TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
106 product SKUs launched in the South African Confectionery market 2
Chocolate is the leading category in South African Confectionery market 2
Tiger Consumer Brands Ltd. is the leading manufacturer in terms of new confectionery products SKUs in South Africa 2
Wrappers was the dominant packing type in the new products launched in South African Confectionery market 2
Majority of the products launched in the confectionery market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
CONFECTIONERY MARKET OVERVIEW 12
Market value, 2004–09 12
Market value forecast to 2014 13
CONFECTIONERY PRODUCT ANALYSIS 14
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
DETAILED PRODUCT DESCRIPTIONS 19
APPENDIX 104
Further reading 104
Datamonitor consulting 104
How to contact experts in your industry 104
LIST OF FIGURES
Figure 1: Confectionery, South Africa, market value by category ($m), 2004–09 12
Figure 2: Confectionery, South Africa, market value by category ($m), 2009–14 13
Figure 3: Confectionery, South Africa, new product SKUs by category , Oct 2009 – Sep 2010 14
Figure 4: Confectionery, South Africa, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Figure 5: Confectionery, South Africa, new product by package type, Oct 2009 – Sep 2010 17
Figure 6: Confectionery, South Africa, new product by package material, Oct 2009 – Sep 2010 18
LIST OF TABLES
Table 1: Confectionery category definitions 5
Table 2: Confectionery, South Africa, market value by category ($m), 2004–09 12
Table 3: Confectionery, South Africa, market value by category ($m), 2009–14 13
Table 4: Confectionery, South Africa, new product SKUs by category, Oct 2009 – Sep 2010 14
Table 5: Confectionery, South Africa, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Table 6: Confectionery, South Africa, new product by package type, Oct 2009 – Sep 2010 17
Table 7: Confectionery, South Africa, new product by package material, Oct 2009 – Sep 2010 18
Table 8: Yotti's - Marula Turkish Delight 19
Table 9: Kayley's Nuga - Candy Bar 20
Table 10: Kayley's Choc Nut - Candy Bar 21
Table 11: Nestle Aero - Chocolate Bar - Dark 22
Table 12: Tierhoek - Organic Chocolate Naartjies 23
Table 13: PnP - Luxury Chocolate Salame 24
Table 14: Beacon TV Bar - Candy Bar - Yoghurt & Muesli 25
Table 15: Chocolat Alprose - Swiss Milk Chocolate Bar - Football 26
Table 16: Achva - Sugarless Sesame Halva 27
Table 17: Elvan - Bon Bon Egg 28
Table 18: Lindt - Filled Milk Chocolate Bar - Double Milk 29
Table 19: Toblerone - Candy Bar - Mini 30
Table 20: Beechies - Sugar Free Chewing Gum - Sweet Cherry Kiss 31
Table 21: Sweet Cred - Gummy Candy - South Africa Footballs 32
Table 22: Sweet Cred - Supporter's Scarves Sour Chews - South Africa 33
Table 23: Cadbury Bournville - Classic Dark Chocolate Bar - Caramel Crisp 34
Table 24: Nestle Albany - Chocolate Bar - Duo 35
Table 25: Royalty Mighty Bar - Candy Bar 36
Table 26: Noddy - Gummy Candy - Numbers 37
Table 27: Tiffany Team Up - Chocolate Fingers 38
Table 28: Mounds - Candy Bar 39
Table 29: Monty Bojangles - Fine French Truffles - Orange; Toffee 40
Table 30: Pez - Wafer Candy with Tongue Tattoos - Sponge Bob Square Pants 41
Table 31: Vanilla Mallow - Candy 42
Table 32: Jubileu - Chocolate-Covered Almonds & Hazelnuts 43
Table 33: Beacon - Creme Filled Chocolate Wafer Bar - Butterscotch 44
Table 34: Woolworths - Dark Chocolate Marula Cream Liqueur Truffles 45
Table 35: Cadbury Dairy Milk Local 'n Lekker - Milk Chocolate Bar - Marula & Ice Cream; Mint Crisp Tart; Ouma's Traditional Fudge 46
