Confectionery in the Netherlands to 2014

Introduction

This databook provides key data and information on the confectionery market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: chocolate, sugar confectionery, gum and cereal bars

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in the Netherlands increased at a compound annual growth rate of 2.6% between 2004 and 2009.

The chocolate category led the confectionery market in the Netherlands, accounting for a share of 44%.

Leading players in the Netherlands confectionery market includeLeaf International B.V., Perfetti Van Melle and Mars, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in the Netherlands

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2004?09 21
Value analysis (Euro), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 39
Perfetti Van Melle SpA 39
Mars, Incorporated 41
Chapter 5 Category Analysis: Cereal Bars 43
Value analysis (Euro), 2004?09 43
Value analysis (Euro), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Chocolate 59
Value analysis (Euro), 2004?09 59
Value analysis (Euro), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Gum 79
Value analysis (Euro), 2004?09 79
Value analysis (Euro), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Category Analysis: Sugar Confectionery 96
Value analysis (Euro), 2004?09 96
Value analysis (Euro), 2009?14 97
Value analysis (US dollars), 2004?09 99
Value analysis (US dollars), 2009?14 100
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 9 New Product Development 116
Product launches over time 116
Recent product launches 118
Chapter 10 Macroeconomic Profile 119
Macroeconomic Indicators 119
Chapter 11 Research Methodology 124
Methodology overview 124
Secondary research 125
Market modeling 126
Creating an initial data model 126
Revising the initial data model 126
Creating a final estimate 127
Creating demographic value splits 127
Primary research 127
Data finalization 128
Ongoing research 128
Chapter 12 Appendix 129
Future readings 129
How to contact experts in your industry 129
Disclaimer 129

LIST OF FIGURES
Figure 1: Confectionery, Netherlands, value by category (€m), 2004?14 23
Figure 2: Confectionery, Netherlands, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, Netherlands, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, Netherlands, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, Netherlands, company share by value (%), 2008?09 31
Figure 6: Confectionery, Netherlands, distribution channels by value (%), 2008?09 35
Figure 7: Cereal bars, Netherlands, value by segment (€m), 2004?14 45
Figure 8: Cereal bars, Netherlands, category growth comparison, by value, 2004?14 47
Figure 9: Cereal bars, Netherlands, volume by segment (kg, million), 2004?14 50
Figure 10: Cereal bars, Netherlands, category growth comparison, by volume, 2004?14 50
Figure 11: Cereal bars, Netherlands, company share by value (%), 2008?09 52
Figure 12: Cereal bars, Netherlands, distribution channels by value (%), 2008?09 55
Figure 13: Chocolate, Netherlands, value by segment (€m), 2004?14 61
Figure 14: Chocolate, Netherlands, category growth comparison, by value, 2004?14 64
Figure 15: Chocolate, Netherlands, volume by segment (kg, million), 2004?14 67
Figure 16: Chocolate, Netherlands, category growth comparison, by volume, 2004?14 67
Figure 17: Chocolate, Netherlands, company share by value (%), 2008?09 69
Figure 18: Chocolate, Netherlands, distribution channels by value (%), 2008?09 72
Figure 19: Gum, Netherlands, value by segment (€m), 2004?14 81
Figure 20: Gum, Netherlands, category growth comparison, by value, 2004?14 84
Figure 21: Gum, Netherlands, volume by segment (kg, million), 2004?14 87
Figure 22: Gum, Netherlands, category growth comparison, by volume, 2004?14 87
Figure 23: Gum, Netherlands, company share by value (%), 2008?09 89
Figure 24: Gum, Netherlands, distribution channels by value (%), 2008?09 92
Figure 25: Sugar confectionery, Netherlands, value by segment (€m), 2004?14 98
Figure 26: Sugar confectionery, Netherlands, category growth comparison, by value, 2004?14 101
Figure 27: Sugar confectionery, Netherlands, volume by segment (kg, million), 2004?14 104
Figure 28: Sugar confectionery, Netherlands, category growth comparison, by volume, 2004?14 104
Figure 29: Sugar confectionery, Netherlands, company share by value (%), 2008?09 106
Figure 30: Sugar confectionery, Netherlands, distribution channels by value (%), 2008?09 109
Figure 31: Annual data review process 125

