Confectionery in Nigeria - Market Forecast & Consumer Demographics

Synopsis
Confectionery in Nigeria – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the confectionery industry in Nigeria.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Nigerian confectionery products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The confectionery market consists of the sale of cereal bars, chocolate, gum and sugar confectionery.
• Market overview & forecast – overall Nigeria confectionery market value and volume data split by category
• Market shares –company share, brand share and distribution share for the confectionery market in Nigeria
• Confectionery consumption and usage demographics –analysis of Consumer Demographics in the Nigerian confectionery market

Highlights
• In Nigeria, 0-14 age group accounted for 42.2% share of the total confectionery consumption in 2008.
• In Nigeria, urban consumers accounted for 57.3% of the total confectionery consumption in 2008.
• In Nigeria, 0-14 age group accounted for 43.9% share of the total chocolate consumption in 2008.

Reasons to purchase
• Develop business strategies by understanding the quantitative trends within the confectionery market in Nigeria
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Nigerian confectionery products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 NIGERIAN CONFECTIONERY MARKET OVERVIEW & FORECAST 13
Value analysis (Nigerian Naira), 2004?09 13
Value analysis (Nigerian Naira), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 17
Volume analysis, 2009?14 18
Chapter 3 NIGERIAN CONFECTIONERY MARKET SHARES 20
Company and brand share analysis 20
Distribution analysis 27
Chapter 4 NIGERIAN CONFECTIONERY MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 29
Confectionery–consumer graphics 29
Chocolate–consumer graphics 39
Sugar confectionery–consumer graphics 49
Gum–consumer graphics 59
Cereal bars–consumer graphics 69
Chapter 5 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Creating an initial data model 81
Revising the initial data model 81
Creating a final estimate 82
Creating demographic value splits 82
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 6 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84


LIST OF FIGURES
Figure 1: Confectionery, Nigeria, value by category (NGNm), 2004?14 15
Figure 2: Confectionery, Nigeria, volume by category (kg, million), 2004?14 19
Figure 3: Confectionery, Nigeria, company share by value (%), 2008?09 24
Figure 4: Confectionery, Nigeria, distribution channels by value (%), 2008?09 28
Figure 5: Confectionery, Nigeria, consumption by age group, % of total market value ($m), 2008 29
Figure 6: Confectionery, Nigeria, consumption by gender, % of total market value ($m), 2008 31
Figure 7: Confectionery, Nigeria, consumption by income, % of total market value ($m), 2008 33
Figure 8: Confectionery, Nigeria, consumption by urban/rural, % of total market value ($m), 2008 35
Figure 9: Confectionery, Nigeria, consumption by status, % of total market value ($m), 2008 37
Figure 10: Chocolate, Nigeria, consumption by age group, % of total market value ($m), 2008 39
Figure 11: Chocolate, Nigeria, consumption by gender, % of total market value ($m), 2008 41
Figure 12: Chocolate, Nigeria, consumption by income, % of total market value ($m), 2008 43
Figure 13: Chocolate, Nigeria, consumption by urban/rural, % of total market value ($m), 2008 45
Figure 14: Chocolate, Nigeria, consumption by status, % of total market value ($m), 2008 47
Figure 15: Sugar confectionery, Nigeria, consumption by age group, % of total market value ($m), 2008 49
Figure 16: Sugar confectionery, Nigeria, consumption by gender, % of total market value ($m), 2008 51
Figure 17: Sugar confectionery, Nigeria, consumption by income, % of total market value ($m), 2008 53
Figure 18: Sugar confectionery, Nigeria, consumption by urban/rural, % of total market value ($m), 2008 55
Figure 19: Sugar confectionery, Nigeria, consumption by status, % of total market value ($m), 2008 57
Figure 20: Gum, Nigeria, consumption by age group, % of total market value ($m), 2008 59
Figure 21: Gum, Nigeria, consumption by gender, % of total market value ($m), 2008 61
Figure 22: Gum, Nigeria, consumption by income, % of total market value ($m), 2008 63
Figure 23: Gum, Nigeria, consumption by urban/rural, % of total market value ($m), 2008 65
Figure 24: Gum, Nigeria, consumption by status, % of total market value ($m), 2008 67
Figure 25: Cereal bars, Nigeria, consumption by age group, % of total market value ($m), 2008 69
Figure 26: Cereal bars, Nigeria, consumption by gender, % of total market value ($m), 2008 71
Figure 27: Cereal bars, Nigeria, consumption by income, % of total market value ($m), 2008 73
Figure 28: Cereal bars, Nigeria, consumption by urban/rural, % of total market value ($m), 2008 75
Figure 29: Cereal bars, Nigeria, consumption by status, % of total market value ($m), 2008 77
Figure 30: Annual data review process 80


