Confectionery in Morocco to 2012

The market for Confectionery in Morocco increased between 2002-2007, growing at an average annual rate of 3.2%.

The leading company in the market in 2007 was Nestle S.A. The second-largest player was Mars, Inc. with The Ghirardelli Chocolate Company in third place.

Report Highlights

[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 30
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 39
Nestlé SA 39
Mars, Inc. 42
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 44
Value Analysis, 2002-2007 44
Value Analysis, 2007-2012 45
Value Analysis, US$ 2002-2007 47
Value Analysis, US$ 2007-2012 47
Volume Analysis, 2002-2007 49
Volume Analysis, 2007-2012 50
Company and Brand Share Analysis 53
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 60
Value Analysis, 2002-2007 60
Value Analysis, 2007-2012 61
Value Analysis, US$ 2002-2007 63
Value Analysis, US$ 2007-2012 64
Volume Analysis, 2002-2007 66
Volume Analysis, 2007-2012 68
Company and Brand Share Analysis 71
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 82
Value Analysis, 2002-2007 82
Value Analysis, 2007-2012 84
Value Analysis, US$ 2002-2007 86
Value Analysis, US$ 2007-2012 87
Volume Analysis, 2002-2007 89
Volume Analysis, 2007-2012 91
Company and Brand Share Analysis 94
Distribution Analysis 97
Expenditure & consumption per capita 99
Chapter 8 CATEGORY ANALYSIS - GUM 105
Value Analysis, 2002-2007 105
Value Analysis, 2007-2012 106
Value Analysis, US$ 2002-2007 108
Value Analysis, US$ 2007-2012 109
Volume Analysis, 2002-2007 111
Volume Analysis, 2007-2012 112
Company and Brand Share Analysis 115
Distribution Analysis 118
Expenditure & consumption per capita 120
Chapter 9 COUNTRY COMPARISON 124
Value 124
Volume 129
Market Share 134
Chapter 10 NEW PRODUCT DEVELOPMENT 135
Product launches over time 135
Recent product launches 137
Chapter 11 MOROCCO SOCIOECONOMIC PROFILE 138
Country Overview 138
Key Facts 139
Political Overview 140
Morocco Economic Overview 141
Chapter 12 MOROCCO MACROECONOMIC PROFILE 142
Macroeconomic Indicators 142
Chapter 13 RESEARCH METHODOLOGY 147
Methodology overview 147
Secondary research 148
Market modeling 149
Primary research 150
Data finalization 151
Ongoing research 151
CHAPTER 14 APPENDIX 152
Future readings 152
How to contact experts in your industry 152
[Inhaltsverzeichnis ausblenden]

Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Morocco Confectionery value, 2002-2007 (MAD m, nominal prices) 21
Table 4: Morocco Confectionery value forecast, 2007-2012 (MAD m, nominal prices) 22
Table 5: Morocco Confectionery value, 2002-2007 (US$ m nominal prices) 24
Table 6: Morocco Confectionery value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Morocco Confectionery volume, 2002-2007 (Kg m) 26
Table 8: Morocco Confectionery volume forecast, 2007-2012 (Kg m) 27
Table 9: Morocco Confectionery brand share, by value, 2006-2007 (%) 30
Table 10: Morocco Confectionery value, by brand 2006-2007 (MAD m nominal prices) 30
Table 11: Morocco Confectionery company share by value, 2006-2007 (%) 32
Table 12: Morocco Confectionery value, by company, 2006-2007 (MAD m nominal prices) 32
Table 13: Morocco Confectionery distribution channels, by value, 2006-2007 (%) 33
Table 14: Morocco Confectionery value, by distribution channel, 2006-2007 (MAD m nominal prices) 33
Table 15: Morocco Confectionery expenditure per capita, 2002-2007 (MAD, nominal prices) 35
Table 16: Morocco Confectionery forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 36
