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Confectionery in Greece - Market Forecast & Consumer Demographics
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Databook 96 seiten | |||||||||||
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Synopsis
Confectionery in Greece – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographi.....
Synopsis Confectionery in Greece – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the confectionery industry in Greece. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Greek confectionery products by splitting consumers by age, gender, income, region, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The confectionery market consists of the sale of cereal bars, chocolate, gum and sugar confectionery. • Market overview & forecast – overall Greece confectionery market value and volume data split by category • Market shares –company share, brand share and distribution share for the confectionery market in Greece • Confectionery consumption and usage demographics –analysis of Consumer Demographics in the Greek confectionery market Highlights • In Greece, 0-14 age group accounted for 31.7% share of the total confectionery consumption in 2008. • In Greece, urban consumers accounted for 68% of the total confectionery consumption in 2008. • In Greece, 0-14 age group accounted for 38.8% share of the total chocolate consumption in 2008. Reasons to purchase • Develop business strategies by understanding the quantitative trends within the confectionery market in Greece • Design effective marketing and sales strategies by identifying consumption and usage demographics for Greek confectionery products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 Chapter 1 INTRODUCTION 2 What is this report about? 2 Market definition 3 LIST OF FIGURES 8 LIST OF TABLES 10 Chapter 2 GREEK CONFECTIONERY MARKET OVERVIEW & FORECAST 14 Value analysis (Euro), 2004?09 14 Value analysis (Euro), 2009?14 15 Value analysis (US dollars), 2004?09 17 Value analysis (US dollars), 2009?14 17 Volume analysis, 2004?09 19 Volume analysis, 2009?14 20 Chapter 3 GREEK CONFECTIONERY MARKET SHARES 22 Company and brand share analysis 22 Distribution analysis 29 Chapter 4 GREEK CONFECTIONERY MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 31 Confectionery–consumer demographics 31 Chocolate–consumer demographics 43 Sugar confectionery–consumer demographics 55 Gum–consumer demographics 67 Cereal bars–consumer demographics 79 Chapter 5 RESEARCH METHODOLOGY 91 Methodology overview 91 Secondary research 92 Market modeling 93 Creating an initial data model 93 Revising the initial data model 93 Creating a final estimate 94 Creating demographic value splits 94 Primary research 94 Data finalization 95 Ongoing research 95 Chapter 6 APPENDIX 96 Future readings 96 How to contact experts in your industry 96 Disclaimer 96 LIST OF FIGURES Figure 1: Confectionery, Greece, value by category (€m), 2004?14 16 Figure 2: Confectionery, Greece, category growth comparison, by value, 2004?14 18 Figure 3: Confectionery, Greece, volume by category (kg, million), 2004?14 21 Figure 4: Confectionery, Greece, category growth comparison, by volume, 2004?14 21 Figure 5: Confectionery, Greece, company share by value (%), 2008?09 26 Figure 6: Confectionery, Greece, distribution channels by value (%), 2008?09 30 Figure 7: Confectionery, Greece, consumption by age group, % of total market value ($m), 2008 31 Figure 8: Confectionery, Greece, consumption by gender, % of total market value ($m), 2008 33 Figure 9: Confectionery, Greece, consumption by income, % of total market value ($m), 2008 35 Figure 10: Confectionery, Greece, consumption by urban/rural, % of total market value ($m), 2008 37 Figure 11: Confectionery, Greece, consumption by status, % of total market value ($m), 2008 39 Figure 12: Confectionery, Greece, consumption by region, % of total market value ($m), 2008 41 Figure 13: Chocolate, Greece, consumption by age group, % of total market value ($m), 2008 43 Figure 14: Chocolate, Greece, consumption by gender, % of total market value ($m), 2008 45 Figure 15: Chocolate, Greece, consumption by income, % of total