TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
77 product SKUs launched in the Hungarian Confectionery market 2
Chocolate is the leading category in Hungarian Confectionery market 2
Tesco-Global Aruhazak Zrt. is the leading manufacturer in terms of new confectionery products SKUs in Hungary 2
Wrappers was the dominant packing type in the new products launched in Hungarian Confectionery market 2
Majority of the products launched in the confectionery market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
CONFECTIONERY MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 12
CONFECTIONERY PRODUCT ANALYSIS 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
DETAILED PRODUCT DESCRIPTIONS 18
APPENDIX 68
Further reading 68
Datamonitor consulting 68
How to contact experts in your industry 68
LIST OF FIGURES
Figure 1: Confectionery, Hungary, market value by category ($m), 2004–09 11
Figure 2: Confectionery, Hungary, market value by category ($m), 2009–14 12
Figure 3: Confectionery, Hungary, new product SKUs by category , Oct 2009 – Sep 2010 13
Figure 4: Confectionery, Hungary, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Confectionery, Hungary, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Confectionery, Hungary, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Confectionery category definitions 5
Table 2: Confectionery, Hungary, market value by category ($m), 2004–09 11
Table 3: Confectionery, Hungary, market value by category ($m), 2009–14 12
Table 4: Confectionery, Hungary, new product SKUs by category , Oct 2009 – Sep 2010 13
Table 5: Confectionery, Hungary, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Confectionery, Hungary, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Confectionery, Hungary, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Tibi - Dark Chocolate - with Lemon Pieces 18
Table 9: Ryelands - Milk Chocolate Bears - with Hazelnut Filling 19
Table 10: Tibi - Dark Chocolate Bar - Marzipan; Milk Chocolate Bar - Caramel; Truffle 20
Table 11: Vivani - Schokolade - Edel Bitter Chili 21
Table 12: Cora - Chocolate Bar - Dark 72% Cocoa 22
Table 13: Lindt Creation - Dark Chocolate Bar - Orange 23
Table 14: Alce Nero - Organic Dark Chocolate - Costa Rica 80% 24
Table 15: Blanxart - Organic Dark Chocolate 82% - con Goji Berries; Grand Cru Single Origin Congo 25
Table 16: Balaton Falatok - Mini Wafer Bites - Dark Chocolate; Milk Chocolate 26
Table 17: Biopont - Bio Csokis Mazsola 27
Table 18: Landgarten - Bio Schoko-Soja - Snack-Mix; Zartbitter 28
Table 19: Biopont - Bio Keserucsokolades Bulata 29
Table 20: Heidi Bouquette - Dark Pralines - with Dark Filling 30
Table 21: Heidi - Milk Chocolate Heart 31
Table 22: Alnatura Schoki - Candy Bar - Caramel Split 32
Table 23: Tesco - Chocolate Bar - Puffed Rice 33
Table 24: Tesco - Chocolate Bar - Chopped Hazelnuts; Milk; Raisins & Hazelnuts; White 34
Table 25: Milka - Milk Chocolate Bar - Luflee 35
Table 26: Tesco - Fruit Candy with Vitamins 36
Table 27: Tesco - Candy Bar - Cocoa; Cocoa-Rum; Coffee; Sour Cherry-Marzipan 37
Table 28: Heidi Bouquette - White Chocolate - Cappuccino 38
Table 29: Heidi Grand'Or - Chocolate Bar - Dark Extreme 39
Table 30: Twinner 88 - Sugarfree Gum - White Mint 40
Table 31: Boci - Chocolate Bar - Yogurt-Blueberry; Yogurt-Raspberry 41
Table 32: Stuhmer Bonbon - Marcipan Praline; Marcipan Praline - Barackkal 42
Table 33: Alnatura Selection - Schokolade - Caramel; Chili Kirsch 43
Table 34: Guylian - Belgian Chocolates - Strawberry 44
Table 35: Cote D'Or - Milk Chocolate Bar - Fig & Almond; Lemon Ginger; Marzipan 45
Table 36: Nestle Kit Kat - Candy Bar - Hazelnut Cream 46
Table 37: Tibi Premium - Chocolate Bar - 70%; Honey & Almond; Raspberry 47
Table 38: Tesco Value - Soft Toffee 48
Table 39: Tesco Value - Vegyes Gyuemoelcsizu Toeltetlen Kemenycukorka 49
Table 40: Tesco Mini Rocky - Candy - Mix 50
Table 41: Boci - Tejcsokolade Ropogos Gabonapehellyel 51
Table 42: Tesco - Gummy Candy - Animals; Crocodiles; Worms 52
Table 43: Mauxion Salut - Caramel Chocolate Candies - Mini 53
Table 44: Naturata - Bio Chocolate - Ecuador Edelbitter; Ecuador Edelvollmilch; Panama Edelbitter; Peru Edelbitter 54
Table 45: Cora - Dianas Cukorkak 55
Table 46: Gorenjka Mistica - Chocolate - Cranberries & Apple; Original Dark; Dark Chocolate - Juniper & Tarragon; Orange Peel 56
Table 47: Sport Tuning - Candy Bar 57
Table 48: Bonfino Grappo - Citromizu Szolocukor Tabletta 58
Table 49: Gyori Negro - Gumi Cukor + Mezzel - Korte, Narancs & Bananizu 59
Table 50: Casali Rum-Kokos - Liquid-Filled Candy - Vodka Orange 60
Table 51: Heidi ChocoVenture - Dark Chocolate Bar - Lemon & Mint; Pear 61
Table 52: Storck Nimm2 Smile Gummi - Fruit Gums with Essential Vitamins - Sour 62
Table 53: Vergani - Cioccolato Monorigine - Ghana, Java & Arriba 63
Table 54: Celi - Mini Dessert 64
Table 55: Alnatura Cocos - Candy Bar 65
Table 56: Vivil - Zuckerfrei Bonbons - Latte Macchiato 66
Table 57: Sport Tuning - Candy Bar 67
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