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Netherlands, value by category (€m), 2004?09 21
Table 4: Confectionery, Netherlands, value forecast by category (€m), 2009?14 22
Table 5: Confectionery, Netherlands, value by category ($m), 2004?09 24
Table 6: Confectionery, Netherlands, value forecast by category ($m), 2009?14 24
Table 7: Confectionery, Netherlands, volume by category (kg, million), 2004?09 26
Table 8: Confectionery, Netherlands, volume forecast by category (kg, million), 2009?14 27
Table 9: Confectionery, Netherlands, brand share by value (%), 2008?09 29
Table 10: Confectionery, Netherlands, value by brand (€m), 2008?09 30
Table 11: Confectionery, Netherlands, company share by value (%), 2008?09 32
Table 12: Confectionery, Netherlands, value by company (€m), 2008?09 33
Table 13: Confectionery, Netherlands, distribution channels by value (%), 2008?09 34
Table 14: Confectionery, Netherlands, value by distribution channel (€m), 2008?09 34
Table 15: Confectionery, Netherlands, expenditure per capita (€), 2004?09 36
Table 16: Confectionery, Netherlands, forecast expenditure per capita (€), 2009?14 36
Table 17: Confectionery, Netherlands, expenditure per capita ($), 2004?09 37
Table 18: Confectionery, Netherlands, forecast expenditure per capita ($), 2009?14 37
Table 19: Confectionery, Netherlands, consumption per capita (kg), 2004?09 38
Table 20: Confectionery, Netherlands, forecast consumption per capita (kg), 2009?14 38
Table 21: Perfetti Van Melle SpA key facts 39
Table 22: Mars, Incorporated key facts 41
Table 23: Cereal bars, Netherlands, value by segment (€m), 2004?09 43
Table 24: Cereal bars, Netherlands, value forecast by segment (€m), 2009?14 44
Table 25: Cereal bars, Netherlands, value by segment ($m), 2004?09 46
Table 26: Cereal bars, Netherlands, value forecast by segment ($m), 2009?14 46
Table 27: Cereal bars, Netherlands, volume by segment (kg, million), 2004?09 48
Table 28: Cereal bars, Netherlands, volume forecast by segment (kg, million), 2009?14 49
Table 29: Cereal bars, Netherlands, brand share by value (%), 2008?09 51
Table 30: Cereal bars, Netherlands, value by brand (€m), 2008?09 51
Table 31: Cereal bars, Netherlands, company share by value (%), 2008?09 53
Table 32: Cereal bars, Netherlands, value by company (€m), 2008?09 53
Table 33: Cereal bars, Netherlands, distribution channels by value (%), 2008?09 54
Table 34: Cereal bars, Netherlands, value by distribution channel (€m), 2008?09 54
Table 35: Cereal bars, Netherlands, expenditure per capita (€), 2004?09 56
Table 36: Cereal bars, Netherlands, forecast expenditure per capita (€), 2009?14 56
Table 37: Cereal bars, Netherlands, expenditure per capita ($), 2004?09 57
Table 38: Cereal bars, Netherlands, forecast expenditure per capita ($), 2009?14 57
Table 39: Cereal bars, Netherlands, consumption per capita (kg), 2004?09 58
Table 40: Cereal bars, Netherlands, forecast consumption per capita (kg), 2009?14 58
Table 41: Chocolate, Netherlands, value by segment (€m), 2004?09 59
Table 42: Chocolate, Netherlands, value forecast by segment (€m), 2009?14 60
Table 43: Chocolate, Netherlands, value by segment ($m), 2004?09 62
Table 44: Chocolate, Netherlands, value forecast by segment ($m), 2009?14 63
Table 45: Chocolate, Netherlands, volume by segment (kg, million), 2004?09 65
Table 46: Chocolate, Netherlands, volume forecast by segment (kg, million), 2009?14 66
Table 47: Chocolate, Netherlands, brand share by value (%), 2008?09 68
Table 48: Chocolate, Netherlands, value by brand (€m), 2008?09 68
Table 49: Chocolate, Netherlands, company share by value (%), 2008?09 70
Table 50: Chocolate, Netherlands, value by company (€m), 2008?09 70
Table 51: Chocolate, Netherlands, distribution channels by value (%), 2008?09 71
Table 52: Chocolate, Netherlands, value by distribution channel (€m), 2008?09 71
Table 53: Chocolate, Netherlands, expenditure per capita (€), 2004?09 73
Table 54: Chocolate, Netherlands, forecast expenditure per capita (€), 2009?14 74
Table 55: Chocolate, Netherlands, expenditure per capita ($), 2004?09 75
Table 56: Chocolate, Netherlands, forecast expenditure per capita ($), 2009?14 76
Table 57: Chocolate, Netherlands, consumption per capita (kg), 2004?09 77
Table 58: Chocolate, Netherlands, forecast consumption per capita (kg), 2009?14 78
