (%), 2008?09 32
Table 12: Confectionery, Czech Republic, value by company (CZKm), 2008?09 33
Table 13: Confectionery, Czech Republic, distribution channels by value (%), 2008?09 34
Table 14: Confectionery, Czech Republic, value by distribution channel (CZKm), 2008?09 34
Table 15: Confectionery, Czech Republic, expenditure per capita (CZK), 2004?09 36
Table 16: Confectionery, Czech Republic, forecast expenditure per capita (CZK), 2009?14 37
Table 17: Confectionery, Czech Republic, expenditure per capita ($), 2004?09 37
Table 18: Confectionery, Czech Republic, forecast expenditure per capita ($), 2009?14 38
Table 19: Confectionery, Czech Republic, consumption per capita (kg), 2004?09 38
Table 20: Confectionery, Czech Republic, forecast consumption per capita (kg), 2009?14 39
Table 21: Nestlé SA key facts 40
Table 22: Mars, Incorporated key facts 43
Table 23: Cereal bars, Czech Republic, value by segment (CZKm), 2004?09 45
Table 24: Cereal bars, Czech Republic, value forecast by segment (CZKm), 2009?14 46
Table 25: Cereal bars, Czech Republic, value by segment ($m), 2004?09 48
Table 26: Cereal bars, Czech Republic, value forecast by segment ($m), 2009?14 48
Table 27: Cereal bars, Czech Republic, volume by segment (kg, million), 2004?09 50
Table 28: Cereal bars, Czech Republic, volume forecast by segment (kg, million), 2009?14 51
Table 29: Cereal bars, Czech Republic, brand share by value (%), 2008?09 53
Table 30: Cereal bars, Czech Republic, value by brand (CZKm), 2008?09 53
Table 31: Cereal bars, Czech Republic, company share by value (%), 2008?09 55
Table 32: Cereal bars, Czech Republic, value by company (CZKm), 2008?09 55
Table 33: Cereal bars, Czech Republic, distribution channels by value (%), 2008?09 56
Table 34: Cereal bars, Czech Republic, value by distribution channel (CZKm), 2008?09 56
Table 35: Cereal bars, Czech Republic, expenditure per capita (CZK), 2004?09 58
Table 36: Cereal bars, Czech Republic, forecast expenditure per capita (CZK), 2009?14 58
Table 37: Cereal bars, Czech Republic, expenditure per capita ($), 2004?09 59
Table 38: Cereal bars, Czech Republic, forecast expenditure per capita ($), 2009?14 59
Table 39: Cereal bars, Czech Republic, consumption per capita (kg), 2004?09 60
Table 40: Cereal bars, Czech Republic, forecast consumption per capita (kg), 2009?14 60
Table 41: Chocolate, Czech Republic, value by segment (CZKm), 2004?09 61
Table 42: Chocolate, Czech Republic, value forecast by segment (CZKm), 2009?14 62
Table 43: Chocolate, Czech Republic, value by segment ($m), 2004?09 64
Table 44: Chocolate, Czech Republic, value forecast by segment ($m), 2009?14 65
Table 45: Chocolate, Czech Republic, volume by segment (kg, million), 2004?09 67
Table 46: Chocolate, Czech Republic, volume forecast by segment (kg, million), 2009?14 68
Table 47: Chocolate, Czech Republic, brand share by value (%), 2008?09 70
Table 48: Chocolate, Czech Republic, value by brand (CZKm), 2008?09 70
Table 49: Chocolate, Czech Republic, company share by value (%), 2008?09 72
Table 50: Chocolate, Czech Republic, value by company (CZKm), 2008?09 72
Table 51: Chocolate, Czech Republic, distribution channels by value (%), 2008?09 73
Table 52: Chocolate, Czech Republic, value by distribution channel (CZKm), 2008?09 73
Table 53: Chocolate, Czech Republic, expenditure per capita (CZK), 2004?09 75
Table 54: Chocolate, Czech Republic, forecast expenditure per capita (CZK), 2009?14 76
Table 55: Chocolate, Czech Republic, expenditure per capita ($), 2004?09 77
Table 56: Chocolate, Czech Republic, forecast expenditure per capita ($), 2009?14 78
Table 57: Chocolate, Czech Republic, consumption per capita (kg), 2004?09 79
Table 58: Chocolate, Czech Republic, forecast consumption per capita (kg), 2009?14 80
Table 59: Gum, Czech Republic, value by segment (CZKm), 2004?09 81
Table 60: Gum, Czech Republic, value forecast by segment (CZKm), 2009?14 82
Table 61: Gum, Czech Republic, value by segment ($m), 2004?09 84
Table 62: Gum, Czech Republic, value forecast by segment ($m), 2009?14 85
Table 63: Gum, Czech Republic, volume by segment (kg, million), 2004?09 87
Table 64: Gum, Czech Republic, volume forecast by segment (kg, million), 2009?14 88
Table 65: Gum, Czech Republic, brand share by value (%), 2008?09 90
