TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
75 product SKUs launched in the Middle East and Africa confectionery market 2
Chocolate is the leading category in the Middle East and Africa confectionery market 2
Sweet India Food Industries is the leading manufacturer of new confectionery products in Middle East and Africa 2
Wrappers was the dominant packing type among the new products launched in the Middle East and Africa confectionery market 2
Majority of the products launched in the confectionery market used plastic as the package material 2
INTRODUCTION 3
How to use this report 3
Disclaimer 3
Market definition 4
CONFECTIONERY MARKET OVERVIEW 11
Market value, 2004–09 11
Market value forecast to 2014 12
CONFECTIONERY PRODUCT ANALYSIS 13
New product SKUs by country 13
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
DETAILED PRODUCT DESCRIPTIONS 19
APPENDIX 70
Further reading 70
Country Groupings 70
Datamonitor consulting 70
How to contact experts in your industry 70
LIST OF FIGURES
Figure 1: Confectionery, Middle East and Africa, market value by category ($m), 2004–09 11
Figure 2: Confectionery, Middle East and Africa, market value by category ($m), 2009–14 12
Figure 4: Confectionery, Middle East and Africa, new product SKUs by country, Q2 2010 13
Figure 5: Confectionery, Middle East and Africa, new product SKUs by category, Q2 2010 14
Figure 6: Confectionery, Middle East and Africa, new product SKUs by manufacturer, Q2 2010 15
Figure 7: Confectionery, Middle East and Africa, new product by package type, Q2 2010 17
Figure 8: Confectionery, Middle East and Africa, new product by package material, Q2 2010 18
LIST OF TABLES
Table 1: Confectionery category definitions 4
Table 2: Confectionery, Middle East and Africa, market value by category ($m), 2004–09 11
Table 3: Confectionery, Middle East and Africa, market value by category ($m), 2009–14 12
Table 4: Confectionery, Middle East and Africa, new product SKUs by country, Q2 2010 13
Table 5: Confectionery, Middle East and Africa, new product SKUs by category, Q2 2010 14
Table 6: Confectionery, Middle East and Africa, product launch SKUs by manufacturer, Q2 2010 16
Table 7: Confectionery, Middle East and Africa, new product by package type, Q2 2010 17
Table 8: Confectionery, Middle East and Africa, new product by package material, Q2 2010 18
Table 9: Nestle Aero - Chocolate Bar - Duet 19
Table 10: Soelen - Chocolate Candy - Diamond 20
Table 11: Tiffany Yummy - Candy Bar 21
Table 12: Clorets - Sugar-Free Chewing Gum - Eliminator 22
Table 13: Simsek Choco Paye - Sandwich Biscuit - Marshmallow & Caramel; Marshmallow & Raspberry; Marshmallow & Strawberry 23
Table 14: Solen Choco Mia - Bitter Sweet Candy Bar; Milk Chocolate Bar - Hazelnut; Pistachio; Pistachio & Hazelnut 24
Table 15: Elledi Plaiser - Wafer Bar - Dark-Fondente; Milk Chocolate 25
Table 16: Hitschler Softi - Candy - Mixed Fruit 26
Table 17: Selection Carrefour - Extra Noir Chocolate Bar 27
Table 18: Hitschler ChocOrange - Chocolate Candy 28
Table 19: Fizzy Seet - Candy 29
Table 20: Toggenburger - Toggi Mini Choco Chocolate Bar 30
Table 21: Woolworths - Truffle with Strawberry Fondant 31
Table 22: Elite Pesqsman - Candy Bar - Coconut 32
Table 23: Hiphop - Lollipop - Apple; Assorted; Caramel; Chocolate; Orange; Strawberry 33
Table 24: Snickers Cruncher - Candy Bar 34
Table 25: Kinder Bueno - Chocolate Wafer Bar - White 35
Table 26: Storck Merci - Milk Chocolate Candy - Crocant 36
Table 27: Rip Snorter Brain Blasters - Fruit Chews with a Liquid Centre - Sour Mixed 37
Table 28: Mentos Pure Fresh - Sugar-Free Chewing Gum - Mint; Wintergreen 38
Table 29: Pez - Dispenser with Candy - Star Wars The Clone Wars 39
Table 30: Nestle - Sucrose Free Milk Chocolate Bar 40
Table 31: Zefirchiki - Zefir - Banan; Klubnika; Vanil; Vichnya 41
Table 32: Hitschler Tattoo - Big Bub Bubble Gum 42
Table 33: Wrigley's Extra - Sugarfree Chewing Gum - Fruit Flavor 43
Table 34: 1 Start - Chocolate Bar 44
Table 35: It's Nut Free - Candy Snack - Caramel Truffle Fudge; Chocolate Truffle Fudge; Fudge Choc & Raisin 45
Table 36: Katakit Ruby - Chocolate Wafer Fingers 46
Table 37: Dentyne White - Chewing Gum - Peppermint 47
Table 38: Tufenit - Natural Carob Bar 48
Table 39: Must Long Last - Sugarfree Chewing Gum - Mint Cherry 49
Table 40: Nestle Kit Kat - Candy Bar - White 50
Table 41: Beacon - Milk Chocolate Bar - Caramel Biscotti 51
Table 42: Wrigley's Orbit Professional - Sugarfree Drops - Caramel Mint 52
Table 43: Disney Choco Time - Mini Chocolate Bars - Mickey Mouse; Minnie Mouse; Snow White 53
Table 44: Elite - Chocolate Fingers 54
Table 45: Disney Mickey & Co. - Chocolate Egg 55
Table 46: Au'some Super Mario 3-Dees - Gummy Candy 56
Table 47: Nestle Aero - Milk Chocolate Egg 57
Table 48: Red Band Truly Smoothy - Dairy Flavoured Fruit Gums - Mix and Match 58
Table 49: Wrigley's Extra - Sugar Free Chewing gum - Lemon; Strawberry 59
Table 50: Chupa Chups - Strawberry Melody Pops 60
Table 51: Baskin Robbins - Hard Candy - Cookie 'N Cream; Espresso 'N Cream; Mint Chocolate Chip; Pralines 'N Cream 61
Table 52: Mauxion Grandezza - Chocolate Assortment 62
Table 53: Nestle Toffee Crisp Clusters - Chocolate Candy 63
Table 54: Beacon Jelly Tots - Candy Coated Mini Speckled Eggs 64
Table 55: Cadbury Dairy Milk - Caramel Bunnies 65
Table 56: Beacon - Milk Chocolate Marshmallow Eggs with Strawberry Flavoured Centre 66
Table 57: Dis-Chem - Sugar-Free Hard Candy - Apple 67
Table 58: Nestle Smarties Shakers - Candy-Filled Milk Chocolate Egg 68
Table 59: Woolworths - Marshmallow Hot Cross Buns 69
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