Confectionery in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the confectionery market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: chocolate, sugar confectionery, gum and cereal bars

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Middle East and Africa increased at a compound annual growth rate of 4.5% between 2004 and 2009.

The chocolate category led the confectionery market in Middle East and Africa, accounting for a share of 50.2%.

The leading players in the Middle East and African confectionery market include Cadbury plc, Mars, Inc. and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Middle East and Africa Confectionery: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Cadbury Plc 34
Mars, Incorporated 36
Chapter 6 Category Analysis: Cereal Bars 38
Value analysis (US Dollar), 2004?09 38
Value analysis (US Dollar), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Chocolate 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 8 Category Analysis: Gum 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Category Analysis: Sugar Confectionery 79
Value analysis (US Dollar), 2004?09 79
Value analysis (US Dollar), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 10 Research Methodology 94
Methodology overview 94
Secondary research 95
Market modeling 96
Creating an initial data model 96
Revising the initial data model 96
Creating a final estimate 97
Creating demographic value splits 97
Primary research 97
Data finalization 98
Ongoing research 98
Chapter 11 Appendix 99
Future readings 99
How to contact experts in your industry 99
Disclaimer 99

LIST OF FIGURES
Figure 1: Confectionery, Middle East and Africa, value by category ($m), 2004?14 23
Figure 2: Confectionery, Middle East and Africa, category growth comparison, by value, 2004?14 23
Figure 3: Confectionery, Middle East and Africa, volume by category (kg, million), 2004?14 26
Figure 4: Confectionery, Middle East and Africa, category growth comparison, by volume, 2004?14 26
Figure 5: Confectionery, Middle East and Africa, company share (top five companies) by value (%), 2008?09 29
Figure 6: Confectionery, Middle East and Africa, distribution channels by value (%), 2008?09 31
Figure 7: Cereal bars, Middle East and Africa, value by segment ($m), 2004?14 40
Figure 8: Cereal bars, Middle East and Africa, category growth comparison, by value, 2004?14 40
Figure 9: Cereal bars, Middle East and Africa, volume by segment (kg, million), 2004?14 43
Figure 10: Cereal bars, Middle East and Africa, category growth comparison, by volume, 2004?14 43
Figure 11: Cereal bars, Middle East and Africa, company share (top five companies) by value (%), 2008?09 46
Figure 12: Cereal bars, Middle East and Africa, distribution channels by value (%), 2008?09 48
Figure 13: Chocolate, Middle East and Africa, value by segment ($m), 2004?14 53
Figure 14: Chocolate, Middle East and Africa, category growth comparison, by value, 2004?14 53
Figure 15: Chocolate, Middle East and Africa, volume by segment (kg, million), 2004?14 56
Figure 16: Chocolate, Middle East and Africa, category growth comparison, by volume, 2004?14 56
Figure 17: Chocolate, Middle East and Africa, company share (top five companies) by value (%), 2008?09 59
Figure 18: Chocolate, Middle East and Africa, distribution channels by value (%), 2008?09 61
Figure 19: Gum, Middle East and Africa, value by segment ($m), 2004?14 68
Figure 20: Gum, Middle East and Africa, category growth comparison, by value, 2004?14 68
Figure 21: Gum, Middle East and Africa, volume by segment (kg, million), 2004?14 71
Figure 22: Gum, Middle East and Africa, category growth comparison, by volume, 2004?14 71
Figure 23: Gum, Middle East and Africa, company share (top five companies) by value (%), 2008?09 74
Figure 24: Gum, Middle East and Africa, distribution channels by value (%), 2008?09 76
Figure 25: Sugar confectionery, Middle East and Africa, value by segment ($m), 2004?14 81
Figure 26: Sugar confectionery, Middle East and Africa, category growth comparison, by value, 2004?14 81
Figure 27: Sugar confectionery, Middle East and Africa, volume by segment (kg, million), 2004?14 84
Figure 28: Sugar confectionery, Middle East and Africa, category growth comparison, by volume, 2004?14 84
Figure 29: Sugar confectionery, Middle East and Africa, company share (top five companies) by value (%), 2008?09 87
Figure 30: Sugar confectionery, Middle East and Africa, distribution channels by value (%), 2008?09 89
Figure 31: Annual data review process 95