Table 59: Gum, Netherlands, value by segment (€m), 2004?09 79
Table 60: Gum, Netherlands, value forecast by segment (€m), 2009?14 80
Table 61: Gum, Netherlands, value by segment ($m), 2004?09 82
Table 62: Gum, Netherlands, value forecast by segment ($m), 2009?14 83
Table 63: Gum, Netherlands, volume by segment (kg, million), 2004?09 85
Table 64: Gum, Netherlands, volume forecast by segment (kg, million), 2009?14 86
Table 65: Gum, Netherlands, brand share by value (%), 2008?09 88
Table 66: Gum, Netherlands, value by brand (€m), 2008?09 88
Table 67: Gum, Netherlands, company share by value (%), 2008?09 90
Table 68: Gum, Netherlands, value by company (€m), 2008?09 90
Table 69: Gum, Netherlands, distribution channels by value (%), 2008?09 91
Table 70: Gum, Netherlands, value by distribution channel (€m), 2008?09 91
Table 71: Gum, Netherlands, expenditure per capita (€), 2004?09 93
Table 72: Gum, Netherlands, forecast expenditure per capita (€), 2009?14 93
Table 73: Gum, Netherlands, expenditure per capita ($), 2004?09 94
Table 74: Gum, Netherlands, forecast expenditure per capita ($), 2009?14 94
Table 75: Gum, Netherlands, consumption per capita (kg), 2004?09 95
Table 76: Gum, Netherlands, forecast consumption per capita (kg), 2009?14 95
Table 77: Sugar confectionery, Netherlands, value by segment (€m), 2004?09 96
Table 78: Sugar confectionery, Netherlands, value forecast by segment (€m), 2009?14 97
Table 79: Sugar confectionery, Netherlands, value by segment ($m), 2004?09 99
Table 80: Sugar confectionery, Netherlands, value forecast by segment ($m), 2009?14 100
Table 81: Sugar confectionery, Netherlands, volume by segment (kg, million), 2004?09 102
Table 82: Sugar confectionery, Netherlands, volume forecast by segment (kg, million), 2009?14 103
Table 83: Sugar confectionery, Netherlands, brand share by value (%), 2008?09 105
Table 84: Sugar confectionery, Netherlands, value by brand (€m), 2008?09 105
Table 85: Sugar confectionery, Netherlands, company share by value (%), 2008?09 107
Table 86: Sugar confectionery, Netherlands, value by company (€m), 2008?09 107
Table 87: Sugar confectionery, Netherlands, distribution channels by value (%), 2008?09 108
Table 88: Sugar confectionery, Netherlands, value by distribution channel (€m), 2008?09 108
Table 89: Sugar confectionery, Netherlands, expenditure per capita (€), 2004?09 110
Table 90: Sugar confectionery, Netherlands, forecast expenditure per capita (€), 2009?14 111
Table 91: Sugar confectionery, Netherlands, expenditure per capita ($), 2004?09 112
Table 92: Sugar confectionery, Netherlands, forecast expenditure per capita ($), 2009?14 113
Table 93: Sugar confectionery, Netherlands, consumption per capita (kg), 2004?09 114
Table 94: Sugar confectionery, Netherlands, forecast consumption per capita (kg), 2009?14 115
Table 95: Netherlands confectionery new product launches reports, by company (top five companies), 2009 116
Table 96: Netherlands confectionery new product launches SKUs, by company (top five companies), 2009 116
Table 97: Netherlands confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 117
Table 98: Netherlands confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 117
Table 99: Netherlands confectionery new product launches (reports), by package tags or claims (top 10 claims), 2009 118
Table 100: Netherlands confectionery new product launches - recent five launches (2009) 118
Table 101: Netherlands population, by age group, 2004?09 (millions) 119
Table 102: Netherlands population forecast, by age group, 2009?14 (millions) 120
Table 103: Netherlands population, by gender, 2004?09 (millions) 120
Table 104: Netherlands population forecast, by gender, 2009?14 (millions) 121
Table 105: Netherlands nominal GDP, 2004?09 (€bn, nominal prices) 121
Table 106: Netherlands nominal GDP forecast, 2009?14 (€bn, nominal prices) 121
Table 107: Netherlands real GDP, 2004?09 (€bn, 2000 prices) 122
Table 108: Netherlands real GDP forecast, 2009?14 (€bn, 2000 prices) 122
Table 109: Netherlands real GDP, 2004?09 ($bn, 2000 prices) 122
Table 110: Netherlands real GDP forecast, 2009?14 ($bn, 2000 prices) 123
Table 111: Netherlands consumer price index, 2004?09 (2000=100) 123
Table 112: Netherlands consumer price index, 2009?14 (2000=100) 123


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