TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
107 product SKUs launched in the Hong Kong Confectionery market 2
Chocolate is the leading category in Hong Kong Confectionery market 2
Wm. Wrigley Jr. Co. is the leading manufacturer in terms of new confectionery products SKUs in Hong Kong 2
Box was the dominant packing type in the new products launched in Hong Kong Confectionery market 2
Majority of the products launched in the confectionery market used Plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
CONFECTIONERY MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 13
CONFECTIONERY PRODUCT ANALYSIS 14
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
DETAILED PRODUCT DESCRIPTIONS 19
APPENDIX 96
Further reading 96
Datamonitor consulting 96
How to contact experts in your industry 96
LIST OF FIGURES
Figure 1: Confectionery, Hong Kong, market value by category ($m), 2004–09 12
Figure 2: Confectionery, Hong Kong, market value by category ($m), 2009–14 13
Figure 3: Confectionery, Hong Kong, new product SKUs by category , Oct 2009 – Sep 2010 14
Figure 4: Confectionery, Hong Kong, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Figure 5: Confectionery, Hong Kong, new product by package type, Oct 2009 – Sep 2010 17
Figure 6: Confectionery, Hong Kong, new product by package material, Oct 2009 – Sep 2010 18
LIST OF TABLES
Table 1: Confectionery category definitions 4
Table 2: Confectionery, Hong Kong, market value by category ($m), 2004–09 12
Table 3: Confectionery, Hong Kong, market value by category ($m), 2009–14 13
Table 4: Confectionery, Hong Kong, new product SKUs by category, Oct 2009 – Sep 2010 14
Table 5: Confectionery, Hong Kong, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Table 6: Confectionery, Hong Kong, new product by package type, Oct 2009 – Sep 2010 17
Table 7: Confectionery, Hong Kong, new product by package material, Oct 2009 – Sep 2010 18
Table 8: Fujiya Look - Chocolate - Cacao x Design 19
Table 9: Fujiya - Chocolate - Sweets Torte 20
Table 10: Lotte Rich Nut - Chocolates - Crispy Almond 21
Table 11: Glico Squeeze - Chewing Gum - Grape 22
Table 12: Wrigley's Extra Professional - Sugar-Free Mints - Tropical Fruit 23
Table 13: Morinaga - Carré de Chocolat - Venezuela Bitter 24
Table 14: Morinaga - Twinkle Koeda Chocolate - Lemon Flavour 25
Table 15: Glico - Pocket Chocolate - Strawberry 26
Table 16: Meiji - Almond Crunch Milk Chocolate 27
Table 17: Morinaga Dars - Chocolate - Bitter 28
Table 18: Morinaga - Milk Candy; Milk Candy - Black Sesame; Black Sugar; Red Bean; Strawberry 29
Table 19: Wrigley's Eclipse - Sugarfree Mints - Lemon Ice 30
Table 20: Lakerol - Sugarfree Pastilles - Ice Mint; Pepper Mint 31
Table 21: Meiji - Chocolate Bar - Cacao 95% 32
Table 22: Nestle KitKat - Chocolate Wafer Bar - Framboise 33
Table 23: Nestle Frutips - Pastilles - Mango 34
Table 24: Cadbury Dairy Milk Bubbly - Chocolate Bar - Chocolate; Mint 35
Table 25: Wrigley's Extra Professional - Sugarfree Gum - Grapefruit Flavour 36
Table 26: Nin Jion - Herbal Candy - Ume Plum 37
Table 27: Dark Chocolate Dream - Dark Chocolate Bar - Almond; Creamy Sweet; Pure Dark; Raspberry; Rice Crunch 38
Table 28: Kinnerton - Luxury Dark Chocolate - Dairy Free, Nut Free, Gluten Free, Egg Free 39
Table 29: Sencha - Green Tea Mints - Lemongrass; Original; Pear 40
