Confectionery in Nigeria to 2014

Introduction

This databook provides key data and information on the confectionery market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Nigeria increased at a compound annual growth rate of 5.8% between 2004 and 2009.

The sugar confectionery category led the confectionery market in Nigeria, accounting for a share of 50.4%.

Leading players in Nigerian confectionery market include Mars, Inc., Cadbury plc and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Nigerian Naira), 2004?09 21
Value analysis (Nigerian Naira), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 41
Mars, Incorporated 41
Cadbury Plc 43
Chapter 5 Category Analysis: Cereal Bars 46
Value analysis (Nigerian Naira), 2004?09 46
Value analysis (Nigerian Naira), 2009?14 47
Value analysis (US dollars), 2004?09 49
Value analysis (US dollars), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company and brand share analysis 54
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Chocolate 61
Value analysis (Nigerian Naira), 2004?09 61
Value analysis (Nigerian Naira), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company and brand share analysis 70
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Gum 82
Value analysis (Nigerian Naira), 2004?09 82
Value analysis (Nigerian Naira), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 8 Category Analysis: Sugar Confectionery 100
Value analysis (Nigerian Naira), 2004?09 100
Value analysis (Nigerian Naira), 2009?14 101
Value analysis (US dollars), 2004?09 103
Value analysis (US dollars), 2009?14 104
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 109
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 9 Country Comparison 120
Value 120
Volume 124
Market share 128
Chapter 10 New Product Development 129
Product launches over time 129
Recent product launches 131
Chapter 11 Macroeconomic Profile 132
Macroeconomic Indicators 132
Chapter 12 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 13 Appendix 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142

LIST OF FIGURES
Figure 1: Confectionery, Nigeria, value by category (NGNm), 2004?14 23
Figure 2: Confectionery, Nigeria, volume by category (kg, million), 2004?14 27
Figure 3: Confectionery, Nigeria, company share by value (%), 2008?09 32
Figure 4: Confectionery, Nigeria, distribution channels by value (%), 2008?09 36
Figure 5: Cereal bars, Nigeria, value by segment (NGNm), 2004?14 48
Figure 6: Cereal bars, Nigeria, category growth comparison, by value, 2004?14 50
Figure 7: Cereal bars, Nigeria, volume by segment (kg, million), 2004?14 53
Figure 8: Cereal bars, Nigeria, category growth comparison, by volume, 2004?14 53
Figure 9: Cereal bars, Nigeria, distribution channels by value (%), 2008?09 57
Figure 10: Chocolate, Nigeria, value by segment (NGNm), 2004?14 63
Figure 11: Chocolate, Nigeria, category growth comparison, by value, 2004?14 66
Figure 12: Chocolate, Nigeria, volume by segment (kg, million), 2004?14 69
Figure 13: Chocolate, Nigeria, category growth comparison, by volume, 2004?14 69
Figure 14: Chocolate, Nigeria, company share by value (%), 2008?09 72
Figure 15: Chocolate, Nigeria, distribution channels by value (%), 2008?09 75
Figure 16: Gum, Nigeria, value by segment (NGNm), 2004?14 84
Figure 17: Gum, Nigeria, category growth comparison, by value, 2004?14 87
Figure 18: Gum, Nigeria, volume by segment (kg, million), 2004?14 90
Figure 19: Gum, Nigeria, category growth comparison, by volume, 2004?14 90
Figure 20: Gum, Nigeria, company share by value (%), 2008?09 92
Figure 21: Gum, Nigeria, distribution channels by value (%), 2008?09 95
Figure 22: Sugar confectionery, Nigeria, value by segment (NGNm), 2004?14 102
Figure 23: Sugar confectionery, Nigeria, category growth comparison, by value, 2004?14 105
Figure 24: Sugar confectionery, Nigeria, volume by segment (kg, million), 2004?14 108
Figure 25: Sugar confectionery, Nigeria, category growth comparison, by volume, 2004?14 108
Figure 26: Sugar confectionery, Nigeria, company share by value (%), 2008?09 110
Figure 27: Sugar confectionery, Nigeria, distribution channels by value (%), 2008?09 113
Figure 28: Global confectionery market split (value terms, 2009), top five countries 121
Figure 29: Global confectionery market value, 2004–09, top five countries 123
Figure 30: Global confectionery market split (volume terms, 2009), top five countries 125
Figure 31: Global confectionery market volume, 2004–09, top five countries 127
Figure 32: Annual data review process 138

