Confectionery in North America to 2014

Introduction

This databook provides key data and information on the confectionery market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: chocolate, sugar confectionery, gum and cereal bars

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in North America increased at a compound annual growth rate of 2.9% between 2004 and 2009.

The chocolate category led the confectionery market in North America, accounting for a share of 50.3%.

The leading players in the North American confectionery market include Mars, Inc., The Hershey Company and Cadbury plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 North America Confectionery: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Mars, Incorporated 34
The Hershey Company 36
Chapter 6 Category Analysis: Cereal Bars 38
Value analysis (US Dollar), 2004?09 38
Value analysis (US Dollar), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Chocolate 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 57
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Gum 65
Value analysis (US Dollar), 2004?09 65
Value analysis (US Dollar), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company share analysis 71
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 9 Category Analysis: Sugar Confectionery 77
Value analysis (US Dollar), 2004?09 77
Value analysis (US Dollar), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 10 Research Methodology 92
Methodology overview 92
Secondary research 93
Market modeling 94
Creating an initial data model 94
Revising the initial data model 94
Creating a final estimate 95
Creating demographic value splits 95
Primary research 95
Data finalization 96
Ongoing research 96
Chapter 11 Appendix 97
Future readings 97
How to contact experts in your industry 97
Disclaimer 97

LIST OF FIGURES
Figure 1: Confectionery, North America, value by category ($m), 2004?14 23
Figure 2: Confectionery, North America, category growth comparison, by value, 2004?14 23
Figure 3: Confectionery, North America, volume by category (kg, million), 2004?14 26
Figure 4: Confectionery, North America, category growth comparison, by volume, 2004?14 26
Figure 5: Confectionery, North America, company share (top five companies) by value (%), 2008?09 29
Figure 6: Confectionery, North America, distribution channels by value (%), 2008?09 31
Figure 7: Cereal bars, North America, value by segment ($m), 2004?14 40
Figure 8: Cereal bars, North America, category growth comparison, by value, 2004?14 40
Figure 9: Cereal bars, North America, volume by segment (kg, million), 2004?14 43
Figure 10: Cereal bars, North America, category growth comparison, by volume, 2004?14 43
Figure 11: Cereal bars, North America, company share (top five companies) by value (%), 2008?09 46
Figure 12: Cereal bars, North America, distribution channels by value (%), 2008?09 48
Figure 13: Chocolate, North America, value by segment ($m), 2004?14 53
Figure 14: Chocolate, North America, category growth comparison, by value, 2004?14 53
Figure 15: Chocolate, North America, volume by segment (kg, million), 2004?14 56
Figure 16: Chocolate, North America, category growth comparison, by volume, 2004?14 56
Figure 17: Chocolate, North America, company share by value (%), 2008?09 58
Figure 18: Chocolate, North America, distribution channels by value (%), 2008?09 60
Figure 19: Gum, North America, value by segment ($m), 2004?14 67
Figure 20: Gum, North America, category growth comparison, by value, 2004?14 67
Figure 21: Gum, North America, volume by segment (kg, million), 2004?14 70
Figure 22: Gum, North America, category growth comparison, by volume, 2004?14 70
Figure 23: Gum, North America, company share by value (%), 2008?09 72
Figure 24: Gum, North America, distribution channels by value (%), 2008?09 74
Figure 25: Sugar confectionery, North America, value by segment ($m), 2004?14 79
Figure 26: Sugar confectionery, North America, category growth comparison, by value, 2004?14 79
Figure 27: Sugar confectionery, North America, volume by segment (kg, million), 2004?14 82
Figure 28: Sugar confectionery, North America, category growth comparison, by volume, 2004?14 82
Figure 29: Sugar confectionery, North America, company share (top five companies) by value (%), 2008?09 85
Figure 30: Sugar confectionery, North America, distribution channels by value (%), 2008?09 87
Figure 31: Annual data review process 93