LIST OF TABLES
Table 1: Confectionery category definitions 4
Table 2: Confectionery distribution channels 5
Table 3: Confectionery, Nigeria, value by category (NGNm), 2004?09 13
Table 4: Confectionery, Nigeria, value forecast by category (NGNm), 2009?14 14
Table 5: Confectionery, Nigeria, value by category ($m), 2004?09 16
Table 6: Confectionery, Nigeria, value forecast by category ($m), 2009?14 16
Table 7: Confectionery, Nigeria, volume by category (kg, million), 2004?09 17
Table 8: Confectionery, Nigeria, volume forecast by category (kg, million), 2009?14 18
Table 9: Confectionery, Nigeria, brand share by value (%), 2008?09 20
Table 10: Confectionery, Nigeria, value by brand (NGNm), 2008?09 22
Table 11: Confectionery, Nigeria, company share by value (%), 2008?09 25
Table 12: Confectionery, Nigeria, value by company (NGNm), 2008?09 26
Table 13: Confectionery, Nigeria, distribution channels by value (%), 2008?09 27
Table 14: Confectionery, Nigeria, value by distribution channel (NGNm), 2008?09 27
Table 15: Confectionery, Nigeria, consumption by age group, value ($m), 2004?08 30
Table 16: Confectionery, Nigeria, consumption by age group, % of total market value ($m), 2004?08 30
Table 17: Confectionery, Nigeria, consumption by gender, value ($m), 2004–08 32
Table 18: Confectionery, Nigeria, consumption by gender, % of total market value ($m), 2004–08 32
Table 19: Confectionery, Nigeria, consumption by income, value ($m), 2004–08 34
Table 20: Confectionery, Nigeria, consumption by income, % of total market value ($m), 2004–08 34
Table 21: Confectionery, Nigeria, consumption by urban/rural, value ($m), 2004–08 36
Table 22: Confectionery, Nigeria, consumption by urban/rural, % of total market value ($m), 2004–08 36
Table 23: Confectionery, Nigeria, consumption by status, value ($m), 2004–08 38
Table 24: Confectionery, Nigeria, consumption by status, % of total market value ($m), 2004–08 38
Table 25: Chocolate, Nigeria, consumption by age group, value ($m), 2004?08 40
Table 26: Chocolate, Nigeria, consumption by age group, % of total market value ($m), 2004?08 40
Table 27: Chocolate, Nigeria, consumption by gender, value ($m), 2004–08 42
Table 28: Chocolate, Nigeria, consumption by gender, % of total market value ($m), 2004–08 42
Table 29: Chocolate, Nigeria, consumption by income, value ($m), 2004–08 44
Table 30: Chocolate, Nigeria, consumption by income, % of total market value ($m), 2004–08 44
Table 31: Chocolate, Nigeria, consumption by urban/rural, value ($m), 2004–08 46
Table 32: Chocolate, Nigeria, consumption by urban/rural, % of total market value ($m), 2004–08 46
Table 33: Chocolate, Nigeria, consumption by status, value ($m), 2004–08 48
Table 34: Chocolate, Nigeria, consumption by status, % of total market value ($m), 2004–08 48
Table 35: Sugar confectionery, Nigeria, consumption by age group, value ($m), 2004?08 50
Table 36: Sugar confectionery, Nigeria, consumption by age group, % of total market value ($m), 2004?08 50
Table 37: Sugar confectionery, Nigeria, consumption by gender, value ($m), 2004–08 52
Table 38: Sugar confectionery, Nigeria, consumption by gender, % of total market value ($m), 2004–08 52
Table 39: Sugar confectionery, Nigeria, consumption by income, value ($m), 2004–08 54
Table 40: Sugar confectionery, Nigeria, consumption by income, % of total market value ($m), 2004–08 54
Table 41: Sugar confectionery, Nigeria, consumption by urban/rural, value ($m), 2004–08 56
Table 42: Sugar confectionery, Nigeria, consumption by urban/rural, % of total market value ($m), 2004–08 56
Table 43: Sugar confectionery, Nigeria, consumption by status, value ($m), 2004–08 58
Table 44: Sugar confectionery, Nigeria, consumption by status, % of total market value ($m), 2004–08 58
Table 45: Gum, Nigeria, consumption by age group, value ($m), 2004?08 60
Table 46: Gum, Nigeria, consumption by age group, % of total market value ($m), 2004?08 60
Table 47: Gum, Nigeria, consumption by gender, value ($m), 2004–08 62
Table 48: Gum, Nigeria, consumption by gender, % of total market value ($m), 2004–08 62
Table 49: Gum, Nigeria, consumption by income, value ($m), 2004–08 64
Table 50: Gum, Nigeria, consumption by income, % of total market value ($m), 2004–08 64
Table 51: Gum, Nigeria, consumption by urban/rural, value ($m), 2004–08 66
Table 52: Gum, Nigeria, consumption by urban/rural, % of total market value ($m), 2004–08 66
Table 53: Gum, Nigeria, consumption by status, value ($m), 2004–08 68
Table 54: Gum, Nigeria, consumption by status, % of total market value ($m), 2004–08 68
Table 55: Cereal bars, Nigeria, consumption by age group, value ($m), 2004?08 70
Table 56: Cereal bars, Nigeria, consumption by age group, % of total market value ($m), 2004?08 70
Table 57: Cereal bars, Nigeria, consumption by gender, value ($m), 2004–08 72
Table 58: Cereal bars, Nigeria, consumption by gender, % of total market value ($m), 2004–08 72
Table 59: Cereal bars, Nigeria, consumption by income, value ($m), 2004–08 74
Table 60: Cereal bars, Nigeria, consumption by income, % of total market value ($m), 2004–08 74
Table 61: Cereal bars, Nigeria, consumption by urban/rural, value ($m), 2004–08 76
Table 62: Cereal bars, Nigeria, consumption by urban/rural, % of total market value ($m), 2004–08 76
Table 63: Cereal bars, Nigeria, consumption by status, value ($m), 2004–08 78
Table 64: Cereal bars, Nigeria, consumption by status, % of total market value ($m), 2004–08 78


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