Confectionery in Hong Kong to 2014

Introduction

This databook provides key data and information on the confectionery market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Hong Kong increased at a compound annual growth rate of 4.1% between 2004 and 2009.

The chocolate category led the confectionery market in Hong Kong, accounting for a share of 48.8%.

Leading players in Hong Kong confectionery market include Nestle S.A., Mars, Inc. and Ferrero S.p.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Hong Kong Dollar), 2004?09 21
Value analysis (Hong Kong Dollar), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Nestlé SA 42
Mars, Incorporated 45
Chapter 5 Category Analysis: Cereal Bars 47
Value analysis (Hong Kong Dollar), 2004?09 47
Value analysis (Hong Kong Dollar), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 59
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Chocolate 64
Value analysis (Hong Kong Dollar), 2004?09 64
Value analysis (Hong Kong Dollar), 2009?14 65
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 68
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company and brand share analysis 73
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Gum 85
Value analysis (Hong Kong Dollar), 2004?09 85
Value analysis (Hong Kong Dollar), 2009?14 86
Value analysis (US dollars), 2004?09 88
Value analysis (US dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 94
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 Category Analysis: Sugar Confectionery 104
Value analysis (Hong Kong Dollar), 2004?09 104
Value analysis (Hong Kong Dollar), 2009?14 105
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 108
Volume analysis, 2004?09 110
Volume analysis, 2009?14 111
Company and brand share analysis 113
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 9 Country Comparison 126
Value 126
Volume 130
Market share 134
Chapter 10 New Product Development 135
Product launches over time 135
Recent product launches 137
Chapter 11 Macroeconomic Profile 138
Macroeconomic Indicators 138
Chapter 12 Research Methodology 143
Methodology overview 143
Secondary research 144
Market modeling 145
Creating an initial data model 145
Revising the initial data model 145
Creating a final estimate 146
Creating demographic value splits 146
Primary research 146
Data finalization 147
Ongoing research 147
Chapter 13 Appendix 148
Future readings 148
How to contact experts in your industry 148
Disclaimer 148

LIST OF FIGURES
Figure 1: Confectionery, Hong Kong, value by category (HK$m), 2004?14 23
Figure 2: Confectionery, Hong Kong, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, Hong Kong, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, Hong Kong, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, Hong Kong, company share by value (%), 2008?09 33
Figure 6: Confectionery, Hong Kong, distribution channels by value (%), 2008?09 37
Figure 7: Cereal bars, Hong Kong, value by segment (HK$m), 2004?14 49
Figure 8: Cereal bars, Hong Kong, category growth comparison, by value, 2004?14 51
Figure 9: Cereal bars, Hong Kong, volume by segment (kg, million), 2004?14 54
Figure 10: Cereal bars, Hong Kong, category growth comparison, by volume, 2004?14 54
Figure 11: Cereal bars, Hong Kong, company share by value (%), 2008?09 57
Figure 12: Cereal bars, Hong Kong, distribution channels by value (%), 2008?09 60
Figure 13: Chocolate, Hong Kong, value by segment (HK$m), 2004?14 66
Figure 14: Chocolate, Hong Kong, category growth comparison, by value, 2004?14 69
Figure 15: Chocolate, Hong Kong, volume by segment (kg, million), 2004?14 72
Figure 16: Chocolate, Hong Kong, category growth comparison, by volume, 2004?14 72
Figure 17: Chocolate, Hong Kong, company share by value (%), 2008?09 75
Figure 18: Chocolate, Hong Kong, distribution channels by value (%), 2008?09 78
Figure 19: Gum, Hong Kong, value by segment (HK$m), 2004?14 87
Figure 20: Gum, Hong Kong, category growth comparison, by value, 2004?14 90
Figure 21: Gum, Hong Kong, volume by segment (kg, million), 2004?14 93
Figure 22: Gum, Hong Kong, category growth comparison, by volume, 2004?14 93
Figure 23: Gum, Hong Kong, company share by value (%), 2008?09 96
Figure 24: Gum, Hong Kong, distribution channels by value (%), 2008?09 99
Figure 25: Sugar confectionery, Hong Kong, value by segment (HK$m), 2004?14 106
Figure 26: Sugar confectionery, Hong Kong, category growth comparison, by value, 2004?14 109
Figure 27: Sugar confectionery, Hong Kong, volume by segment (kg, million), 2004?14 112
Figure 28: Sugar confectionery, Hong Kong, category growth comparison, by volume, 2004?14 112
Figure 29: Sugar confectionery, Hong Kong, company share by value (%), 2008?09 115
Figure 30: Sugar confectionery, Hong Kong, distribution channels by value (%), 2008?09 119
Figure 31: Global confectionery market split (value terms, 2009), top five countries 127
Figure 32: Global confectionery market value, 2004–09, top five countries 129
Figure 33: Global confectionery market split (volume terms, 2009), top five countries 131
Figure 34: Global confectionery market volume, 2004–09, top five countries 133
Figure 35: Annual data review process 144