Table 17: Morocco Confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 36
Table 18: Morocco Confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 37
Table 19: Morocco Confectionery consumption per capita, 2002-2007 (Kg) 37
Table 20: Morocco Confectionery forecast consumption per capita, 2007-2012 (Kg) 38
Table 21: Nestlé SA Key Facts 39
Table 22: Mars, Inc. Key Facts 42
Table 23: Morocco Cereal bars value, 2002-2007 (MAD m, nominal prices) 44
Table 24: Morocco Cereal bars value forecast, 2007-2012 (MAD m, nominal prices) 45
Table 25: Morocco Cereal bars value, 2002-2007 (US$ m nominal prices) 47
Table 26: Morocco Cereal bars value forecast, 2007-2012 (US$ m nominal prices) 47
Table 27: Morocco Cereal bars volume, 2002-2007 (Kg m) 49
Table 28: Morocco Cereal bars volume forecast, 2007-2012 (Kg m) 50
Table 29: Morocco Cereal bars brand share, by value, 2006-2007 (%) 53
Table 30: Morocco Cereal bars value, by brand 2006-2007 (MAD m nominal prices) 53
Table 31: Morocco Cereal bars company share by value, 2006-2007 (%) 54
Table 32: Morocco Cereal bars value, by company, 2006-2007 (MAD m nominal prices) 54
Table 33: Morocco Cereal bars distribution channels, by value, 2006-2007 (%) 55
Table 34: Morocco Cereal bars value, by distribution channel, 2006-2007 (MAD m nominal prices) 55
Table 35: Morocco Cereal bars expenditure per capita, 2002-2007 (MAD, nominal prices) 57
Table 36: Morocco Cereal bars forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 57
Table 37: Morocco Cereal bars expenditure per capita, 2002-2007 (US$ nominal prices) 58
Table 38: Morocco Cereal bars forecast expenditure per capita, 2007-2012 (US$ nominal prices) 58
Table 39: Morocco Cereal bars consumption per capita, 2002-2007 (Kg) 59
Table 40: Morocco Cereal bars forecast consumption per capita, 2007-2012 (Kg) 59
Table 41: Morocco Chocolate value, 2002-2007 (MAD m, nominal prices) 60
Table 42: Morocco Chocolate value forecast, 2007-2012 (MAD m, nominal prices) 61
Table 43: Morocco Chocolate value, 2002-2007 (US$ m nominal prices) 63
Table 44: Morocco Chocolate value forecast, 2007-2012 (US$ m nominal prices) 64
Table 45: Morocco Chocolate volume, 2002-2007 (Kg m) 67
Table 46: Morocco Chocolate volume forecast, 2007-2012 (Kg m) 68
Table 47: Morocco Chocolate brand share, by value, 2006-2007 (%) 71
Table 48: Morocco Chocolate value, by brand 2006-2007 (MAD m nominal prices) 71
Table 49: Morocco Chocolate company share by value, 2006-2007 (%) 73
Table 50: Morocco Chocolate value, by company, 2006-2007 (MAD m nominal prices) 73
Table 51: Morocco Chocolate distribution channels, by value, 2006-2007 (%) 74
Table 52: Morocco Chocolate value, by distribution channel, 2006-2007 (MAD m nominal prices) 74
Table 53: Morocco Chocolate expenditure per capita, 2002-2007 (MAD, nominal prices) 76
Table 54: Morocco Chocolate forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 77
Table 55: Morocco Chocolate expenditure per capita, 2002-2007 (US$ nominal prices) 78
Table 56: Morocco Chocolate forecast expenditure per capita, 2007-2012 (US$ nominal prices) 79
Table 57: Morocco Chocolate consumption per capita, 2002-2007 (Kg) 80
Table 58: Morocco Chocolate forecast consumption per capita, 2007-2012 (Kg) 81
Table 59: Morocco Sugar confectionery value, 2002-2007 (MAD m, nominal prices) 83
Table 60: Morocco Sugar confectionery value forecast, 2007-2012 (MAD m, nominal prices) 84
Table 61: Morocco Sugar confectionery value, 2002-2007 (US$ m nominal prices) 86
Table 62: Morocco Sugar confectionery value forecast, 2007-2012 (US$ m nominal prices) 87
