Confectionery in Greece to 2014

Introduction

This databook provides key data and information on the confectionery market in Greece. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Greece increased at a compound annual growth rate of 3.9% between 2004 and 2009.

The chocolate category led the confectionery market in Greece, accounting for a share of 46.5%.

Leading players in Greek confectionery market include Cadbury plc, ION Cocoa and Chocolate Manufacturers S.A. and Kraft Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Greece

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2004?09 21
Value analysis (Euro), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Cadbury Plc 42
Kraft Foods, Inc. 44
Chapter 5 Category Analysis: Cereal Bars 47
Value analysis (Euro), 2004?09 47
Value analysis (Euro), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Chocolate 63
Value analysis (Euro), 2004?09 63
Value analysis (Euro), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 72
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Gum 84
Value analysis (Euro), 2004?09 84
Value analysis (Euro), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Sugar Confectionery 103
Value analysis (Euro), 2004?09 103
Value analysis (Euro), 2009?14 104
Value analysis (US dollars), 2004?09 106
Value analysis (US dollars), 2009?14 107
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company and brand share analysis 112
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 9 Country Comparison 124
Value 124
Volume 128
Market share 132
Chapter 10 New Product Development 133
Product launches over time 133
Recent product launches 135
Chapter 11 Macroeconomic Profile 136
Macroeconomic Indicators 136
Chapter 12 Research Methodology 141
Methodology overview 141
Secondary research 142
Market modeling 143
Creating an initial data model 143
Revising the initial data model 143
Creating a final estimate 144
Creating demographic value splits 144
Primary research 144
Data finalization 145
Ongoing research 145
Chapter 13 Appendix 146
Future readings 146
How to contact experts in your industry 146
Disclaimer 146

LIST OF FIGURES
Figure 1: Confectionery, Greece, value by category (€m), 2004?14 23
Figure 2: Confectionery, Greece, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, Greece, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, Greece, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, Greece, company share by value (%), 2008?09 33
Figure 6: Confectionery, Greece, distribution channels by value (%), 2008?09 37
Figure 7: Cereal bars, Greece, value by segment (€m), 2004?14 49
Figure 8: Cereal bars, Greece, category growth comparison, by value, 2004?14 51
Figure 9: Cereal bars, Greece, volume by segment (kg, million), 2004?14 54
Figure 10: Cereal bars, Greece, category growth comparison, by volume, 2004?14 54
Figure 11: Cereal bars, Greece, company share by value (%), 2008?09 56
Figure 12: Cereal bars, Greece, distribution channels by value (%), 2008?09 59
Figure 13: Chocolate, Greece, value by segment (€m), 2004?14 65
Figure 14: Chocolate, Greece, category growth comparison, by value, 2004?14 68
Figure 15: Chocolate, Greece, volume by segment (kg, million), 2004?14 71
Figure 16: Chocolate, Greece, category growth comparison, by volume, 2004?14 71
Figure 17: Chocolate, Greece, company share by value (%), 2008?09 74
Figure 18: Chocolate, Greece, distribution channels by value (%), 2008?09 77
Figure 19: Gum, Greece, value by segment (€m), 2004?14 86
Figure 20: Gum, Greece, category growth comparison, by value, 2004?14 89
Figure 21: Gum, Greece, volume by segment (kg, million), 2004?14 92
Figure 22: Gum, Greece, category growth comparison, by volume, 2004?14 92
Figure 23: Gum, Greece, company share by value (%), 2008?09 95
Figure 24: Gum, Greece, distribution channels by value (%), 2008?09 98
Figure 25: Sugar confectionery, Greece, value by segment (€m), 2004?14 105
Figure 26: Sugar confectionery, Greece, category growth comparison, by value, 2004?14 108
Figure 27: Sugar confectionery, Greece, volume by segment (kg, million), 2004?14 111
Figure 28: Sugar confectionery, Greece, category growth comparison, by volume, 2004?14 111
Figure 29: Sugar confectionery, Greece, company share by value (%), 2008?09 114
Figure 30: Sugar confectionery, Greece, distribution channels by value (%), 2008?09 117
Figure 31: Global confectionery market split (value terms, 2009), top five countries 125
Figure 32: Global confectionery market value, 2004–09, top five countries 127
Figure 33: Global confectionery market split (volume terms, 2009), top five countries 129
Figure 34: Global confectionery market volume, 2004–09, top five countries 131
Figure 35: Annual data review process 142