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Middle East and Africa, value (country-wise), 2004?09 ($m) 19
Table 4: Confectionery, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Confectionery, Middle East and Africa, volume (country-wise), 2004?09 (kg, million) 20
Table 6: Confectionery, Middle East and Africa, volume (country-wise) forecast, 2009?14 (kg, million) 20
Table 7: Confectionery, Middle East and Africa, value by category ($m), 2004?09 21
Table 8: Confectionery, Middle East and Africa, value forecast by category ($m), 2009?14 22
Table 9: Confectionery, Middle East and Africa, volume by category (kg, million), 2004?09 24
Table 10: Confectionery, Middle East and Africa, volume forecast by category (kg, million), 2009?14 25
Table 11: Confectionery, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 27
Table 12: Confectionery, Middle East and Africa, value by company ($m), 2008?09 28
Table 13: Confectionery, Middle East and Africa, distribution channels by value (%), 2008?09 30
Table 14: Confectionery, Middle East and Africa, value by distribution channel ($m), 2008?09 30
Table 15: Confectionery, Middle East and Africa, expenditure per capita ($), 2004?09 32
Table 16: Confectionery, Middle East and Africa, forecast expenditure per capita ($), 2009?14 32
Table 17: Confectionery, Middle East and Africa, consumption per capita (kg), 2004?09 33
Table 18: Confectionery, Middle East and Africa, forecast consumption per capita (kg), 2009?14 33
Table 19: Cadbury Plc key facts 34
Table 20: Mars, Incorporated key facts 36
Table 21: Cereal bars, Middle East and Africa, value by segment ($m), 2004?09 38
Table 22: Cereal bars, Middle East and Africa, value forecast by segment ($m), 2009?14 39
Table 23: Cereal bars, Middle East and Africa, volume by segment (kg, million), 2004?09 41
Table 24: Cereal bars, Middle East and Africa, volume forecast by segment (kg, million), 2009?14 42
Table 25: Cereal bars, Middle East and Africa, company share by value (%), 2008?09 44
Table 26: Cereal bars, Middle East and Africa, value by company ($m), 2008?09 45
Table 27: Cereal bars, Middle East and Africa, distribution channels by value (%), 2008?09 47
Table 28: Cereal bars, Middle East and Africa, value by distribution channel ($m), 2008?09 47
Table 29: Cereal bars, Middle East and Africa, expenditure per capita ($), 2004?09 49
Table 30: Cereal bars, Middle East and Africa, forecast expenditure per capita ($), 2009?14 49
Table 31: Cereal bars, Middle East and Africa, consumption per capita (kg), 2004?09 50
Table 32: Cereal bars, Middle East and Africa, forecast consumption per capita (kg), 2009?14 50
Table 33: Chocolate, Middle East and Africa, value by segment ($m), 2004?09 51
Table 34: Chocolate, Middle East and Africa, value forecast by segment ($m), 2009?14 52
Table 35: Chocolate, Middle East and Africa, volume by segment (kg, million), 2004?09 54
Table 36: Chocolate, Middle East and Africa, volume forecast by segment (kg, million), 2009?14 55
Table 37: Chocolate, Middle East and Africa, company share by value (%), 2008?09 57
Table 38: Chocolate, Middle East and Africa, value by company ($m), 2008?09 58
Table 39: Chocolate, Middle East and Africa, distribution channels by value (%), 2008?09 60
Table 40: Chocolate, Middle East and Africa, value by distribution channel ($m), 2008?09 60
Table 41: Chocolate, Middle East and Africa, expenditure per capita ($), 2004?09 62
Table 42: Chocolate, Middle East and Africa, forecast expenditure per capita ($), 2009?14 63
Table 43: Chocolate, Middle East and Africa, consumption per capita (kg), 2004?09 64
Table 44: Chocolate, Middle East and Africa, forecast consumption per capita (kg), 2009?14 65
Table 45: Gum, Middle East and Africa, value by segment ($m), 2004?09 66
Table 46: Gum, Middle East and Africa, value forecast by segment ($m), 2009?14 67
Table 47: Gum, Middle East and Africa, volume by segment (kg, million), 2004?09 69
Table 48: Gum, Middle East and Africa, volume forecast by segment (kg, million), 2009?14 70
Table 49: Gum, Middle East and Africa, company share by value (%), 2008?09 72
Table 50: Gum, Middle East and Africa, value by company ($m), 2008?09 73
Table 51: Gum, Middle East and Africa, distribution channels by value (%), 2008?09 75
Table 52: Gum, Middle East and Africa, value by distribution channel ($m), 2008?09 75
Table 53: Gum, Middle East and Africa, expenditure per capita ($), 2004?09 77
Table 54: Gum, Middle East and Africa, forecast expenditure per capita ($), 2009?14 77
Table 55: Gum, Middle East and Africa, consumption per capita (kg), 2004?09 78
Table 56: Gum, Middle East and Africa, forecast consumption per capita (kg), 2009?14 78
Table 57: Sugar confectionery, Middle East and Africa, value by segment ($m), 2004?09 79
Table 58: Sugar confectionery, Middle East and Africa, value forecast by segment ($m), 2009?14 80
Table 59: Sugar confectionery, Middle East and Africa, volume by segment (kg, million), 2004?09 82
Table 60: Sugar confectionery, Middle East and Africa, volume forecast by segment (kg, million), 2009?14 83
Table 61: Sugar confectionery, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 85
Table 62: Sugar confectionery, Middle East and Africa, value by company ($m), 2008?09 86
Table 63: Sugar confectionery, Middle East and Africa, distribution channels by value (%), 2008?09 88
Table 64: Sugar confectionery, Middle East and Africa, value by distribution channel ($m), 2008?09 88
Table 65: Sugar confectionery, Middle East and Africa, expenditure per capita ($), 2004?09 90
Table 66: Sugar confectionery, Middle East and Africa, forecast expenditure per capita ($), 2009?14 91
Table 67: Sugar confectionery, Middle East and Africa, consumption per capita (kg), 2004?09 92
Table 68: Sugar confectionery, Middle East and Africa, forecast consumption per capita (kg), 2009?14 93



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