market value ($m), 2008 47 Figure 16: Chocolate, Greece, consumption by urban/rural, % of total market value ($m), 2008 49 Figure 17: Chocolate, Greece, consumption by status, % of total market value ($m), 2008 51 Figure 18: Chocolate, Greece, consumption by region, % of total market value ($m), 2008 53 Figure 19: Sugar confectionery, Greece, consumption by age group, % of total market value ($m), 2008 55 Figure 20: Sugar confectionery, Greece, consumption by gender, % of total market value ($m), 2008 57 Figure 21: Sugar confectionery, Greece, consumption by income, % of total market value ($m), 2008 59 Figure 22: Sugar confectionery, Greece, consumption by urban/rural, % of total market value ($m), 2008 61 Figure 23: Sugar confectionery, Greece, consumption by status, % of total market value ($m), 2008 63 Figure 24: Sugar confectionery, Greece, consumption by region, % of total market value ($m), 2008 65 Figure 25: Gum, Greece, consumption by age group, % of total market value ($m), 2008 67 Figure 26: Gum, Greece, consumption by gender, % of total market value ($m), 2008 69 Figure 27: Gum, Greece, consumption by income, % of total market value ($m), 2008 71 Figure 28: Gum, Greece, consumption by urban/rural, % of total market value ($m), 2008 73 Figure 29: Gum, Greece, consumption by status, % of total market value ($m), 2008 75 Figure 30: Gum, Greece, consumption by region, % of total market value ($m), 2008 77 Figure 31: Cereal bars, Greece, consumption by age group, % of total market value ($m), 2008 79 Figure 32: Cereal bars, Greece, consumption by gender, % of total market value ($m), 2008 81 Figure 33: Cereal bars, Greece, consumption by income, % of total market value ($m), 2008 83 Figure 34: Cereal bars, Greece, consumption by urban/rural, % of total market value ($m), 2008 85 Figure 35: Cereal bars, Greece, consumption by status, % of total market value ($m), 2008 87 Figure 36: Cereal bars, Greece, consumption by region, % of total market value ($m), 2008 89 Figure 37: Annual data review process 92 LIST OF TABLES Table 1: Confectionery category definitions 4 Table 2: Confectionery distribution channels 5 Table 3: Confectionery, Greece, value by category (€m), 2004?09 14 Table 4: Confectionery, Greece, value forecast by category (€m), 2009?14 15 Table 5: Confectionery, Greece, value by category ($m), 2004?09 17 Table 6: Confectionery, Greece, value forecast by category ($m), 2009?14 17 Table 7: Confectionery, Greece, volume by category (kg, million), 2004?09 19 Table 8: Confectionery, Greece, volume forecast by category (kg, million), 2009?14 20 Table 9: Confectionery, Greece, brand share by value (%), 2008?09 22 Table 10: Confectionery, Greece, value by brand (€m), 2008?09 24 Table 11: Confectionery, Greece, company share by value (%), 2008?09 27 Table 12: Confectionery, Greece, value by company (€m), 2008?09 28 Table 13: Confectionery, Greece, distribution channels by value (%), 2008?09 29 Table 14: Confectionery, Greece, value by distribution channel (€m), 2008?09 29 Table 15: Confectionery, Greece, consumption by age group, value ($m), 2004?08 32 Table 16: Confectionery, Greece, consumption by age group, % of total market value ($m), 2004?08 32 Table 17: Confectionery, Greece, consumption by gender, value ($m), 2004–08 34 Table 18: Confectionery, Greece, consumption by gender, % of total market value ($m), 2004–08 34 Table 19: Confectionery, Greece, consumption by income, value ($m), 2004–08 36 Table 20: Confectionery, Greece, consumption by income, % of total market value ($m), 2004–08 36 Table 21: Confectionery, Greece, consumption by urban/rural, value ($m), 2004–08 38 Table 22: Confectionery, Greece, consumption by urban/rural, % of total market value ($m), 2004–08 38 Table 23: Confectionery, Greece, consumption by status, value ($m), 2004–08 40 Table 24: Confectionery, Greece, consumption by status, % of total market value ($m), 2004–08 40 Table 25: Confectionery, Greece, consumption by region, value ($m), 2004–08 42 Table 26: Confectionery, Greece, consumption by region, % of total market value ($m), 2004–08 42 Table 27: Chocolate, Greece, consumption by age group, value ($m), 2004?08 