Confectionery in the Czech Republic - Market Forecast & Consumer Demographics

Synopsis
Confectionery in the Czech Republic – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the confectionery industry in the Czech Republic.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for the Czech Republican confectionery products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The confectionery market consists of the sale of cereal bars, chocolate, gum and sugar confectionery.
• Market overview & forecast – overall the Czech Republic confectionery market value and volume data split by category
• Market shares –company share, brand share and distribution share for the confectionery market in the Czech Republic
• Confectionery consumption and usage demographics –analysis of Consumer Demographics in the Czech Republican confectionery market

Highlights
• In the Czech Republic, 0-14 age group accounted for 36% share of the total confectionery consumption in 2008.
• In the Czech Republic, urban consumers accounted for 79.3% of the total confectionery consumption in 2008.
• In the Czech Republic, 0-14 age group accounted for 36.6% share of the total chocolate consumption in 2008.

Reasons to purchase
• Develop business strategies by understanding the quantitative trends within the confectionery market in the Czech Republic
• Design effective marketing and sales strategies by identifying consumption and usage demographics for the Czech Republican confectionery products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 CZECH REPUBLICAN CONFECTIONERY MARKET OVERVIEW & FORECAST 14
Value analysis (Czech Koruna), 2004?09 14
Value analysis (Czech Koruna), 2009?14 15
Value analysis (US dollars), 2004?09 17
Value analysis (US dollars), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Chapter 3 CZECH REPUBLICAN CONFECTIONERY MARKET SHARES 22
Company and brand share analysis 22
Distribution analysis 27
Chapter 4 CZECH REPUBLICAN CONFECTIONERY MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 29
Confectionery–consumer demographics 29
Chocolate–consumer demographics 39
Sugar confectionery–consumer demographics 49
Gum–consumer demographics 59
Cereal bars–consumer demographics 69
Chapter 5 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Creating an initial data model 81
Revising the initial data model 81
Creating a final estimate 82
Creating demographic value splits 82
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 6 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84


LIST OF FIGURES
Figure 1: Confectionery, Czech Republic, value by category (CZKm), 2004?14 16
Figure 2: Confectionery, Czech Republic, category growth comparison, by value, 2004?14 18
Figure 3: Confectionery, Czech Republic, volume by category (kg, million), 2004?14 21
Figure 4: Confectionery, Czech Republic, category growth comparison, by volume, 2004?14 21
Figure 5: Confectionery, Czech Republic, company share by value (%), 2008?09 24
Figure 6: Confectionery, Czech Republic, distribution channels by value (%), 2008?09 28
Figure 7: Confectionery, Czech Republic, consumption by age group, % of total market value ($m), 2008 29
Figure 8: Confectionery, Czech Republic, consumption by gender, % of total market value ($m), 2008 31
Figure 9: Confectionery, Czech Republic, consumption by income, % of total market value ($m), 2008 33
Figure 10: Confectionery, Czech Republic, consumption by urban/rural, % of total market value ($m), 2008 35
Figure 11: Confectionery, Czech Republic, consumption by status, % of total market value ($m), 2008 37
Figure 12: Chocolate, Czech Republic, consumption by age group, % of total market value ($m), 2008 39
Figure 13: Chocolate, Czech Republic, consumption by gender, % of total market value ($m), 2008 41
Figure 14: Chocolate, Czech Republic, consumption by income, % of total market value ($m), 2008 43
Figure 15: Chocolate, Czech Republic, consumption by urban/rural, % of total market value ($m), 2008 45
Figure 16: Chocolate, Czech Republic, consumption by status, % of total market value ($m), 2008 47
Figure 17: Sugar confectionery, Czech Republic, consumption by age group, % of total market value ($m), 2008 49
Figure 18: Sugar confectionery, Czech Republic, consumption by gender, % of total market value ($m), 2008 51
Figure 19: Sugar confectionery, Czech Republic, consumption by income, % of total market value ($m), 2008 53
Figure 20: Sugar confectionery, Czech Republic, consumption by urban/rural, % of total market value ($m), 2008 55
Figure 21: Sugar confectionery, Czech Republic, consumption by status, % of total market value ($m), 2008 57
Figure 22: Gum, Czech Republic, consumption by age group, % of total market value ($m), 2008 59
Figure 23: Gum, Czech Republic, consumption by gender, % of total market value ($m), 2008 61
Figure 24: Gum, Czech Republic, consumption by income, % of total market value ($m), 2008 63
Figure 25: Gum, Czech Republic, consumption by urban/rural, % of total market value ($m), 2008 65
Figure 26: Gum, Czech Republic, consumption by status, % of total market value ($m), 2008 67
Figure 27: Cereal bars, Czech Republic, consumption by age group, % of total market value ($m), 2008 69
Figure 28: Cereal bars, Czech Republic, consumption by gender, % of total market value ($m), 2008 71
Figure 29: Cereal bars, Czech Republic, consumption by income, % of total market value ($m), 2008 73
Figure 30: Cereal bars, Czech Republic, consumption by urban/rural, % of total market value ($m), 2008 75
Figure 31: Cereal bars, Czech Republic, consumption by status, % of total market value ($m), 2008 77
Figure 32: Annual data review process 80