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Nigeria, value by category (NGNm), 2004?09 21
Table 4: Confectionery, Nigeria, value forecast by category (NGNm), 2009?14 22
Table 5: Confectionery, Nigeria, value by category ($m), 2004?09 24
Table 6: Confectionery, Nigeria, value forecast by category ($m), 2009?14 24
Table 7: Confectionery, Nigeria, volume by category (kg, million), 2004?09 25
Table 8: Confectionery, Nigeria, volume forecast by category (kg, million), 2009?14 26
Table 9: Confectionery, Nigeria, brand share by value (%), 2008?09 28
Table 10: Confectionery, Nigeria, value by brand (NGNm), 2008?09 30
Table 11: Confectionery, Nigeria, company share by value (%), 2008?09 33
Table 12: Confectionery, Nigeria, value by company (NGNm), 2008?09 34
Table 13: Confectionery, Nigeria, distribution channels by value (%), 2008?09 35
Table 14: Confectionery, Nigeria, value by distribution channel (NGNm), 2008?09 35
Table 15: Confectionery, Nigeria, expenditure per capita (NGN), 2004?09 37
Table 16: Confectionery, Nigeria, forecast expenditure per capita (NGN), 2009?14 38
Table 17: Confectionery, Nigeria, expenditure per capita ($), 2004?09 38
Table 18: Confectionery, Nigeria, forecast expenditure per capita ($), 2009?14 39
Table 19: Confectionery, Nigeria, consumption per capita (kg), 2004?09 39
Table 20: Confectionery, Nigeria, forecast consumption per capita (kg), 2009?14 40
Table 21: Mars, Incorporated key facts 41
Table 22: Cadbury Plc key facts 43
Table 23: Cereal bars, Nigeria, value by segment (NGNm), 2004?09 46
Table 24: Cereal bars, Nigeria, value forecast by segment (NGNm), 2009?14 47
Table 25: Cereal bars, Nigeria, value by segment ($m), 2004?09 49
Table 26: Cereal bars, Nigeria, value forecast by segment ($m), 2009?14 49
Table 27: Cereal bars, Nigeria, volume by segment (kg, million), 2004?09 51
Table 28: Cereal bars, Nigeria, volume forecast by segment (kg, million), 2009?14 52
Table 29: Cereal bars, Nigeria, brand share by value (%), 2008?09 54
Table 30: Cereal bars, Nigeria, value by brand (NGNm), 2008?09 54
Table 31: Cereal bars, Nigeria, company share by value (%), 2008?09 55
Table 32: Cereal bars, Nigeria, value by company (NGNm), 2008?09 55
Table 33: Cereal bars, Nigeria, distribution channels by value (%), 2008?09 56
Table 34: Cereal bars, Nigeria, value by distribution channel (NGNm), 2008?09 56
Table 35: Cereal bars, Nigeria, expenditure per capita (NGN), 2004?09 58
Table 36: Cereal bars, Nigeria, forecast expenditure per capita (NGN), 2009?14 58
Table 37: Cereal bars, Nigeria, expenditure per capita ($), 2004?09 59
Table 38: Cereal bars, Nigeria, forecast expenditure per capita ($), 2009?14 59
Table 39: Cereal bars, Nigeria, consumption per capita (kg), 2004?09 60
Table 40: Cereal bars, Nigeria, forecast consumption per capita (kg), 2009?14 60
Table 41: Chocolate, Nigeria, value by segment (NGNm), 2004?09 61
Table 42: Chocolate, Nigeria, value forecast by segment (NGNm), 2009?14 62
Table 43: Chocolate, Nigeria, value by segment ($m), 2004?09 64
Table 44: Chocolate, Nigeria, value forecast by segment ($m), 2009?14 65
Table 45: Chocolate, Nigeria, volume by segment (kg, million), 2004?09 67
Table 46: Chocolate, Nigeria, volume forecast by segment (kg, million), 2009?14 68
Table 47: Chocolate, Nigeria, brand share by value (%), 2008?09 70
Table 48: Chocolate, Nigeria, value by brand (NGNm), 2008?09 71
Table 49: Chocolate, Nigeria, company share by value (%), 2008?09 73
Table 50: Chocolate, Nigeria, value by company (NGNm), 2008?09 73
Table 51: Chocolate, Nigeria, distribution channels by value (%), 2008?09 74
Table 52: Chocolate, Nigeria, value by distribution channel (NGNm), 2008?09 74
Table 53: Chocolate, Nigeria, expenditure per capita (NGN), 2004?09 76
Table 54: Chocolate, Nigeria, forecast expenditure per capita (NGN), 2009?14 77
Table 55: Chocolate, Nigeria, expenditure per capita ($), 2004?09 78
Table 56: Chocolate, Nigeria, forecast expenditure per capita ($), 2009?14 79
Table 57: Chocolate, Nigeria, consumption per capita (kg), 2004?09 80
Table 58: Chocolate, Nigeria, forecast consumption per capita (kg), 2009?14 81
Table 59: Gum, Nigeria, value by segment (NGNm), 2004?09 82
Table 60: Gum, Nigeria, value forecast by segment (NGNm), 2009?14 83
