Confectionery in Pakistan to 2014

Introduction

This databook provides key data and information on the confectionery market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for confectionery in Pakistan increased at a compound annual growth rate of 6.5% between 2004 and 2009.

The sugar confectionery category led the confectionery market in Pakistan, accounting for a share of 47.6%.

Leading players in Pakistani confectionery market include Cadbury plc, Ismail Industries Limited and Kidco Manufacturers.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Pakistan Rupee), 2004?09 21
Value analysis (Pakistan Rupee), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profile 41
Cadbury Plc 41
Chapter 5 Category Analysis: Cereal Bars 44
Value analysis (Pakistan Rupee), 2004?09 44
Value analysis (Pakistan Rupee), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Chocolate 59
Value analysis (Pakistan Rupee), 2004?09 59
Value analysis (Pakistan Rupee), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Gum 79
Value analysis (Pakistan Rupee), 2004?09 79
Value analysis (Pakistan Rupee), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Category Analysis: Sugar Confectionery 96
Value analysis (Pakistan Rupee), 2004?09 96
Value analysis (Pakistan Rupee), 2009?14 97
Value analysis (US dollars), 2004?09 99
Value analysis (US dollars), 2009?14 100
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 106
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 9 Country Comparison 117
Value 117
Volume 121
Market share 125
Chapter 10 New Product Development 126
Product launches over time 126
Recent product launches 128
Chapter 11 Macroeconomic Profile 129
Macroeconomic Indicators 129
Chapter 12 Research Methodology 133
Methodology overview 133
Secondary research 134
Market modeling 135
Creating an initial data model 135
Revising the initial data model 135
Creating a final estimate 136
Creating demographic value splits 136
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 13 Appendix 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138

LIST OF FIGURES
Figure 1: Confectionery, Pakistan, value by category (PKRm), 2004?14 23
Figure 2: Confectionery, Pakistan, category growth comparison, by value, 2004?14 26
Figure 3: Confectionery, Pakistan, volume by category (kg, million), 2004?14 29
Figure 4: Confectionery, Pakistan, category growth comparison, by volume, 2004?14 29
Figure 5: Confectionery, Pakistan, company share by value (%), 2008?09 32
Figure 6: Confectionery, Pakistan, distribution channels by value (%), 2008?09 36
Figure 7: Cereal bars, Pakistan, value by segment (PKRm), 2004?14 46
Figure 8: Cereal bars, Pakistan, category growth comparison, by value, 2004?14 48
Figure 9: Cereal bars, Pakistan, volume by segment (kg, million), 2004?14 51
Figure 10: Cereal bars, Pakistan, category growth comparison, by volume, 2004?14 51
Figure 11: Cereal bars, Pakistan, distribution channels by value (%), 2008?09 55
Figure 12: Chocolate, Pakistan, value by segment (PKRm), 2004?14 61
Figure 13: Chocolate, Pakistan, category growth comparison, by value, 2004?14 64
Figure 14: Chocolate, Pakistan, volume by segment (kg, million), 2004?14 67
Figure 15: Chocolate, Pakistan, category growth comparison, by volume, 2004?14 67
Figure 16: Chocolate, Pakistan, company share by value (%), 2008?09 69
Figure 17: Chocolate, Pakistan, distribution channels by value (%), 2008?09 72
Figure 18: Gum, Pakistan, value by segment (PKRm), 2004?14 81
Figure 19: Gum, Pakistan, category growth comparison, by value, 2004?14 84
Figure 20: Gum, Pakistan, volume by segment (kg, million), 2004?14 87
Figure 21: Gum, Pakistan, category growth comparison, by volume, 2004?14 87
Figure 22: Gum, Pakistan, company share by value (%), 2008?09 89
Figure 23: Gum, Pakistan, distribution channels by value (%), 2008?09 92
Figure 24: Sugar confectionery, Pakistan, value by segment (PKRm), 2004?14 98
Figure 25: Sugar confectionery, Pakistan, category growth comparison, by value, 2004?14 101
Figure 26: Sugar confectionery, Pakistan, volume by segment (kg, million), 2004?14 104
Figure 27: Sugar confectionery, Pakistan, category growth comparison, by volume, 2004?14 105
Figure 28: Sugar confectionery, Pakistan, company share by value (%), 2008?09 107
Figure 29: Sugar confectionery, Pakistan, distribution channels by value (%), 2008?09 110
Figure 30: Global confectionery market split (value terms, 2009), top five countries 118
Figure 31: Global confectionery market value, 2004–09, top five countries 120
Figure 32: Global confectionery market split (volume terms, 2009), top five countries 122
Figure 33: Global confectionery market volume, 2004–09, top five countries 124
Figure 34: Annual data review process 134