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Hong Kong, value by category (HK$m), 2004?09 21
Table 4: Confectionery, Hong Kong, value forecast by category (HK$m), 2009?14 22
Table 5: Confectionery, Hong Kong, value by category ($m), 2004?09 24
Table 6: Confectionery, Hong Kong, value forecast by category ($m), 2009?14 24
Table 7: Confectionery, Hong Kong, volume by category (kg, million), 2004?09 26
Table 8: Confectionery, Hong Kong, volume forecast by category (kg, million), 2009?14 27
Table 9: Confectionery, Hong Kong, brand share by value (%), 2008?09 29
Table 10: Confectionery, Hong Kong, value by brand (HK$m), 2008?09 31
Table 11: Confectionery, Hong Kong, company share by value (%), 2008?09 34
Table 12: Confectionery, Hong Kong, value by company (HK$m), 2008?09 35
Table 13: Confectionery, Hong Kong, distribution channels by value (%), 2008?09 36
Table 14: Confectionery, Hong Kong, value by distribution channel (HK$m), 2008?09 36
Table 15: Confectionery, Hong Kong, expenditure per capita (HK$), 2004?09 38
Table 16: Confectionery, Hong Kong, forecast expenditure per capita (HK$), 2009?14 39
Table 17: Confectionery, Hong Kong, expenditure per capita ($), 2004?09 39
Table 18: Confectionery, Hong Kong, forecast expenditure per capita ($), 2009?14 40
Table 19: Confectionery, Hong Kong, consumption per capita (kg), 2004?09 40
Table 20: Confectionery, Hong Kong, forecast consumption per capita (kg), 2009?14 41
Table 21: Nestlé SA key facts 42
Table 22: Mars, Incorporated key facts 45
Table 23: Cereal bars, Hong Kong, value by segment (HK$m), 2004?09 47
Table 24: Cereal bars, Hong Kong, value forecast by segment (HK$m), 2009?14 48
Table 25: Cereal bars, Hong Kong, value by segment ($m), 2004?09 50
Table 26: Cereal bars, Hong Kong, value forecast by segment ($m), 2009?14 50
Table 27: Cereal bars, Hong Kong, volume by segment (kg, million), 2004?09 52
Table 28: Cereal bars, Hong Kong, volume forecast by segment (kg, million), 2009?14 53
Table 29: Cereal bars, Hong Kong, brand share by value (%), 2008?09 55
Table 30: Cereal bars, Hong Kong, value by brand (HK$m), 2008?09 56
Table 31: Cereal bars, Hong Kong, company share by value (%), 2008?09 58
Table 32: Cereal bars, Hong Kong, value by company (HK$m), 2008?09 58
Table 33: Cereal bars, Hong Kong, distribution channels by value (%), 2008?09 59
Table 34: Cereal bars, Hong Kong, value by distribution channel (HK$m), 2008?09 59
Table 35: Cereal bars, Hong Kong, expenditure per capita (HK$), 2004?09 61
Table 36: Cereal bars, Hong Kong, forecast expenditure per capita (HK$), 2009?14 61
Table 37: Cereal bars, Hong Kong, expenditure per capita ($), 2004?09 62
Table 38: Cereal bars, Hong Kong, forecast expenditure per capita ($), 2009?14 62
Table 39: Cereal bars, Hong Kong, consumption per capita (kg), 2004?09 63
Table 40: Cereal bars, Hong Kong, forecast consumption per capita (kg), 2009?14 63
Table 41: Chocolate, Hong Kong, value by segment (HK$m), 2004?09 64
Table 42: Chocolate, Hong Kong, value forecast by segment (HK$m), 2009?14 65
Table 43: Chocolate, Hong Kong, value by segment ($m), 2004?09 67
Table 44: Chocolate, Hong Kong, value forecast by segment ($m), 2009?14 68
Table 45: Chocolate, Hong Kong, volume by segment (kg, million), 2004?09 70
Table 46: Chocolate, Hong Kong, volume forecast by segment (kg, million), 2009?14 71
Table 47: Chocolate, Hong Kong, brand share by value (%), 2008?09 73
Table 48: Chocolate, Hong Kong, value by brand (HK$m), 2008?09 74
Table 49: Chocolate, Hong Kong, company share by value (%), 2008?09 76
Table 50: Chocolate, Hong Kong, value by company (HK$m), 2008?09 76
Table 51: Chocolate, Hong Kong, distribution channels by value (%), 2008?09 77
Table 52: Chocolate, Hong Kong, value by distribution channel (HK$m), 2008?09 77
Table 53: Chocolate, Hong Kong, expenditure per capita (HK$), 2004?09 79
Table 54: Chocolate, Hong Kong, forecast expenditure per capita (HK$), 2009?14 80
Table 55: Chocolate, Hong Kong, expenditure per capita ($), 2004?09 81
Table 56: Chocolate, Hong Kong, forecast expenditure per capita ($), 2009?14 82
Table 57: Chocolate, Hong Kong, consumption per capita (kg), 2004?09 83
Table 58: Chocolate, Hong Kong, forecast consumption per capita (kg), 2009?14 84
Table 59: Gum, Hong Kong, value by segment (HK$m), 2004?09 85
Table 60: Gum, Hong Kong, value forecast by segment (HK$m), 2009?14 86