LIST OF TABLES
Table 1: Confectionery category definitions 4
Table 2: Confectionery distribution channels 5
Table 3: Confectionery, Czech Republic, value by category (CZKm), 2004?09 14
Table 4: Confectionery, Czech Republic, value forecast by category (CZKm), 2009?14 15
Table 5: Confectionery, Czech Republic, value by category ($m), 2004?09 17
Table 6: Confectionery, Czech Republic, value forecast by category ($m), 2009?14 17
Table 7: Confectionery, Czech Republic, volume by category (kg, million), 2004?09 19
Table 8: Confectionery, Czech Republic, volume forecast by category (kg, million), 2009?14 20
Table 9: Confectionery, Czech Republic, brand share by value (%), 2008?09 22
Table 10: Confectionery, Czech Republic, value by brand (CZKm), 2008?09 23
Table 11: Confectionery, Czech Republic, company share by value (%), 2008?09 25
Table 12: Confectionery, Czech Republic, value by company (CZKm), 2008?09 26
Table 13: Confectionery, Czech Republic, distribution channels by value (%), 2008?09 27
Table 14: Confectionery, Czech Republic, value by distribution channel (CZKm), 2008?09 27
Table 15: Confectionery, Czech Republic, consumption by age group, value ($m), 2004?08 30
Table 16: Confectionery, Czech Republic, consumption by age group, % of total market value ($m), 2004?08 30
Table 17: Confectionery, Czech Republic, consumption by gender, value ($m), 2004–08 32
Table 18: Confectionery, Czech Republic, consumption by gender, % of total market value ($m), 2004–08 32
Table 19: Confectionery, Czech Republic, consumption by income, value ($m), 2004–08 34
Table 20: Confectionery, Czech Republic, consumption by income, % of total market value ($m), 2004–08 34
Table 21: Confectionery, Czech Republic, consumption by urban/rural, value ($m), 2004–08 36
Table 22: Confectionery, Czech Republic, consumption by urban/rural, % of total market value ($m), 2004–08 36
Table 23: Confectionery, Czech Republic, consumption by status, value ($m), 2004–08 38
Table 24: Confectionery, Czech Republic, consumption by status, % of total market value ($m), 2004–08 38
Table 25: Chocolate, Czech Republic, consumption by age group, value ($m), 2004?08 40
Table 26: Chocolate, Czech Republic, consumption by age group, % of total market value ($m), 2004?08 40
Table 27: Chocolate, Czech Republic, consumption by gender, value ($m), 2004–08 42
Table 28: Chocolate, Czech Republic, consumption by gender, % of total market value ($m), 2004–08 42
Table 29: Chocolate, Czech Republic, consumption by income, value ($m), 2004–08 44
Table 30: Chocolate, Czech Republic, consumption by income, % of total market value ($m), 2004–08 44
Table 31: Chocolate, Czech Republic, consumption by urban/rural, value ($m), 2004–08 46
Table 32: Chocolate, Czech Republic, consumption by urban/rural, % of total market value ($m), 2004–08 46
Table 33: Chocolate, Czech Republic, consumption by status, value ($m), 2004–08 48
Table 34: Chocolate, Czech Republic, consumption by status, % of total market value ($m), 2004–08 48
Table 35: Sugar confectionery, Czech Republic, consumption by age group, value ($m), 2004?08 50
Table 36: Sugar confectionery, Czech Republic, consumption by age group, % of total market value ($m), 2004?08 50
Table 37: Sugar confectionery, Czech Republic, consumption by gender, value ($m), 2004–08 52
Table 38: Sugar confectionery, Czech Republic, consumption by gender, % of total market value ($m), 2004–08 52
Table 39: Sugar confectionery, Czech Republic, consumption by income, value ($m), 2004–08 54
Table 40: Sugar confectionery, Czech Republic, consumption by income, % of total market value ($m), 2004–08 54
Table 41: Sugar confectionery, Czech Republic, consumption by urban/rural, value ($m), 2004–08 56
Table 42: Sugar confectionery, Czech Republic, consumption by urban/rural, % of total market value ($m), 2004–08 56
Table 43: Sugar confectionery, Czech Republic, consumption by status, value ($m), 2004–08 58
Table 44: Sugar confectionery, Czech Republic, consumption by status, % of total market value ($m), 2004–08 58
Table 45: Gum, Czech Republic, consumption by age group, value ($m), 2004?08 60
Table 46: Gum, Czech Republic, consumption by age group, % of total market value ($m), 2004?08 60
Table 47: Gum, Czech Republic, consumption by gender, value ($m), 2004–08 62
Table 48: Gum, Czech Republic, consumption by gender, % of total market value ($m), 2004–08 62
Table 49: Gum, Czech Republic, consumption by income, value ($m), 2004–08 64
Table 50: Gum, Czech Republic, consumption by income, % of total market value ($m), 2004–08 64
Table 51: Gum, Czech Republic, consumption by urban/rural, value ($m), 2004–08 66
Table 52: Gum, Czech Republic, consumption by urban/rural, % of total market value ($m), 2004–08 66
Table 53: Gum, Czech Republic, consumption by status, value ($m), 2004–08 68
Table 54: Gum, Czech Republic, consumption by status, % of total market value ($m), 2004–08 68
Table 55: Cereal bars, Czech Republic, consumption by age group, value ($m), 2004?08 70
Table 56: Cereal bars, Czech Republic, consumption by age group, % of total market value ($m), 2004?08 70
Table 57: Cereal bars, Czech Republic, consumption by gender, value ($m), 2004–08 72
Table 58: Cereal bars, Czech Republic, consumption by gender, % of total market value ($m), 2004–08 72
Table 59: Cereal bars, Czech Republic, consumption by income, value ($m), 2004–08 74
Table 60: Cereal bars, Czech Republic, consumption by income, % of total market value ($m), 2004–08 74
Table 61: Cereal bars, Czech Republic, consumption by urban/rural, value ($m), 2004–08 76
Table 62: Cereal bars, Czech Republic, consumption by urban/rural, % of total market value ($m), 2004–08 76
Table 63: Cereal bars, Czech Republic, consumption by status, value ($m), 2004–08 78
Table 64: Cereal bars, Czech Republic, consumption by status, % of total market value ($m), 2004–08 78


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