44 Table 28: Chocolate, Greece, consumption by age group, % of total market value ($m), 2004?08 44 Table 29: Chocolate, Greece, consumption by gender, value ($m), 2004–08 46 Table 30: Chocolate, Greece, consumption by gender, % of total market value ($m), 2004–08 46 Table 31: Chocolate, Greece, consumption by income, value ($m), 2004–08 48 Table 32: Chocolate, Greece, consumption by income, % of total market value ($m), 2004–08 48 Table 33: Chocolate, Greece, consumption by urban/rural, value ($m), 2004–08 50 Table 34: Chocolate, Greece, consumption by urban/rural, % of total market value ($m), 2004–08 50 Table 35: Chocolate, Greece, consumption by status, value ($m), 2004–08 52 Table 36: Chocolate, Greece, consumption by status, % of total market value ($m), 2004–08 52 Table 37: Chocolate, Greece, consumption by region, value ($m), 2004–08 54 Table 38: Chocolate, Greece, consumption by region, % of total market value ($m), 2004–08 54 Table 39: Sugar confectionery, Greece, consumption by age group, value ($m), 2004?08 56 Table 40: Sugar confectionery, Greece, consumption by age group, % of total market value ($m), 2004?08 56 Table 41: Sugar confectionery, Greece, consumption by gender, value ($m), 2004–08 58 Table 42: Sugar confectionery, Greece, consumption by gender, % of total market value ($m), 2004–08 58 Table 43: Sugar confectionery, Greece, consumption by income, value ($m), 2004–08 60 Table 44: Sugar confectionery, Greece, consumption by income, % of total market value ($m), 2004–08 60 Table 45: Sugar confectionery, Greece, consumption by urban/rural, value ($m), 2004–08 62 Table 46: Sugar confectionery, Greece, consumption by urban/rural, % of total market value ($m), 2004–08 62 Table 47: Sugar confectionery, Greece, consumption by status, value ($m), 2004–08 64 Table 48: Sugar confectionery, Greece, consumption by status, % of total market value ($m), 2004–08 64 Table 49: Sugar confectionery, Greece, consumption by region, value ($m), 2004–08 66 Table 50: Sugar confectionery, Greece, consumption by region, % of total market value ($m), 2004–08 66 Table 51: Gum, Greece, consumption by age group, value ($m), 2004?08 68 Table 52: Gum, Greece, consumption by age group, % of total market value ($m), 2004?08 68 Table 53: Gum, Greece, consumption by gender, value ($m), 2004–08 70 Table 54: Gum, Greece, consumption by gender, % of total market value ($m), 2004–08 70 Table 55: Gum, Greece, consumption by income, value ($m), 2004–08 72 Table 56: Gum, Greece, consumption by income, % of total market value ($m), 2004–08 72 Table 57: Gum, Greece, consumption by urban/rural, value ($m), 2004–08 74 Table 58: Gum, Greece, consumption by urban/rural, % of total market value ($m), 2004–08 74 Table 59: Gum, Greece, consumption by status, value ($m), 2004–08 76 Table 60: Gum, Greece, consumption by status, % of total market value ($m), 2004–08 76 Table 61: Gum, Greece, consumption by region, value ($m), 2004–08 78 Table 62: Gum, Greece, consumption by region, % of total market value ($m), 2004–08 78 Table 63: Cereal bars, Greece, consumption by age group, value ($m), 2004?08 80 Table 64: Cereal bars, Greece, consumption by age group, % of total market value ($m), 2004?08 80 Table 65: Cereal bars, Greece, consumption by gender, value ($m), 2004–08 82 Table 66: Cereal bars, Greece, consumption by gender, % of total market value ($m), 2004–08 82 Table 67: Cereal bars, Greece, consumption by income, value ($m), 2004–08 84 Table 68: Cereal bars, Greece, consumption by income, % of total market value ($m), 2004–08 84 Table 69: Cereal bars, Greece, consumption by urban/rural, value ($m), 2004–08 86 Table 70: Cereal bars, Greece, consumption by urban/rural, % of total market value ($m), 2004–08 86 Table 71: Cereal bars, Greece, consumption by status, value ($m), 2004–08 88 Table 72: Cereal bars, Greece, consumption by status, % of total market value ($m), 2004–08 88 Table 73: Cereal bars, Greece, consumption by region, value ($m), 2004–08 90 Table 74: Cereal bars, Greece, consumption by region, % of total market value ($m), 2004–08 90 [Inhaltsverzeichnis ausblenden] |
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