Table 66: Gum, Czech Republic, value by brand (CZKm), 2008?09 91
Table 67: Gum, Czech Republic, company share by value (%), 2008?09 93
Table 68: Gum, Czech Republic, value by company (CZKm), 2008?09 93
Table 69: Gum, Czech Republic, distribution channels by value (%), 2008?09 94
Table 70: Gum, Czech Republic, value by distribution channel (CZKm), 2008?09 94
Table 71: Gum, Czech Republic, expenditure per capita (CZK), 2004?09 96
Table 72: Gum, Czech Republic, forecast expenditure per capita (CZK), 2009?14 97
Table 73: Gum, Czech Republic, expenditure per capita ($), 2004?09 97
Table 74: Gum, Czech Republic, forecast expenditure per capita ($), 2009?14 98
Table 75: Gum, Czech Republic, consumption per capita (kg), 2004?09 98
Table 76: Gum, Czech Republic, forecast consumption per capita (kg), 2009?14 99
Table 77: Sugar confectionery, Czech Republic, value by segment (CZKm), 2004?09 100
Table 78: Sugar confectionery, Czech Republic, value forecast by segment (CZKm), 2009?14 101
Table 79: Sugar confectionery, Czech Republic, value by segment ($m), 2004?09 103
Table 80: Sugar confectionery, Czech Republic, value forecast by segment ($m), 2009?14 104
Table 81: Sugar confectionery, Czech Republic, volume by segment (kg, million), 2004?09 106
Table 82: Sugar confectionery, Czech Republic, volume forecast by segment (kg, million), 2009?14 107
Table 83: Sugar confectionery, Czech Republic, brand share by value (%), 2008?09 109
Table 84: Sugar confectionery, Czech Republic, value by brand (CZKm), 2008?09 109
Table 85: Sugar confectionery, Czech Republic, company share by value (%), 2008?09 111
Table 86: Sugar confectionery, Czech Republic, value by company (CZKm), 2008?09 111
Table 87: Sugar confectionery, Czech Republic, distribution channels by value (%), 2008?09 112
Table 88: Sugar confectionery, Czech Republic, value by distribution channel (CZKm), 2008?09 112
Table 89: Sugar confectionery, Czech Republic, expenditure per capita (CZK), 2004?09 114
Table 90: Sugar confectionery, Czech Republic, forecast expenditure per capita (CZK), 2009?14 115
Table 91: Sugar confectionery, Czech Republic, expenditure per capita ($), 2004?09 116
Table 92: Sugar confectionery, Czech Republic, forecast expenditure per capita ($), 2009?14 117
Table 93: Sugar confectionery, Czech Republic, consumption per capita (kg), 2004?09 118
Table 94: Sugar confectionery, Czech Republic, forecast consumption per capita (kg), 2009?14 119
Table 95: Global confectionery market value, 2009 120
Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 123
Table 97: Global confectionery market volume, 2009 124
Table 98: Global confectionery market split (volume terms, 2009), top five countries 127
Table 99: Leading players, top five countries 128
Table 100: Czech Republic confectionery new product launches reports, by company (top five companies), 2009 129
Table 101: Czech Republic confectionery new product launches SKUs, by company (top five companies), 2009 129
Table 102: Czech Republic confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 130
Table 103: Czech Republic confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 130
Table 104: Czech Republic confectionery new product launches (reports), by package tags or claims 2009 131
Table 105: Czech Republic confectionery new product launches - recent five launches (2009) 131
Table 106: Czech Republic population, by age group, 2004?09 (millions) 132
Table 107: Czech Republic population forecast, by age group, 2009?14 (millions) 133
Table 108: Czech Republic population, by gender, 2004?09 (millions) 133
Table 109: Czech Republic population forecast, by gender, 2009?14 (millions) 134
Table 110: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 134
Table 111: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 134
Table 112: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 135
Table 113: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 135
Table 114: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 135
Table 115: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 136
Table 116: Czech Republic consumer price index, 2004?09 (2000=100) 136
Table 117: Czech Republic consumer price index, 2009?14 (2000=100) 136


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