Confectionery in Eastern Europe to 2014

Introduction

This databook provides key data and information on the confectionery market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: chocolate, sugar confectionery, gum and cereal bars

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Eastern Europe increased at a compound annual growth rate of 6.2% between 2004 and 2009.

The sugar confectionery category led the confectionery market in Eastern Europe, accounting for a share of 54.8%.

The leading players in the Eastern European confectionery market include Mars, Inc., The United Confectionary Manufacturers management company and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Eastern Europe Confectionery: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 36
Mars, Incorporated 36
Nestlé SA 38
Chapter 6 Category Analysis: Cereal Bars 41
Value analysis (US Dollar), 2004?09 41
Value analysis (US Dollar), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 7 Category Analysis: Chocolate 54
Value analysis (US Dollar), 2004?09 54
Value analysis (US Dollar), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 8 Category Analysis: Gum 69
Value analysis (US Dollar), 2004?09 69
Value analysis (US Dollar), 2009?14 70
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 9 Category Analysis: Sugar Confectionery 82
Value analysis (US Dollar), 2004?09 82
Value analysis (US Dollar), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 10 Research Methodology 97
Methodology overview 97
Secondary research 98
Market modeling 99
Creating an initial data model 99
Revising the initial data model 99
Creating a final estimate 100
Creating demographic value splits 100
Primary research 100
Data finalization 101
Ongoing research 101
Chapter 11 Appendix 102
Future readings 102
How to contact experts in your industry 102
Disclaimer 102

LIST OF FIGURES
Figure 1: Confectionery, Eastern Europe, value by category ($m), 2004?14 25
Figure 2: Confectionery, Eastern Europe, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, Eastern Europe, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, Eastern Europe, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, Eastern Europe, company share (top five companies) by value (%), 2008?09 31
Figure 6: Confectionery, Eastern Europe, distribution channels by value (%), 2008?09 33
Figure 7: Cereal bars, Eastern Europe, value by segment ($m), 2004?14 43
Figure 8: Cereal bars, Eastern Europe, category growth comparison, by value, 2004?14 43
Figure 9: Cereal bars, Eastern Europe, volume by segment (kg, million), 2004?14 46
Figure 10: Cereal bars, Eastern Europe, category growth comparison, by volume, 2004?14 46
Figure 11: Cereal bars, Eastern Europe, company share (top five companies) by value (%), 2008?09 49
Figure 12: Cereal bars, Eastern Europe, distribution channels by value (%), 2008?09 51
Figure 13: Chocolate, Eastern Europe, value by segment ($m), 2004?14 56
Figure 14: Chocolate, Eastern Europe, category growth comparison, by value, 2004?14 56
Figure 15: Chocolate, Eastern Europe, volume by segment (kg, million), 2004?14 59
Figure 16: Chocolate, Eastern Europe, category growth comparison, by volume, 2004?14 59
Figure 17: Chocolate, Eastern Europe, company share (top five companies) by value (%), 2008?09 62
Figure 18: Chocolate, Eastern Europe, distribution channels by value (%), 2008?09 64
Figure 19: Gum, Eastern Europe, value by segment ($m), 2004?14 71
Figure 20: Gum, Eastern Europe, category growth comparison, by value, 2004?14 71
Figure 21: Gum, Eastern Europe, volume by segment (kg, million), 2004?14 74
Figure 22: Gum, Eastern Europe, category growth comparison, by volume, 2004?14 74
Figure 23: Gum, Eastern Europe, company share by value (%), 2008?09 77
Figure 24: Gum, Eastern Europe, distribution channels by value (%), 2008?09 79
Figure 25: Sugar confectionery, Eastern Europe, value by segment ($m), 2004?14 84
Figure 26: Sugar confectionery, Eastern Europe, category growth comparison, by value, 2004?14 84
Figure 27: Sugar confectionery, Eastern Europe, volume by segment (kg, million), 2004?14 87
Figure 28: Sugar confectionery, Eastern Europe, category growth comparison, by volume, 2004?14 87
Figure 29: Sugar confectionery, Eastern Europe, company share (top five companies) by value (%), 2008?09 90
Figure 30: Sugar confectionery, Eastern Europe, distribution channels by value (%), 2008?09 92
Figure 31: Annual data review process 98

