Confectionery in Latin America to 2014

Introduction

This databook provides key data and information on the confectionery market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: chocolate, sugar confectionery, gum and cereal bars

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Latin America increased at a compound annual growth rate of 4.2% between 2004 and 2009.

The sugar confectionery category led the confectionery market in Latin America, accounting for a share of 41.6%.

The leading players in the Latin American confectionery market include Nestle S.A., Cadbury plc and Arcor Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Latin America Confectionery: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Nestlé SA 34
Cadbury Plc 37
Chapter 6 Category Analysis: Cereal Bars 39
Value analysis (US Dollar), 2004?09 39
Value analysis (US Dollar), 2009?14 40
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 7 Category Analysis: Chocolate 52
Value analysis (US Dollar), 2004?09 52
Value analysis (US Dollar), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 8 Category Analysis: Gum 67
Value analysis (US Dollar), 2004?09 67
Value analysis (US Dollar), 2009?14 68
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 9 Category Analysis: Sugar Confectionery 80
Value analysis (US Dollar), 2004?09 80
Value analysis (US Dollar), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 10 Research Methodology 95
Methodology overview 95
Secondary research 96
Market modeling 97
Creating an initial data model 97
Revising the initial data model 97
Creating a final estimate 98
Creating demographic value splits 98
Primary research 98
Data finalization 99
Ongoing research 99
Chapter 11 Appendix 100
Future readings 100
How to contact experts in your industry 100
Disclaimer 100

LIST OF FIGURES
Figure 1: Confectionery, Latin America, value by category ($m), 2004?14 23
Figure 2: Confectionery, Latin America, category growth comparison, by value, 2004?14 23
Figure 3: Confectionery, Latin America, volume by category (kg, million), 2004?14 26
Figure 4: Confectionery, Latin America, category growth comparison, by volume, 2004?14 26
Figure 5: Confectionery, Latin America, company share (top five companies) by value (%), 2008?09 29
Figure 6: Confectionery, Latin America, distribution channels by value (%), 2008?09 31
Figure 7: Cereal bars, Latin America, value by segment ($m), 2004?14 41
Figure 8: Cereal bars, Latin America, category growth comparison, by value, 2004?14 41
Figure 9: Cereal bars, Latin America, volume by segment (kg, million), 2004?14 44
Figure 10: Cereal bars, Latin America, category growth comparison, by volume, 2004?14 44
Figure 11: Cereal bars, Latin America, company share (top five companies) by value (%), 2008?09 47
Figure 12: Cereal bars, Latin America, distribution channels by value (%), 2008?09 49
Figure 13: Chocolate, Latin America, value by segment ($m), 2004?14 54
Figure 14: Chocolate, Latin America, category growth comparison, by value, 2004?14 54
Figure 15: Chocolate, Latin America, volume by segment (kg, million), 2004?14 57
Figure 16: Chocolate, Latin America, category growth comparison, by volume, 2004?14 57
Figure 17: Chocolate, Latin America, company share (top five companies) by value (%), 2008?09 60
Figure 18: Chocolate, Latin America, distribution channels by value (%), 2008?09 62
Figure 19: Gum, Latin America, value by segment ($m), 2004?14 69
Figure 20: Gum, Latin America, category growth comparison, by value, 2004?14 69
Figure 21: Gum, Latin America, volume by segment (kg, million), 2004?14 72
Figure 22: Gum, Latin America, category growth comparison, by volume, 2004?14 72
Figure 23: Gum, Latin America, company share (top five companies) by value (%), 2008?09 75
Figure 24: Gum, Latin America, distribution channels by value (%), 2008?09 77
Figure 25: Sugar confectionery, Latin America, value by segment ($m), 2004?14 82
Figure 26: Sugar confectionery, Latin America, category growth comparison, by value, 2004?14 82
Figure 27: Sugar confectionery, Latin America, volume by segment (kg, million), 2004?14 85
Figure 28: Sugar confectionery, Latin America, category growth comparison, by volume, 2004?14 85
Figure 29: Sugar confectionery, Latin America, company share (top five companies) by value (%), 2008?09 88
Figure 30: Sugar confectionery, Latin America, distribution channels by value (%), 2008?09 90
Figure 31: Annual data review process 96