Table 61: Gum, Hong Kong, value by segment ($m), 2004?09 88
Table 62: Gum, Hong Kong, value forecast by segment ($m), 2009?14 89
Table 63: Gum, Hong Kong, volume by segment (kg, million), 2004?09 91
Table 64: Gum, Hong Kong, volume forecast by segment (kg, million), 2009?14 92
Table 65: Gum, Hong Kong, brand share by value (%), 2008?09 94
Table 66: Gum, Hong Kong, value by brand (HK$m), 2008?09 95
Table 67: Gum, Hong Kong, company share by value (%), 2008?09 97
Table 68: Gum, Hong Kong, value by company (HK$m), 2008?09 97
Table 69: Gum, Hong Kong, distribution channels by value (%), 2008?09 98
Table 70: Gum, Hong Kong, value by distribution channel (HK$m), 2008?09 98
Table 71: Gum, Hong Kong, expenditure per capita (HK$), 2004?09 100
Table 72: Gum, Hong Kong, forecast expenditure per capita (HK$), 2009?14 101
Table 73: Gum, Hong Kong, expenditure per capita ($), 2004?09 101
Table 74: Gum, Hong Kong, forecast expenditure per capita ($), 2009?14 102
Table 75: Gum, Hong Kong, consumption per capita (kg), 2004?09 102
Table 76: Gum, Hong Kong, forecast consumption per capita (kg), 2009?14 103
Table 77: Sugar confectionery, Hong Kong, value by segment (HK$m), 2004?09 104
Table 78: Sugar confectionery, Hong Kong, value forecast by segment (HK$m), 2009?14 105
Table 79: Sugar confectionery, Hong Kong, value by segment ($m), 2004?09 107
Table 80: Sugar confectionery, Hong Kong, value forecast by segment ($m), 2009?14 108
Table 81: Sugar confectionery, Hong Kong, volume by segment (kg, million), 2004?09 110
Table 82: Sugar confectionery, Hong Kong, volume forecast by segment (kg, million), 2009?14 111
Table 83: Sugar confectionery, Hong Kong, brand share by value (%), 2008?09 113
Table 84: Sugar confectionery, Hong Kong, value by brand (HK$m), 2008?09 114
Table 85: Sugar confectionery, Hong Kong, company share by value (%), 2008?09 116
Table 86: Sugar confectionery, Hong Kong, value by company (HK$m), 2008?09 117
Table 87: Sugar confectionery, Hong Kong, distribution channels by value (%), 2008?09 118
Table 88: Sugar confectionery, Hong Kong, value by distribution channel (HK$m), 2008?09 118
Table 89: Sugar confectionery, Hong Kong, expenditure per capita (HK$), 2004?09 120
Table 90: Sugar confectionery, Hong Kong, forecast expenditure per capita (HK$), 2009?14 121
Table 91: Sugar confectionery, Hong Kong, expenditure per capita ($), 2004?09 122
Table 92: Sugar confectionery, Hong Kong, forecast expenditure per capita ($), 2009?14 123
Table 93: Sugar confectionery, Hong Kong, consumption per capita (kg), 2004?09 124
Table 94: Sugar confectionery, Hong Kong, forecast consumption per capita (kg), 2009?14 125
Table 95: Global confectionery market value, 2009 126
Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 129
Table 97: Global confectionery market volume, 2009 130
Table 98: Global confectionery market split (volume terms, 2009), top five countries 133
Table 99: Leading players, top five countries 134
Table 100: Hong Kong confectionery new product launches reports, by company (top five companies), 2009 135
Table 101: Hong Kong confectionery new product launches SKUs, by company (top five companies), 2009 135
Table 102: Hong Kong confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 136
Table 103: Hong Kong confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 136
Table 104: Hong Kong confectionery new product launches (reports), by package tags or claims (top 10 claims), 2009 137
Table 105: Hong Kong Confectionery new product launches - recent five launches (2009) 137
Table 106: Hong Kong population, by age group, 2004?09 (millions) 138
Table 107: Hong Kong population forecast, by age group, 2009?14 (millions) 139
Table 108: Hong Kong population, by gender, 2004?09 (millions) 139
Table 109: Hong Kong population forecast, by gender, 2009?14 (millions) 140
Table 110: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 140
Table 111: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 140
Table 112: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 141
Table 113: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 141
Table 114: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 141
Table 115: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 142
Table 116: Hong Kong consumer price index, 2004?09 (2000=100) 142
Table 117: Hong Kong consumer price index, 2009?14 (2000=100) 142


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