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Greece, value by category (€m), 2004?09 21
Table 4: Confectionery, Greece, value forecast by category (€m), 2009?14 22
Table 5: Confectionery, Greece, value by category ($m), 2004?09 24
Table 6: Confectionery, Greece, value forecast by category ($m), 2009?14 24
Table 7: Confectionery, Greece, volume by category (kg, million), 2004?09 26
Table 8: Confectionery, Greece, volume forecast by category (kg, million), 2009?14 27
Table 9: Confectionery, Greece, brand share by value (%), 2008?09 29
Table 10: Confectionery, Greece, value by brand (€m), 2008?09 31
Table 11: Confectionery, Greece, company share by value (%), 2008?09 34
Table 12: Confectionery, Greece, value by company (€m), 2008?09 35
Table 13: Confectionery, Greece, distribution channels by value (%), 2008?09 36
Table 14: Confectionery, Greece, value by distribution channel (€m), 2008?09 36
Table 15: Confectionery, Greece, expenditure per capita (€), 2004?09 38
Table 16: Confectionery, Greece, forecast expenditure per capita (€), 2009?14 39
Table 17: Confectionery, Greece, expenditure per capita ($), 2004?09 39
Table 18: Confectionery, Greece, forecast expenditure per capita ($), 2009?14 40
Table 19: Confectionery, Greece, consumption per capita (kg), 2004?09 40
Table 20: Confectionery, Greece, forecast consumption per capita (kg), 2009?14 41
Table 21: Cadbury Plc key facts 42
Table 22: Kraft Foods, Inc. key facts 44
Table 23: Cereal bars, Greece, value by segment (€m), 2004?09 47
Table 24: Cereal bars, Greece, value forecast by segment (€m), 2009?14 48
Table 25: Cereal bars, Greece, value by segment ($m), 2004?09 50
Table 26: Cereal bars, Greece, value forecast by segment ($m), 2009?14 50
Table 27: Cereal bars, Greece, volume by segment (kg, million), 2004?09 52
Table 28: Cereal bars, Greece, volume forecast by segment (kg, million), 2009?14 53
Table 29: Cereal bars, Greece, brand share by value (%), 2008?09 55
Table 30: Cereal bars, Greece, value by brand (€m), 2008?09 55
Table 31: Cereal bars, Greece, company share by value (%), 2008?09 57
Table 32: Cereal bars, Greece, value by company (€m), 2008?09 57
Table 33: Cereal bars, Greece, distribution channels by value (%), 2008?09 58
Table 34: Cereal bars, Greece, value by distribution channel (€m), 2008?09 58
Table 35: Cereal bars, Greece, expenditure per capita (€), 2004?09 60
Table 36: Cereal bars, Greece, forecast expenditure per capita (€), 2009?14 60
Table 37: Cereal bars, Greece, expenditure per capita ($), 2004?09 61
Table 38: Cereal bars, Greece, forecast expenditure per capita ($), 2009?14 61
Table 39: Cereal bars, Greece, consumption per capita (kg), 2004?09 62
Table 40: Cereal bars, Greece, forecast consumption per capita (kg), 2009?14 62
Table 41: Chocolate, Greece, value by segment (€m), 2004?09 63
Table 42: Chocolate, Greece, value forecast by segment (€m), 2009?14 64
Table 43: Chocolate, Greece, value by segment ($m), 2004?09 66
Table 44: Chocolate, Greece, value forecast by segment ($m), 2009?14 67
Table 45: Chocolate, Greece, volume by segment (kg, million), 2004?09 69
Table 46: Chocolate, Greece, volume forecast by segment (kg, million), 2009?14 70
Table 47: Chocolate, Greece, brand share by value (%), 2008?09 72
Table 48: Chocolate, Greece, value by brand (€m), 2008?09 73
Table 49: Chocolate, Greece, company share by value (%), 2008?09 75
Table 50: Chocolate, Greece, value by company (€m), 2008?09 75
Table 51: Chocolate, Greece, distribution channels by value (%), 2008?09 76
Table 52: Chocolate, Greece, value by distribution channel (€m), 2008?09 76
Table 53: Chocolate, Greece, expenditure per capita (€), 2004?09 78
Table 54: Chocolate, Greece, forecast expenditure per capita (€), 2009?14 79
Table 55: Chocolate, Greece, expenditure per capita ($), 2004?09 80
Table 56: Chocolate, Greece, forecast expenditure per capita ($), 2009?14 81
Table 57: Chocolate, Greece, consumption per capita (kg), 2004?09 82
Table 58: Chocolate, Greece, forecast consumption per capita (kg), 2009?14 83
Table 59: Gum, Greece, value by segment (€m), 2004?09 84
Table 60: Gum, Greece, value forecast by segment (€m), 2009?14 85
Table 61: Gum, Greece, value by segment ($m), 2004?09 87