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, North America, value (country-wise), 2004?09 ($m) 19
Table 4: Confectionery, North America, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Confectionery, North America, volume (country-wise), 2004?09 (kg, million) 20
Table 6: Confectionery, North America, volume (country-wise) forecast, 2009?14 (kg, million) 20
Table 7: Confectionery, North America, value by category ($m), 2004?09 21
Table 8: Confectionery, North America, value forecast by category ($m), 2009?14 22
Table 9: Confectionery, North America, volume by category (kg, million), 2004?09 24
Table 10: Confectionery, North America, volume forecast by category (kg, million), 2009?14 25
Table 11: Confectionery, North America, company share (top 20 companies) by value (%), 2008?09 27
Table 12: Confectionery, North America, value by company ($m), 2008?09 28
Table 13: Confectionery, North America, distribution channels by value (%), 2008?09 30
Table 14: Confectionery, North America, value by distribution channel ($m), 2008?09 30
Table 15: Confectionery, North America, expenditure per capita ($), 2004?09 32
Table 16: Confectionery, North America, forecast expenditure per capita ($), 2009?14 32
Table 17: Confectionery, North America, consumption per capita (kg), 2004?09 33
Table 18: Confectionery, North America, forecast consumption per capita (kg), 2009?14 33
Table 19: Mars, Incorporated key facts 34
Table 20: The Hershey Company key facts 36
Table 21: Cereal bars, North America, value by segment ($m), 2004?09 38
Table 22: Cereal bars, North America, value forecast by segment ($m), 2009?14 39
Table 23: Cereal bars, North America, volume by segment (kg, million), 2004?09 41
Table 24: Cereal bars, North America, volume forecast by segment (kg, million), 2009?14 42
Table 25: Cereal bars, North America, company share by value (%), 2008?09 44
Table 26: Cereal bars, North America, value by company ($m), 2008?09 45
Table 27: Cereal bars, North America, distribution channels by value (%), 2008?09 47
Table 28: Cereal bars, North America, value by distribution channel ($m), 2008?09 47
Table 29: Cereal bars, North America, expenditure per capita ($), 2004?09 49
Table 30: Cereal bars, North America, forecast expenditure per capita ($), 2009?14 49
Table 31: Cereal bars, North America, consumption per capita (kg), 2004?09 50
Table 32: Cereal bars, North America, forecast consumption per capita (kg), 2009?14 50
Table 33: Chocolate, North America, value by segment ($m), 2004?09 51
Table 34: Chocolate, North America, value forecast by segment ($m), 2009?14 52
Table 35: Chocolate, North America, volume by segment (kg, million), 2004?09 54
Table 36: Chocolate, North America, volume forecast by segment (kg, million), 2009?14 55
Table 37: Chocolate, North America, company share by value (%), 2008?09 57
Table 38: Chocolate, North America, value by company ($m), 2008?09 57
Table 39: Chocolate, North America, distribution channels by value (%), 2008?09 59
Table 40: Chocolate, North America, value by distribution channel ($m), 2008?09 59
Table 41: Chocolate, North America, expenditure per capita ($), 2004?09 61
Table 42: Chocolate, North America, forecast expenditure per capita ($), 2009?14 62
Table 43: Chocolate, North America, consumption per capita (kg), 2004?09 63
Table 44: Chocolate, North America, forecast consumption per capita (kg), 2009?14 64
Table 45: Gum, North America, value by segment ($m), 2004?09 65
Table 46: Gum, North America, value forecast by segment ($m), 2009?14 66
Table 47: Gum, North America, volume by segment (kg, million), 2004?09 68
Table 48: Gum, North America, volume forecast by segment (kg, million), 2009?14 69
Table 49: Gum, North America, company share by value (%), 2008?09 71
Table 50: Gum, North America, value by company ($m), 2008?09 71
Table 51: Gum, North America, distribution channels by value (%), 2008?09 73
Table 52: Gum, North America, value by distribution channel ($m), 2008?09 73
Table 53: Gum, North America, expenditure per capita ($), 2004?09 75
Table 54: Gum, North America, forecast expenditure per capita ($), 2009?14 75
Table 55: Gum, North America, consumption per capita (kg), 2004?09 76
Table 56: Gum, North America, forecast consumption per capita (kg), 2009?14 76
Table 57: Sugar confectionery, North America, value by segment ($m), 2004?09 77
Table 58: Sugar confectionery, North America, value forecast by segment ($m), 2009?14 78
Table 59: Sugar confectionery, North America, volume by segment (kg, million), 2004?09 80
Table 60: Sugar confectionery, North America, volume forecast by segment (kg, million), 2009?14 81
Table 61: Sugar confectionery, North America, company share by value (%), 2008?09 83
Table 62: Sugar confectionery, North America, value by company ($m), 2008?09 84
Table 63: Sugar confectionery, North America, distribution channels by value (%), 2008?09 86
Table 64: Sugar confectionery, North America, value by distribution channel ($m), 2008?09 86
Table 65: Sugar confectionery, North America, expenditure per capita ($), 2004?09 88
Table 66: Sugar confectionery, North America, forecast expenditure per capita ($), 2009?14 89
Table 67: Sugar confectionery, North America, consumption per capita (kg), 2004?09 90
Table 68: Sugar confectionery, North America, forecast consumption per capita (kg), 2009?14 91


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