Confectionery in Hong Kong - Market Forecast & Consumer Demographics

Synopsis
Confectionery in Hong Kong – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the confectionery industry in Hong Kong.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hong Kong confectionery products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The confectionery market consists of the sale of cereal bars, chocolate, gum and sugar confectionery.
• Market overview & forecast – overall Hong Kong confectionery market value and volume data split by category
• Market shares –company share, brand share and distribution share for the confectionery market in Hong Kong
• Confectionery consumption and usage demographics –analysis of Consumer Demographics in the Hong Kong confectionery market

Highlights
• In Hong Kong, 0-14 age group accounted for 38.6% share of the total confectionery consumption in 2008.
• In Hong Kong, female gender accounted for 51% of the total confectionery consumption in 2008.
• In Hong Kong, 0-14 age group accounted for 39.8% share of the total chocolate consumption in 2008.

Reasons to purchase
• Develop business strategies by understanding the quantitative trends within the confectionery market in Hong Kong
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Hong Kong confectionery products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 HONG KONG CONFECTIONERY MARKET OVERVIEW & FORECAST 13
Value analysis (Hong Kong Dollar), 2004?09 13
Value analysis (Hong Kong Dollar), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Chapter 3 HONG KONG CONFECTIONERY MARKET SHARES 21
Company and brand share analysis 21
Distribution analysis 28
Chapter 4 HONG KONG CONFECTIONERY MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 30
Confectionery–consumer demographics 30
Chocolate–consumer demographics 39
Sugar confectionery–consumer demographics 48
Gum–consumer demographics 57
Cereal bars–consumer demographics 66
Chapter 5 RESEARCH METHODOLOGY 75
Methodology overview 75
Secondary research 76
Market modeling 77
Creating an initial data model 77
Revising the initial data model 77
Creating a final estimate 78
Creating demographic value splits 78
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 6 APPENDIX 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80


LIST OF FIGURES
Figure 1: Confectionery, Hong Kong, value by category (HK$m), 2004?14 15
Figure 2: Confectionery, Hong Kong, category growth comparison, by value, 2004?14 17
Figure 3: Confectionery, Hong Kong, volume by category (kg, million), 2004?14 20
Figure 4: Confectionery, Hong Kong, category growth comparison, by volume, 2004?14 20
Figure 5: Confectionery, Hong Kong, company share by value (%), 2008?09 25
Figure 6: Confectionery, Hong Kong, distribution channels by value (%), 2008?09 29
Figure 7: Confectionery, Hong Kong, consumption by age group, % of total market value ($m), 2008 30
Figure 8: Confectionery, Hong Kong, consumption by gender, % of total market value ($m), 2008 32
Figure 9: Confectionery, Hong Kong, consumption by income, % of total market value ($m), 2008 34
Figure 10: Confectionery, Hong Kong, consumption by status, % of total market value ($m), 2008 37
Figure 11: Chocolate, Hong Kong, consumption by age group, % of total market value ($m), 2008 39
Figure 12: Chocolate, Hong Kong, consumption by gender, % of total market value ($m), 2008 41
Figure 13: Chocolate, Hong Kong, consumption by income, % of total market value ($m), 2008 43
Figure 14: Chocolate, Hong Kong, consumption by status, % of total market value ($m), 2008 46
Figure 15: Sugar confectionery, Hong Kong, consumption by age group, % of total market value ($m), 2008 48
Figure 16: Sugar confectionery, Hong Kong, consumption by gender, % of total market value ($m), 2008 50
Figure 17: Sugar confectionery, Hong Kong, consumption by income, % of total market value ($m), 2008 52
Figure 18: Sugar confectionery, Hong Kong, consumption by status, % of total market value ($m), 2008 55
Figure 19: Gum, Hong Kong, consumption by age group, % of total market value ($m), 2008 57
Figure 20: Gum, Hong Kong, consumption by gender, % of total market value ($m), 2008 59
Figure 21: Gum, Hong Kong, consumption by income, % of total market value ($m), 2008 61
Figure 22: Gum, Hong Kong, consumption by status, % of total market value ($m), 2008 64
Figure 23: Cereal bars, Hong Kong, consumption by age group, % of total market value ($m), 2008 66
Figure 24: Cereal bars, Hong Kong, consumption by gender, % of total market value ($m), 2008 68
Figure 25: Cereal bars, Hong Kong, consumption by income, % of total market value ($m), 2008 70
Figure 26: Cereal bars, Hong Kong, consumption by status, % of total market value ($m), 2008 73
Figure 27: Annual data review process 76