Table 62: Gum, Greece, value forecast by segment ($m), 2009?14 88
Table 63: Gum, Greece, volume by segment (kg, million), 2004?09 90
Table 64: Gum, Greece, volume forecast by segment (kg, million), 2009?14 91
Table 65: Gum, Greece, brand share by value (%), 2008?09 93
Table 66: Gum, Greece, value by brand (€m), 2008?09 94
Table 67: Gum, Greece, company share by value (%), 2008?09 96
Table 68: Gum, Greece, value by company (€m), 2008?09 96
Table 69: Gum, Greece, distribution channels by value (%), 2008?09 97
Table 70: Gum, Greece, value by distribution channel (€m), 2008?09 97
Table 71: Gum, Greece, expenditure per capita (€), 2004?09 99
Table 72: Gum, Greece, forecast expenditure per capita (€), 2009?14 100
Table 73: Gum, Greece, expenditure per capita ($), 2004?09 100
Table 74: Gum, Greece, forecast expenditure per capita ($), 2009?14 101
Table 75: Gum, Greece, consumption per capita (kg), 2004?09 101
Table 76: Gum, Greece, forecast consumption per capita (kg), 2009?14 102
Table 77: Sugar confectionery, Greece, value by segment (€m), 2004?09 103
Table 78: Sugar confectionery, Greece, value forecast by segment (€m), 2009?14 104
Table 79: Sugar confectionery, Greece, value by segment ($m), 2004?09 106
Table 80: Sugar confectionery, Greece, value forecast by segment ($m), 2009?14 107
Table 81: Sugar confectionery, Greece, volume by segment (kg, million), 2004?09 109
Table 82: Sugar confectionery, Greece, volume forecast by segment (kg, million), 2009?14 110
Table 83: Sugar confectionery, Greece, brand share by value (%), 2008?09 112
Table 84: Sugar confectionery, Greece, value by brand (€m), 2008?09 113
Table 85: Sugar confectionery, Greece, company share by value (%), 2008?09 115
Table 86: Sugar confectionery, Greece, value by company (€m), 2008?09 115
Table 87: Sugar confectionery, Greece, distribution channels by value (%), 2008?09 116
Table 88: Sugar confectionery, Greece, value by distribution channel (€m), 2008?09 116
Table 89: Sugar confectionery, Greece, expenditure per capita (€), 2004?09 118
Table 90: Sugar confectionery, Greece, forecast expenditure per capita (€), 2009?14 119
Table 91: Sugar confectionery, Greece, expenditure per capita ($), 2004?09 120
Table 92: Sugar confectionery, Greece, forecast expenditure per capita ($), 2009?14 121
Table 93: Sugar confectionery, Greece, consumption per capita (kg), 2004?09 122
Table 94: Sugar confectionery, Greece, forecast consumption per capita (kg), 2009?14 123
Table 95: Global confectionery market value, 2009 124
Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 127
Table 97: Global confectionery market volume, 2009 128
Table 98: Global confectionery market split (volume terms, 2009), top five countries 131
Table 99: Leading players, top five countries 132
Table 100: Greece confectionery new product launches reports, by company (top five companies), 2009 133
Table 101: Greece confectionery new product launches SKUs, by company (top five companies), 2009 133
Table 102: Greece confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 134
Table 103: Greece confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 134
Table 104: Greece confectionery new product launches (reports), by package tags or claims (top 10 claims), 2009 135
Table 105: Greece confectionery new product launches - recent five launches (2009) 135
Table 106: Greece population, by age group, 2004?09 (millions) 136
Table 107: Greece population forecast, by age group, 2009?14 (millions) 137
Table 108: Greece population, by gender, 2004?09 (millions) 137
Table 109: Greece population forecast, by gender, 2009?14 (millions) 138
Table 110: Greece nominal GDP, 2004?09 (€bn, nominal prices) 138
Table 111: Greece nominal GDP forecast, 2009?14 (€bn, nominal prices) 138
Table 112: Greece real GDP, 2004?09 (€bn, 2000 prices) 139
Table 113: Greece real GDP forecast, 2009?14 (€bn, 2000 prices) 139
Table 114: Greece real GDP, 2004?09 ($bn, 2000 prices) 139
Table 115: Greece real GDP forecast, 2009?14 ($bn, 2000 prices) 140
Table 116: Greece consumer price index, 2004?09 (2000=100) 140
Table 117: Greece consumer price index, 2009?14 (2000=100) 140



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