Table 61: Gum, Nigeria, value by segment ($m), 2004?09 85
Table 62: Gum, Nigeria, value forecast by segment ($m), 2009?14 86
Table 63: Gum, Nigeria, volume by segment (kg, million), 2004?09 88
Table 64: Gum, Nigeria, volume forecast by segment (kg, million), 2009?14 89
Table 65: Gum, Nigeria, brand share by value (%), 2008?09 91
Table 66: Gum, Nigeria, value by brand (NGNm), 2008?09 91
Table 67: Gum, Nigeria, company share by value (%), 2008?09 93
Table 68: Gum, Nigeria, value by company (NGNm), 2008?09 93
Table 69: Gum, Nigeria, distribution channels by value (%), 2008?09 94
Table 70: Gum, Nigeria, value by distribution channel (NGNm), 2008?09 94
Table 71: Gum, Nigeria, expenditure per capita (NGN), 2004?09 96
Table 72: Gum, Nigeria, forecast expenditure per capita (NGN), 2009?14 97
Table 73: Gum, Nigeria, expenditure per capita ($), 2004?09 97
Table 74: Gum, Nigeria, forecast expenditure per capita ($), 2009?14 98
Table 75: Gum, Nigeria, consumption per capita (kg), 2004?09 98
Table 76: Gum, Nigeria, forecast consumption per capita (kg), 2009?14 99
Table 77: Sugar confectionery, Nigeria, value by segment (NGNm), 2004?09 100
Table 78: Sugar confectionery, Nigeria, value forecast by segment (NGNm), 2009?14 101
Table 79: Sugar confectionery, Nigeria, value by segment ($m), 2004?09 103
Table 80: Sugar confectionery, Nigeria, value forecast by segment ($m), 2009?14 104
Table 81: Sugar confectionery, Nigeria, volume by segment (kg, million), 2004?09 106
Table 82: Sugar confectionery, Nigeria, volume forecast by segment (kg, million), 2009?14 107
Table 83: Sugar confectionery, Nigeria, brand share by value (%), 2008?09 109
Table 84: Sugar confectionery, Nigeria, value by brand (NGNm), 2008?09 109
Table 85: Sugar confectionery, Nigeria, company share by value (%), 2008?09 111
Table 86: Sugar confectionery, Nigeria, value by company (NGNm), 2008?09 111
Table 87: Sugar confectionery, Nigeria, distribution channels by value (%), 2008?09 112
Table 88: Sugar confectionery, Nigeria, value by distribution channel (NGNm), 2008?09 112
Table 89: Sugar confectionery, Nigeria, expenditure per capita (NGN), 2004?09 114
Table 90: Sugar confectionery, Nigeria, forecast expenditure per capita (NGN), 2009?14 115
Table 91: Sugar confectionery, Nigeria, expenditure per capita ($), 2004?09 116
Table 92: Sugar confectionery, Nigeria, forecast expenditure per capita ($), 2009?14 117
Table 93: Sugar confectionery, Nigeria, consumption per capita (kg), 2004?09 118
Table 94: Sugar confectionery, Nigeria, forecast consumption per capita (kg), 2009?14 119
Table 95: Global confectionery market value, 2009 120
Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 123
Table 97: Global confectionery market volume, 2009 124
Table 98: Global confectionery market split (volume terms, 2009), top five countries 127
Table 99: Leading players, top five countries 128
Table 100: Nigeria confectionery new product launches reports, by company (top five companies), 2009 129
Table 101: Nigeria confectionery new product launches SKUs, by company (top five companies), 2009 129
Table 102: Nigeria confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 130
Table 103: Nigeria confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 130
Table 104: Nigeria confectionery new product launches (reports), by package tags or claims , 2009 131
Table 105: Nigeria confectionery new product launches - recent five launches (2009) 131
Table 106: Nigeria population, by age group, 2004?09 (millions) 132
Table 107: Nigeria population forecast, by age group, 2009?14 (millions) 133
Table 108: Nigeria population, by gender, 2004?09 (millions) 133
Table 109: Nigeria population forecast, by gender, 2009?14 (millions) 134
Table 110: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 134
Table 111: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 134
Table 112: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 135
Table 113: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 135
Table 114: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 135
Table 115: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 136
Table 116: Nigeria consumer price index, 2004?09 (2000=100) 136
Table 117: Nigeria consumer price index, 2009?14 (2000=100) 136


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