LIST OF TABLES
Table 1: Confectionery category definitions 4
Table 2: Confectionery distribution channels 5
Table 3: Confectionery, Hong Kong, value by category (HK$m), 2004?09 13
Table 4: Confectionery, Hong Kong, value forecast by category (HK$m), 2009?14 14
Table 5: Confectionery, Hong Kong, value by category ($m), 2004?09 16
Table 6: Confectionery, Hong Kong, value forecast by category ($m), 2009?14 16
Table 7: Confectionery, Hong Kong, volume by category (kg, million), 2004?09 18
Table 8: Confectionery, Hong Kong, volume forecast by category (kg, million), 2009?14 19
Table 9: Confectionery, Hong Kong, brand share by value (%), 2008?09 21
Table 10: Confectionery, Hong Kong, value by brand (HK$m), 2008?09 23
Table 11: Confectionery, Hong Kong, company share by value (%), 2008?09 26
Table 12: Confectionery, Hong Kong, value by company (HK$m), 2008?09 27
Table 13: Confectionery, Hong Kong, distribution channels by value (%), 2008?09 28
Table 14: Confectionery, Hong Kong, value by distribution channel (HK$m), 2008?09 28
Table 15: Confectionery, Hong Kong, consumption by age group, value ($m), 2004?08 31
Table 16: Confectionery, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 31
Table 17: Confectionery, Hong Kong, consumption by gender, value ($m), 2004–08 33
Table 18: Confectionery, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 33
Table 19: Confectionery, Hong Kong, consumption by income, value ($m), 2004–08 35
Table 20: Confectionery, Hong Kong, consumption by income, % of total market value ($m), 2004–08 35
Table 21: Confectionery, Hong Kong, consumption by urban/rural, value ($m), 2004–08 36
Table 22: Confectionery, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 36
Table 23: Confectionery, Hong Kong, consumption by status, value ($m), 2004–08 38
Table 24: Confectionery, Hong Kong, consumption by status, % of total market value ($m), 2004–08 38
Table 25: Chocolate, Hong Kong, consumption by age group, value ($m), 2004?08 40
Table 26: Chocolate, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 40
Table 27: Chocolate, Hong Kong, consumption by gender, value ($m), 2004–08 42
Table 28: Chocolate, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 42
Table 29: Chocolate, Hong Kong, consumption by income, value ($m), 2004–08 44
Table 30: Chocolate, Hong Kong, consumption by income, % of total market value ($m), 2004–08 44
Table 31: Chocolate, Hong Kong, consumption by urban/rural, value ($m), 2004–08 45
Table 32: Chocolate, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 45
Table 33: Chocolate, Hong Kong, consumption by status, value ($m), 2004–08 47
Table 34: Chocolate, Hong Kong, consumption by status, % of total market value ($m), 2004–08 47
Table 35: Sugar confectionery, Hong Kong, consumption by age group, value ($m), 2004?08 49
Table 36: Sugar confectionery, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 49
Table 37: Sugar confectionery, Hong Kong, consumption by gender, value ($m), 2004–08 51
Table 38: Sugar confectionery, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 51
Table 39: Sugar confectionery, Hong Kong, consumption by income, value ($m), 2004–08 53
Table 40: Sugar confectionery, Hong Kong, consumption by income, % of total market value ($m), 2004–08 53
Table 41: Sugar confectionery, Hong Kong, consumption by urban/rural, value ($m), 2004–08 54
Table 42: Sugar confectionery, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 54
Table 43: Sugar confectionery, Hong Kong, consumption by status, value ($m), 2004–08 56
Table 44: Sugar confectionery, Hong Kong, consumption by status, % of total market value ($m), 2004–08 56
Table 45: Gum, Hong Kong, consumption by age group, value ($m), 2004?08 58
Table 46: Gum, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 58
Table 47: Gum, Hong Kong, consumption by gender, value ($m), 2004–08 60
Table 48: Gum, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 60
Table 49: Gum, Hong Kong, consumption by income, value ($m), 2004–08 62
Table 50: Gum, Hong Kong, consumption by income, % of total market value ($m), 2004–08 62
Table 51: Gum, Hong Kong, consumption by urban/rural, value ($m), 2004–08 63
Table 52: Gum, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 63
Table 53: Gum, Hong Kong, consumption by status, value ($m), 2004–08 65
Table 54: Gum, Hong Kong, consumption by status, % of total market value ($m), 2004–08 65
Table 55: Cereal bars, Hong Kong, consumption by age group, value ($m), 2004?08 67
Table 56: Cereal bars, Hong Kong, consumption by age group, % of total market value ($m), 2004?08 67
Table 57: Cereal bars, Hong Kong, consumption by gender, value ($m), 2004–08 69
Table 58: Cereal bars, Hong Kong, consumption by gender, % of total market value ($m), 2004–08 69
Table 59: Cereal bars, Hong Kong, consumption by income, value ($m), 2004–08 71
Table 60: Cereal bars, Hong Kong, consumption by income, % of total market value ($m), 2004–08 71
Table 61: Cereal bars, Hong Kong, consumption by urban/rural, value ($m), 2004–08 72
Table 62: Cereal bars, Hong Kong, consumption by urban/rural, % of total market value ($m), 2004–08 72
Table 63: Cereal bars, Hong Kong, consumption by status, value ($m), 2004–08 74
Table 64: Cereal bars, Hong Kong, consumption by status, % of total market value ($m), 2004–08 74


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