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Eastern Europe, value (country-wise), 2004?09 ($m) 19
Table 4: Confectionery, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 20
Table 5: Confectionery, Eastern Europe, volume (country-wise), 2004?09 (kg, million) 21
Table 6: Confectionery, Eastern Europe, volume (country-wise) forecast, 2009?14 (kg, million) 22
Table 7: Confectionery, Eastern Europe, value by category ($m), 2004?09 23
Table 8: Confectionery, Eastern Europe, value forecast by category ($m), 2009?14 24
Table 9: Confectionery, Eastern Europe, volume by category (kg, million), 2004?09 26
Table 10: Confectionery, Eastern Europe, volume forecast by category (kg, million), 2009?14 27
Table 11: Confectionery, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 29
Table 12: Confectionery, Eastern Europe, value by company ($m), 2008?09 30
Table 13: Confectionery, Eastern Europe, distribution channels by value (%), 2008?09 32
Table 14: Confectionery, Eastern Europe, value by distribution channel ($m), 2008?09 32
Table 15: Confectionery, Eastern Europe, expenditure per capita ($), 2004?09 34
Table 16: Confectionery, Eastern Europe, forecast expenditure per capita ($), 2009?14 34
Table 17: Confectionery, Eastern Europe, consumption per capita (kg), 2004?09 35
Table 18: Confectionery, Eastern Europe, forecast consumption per capita (kg), 2009?14 35
Table 19: Mars, Incorporated key facts 36
Table 20: Nestlé SA key facts 38
Table 21: Cereal bars, Eastern Europe, value by segment ($m), 2004?09 41
Table 22: Cereal bars, Eastern Europe, value forecast by segment ($m), 2009?14 42
Table 23: Cereal bars, Eastern Europe, volume by segment (kg, million), 2004?09 44
Table 24: Cereal bars, Eastern Europe, volume forecast by segment (kg, million), 2009?14 45
Table 25: Cereal bars, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 47
Table 26: Cereal bars, Eastern Europe, value by company ($m), 2008?09 48
Table 27: Cereal bars, Eastern Europe, distribution channels by value (%), 2008?09 50
Table 28: Cereal bars, Eastern Europe, value by distribution channel ($m), 2008?09 50
Table 29: Cereal bars, Eastern Europe, expenditure per capita ($), 2004?09 52
Table 30: Cereal bars, Eastern Europe, forecast expenditure per capita ($), 2009?14 52
Table 31: Cereal bars, Eastern Europe, consumption per capita (kg), 2004?09 53
Table 32: Cereal bars, Eastern Europe, forecast consumption per capita (kg), 2009?14 53
Table 33: Chocolate, Eastern Europe, value by segment ($m), 2004?09 54
Table 34: Chocolate, Eastern Europe, value forecast by segment ($m), 2009?14 55
Table 35: Chocolate, Eastern Europe, volume by segment (kg, million), 2004?09 57
Table 36: Chocolate, Eastern Europe, volume forecast by segment (kg, million), 2009?14 58
Table 37: Chocolate, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 60
Table 38: Chocolate, Eastern Europe, value by company ($m), 2008?09 61
Table 39: Chocolate, Eastern Europe, distribution channels by value (%), 2008?09 63
Table 40: Chocolate, Eastern Europe, value by distribution channel ($m), 2008?09 63
Table 41: Chocolate, Eastern Europe, expenditure per capita ($), 2004?09 65
Table 42: Chocolate, Eastern Europe, forecast expenditure per capita ($), 2009?14 66
Table 43: Chocolate, Eastern Europe, consumption per capita (kg), 2004?09 67
Table 44: Chocolate, Eastern Europe, forecast consumption per capita (kg), 2009?14 68
Table 45: Gum, Eastern Europe, value by segment ($m), 2004?09 69
Table 46: Gum, Eastern Europe, value forecast by segment ($m), 2009?14 70
Table 47: Gum, Eastern Europe, volume by segment (kg, million), 2004?09 72
Table 48: Gum, Eastern Europe, volume forecast by segment (kg, million), 2009?14 73
Table 49: Gum, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 75
Table 50: Gum, Eastern Europe, value by company ($m), 2008?09 76
Table 51: Gum, Eastern Europe, distribution channels by value (%), 2008?09 78
Table 52: Gum, Eastern Europe, value by distribution channel ($m), 2008?09 78
Table 53: Gum, Eastern Europe, expenditure per capita ($), 2004?09 80
Table 54: Gum, Eastern Europe, forecast expenditure per capita ($), 2009?14 80
Table 55: Gum, Eastern Europe, consumption per capita (kg), 2004?09 81
Table 56: Gum, Eastern Europe, forecast consumption per capita (kg), 2009?14 81
Table 57: Sugar confectionery, Eastern Europe, value by segment ($m), 2004?09 82
Table 58: Sugar confectionery, Eastern Europe, value forecast by segment ($m), 2009?14 83
Table 59: Sugar confectionery, Eastern Europe, volume by segment (kg, million), 2004?09 85
Table 60: Sugar confectionery, Eastern Europe, volume forecast by segment (kg, million), 2009?14 86
Table 61: Sugar confectionery, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 88
Table 62: Sugar confectionery, Eastern Europe, value by company ($m), 2008?09 89
Table 63: Sugar confectionery, Eastern Europe, distribution channels by value (%), 2008?09 91
Table 64: Sugar confectionery, Eastern Europe, value by distribution channel ($m), 2008?09 91
Table 65: Sugar confectionery, Eastern Europe, expenditure per capita ($), 2004?09 93
Table 66: Sugar confectionery, Eastern Europe, forecast expenditure per capita ($), 2009?14 94
Table 67: Sugar confectionery, Eastern Europe, consumption per capita (kg), 2004?09 95
Table 68: Sugar confectionery, Eastern Europe, forecast consumption per capita (kg), 2009?14 96


[Inhaltsverzeichnis ausblenden]