TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
117 product SKUs launched in the Turkish Confectionery market 2
Chocolate is the leading category in Turkish Confectionery market 2
Cadbury Schweppes Pty. Ltd. is the leading manufacturer in terms of new confectionery products SKUs in Turkey 2
Boxes was the dominant packing type in the new products launched in Turkish Confectionery market 2
Majority of the products launched in the confectionery market used paperboard as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
CONFECTIONERY MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 12
CONFECTIONERY PRODUCT ANALYSIS 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
DETAILED PRODUCT DESCRIPTIONS 18
APPENDIX 70
Further reading 70
Datamonitor consulting 70
How to contact experts in your industry 70
LIST OF FIGURES
Figure 1: Confectionery, Turkey, market value by category ($m), 2004–09 11
Figure 2: Confectionery, Turkey, market value by category ($m), 2009–14 12
Figure 3: Confectionery, Turkey, new product SKUs by category , Oct 2009 – Sep 2010 13
Figure 4: Confectionery, Turkey, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Confectionery, Turkey, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Confectionery, Turkey, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Confectionery category definitions 5
Table 2: Confectionery, Turkey, market value by category ($m), 2004–09 11
Table 3: Confectionery, Turkey, market value by category ($m), 2009–14 12
Table 4: Confectionery, Turkey, new product SKUs by category, Oct 2009 – Sep 2010 13
Table 5: Confectionery, Turkey, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Confectionery, Turkey, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Confectionery, Turkey, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Vivident Xylit 3D - Chewing Gum - Pineapple, Pomegranate & Guava; Strawberry, Green Apple and Raspberry 18
Table 9: Lovells Chocolate - Chocolate Bar - Dark Chocolate; Dark Chocolate with Mint Ganache; Dark Chocolate with Orange; Dark Chocolate with Raspberry Croguant; Milk Chocolate; Milk Chocolate with Almonds; Milk Chocolate with Hazelnut Cream; Milk Chocolate with Pistachio 19
Table 10: Tram Way - Chocolate Bar - Bitter; Milk 20
Table 11: Guylian - Belgian Chocolate - Dark; Milk 21
Table 12: Haribo Chamallows - Pink, White and Vanilla Marshmallows 22
Table 13: Falim - Sugar Free Gum - Gum Drops; Melissa and Lemongrass; Mint 23
Table 14: Elit Gourmet Dragee Nuans - Chocolate Candy 24
Table 15: Lindt Excellence - Dark Chocolate 25
Table 16: Topitop Black - Lollipop Candy - Assorted Fruit Flavor with Soft Center; Strawberry, Watermelon and Cola 26
Table 17: Kent Missbon Passion - Soft Caramel Filled with Milk Chocolate 27
Table 18: Schluckwerder - Chocolate Disks with Sprinkles 28
Table 19: Vivident Xylit Fruit Swing - Chewing Gum - Strawberry and Mandarin 29
Table 20: Torku - Bitter Cikolata; Milk Cikolata 30
Table 21: Vivident Xylit - Sugar Free Stick Gum - with Gum Mastic Pieces 31
Table 22: Lindt Swiss Thins - Swiss Dark Chocolate 32
Table 23: Bubbaloo Mega - Bubble Gum - Mixed Fruit and Cola Flavor 33
Table 24: First Shift - Sugar-Free Gum with Sweetener - Orange and Mint; Raspberry and Mint 34
Table 25: Simsek Jelly Bar - Chocolate Bar - Blackberry; Orange; Strawberry 35
Table 26: Kahve Dunyasi - Sicak Cubuklu Cikolata (Chocolate Sticks) - Bitter 36
Table 27: Kahve Dunyasi - Chocolate - Cup; Heart; Mini-Mix; Mug; Pyramid; Square; Zig Zag 37
Table 28: Ulker Golden Finger - Milk Chocolate - Antep Fistikli (With Pistachios); Hazelnuts; Plain 38
Table 29: Sipsevdi - Sweet Gummy Candy 39
Table 30: Loacker Gardena - Milk Chocolate - Coated With Chocolate Cream; Coated With Coconut Cream; Coated With Hazelnut Cream 40
Table 31: Ulker Caramio - Caramel Filled Bitter Chocolate; Caramel Filled Milk Chocolate 41
Table 32: Cavendish & Harvey - Flavored Ice Drops - Apple; Mint; Orange; Pear and Blackberry 42
Table 33: Revillon Chocolatier - Dark Chocolate - With Mint Flavor; With Orange Flavor; With Raspberry Flavor 43
Table 34: Guylian I Love You - Heart-shaped Belgian Chocolates 44
Table 35: Milka M-joy - Black Bitter Chocolate - Whole Almonds; Whole Hazelnuts 45
Table 36: First 2 Fresh - Sugarfree Sweetened Liquid Filled Gum - Green Mint; Mint 46
Table 37: First Sweet Gum - Sugar-Free Sweetened Liquid Filled Gum - Rice Pudding and Gum Mastic; Strawberry and Lemon; Tropical Fruit and Pineapple 47
Table 38: Cikolata - Belgium Milk Chocolate - Monopoly Game; Scrabble game 48
Table 39: Carrefour - Cocoa Cream Filled Milk Chocolate Bonbon With Whole Hazelnuts; Milk Chocolate Bonbon Filled With Hazelnut Cream 49
Table 40: Carstens Lubeck - Chocolate Covered Marzipan 50
Table 41: Kahve Dunyasi - Chocolate Covered Orange Pieces; Chocolate Covered With Coffee Beans 51
Table 42: Koska - Milk Chocolate With Hazelnut Crunch; Milk Chocolate With Pistachio Crunch 52
Table 43: The Jelly Bean Factory - Jelly Beans 53
Table 44: Vivident Xylit Fruit Swing - Chewing Gum - Watermelon and Acai Berry 54
Table 45: Nestle Crunch - Milk Chocolate with Crisped Rice Candy Bar - With Coconut 55
Table 46: Alpella Ole - Filled Milk Chocolate - With Caramel Cream; With Coconut Cream; With Orange Cream 56
Table 47: Alpella One - Chocolate Covered Wafer With Hazelnut Cream 57
Table 48: Delirium - Milk Chocolate With Marshmallow and Biscuit 58
Table 49: Kent Jelibon - Fruit Flavored Gummy Candy - Goalie 59
Table 50: Crayola - Dippin' Lickin' Poppin' Candy - Strawberry 60
Table 51: Fresh - Sugar Free Breath Mint - Lemon ++ Mint; Orange Mint; Spearmint; Strawberry Mint 61
Table 52: Kuke's Olsada Yesek - Classic Mini Meringue 62
Table 53: Ulker - Chocolate - Hazelnut; Milk; Pistachio 63
Table 54: Saray Milkman - Ball Milky Chocolate With Hazelnut 64
Table 55: Tofita Shots - Center Filled Chewy Candy - Raspberry-Apricot; Strawberry-Lemon 65
Table 56: Kent Choc - Dark Chocolate Covered With Almond Dragee; Dark Chocolate Covered With Coated Grapes; Dark Chocolate Covered With Coated Orange Skin; Dark Chocolate Covered With Hazelnut Dragee 66
Table 57: Kent Caramela - Dark Chocolate Covered With Toffee Caramel Candy; Milk Chocolate Covered With Toffee Caramel Candy 67
Table 58: Saray Milkman - Milk Chocolate - Hazelnut; Milk Cream Filled; Pistachio; Rice Crisps; Strawberry Cream Filled 68
Table 59: Solen Chocodan's - Milk Chocolate Filled With Hazelnuts 69
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