Table 63: Morocco Sugar confectionery volume, 2002-2007 (Kg m) 90
Table 64: Morocco Sugar confectionery volume forecast, 2007-2012 (Kg m) 91
Table 65: Morocco Sugar confectionery brand share, by value, 2006-2007 (%) 94
Table 66: Morocco Sugar confectionery value, by brand 2006-2007 (MAD m nominal prices) 94
Table 67: Morocco Sugar confectionery company share by value, 2006-2007 (%) 96
Table 68: Morocco Sugar confectionery value, by company, 2006-2007 (MAD m nominal prices) 96
Table 69: Morocco Sugar confectionery distribution channels, by value, 2006-2007 (%) 97
Table 70: Morocco Sugar confectionery value, by distribution channel, 2006-2007 (MAD m nominal prices) 97
Table 71: Morocco Sugar confectionery expenditure per capita, 2002-2007 (MAD, nominal prices) 99
Table 72: Morocco Sugar confectionery forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 100
Table 73: Morocco Sugar confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 101
Table 74: Morocco Sugar confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 102
Table 75: Morocco Sugar confectionery consumption per capita, 2002-2007 (Kg) 103
Table 76: Morocco Sugar confectionery forecast consumption per capita, 2007-2012 (Kg) 104
Table 77: Morocco Gum value, 2002-2007 (MAD m, nominal prices) 105
Table 78: Morocco Gum value forecast, 2007-2012 (MAD m, nominal prices) 106
Table 79: Morocco Gum value, 2002-2007 (US$ m nominal prices) 108
Table 80: Morocco Gum value forecast, 2007-2012 (US$ m nominal prices) 109
Table 81: Morocco Gum volume, 2002-2007 (Kg m) 111
Table 82: Morocco Gum volume forecast, 2007-2012 (Kg m) 112
Table 83: Morocco Gum brand share, by value, 2006-2007 (%) 115
Table 84: Morocco Gum value, by brand 2006-2007 (MAD m nominal prices) 115
Table 85: Morocco Gum company share by value, 2006-2007 (%) 117
Table 86: Morocco Gum value, by company, 2006-2007 (MAD m nominal prices) 117
Table 87: Morocco Gum distribution channels, by value, 2006-2007 (%) 118
Table 88: Morocco Gum value, by distribution channel, 2006-2007 (MAD m nominal prices) 118
Table 89: Morocco Gum expenditure per capita, 2002-2007 (MAD, nominal prices) 120
Table 90: Morocco Gum forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 121
Table 91: Morocco Gum expenditure per capita, 2002-2007 (US$ nominal prices) 121
Table 92: Morocco Gum forecast expenditure per capita, 2007-2012 (US$ nominal prices) 122
Table 93: Morocco Gum consumption per capita, 2002-2007 (Kg) 122
Table 94: Morocco Gum forecast consumption per capita, 2007-2012 (Kg) 123
Table 95: Global Confectionery market value, 2007 124
Table 96: Global Confectionery market split (value terms (US$ m), 2007) – Top 5 countries 127
Table 97: Global Confectionery market volume, 2007 129
Table 98: Global Confectionery market split (volume terms, 2007) – Top 5 countries 132
Table 99: Leading players - Top 5 countries 134
Table 100: Morocco Confectionery new product launches (reports) and SKUs, by company, 2007 135
Table 101: Morocco Confectionery new product launches (reports), by flavor and fragrances , 2007 135
Table 102: Morocco Confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 136
Table 103: Morocco Confectionery new product launches (reports), by Package tags or Claims, 2007 136
Table 104: Morocco Confectionery new product launches (reports) - Recent 5 launches 137
Table 105: Morocco Key Facts 139
Table 106: Morocco population, by age group, 2002-2007 (millions) 142
Table 107: Morocco population forecast, by age group, 2007-2012 (millions) 143