Table 30: Nestle Frutips - Pastilles - Apple 41
Table 31: Yuhin - Dragon Beard Candy - Black Sesame Flavor; Icy-Crispy Flavor; Pop Candy Flavor 42
Table 32: Mentos Aqua Kiss - Sugarfree Chewing Gum - Alaskan; Hawaiian; Pacific 43
Table 33: Mentos Pure Fresh - Sugarfree Gum - Fresh Mint; Lime Mint 44
Table 34: Ribon - Soft Candy - Umal Umal Milk 45
Table 35: Meiji - Assort Cho-pan Candies - Chocolat & White; Hazelnut Choco 46
Table 36: Mentos - Chewy Candy - Rainbow 47
Table 37: UHA - Candy - Cucu Matcha & Azuki Bean Milk 48
Table 38: Lotte - Sasha Chocolate 49
Table 39: Chikuho - Lemon Candy 50
Table 40: Fujiya Milky - Odama Candy - Cheescake Flavor 51
Table 41: Malteasers MaltEaster - Chocolate Bunny 52
Table 42: Lotte Airs - Chocolate 53
Table 43: Wrigley's 5 - Sugar-Free Chewing Gum - Cobalt; Pulse; Rain 54
Table 44: Kabaya - Gummy Candy - Passion Fruit 55
Table 45: UHA C-Care - Space Candy - X-Grape Flavor 56
Table 46: Kasugai - Fruit Gummies - Strawberry 57
Table 47: Tai Pan - Peanut & Almond Nougat Confectionery - Golden Bowl 58
Table 48: Nestle KitKat - Chocolate Wafer Bar - Royal Milk Tea 59
Table 49: Nestle Aero - Chocolate Bar - Double 60
Table 50: Hershey's - Milk Chocolate Kisses 61
Table 51: Meiji - Almond White Chocolate 62
Table 52: Lotte Specialite - Dessert Chocolate - Rum Cake 63
Table 53: Nestle Milkybar - Candy Bar - Milk & Cookies 64
Table 54: Lotte Specialite - Dessert Chocolate - Salt & Hazelnuts 65
Table 55: Morinaga Hi-Chew - Candy - Red Apple 66
Table 56: Schoko Party - Assorted Chocolates 67
Table 57: Paton's - Premium Chocolate Coated Macadamia Nuts - Dark Chocolate; Milk Chocolate; White Chocolate 68
Table 58: Ribon - Xyli-Style Candy - Kyoho Grape 69
Table 59: Meisan - Candy - Mitsu Iri Ringo 70
Table 60: Senjaku - Candy - Princess' Apple 71
Table 61: Meiji Meltykiss - Chocolates - Creamy; Dark Rum; Fruity Strawberry 72
Table 62: Sharkies - Kids Sports Chews - Berry Blasters; Citrus Sour Power; Tropical Splash 73
Table 63: Twix PB - Chocolate Cookie - + Peanut Butter Covered in Milk Chocolate 74
Table 64: Wrigley's Extra Xylitol - Sugarfree Gum - Peach Mint 75
Table 65: Morinaga Hi-Chew - Candy - Strawberry Rice Cake 76
Table 66: Mars Red - Chocolate Candy Bar 77
Table 67: Dextro Energy - Dextrose Tablets - Blackcurrant 78
Table 68: Mammos - Milk Candy 79
Table 69: Mentos - Cube Chewing Gum - Peppermint 80
Table 70: Brown & Haley Macadamia Roca - Buttercrunch Toffee - with Macadamia Nuts 81
Table 71: Dove - Dark Chocolate 82
Table 72: M&M's - Chocolate Candy - Orange 83
Table 73: Kinder Maxi - Milk Chocolate Bar - 3-Pack 84
Table 74: Wrigley's Eclipse - Sugarfree Mints - Blackcurrant 85
Table 75: Twix - Candy Bar - Caramel Latte 86
Table 76: Meiji Pupurun - Gummi Candies - Juicy Hakuto Peach 87
Table 77: Colfresh - Sugar-Free Chewing Gum - Ice Mint; Spearmint; White Peppermint 88
Table 78: Hershey's - Pure Chocolate Pearls - Extra Creamy; Special Dark 89
Table 79: Cadbury Dairy Milk - Chocolate Bar - Rocky Road; Tiramisu 90
Table 80: Ferrero Rondnoir - Chocolate Specialties 91
Table 81: Wrigley's Airwaves - Sugarfree Chewing Gum - Super 92
Table 82: Eclipse - Sugarfree Mints - Orange 93
Table 83: Nestle Kit Kat - Chocolate Wafer Bar - Cappuccino 94
Table 84: Wrigley's Extra Professional - Sugar-Free Mints - Spearmint 95
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