TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
111 product SKUs launched in the Greek Confectionery market 2
Chocolate is the leading category in Greek Confectionery market 2
Kraft is the leading manufacturer in terms of new confectionery products SKUs in Greece 2
Wrappers was the dominant packing type in the new products launched in Greek Confectionery market 2
Majority of the products launched in the confectionery market used Plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
CONFECTIONERY MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 12
CONFECTIONERY PRODUCT ANALYSIS 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
DETAILED PRODUCT DESCRIPTIONS 18
APPENDIX 82
Further reading 82
Datamonitor consulting 82
How to contact experts in your industry 82
LIST OF FIGURES
Figure 1: Confectionery, Greece, market value by category ($m), 2004–09 11
Figure 2: Confectionery, Greece, market value by category ($m), 2009–14 12
Figure 3: Confectionery, Greece, new product SKUs by category , Oct 2009 – Sep 2010 13
Figure 4: Confectionery, Greece, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Confectionery, Greece, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Confectionery, Greece, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Confectionery category definitions 5
Table 2: Confectionery, Greece, market value by category ($m), 2004–09 11
Table 3: Confectionery, Greece, market value by category ($m), 2009–14 12
Table 4: Confectionery, Greece, new product SKUs by category, Oct 2009 – Sep 2010 13
Table 5: Confectionery, Greece, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Confectionery, Greece, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Confectionery, Greece, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Bubbaloo - Tsichlofouska - Magic 18
Table 9: Wrigley's 5 - Sugarfree Chewing Gum - Turbulence 19
Table 10: Carrefour - Sokolatakia me Epikalipsi Sokolata Galaktos - Gemisi Praline Fountoukiou; Gemisi Praline Fountoukiou kai Dimitriaka 20
Table 11: Carrefour - Sokolatenia Mpara - Gemisi Karida; Gemisi Krema Karamela; Gemisi Krema Karamela kai Fistikia 21
Table 12: Trident Splash - Tsichles Horis Zachari - Tropical Ananas 22
Table 13: Trident Fruit - Tischles Horis Zachari - Summer Cocktail 23
Table 14: I Love Lacta - Sokolatinia - Fraoula 24
Table 15: Choco Bistro - Chocolates - Choco-Splitter Selection; Knusper Selection 25
Table 16: Wrigley's Orbit - Tsichles Horis Zachari - Raspberry Blackcurrant Grapefruit 26
Table 17: Mentos - Pure Fresh Chewing Gum - Mint; Wintergreen; Pure White Chewing Gum - White Mint 27
Table 18: Choco Time Disney - Jelly Candies - Cars; Hannah Montana; Mickey Mouse; Princess 28
Table 19: Bebeto - Sour Sticks - Cola; Strawberry 29
Table 20: Mars Delight - Wafer Bar 30
Table 21: Trident Senses - Sugar Free Chewing Gum - Sweet Mint 31
Table 22: Vivident Twin - Sugarfree Chewing Gum - Menthol Mint 32
Table 23: Dentyne Ice - Sugar Free Chewing Gum - Peppermint 33
Table 24: Ion Chokofreta - Gofreta Sokolatas Galaktos - Fraoula 34
Table 25: Ion - Milk Chocolate Bar - Caramel 35
Table 26: Lacta Lov' It - Chocolate Bar - Waffle 'n' Praline 36
Table 27: M&M's - Limited Edition Candy - Choco; Peanut 37