Table 36: Nestle Aero - Chocolate Bar - Duet 47
Table 37: Gingerbon - Ginger Sweets - Natural Honey Lemon 48
Table 38: Beyers - Caramel Bar 49
Table 39: Woolworths - Dark Chocolate Marzipan Log 50
Table 40: Nestle Aero - Chocolate Bar - Duet 51
Table 41: Soelen - Chocolate Candy - Diamond 52
Table 42: Tiffany Yummy - Candy Bar 53
Table 43: Clorets - Sugar-Free Chewing Gum - Eliminator 54
Table 44: Woolworths - Truffle with Strawberry Fondant 55
Table 45: Pez - Dispenser with Candy - Star Wars The Clone Wars 56
Table 46: Rip Snorter Brain Blasters - Fruit Chews with a Liquid Centre - Sour Mixed 57
Table 47: Mentos Pure Fresh - Sugar-Free Chewing Gum - Mint; Wintergreen 58
Table 48: Nestle - Sucrose Free Milk Chocolate Bar 59
Table 49: Dentyne White - Chewing Gum - Peppermint 60
Table 50: Beacon - Milk Chocolate Bar - Caramel Biscotti 61
Table 51: Nestle Aero - Milk Chocolate Egg 62
Table 52: Red Band Truly Smoothy - Dairy Flavoured Fruit Gums - Mix and Match 63
Table 53: Au'some Super Mario 3-Dees - Gummy Candy 64
Table 54: Beacon Jelly Tots - Candy Coated Mini Speckled Eggs 65
Table 55: Cadbury Dairy Milk - Caramel Bunnies 66
Table 56: Beacon - Milk Chocolate Marshmallow Eggs with Strawberry Flavoured Centre 67
Table 57: Dis-Chem - Sugar-Free Hard Candy - Apple 68
Table 58: Nestle Smarties Shakers - Candy-Filled Milk Chocolate Egg 69
Table 59: Woolworths - Marshmallow Hot Cross Buns 70
Table 60: Ador - Chocolate - Dark Chocolate; Dark Chocolate & Mint; Milk Chocolate; Milk Chocolate & Orange 71
Table 61: Kayley's Crunch - Candy Bar 72
Table 62: Sin A - Ginger Chew - Peanut Butter 73
Table 63: Au'some Easter Klik - Candy Dispenser - Bunny; Chick 74
Table 64: Wrigley's Airwaves Drops - Sugarfree Candy - Pineapple 75
Table 65: Galaxy - Candy Bar - Cookie Crumble 76
Table 66: Nestle Kit Kat Senses - Candy Bar 77
Table 67: Freegells - Mint Card Sugar-Free Candy - Peppermint; Spearmint; Strawberry 78
Table 68: Ador - Green Tea Mints - Orange & Mint; Peppermint 79
Table 69: Mentos Juice Blast - Sugar-free Chewing Gum - Red Fruits-Lime 80
Table 70: Sweet Thomas & Friends - Chocolate Eggs with Toy 81
Table 71: Woolworths - Caramel Marshmallows 82
Table 72: Woolworths - Heart-Shaped Jelly Beans 83
Table 73: Chupa Chups - Lollipop + Surprise - Doctors Zoo 84
Table 74: Beacon - Chocolate Bar - Turkish Delight 85
Table 75: Mello Mel - Chocolate Coated Marshmallow - Raspberry 86
Table 76: Witor's - Dark Chocolate Bar with Whole Hazelnuts 87
Table 77: Turin Baileys - Ganache Filled Chocolate Candy - Irish Cream 88
Table 78: Fuwei Double - Sugar-Free Sour Fruits & Mint Candy - Apple 89
Table 79: Aquafresh - Sugar-Free Chewing Gum - Whitening 90
Table 80: Nestle Smarties - Candy-Coated Milk Chocolate - Groovy Green; Rosy Red 91
Table 81: Cadbury Flake - Chocolate Candy - Mint 92
Table 82: Beacon - Chocolate Bar - Ebony & Ivory; Hazel Heaven; Mint Crunch; Nuts & Fruit; Pure Milk 93
Table 83: Beacon - Creme Filled Chocolate Wafer Bar - Cuppacino; Hazelnut Praline; Mint 94
Table 84: Beacon - Chocolate Bar - Muesli Supreme; Three Some 95
Table 85: Smint - Sugar-Free Candy - Wildberry 96
Table 86: Wonka Tinglerz - Chocolate Candy 97
Table 87: Magic Moments - Marshmallow Candy - Cappuccino; Coconut 98
Table 88: Cadbury Dairy Milk - Milk Chocolate Bar - Caramelised Pecans & Fudge 99
Table 89: Cadbury Bournville - Classic Dark Chocolate Bar - Mint Essence; Roasted Almonds 100
Table 90: Jelly Tots - Gummy Candy 101
Table 91: Beyers - Milk Chocolate Bar - Marula 102
Table 92: Ashleys - Milk Chocolate Candy - Hazelnut Crisp 103
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