Table 108: Morocco population, by gender, 2002-2007 (millions) 143
Table 109: Morocco population forecast, by gender, 2007-2012 (millions) 144
Table 110: Morocco real GDP, 2002-2007 (MAD bn, 2000 prices) 144
Table 111: Morocco real GDP forecast, 2007-2012 (MAD bn, 2000 prices) 144
Table 112: Morocco nominal GDP, 2002-2007 (MAD bn, nominal prices) 145
Table 113: Morocco nominal GDP forecast, 2007-2012 (MAD bn, nominal prices) 145
Table 114: Morocco real GDP, 2002-2007 (US$ bn, 2000 prices) 145
Table 115: Morocco real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 146
Table 116: Morocco consumer price index, 2002-2007 (2003=100) 146
Table 117: Morocco consumer price index, 2007-2012 (2003=100) 146
Figure 1: Morocco Confectionery value & value forecast, 2002-2012 (MAD m, nominal prices) 23
Figure 2: Morocco Confectionery category growth comparison, by value, 2002-2012 25
Figure 3: Morocco Confectionery volume & volume forecast, 2002-2012 (Kg m) 28
Figure 4: Morocco Confectionery category growth comparison, by volume, 2002-2012 29
Figure 5: Morocco Confectionery company share, by value, 2006-2007 (%) 31
Figure 6: Morocco Confectionery distribution channels, by value, 2006-2007(%) 34
Figure 7: Morocco Cereal bars value & value forecast, 2002-2012 (MAD m, nominal prices) 46
Figure 8: Morocco Cereal bars category growth comparison, by value, 2002-2012 48
Figure 9: Morocco Cereal bars volume & volume forecast, 2002-2012 (Kg m) 51
Figure 10: Morocco Cereal bars category growth comparison, by volume, 2002-2012 52
Figure 11: Morocco Cereal bars distribution channels, by value, 2006-2007(%) 56
Figure 12: Morocco Chocolate value & value forecast, 2002-2012 (MAD m, nominal prices) 62
Figure 13: Morocco Chocolate category growth comparison, by value, 2002-2012 65
Figure 14: Morocco Chocolate volume & volume forecast, 2002-2012 (Kg m) 69
Figure 15: Morocco Chocolate category growth comparison, by volume, 2002-2012 70
Figure 16: Morocco Chocolate company share, by value, 2006-2007 (%) 72
Figure 17: Morocco Chocolate distribution channels, by value, 2006-2007(%) 75
Figure 18: Morocco Sugar confectionery value & value forecast, 2002-2012 (MAD m, nominal prices) 85
Figure 19: Morocco Sugar confectionery category growth comparison, by value, 2002-2012 88
Figure 20: Morocco Sugar confectionery volume & volume forecast, 2002-2012 (Kg m) 92
Figure 21: Morocco Sugar confectionery category growth comparison, by volume, 2002-2012 93
Figure 22: Morocco Sugar confectionery company share, by value, 2006-2007 (%) 95
Figure 23: Morocco Sugar confectionery distribution channels, by value, 2006-2007(%) 98
Figure 24: Morocco Gum value & value forecast, 2002-2012 (MAD m, nominal prices) 107
Figure 25: Morocco Gum category growth comparison, by value, 2002-2012 110
Figure 26: Morocco Gum volume & volume forecast, 2002-2012 (Kg m) 113
Figure 27: Morocco Gum category growth comparison, by volume, 2002-2012 114
Figure 28: Morocco Gum company share, by value, 2006-2007 (%) 116
Figure 29: Morocco Gum distribution channels, by value, 2006-2007(%) 119
Figure 30: Global Confectionery market split (value terms, 2007) – Top 5 countries 125
Figure 31: Global Confectionery market value, 2002 – 2007 (Top 5 countries) 128
Figure 32: Global Confectionery market split (volume terms, 2007) – Top 5 countries 130
Figure 33: Global Confectionery market volume, 2002 – 2007 (Top 5 countries) 133
Figure 34: Map of Morocco 139
Figure 35: Annual data review process 148
[Tabellenverzeichnis ausblenden]