TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
92 product SKUs launched in the Croatian Confectionery market 2
Chocolate is the leading category in Croatian Confectionery market 2
Kras Prehrambena Industrija d.d. is the leading manufacturer in terms of new confectionery products SKUs in Croatia 2
Wrappers was the dominant packing type in the new products launched in Croatian Confectionery market 2
Majority of the products launched in the confectionery market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
CONFECTIONERY MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 12
CONFECTIONERY PRODUCT ANALYSIS 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
DETAILED PRODUCT DESCRIPTIONS 18
APPENDIX 67
Further reading 67
Datamonitor consulting 67
How to contact experts in your industry 67
LIST OF FIGURES
Figure 1: Confectionery, Croatia, market value by category ($m), 2004–09 11
Figure 2: Confectionery, Croatia, market value by category ($m), 2009–14 12
Figure 3: Confectionery, Croatia, new product SKUs by category , Oct 2009 – Sep 2010 13
Figure 4: Confectionery, Croatia, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Confectionery, Croatia, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Confectionery, Croatia, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Confectionery category definitions 5
Table 2: Confectionery, Croatia, market value by category ($m), 2004–09 11
Table 3: Confectionery, Croatia, market value by category ($m), 2009–14 12
Table 4: Confectionery, Croatia, new product SKUs by category, Oct 2009 – Sep 2010 13
Table 5: Confectionery, Croatia, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Confectionery, Croatia, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Confectionery, Croatia, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Milka - Pralines - Thank You 18
Table 9: Wrigley's Orbit Kids - Sugarfree Chewing Gum - Classic; Strawberry 19
Table 10: Wrigley's Airwaves - Sugarfree Chewing Gum - Extreme 20
Table 11: Milka Zart & Dunkel - 50% Cocoa Chocolate Bar - Alpine Milk with Extra Cocoa 21
Table 12: Wrigley's Orbit Clean - Liquid Filled Sugarfree Chewing Gum - Pomegranate Blueberry 22
Table 13: Wrigley's Orbit White - Sugarfree Chewing Gum - Fruit 23
Table 14: Helf - Hard Candy - Original 24
Table 15: Kras Dorina - Punjena Cokolada - Jogurt + Borovnica + Crni Ribiz 25
Table 16: Mikado Kids - Milk Chocolate Bar - Cereals & Nougat 26
Table 17: Milka Genuss - Schokolade - Joghurt Orangen; Kakao; Milch-Toffee 27
Table 18: Kras Bronhi - Chewy Candy - Calamansi 28
Table 19: Nestle Nesquik - Candy Bar 29
Table 20: KPlus - Tamna Cokolada - s Narancom 30
Table 21: Zaini - Cioccolato Praline - Boeri; Gianduiottimi; Grande Assortimento 31
Table 22: Wrigley's 5 - Sugar-free Chewing Gum - Cobalt; Rain 32
Table 23: Ritter Sport - Chocolate Bar - Choco Duo 33
Table 24: Kras Bronhi - Gummy Candy - Green Mint; Guarana Mint; Orange Mint; White Mint 34
Table 25: Kras Griotte - Candy 35
Table 26: Kras Bajadera - Candy 36
Table 27: Kras Fontana - Candy 37
Table 28: Kandit - Milk Chocolate Bar - Limited Edition for Easter 38
Table 29: Wrigley's Orbit - Sugarfree Chewing Gum - Mango 39
Table 30: Kandit - Dragee Jaja 40
Table 31: Kras Zivotinjsko Carstvo Football Kings - Milk Chocolate Bar - Lion; Tiger; Wolf 41
Table 32: Baru - Chocolate Paired Dragees - Almond; Cherry; Cranberry; Lemon Zest 42
Table 33: Kandit - Candy - Choco Jelly; Jelly; Jelly Praline; Sour Cherry Praline 43
Table 34: Kinder Country - Candy Bar Family Pack - Milk and 5 Cereals 44
Table 35: Kras 1911 - Mlijecna Cokolada s Alpskim Mlijekom - Badem; Runolist; Trijumf 45
Table 36: Milka Milkinis - Filled Milk Chocolate Bar - Milk; Strawberry 46
Table 37: Chupa Chups Magics - Lollipop - Apple Mango; Cola Lemon; Vanilla Cherry 47
Table 38: Milka Zart & Dunkel - 50% Cocoa Chocolate Bar - Crispy Almond Brittle 48
Table 39: Sweet Star - Milk Chocolate Bar - Hazelnut; Hazelnut & Raisin; Milk; Strawberry 49
Table 40: Sweet Star Premium - White Chocolate Bar; White Chocolate Bar - Blueberry; Milk; Walnut 50
Table 41: Vivani - Organic Dark Chocolate Bar; Organic Dark Chocolate Bar - Green Tea; Orange 51
Table 42: Zvecevo - Mlijecna Cokolada s Rizom - Pahuljica 52
Table 43: Wrigley's Orbit - Sugarfree Chewing Gum - Strong Mint; Tropical 53
Table 44: Wrigley's Orbit Delight - Sugarfree Candy - Caramel & Chocolate; Mint & Chocolate 54
Table 45: Lumar Excellence - Coconut Wafer Balls with a Delicate Cream Filling 55
Table 46: Car - Gummy Candy - Coca Cola; Fruti Mix 56
Table 47: Nestle Snack - Candy Bar - Extra Crispy 57
Table 48: Mikado - Milk Chocolate Bar - Chestnut; Plum Jam; Wild Rose Jam 58
Table 49: Col-Fresh - Sugar Free Chewing Gum - Ice Mint 59
Table 50: Nestle KitKat - Candy Bar - Mini 60
Table 51: Casali Rum-Kokos - Liquid-Filled Candy - Vodka Orange 61
Table 52: K Plus - Chocolate Pralines 62
Table 53: Kras Dorina Bubbleada - Mlijecna Cokolada - Full Cool; Noisette 63
Table 54: Zvecevo Samo ti... - Punjena Mlijecna Cokolada - Brusnica; Jagoda; Naranca 64
Table 55: Kras Dorina - Filled Milk Chocolate Bar - Strawberry Yogurt 65
Table 56: Two to One - Pop + 1 Toy - Tropical 66
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