Table 28: Vivident Fruit Journey Twin - Sugarfree Chewing Gum - Watermelon Acai Berry; Watermelon Menthol; Watermelon Mint 38
Table 29: Trident Senses - Sugar Free Chewing Gum - Lemon Mystery; Mint Mystery 39
Table 30: Bingo Koukou Roukou - Gofreta Sandwich 40
Table 31: Prickel Pit - Brause Bonbons 41
Table 32: Zitro - Zitronen Bonbon 42
Table 33: Pfeffi Pfeffilinge - Bonbons - Himbeer Pfefferminz; Pfefferminz 43
Table 34: Active Pit Active Energie - Traubenzucker Bonbons - Ananas Himbeer 44
Table 35: Pfeffi - Pfefferminz Bonbon 45
Table 36: Vergani Bonny - Torroncini Morbidi - Ricoperti di Puro Cioccolato Fondente e Bianco 46
Table 37: Vergani Chocolate - Creme Liqueur Cioccolatini Fondenti Assortiti - Ripieni di Creme Alcoliche in Scatola Regalo 47
Table 38: Vergani - Cioccolatini Oriental Fusion - Scatola Regalo 48
Table 39: Bat' Gum Fizz - Gemisti Tsichlofouska - Fraoulas; Kolas 49
Table 40: Trident Mix - Tsichla Xoris Zachari - Fraoula; Milo 50
Table 41: Fin Carre - Milk Chocolate with Crisped Rice 51
Table 42: Palace - Belgian Chocolate Assortment 52
Table 43: Vergani Chocolate - Praline di Puro Cioccolato - al Latte con Crema di Sambuca 53
Table 44: Vergani Chocolate - Cioccolato Monorigine - in Pochette Golden Star 54
Table 45: A. Samouri - Sokolata Troufa Igeias 55
Table 46: Bingo Serenata Double - Gofreta 56
Table 47: Delafaille - Mini Choc's - Coffee; Milk; Noir; Praline 57
Table 48: Carrefour Kids - Mini-Barres Chocolat 58
Table 49: Jotis Sweet & Balance - Sokolate me Glikantika 59
Table 50: V6 Origins - Sugarfree Gum - Natural Mint Flavorings Green Tea Extract; Natural Orange Mandarin Flavourings Green Tea Extract 60
Table 51: Nestle Kit Kat - Wafer Bar 61
Table 52: Fun - Milk Chocolate 62
Table 53: Carrefour - Chocolate - Mix 63
Table 54: Carrefour - Mini Sokolata - Galaktos; Mauri 64
Table 55: Dentyne Cocktail - Chewing Gum - Frozen Daiquiri 65
Table 56: Ion - Sokolata Igeias me Mastiha Chios 66
Table 57: Nestle Kit Kat - Candy Bar - Hazelnut Cream 67
Table 58: Chupa Chups - Milky Lollipops 68
Table 59: Papadopoulos Specialites Capriccio - Gourmet Bites - Amygdala Mavri Sokolata; Amygdala Sokolata Galaktos; Croquant Fountoukiou Krema Pralinas; Exotiki Karida; Fountaoukia Mavri Sokolata; Mavri Sokolata Sokolata Galaktos; Pralina Amygdalou Sokolata Galaktos 69
Table 60: Pavlidis Aroma Ellados - Sokolata Galaktos - Karamelomena Amygdala; Kavourdismeno Sousami; Meli Amygdala 70
Table 61: Pavlidis Gemisti - Cream-Filled Milk Chocolate - Achladi 71
Table 62: Lacta - Sokolata Galaktos - Karamela 72
Table 63: Carrefour Discount - Chocolat Blanc; Chocolat Lait; Chocolat Lait Noisette; Chocolat Lait Riz 73
Table 64: Kinder Ekplixi Asterix - Chocolate Egg 74
Table 65: Halls Coolwave - Sugarfree Lozenges - Lemon; Spearmint; Strawberry 75
Table 66: Nestle Kit Kat Pop Choc - Chocolate Candy 76
Table 67: Lavdas Bio Herbs - Karameles me Biologiki Zachari - Mandarini 77
Table 68: Wrigley's 5 - Chewing Gum - Cobalt; Electro; Pulse 78
Table 69: Valentino Cargo - Assorted Chocolates - 180g; 300g; 395g 79
Table 70: Mentos Aqua Kiss - Sugarfree Chewing Gum - Cranberry 80
Table 71: Lolicon Lov - Lollipop - Apricot; Cherry; Strawberry 81
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