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Latin America, value (country-wise), 2004?09 ($m) 19
Table 4: Confectionery, Latin America, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Confectionery, Latin America, volume (country-wise), 2004?09 (kg, million) 20
Table 6: Confectionery, Latin America, volume (country-wise) forecast, 2009?14 (kg, million) 20
Table 7: Confectionery, Latin America, value by category ($m), 2004?09 21
Table 8: Confectionery, Latin America, value forecast by category ($m), 2009?14 22
Table 9: Confectionery, Latin America, volume by category (kg, million), 2004?09 24
Table 10: Confectionery, Latin America, volume forecast by category (kg, million), 2009?14 25
Table 11: Confectionery, Latin America, company share (top 20 companies) by value (%), 2008?09 27
Table 12: Confectionery, Latin America, value by company ($m), 2008?09 28
Table 13: Confectionery, Latin America, distribution channels by value (%), 2008?09 30
Table 14: Confectionery, Latin America, value by distribution channel ($m), 2008?09 30
Table 15: Confectionery, Latin America, expenditure per capita ($), 2004?09 32
Table 16: Confectionery, Latin America, forecast expenditure per capita ($), 2009?14 32
Table 17: Confectionery, Latin America, consumption per capita (kg), 2004?09 33
Table 18: Confectionery, Latin America, forecast consumption per capita (kg), 2009?14 33
Table 19: Nestlé SA key facts 34
Table 20: Cadbury Plc key facts 37
Table 21: Cereal bars, Latin America, value by segment ($m), 2004?09 39
Table 22: Cereal bars, Latin America, value forecast by segment ($m), 2009?14 40
Table 23: Cereal bars, Latin America, volume by segment (kg, million), 2004?09 42
Table 24: Cereal bars, Latin America, volume forecast by segment (kg, million), 2009?14 43
Table 25: Cereal bars, Latin America, company share by value (%), 2008?09 45
Table 26: Cereal bars, Latin America, value by company ($m), 2008?09 46
Table 27: Cereal bars, Latin America, distribution channels by value (%), 2008?09 48
Table 28: Cereal bars, Latin America, value by distribution channel ($m), 2008?09 48
Table 29: Cereal bars, Latin America, expenditure per capita ($), 2004?09 50
Table 30: Cereal bars, Latin America, forecast expenditure per capita ($), 2009?14 50
Table 31: Cereal bars, Latin America, consumption per capita (kg), 2004?09 51
Table 32: Cereal bars, Latin America, forecast consumption per capita (kg), 2009?14 51
Table 33: Chocolate, Latin America, value by segment ($m), 2004?09 52
Table 34: Chocolate, Latin America, value forecast by segment ($m), 2009?14 53
Table 35: Chocolate, Latin America, volume by segment (kg, million), 2004?09 55
Table 36: Chocolate, Latin America, volume forecast by segment (kg, million), 2009?14 56
Table 37: Chocolate, Latin America, company share (top 20 companies) by value (%), 2008?09 58
Table 38: Chocolate, Latin America, value by company ($m), 2008?09 59
Table 39: Chocolate, Latin America, distribution channels by value (%), 2008?09 61
Table 40: Chocolate, Latin America, value by distribution channel ($m), 2008?09 61
Table 41: Chocolate, Latin America, expenditure per capita ($), 2004?09 63
Table 42: Chocolate, Latin America, forecast expenditure per capita ($), 2009?14 64
Table 43: Chocolate, Latin America, consumption per capita (kg), 2004?09 65
Table 44: Chocolate, Latin America, forecast consumption per capita (kg), 2009?14 66
Table 45: Gum, Latin America, value by segment ($m), 2004?09 67
Table 46: Gum, Latin America, value forecast by segment ($m), 2009?14 68
Table 47: Gum, Latin America, volume by segment (kg, million), 2004?09 70
Table 48: Gum, Latin America, volume forecast by segment (kg, million), 2009?14 71
Table 49: Gum, Latin America, company share by value (%), 2008?09 73
Table 50: Gum, Latin America, value by company ($m), 2008?09 74
Table 51: Gum, Latin America, distribution channels by value (%), 2008?09 76
Table 52: Gum, Latin America, value by distribution channel ($m), 2008?09 76
Table 53: Gum, Latin America, expenditure per capita ($), 2004?09 78
Table 54: Gum, Latin America, forecast expenditure per capita ($), 2009?14 78
Table 55: Gum, Latin America, consumption per capita (kg), 2004?09 79
Table 56: Gum, Latin America, forecast consumption per capita (kg), 2009?14 79
Table 57: Sugar confectionery, Latin America, value by segment ($m), 2004?09 80
Table 58: Sugar confectionery, Latin America, value forecast by segment ($m), 2009?14 81
Table 59: Sugar confectionery, Latin America, volume by segment (kg, million), 2004?09 83
Table 60: Sugar confectionery, Latin America, volume forecast by segment (kg, million), 2009?14 84
Table 61: Sugar confectionery, Latin America, company share (top 20 companies) by value (%), 2008?09 86
Table 62: Sugar confectionery, Latin America, value by company ($m), 2008?09 87
Table 63: Sugar confectionery, Latin America, distribution channels by value (%), 2008?09 89
Table 64: Sugar confectionery, Latin America, value by distribution channel ($m), 2008?09 89
Table 65: Sugar confectionery, Latin America, expenditure per capita ($), 2004?09 91
Table 66: Sugar confectionery, Latin America, forecast expenditure per capita ($), 2009?14 92
Table 67: Sugar confectionery, Latin America, consumption per capita (kg), 2004?09 93
Table 68: Sugar confectionery, Latin America, forecast consumption per capita (kg), 2009?14 94



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