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Pakistan, value by category (PKRm), 2004?09 21
Table 4: Confectionery, Pakistan, value forecast by category (PKRm), 2009?14 22
Table 5: Confectionery, Pakistan, value by category ($m), 2004?09 24
Table 6: Confectionery, Pakistan, value forecast by category ($m), 2009?14 25
Table 7: Confectionery, Pakistan, volume by category (kg, million), 2004?09 27
Table 8: Confectionery, Pakistan, volume forecast by category (kg, million), 2009?14 28
Table 9: Confectionery, Pakistan, brand share by value (%), 2008?09 30
Table 10: Confectionery, Pakistan, value by brand (PKRm), 2008?09 31
Table 11: Confectionery, Pakistan, company share by value (%), 2008?09 33
Table 12: Confectionery, Pakistan, value by company (PKRm), 2008?09 34
Table 13: Confectionery, Pakistan, distribution channels by value (%), 2008?09 35
Table 14: Confectionery, Pakistan, value by distribution channel (PKRm), 2008?09 35
Table 15: Confectionery, Pakistan, expenditure per capita (PKR), 2004?09 37
Table 16: Confectionery, Pakistan, forecast expenditure per capita (PKR), 2009?14 38
Table 17: Confectionery, Pakistan, expenditure per capita ($), 2004?09 38
Table 18: Confectionery, Pakistan, forecast expenditure per capita ($), 2009?14 39
Table 19: Confectionery, Pakistan, consumption per capita (kg), 2004?09 39
Table 20: Confectionery, Pakistan, forecast consumption per capita (kg), 2009?14 40
Table 21: Cadbury Plc key facts 41
Table 22: Cereal bars, Pakistan, value by segment (PKRm), 2004?09 44
Table 23: Cereal bars, Pakistan, value forecast by segment (PKRm), 2009?14 45
Table 24: Cereal bars, Pakistan, value by segment ($m), 2004?09 47
Table 25: Cereal bars, Pakistan, value forecast by segment ($m), 2009?14 47
Table 26: Cereal bars, Pakistan, volume by segment (kg, million), 2004?09 49
Table 27: Cereal bars, Pakistan, volume forecast by segment (kg, million), 2009?14 50
Table 28: Cereal bars, Pakistan, brand share by value (%), 2008?09 52
Table 29: Cereal bars, Pakistan, value by brand (PKRm), 2008?09 52
Table 30: Cereal bars, Pakistan, company share by value (%), 2008?09 53
Table 31: Cereal bars, Pakistan, value by company (PKRm), 2008?09 53
Table 32: Cereal bars, Pakistan, distribution channels by value (%), 2008?09 54
Table 33: Cereal bars, Pakistan, value by distribution channel (PKRm), 2008?09 54
Table 34: Cereal bars, Pakistan, expenditure per capita (PKR), 2004?09 56
Table 35: Cereal bars, Pakistan, forecast expenditure per capita (PKR), 2009?14 56
Table 36: Cereal bars, Pakistan, expenditure per capita ($), 2004?09 57
Table 37: Cereal bars, Pakistan, forecast expenditure per capita ($), 2009?14 57
Table 38: Cereal bars, Pakistan, consumption per capita (kg), 2004?09 58
Table 39: Cereal bars, Pakistan, forecast consumption per capita (kg), 2009?14 58
Table 40: Chocolate, Pakistan, value by segment (PKRm), 2004?09 59
Table 41: Chocolate, Pakistan, value forecast by segment (PKRm), 2009?14 60
Table 42: Chocolate, Pakistan, value by segment ($m), 2004?09 62
Table 43: Chocolate, Pakistan, value forecast by segment ($m), 2009?14 63
Table 44: Chocolate, Pakistan, volume by segment (kg, million), 2004?09 65
Table 45: Chocolate, Pakistan, volume forecast by segment (kg, million), 2009?14 66
Table 46: Chocolate, Pakistan, brand share by value (%), 2008?09 68
Table 47: Chocolate, Pakistan, value by brand (PKRm), 2008?09 68
Table 48: Chocolate, Pakistan, company share by value (%), 2008?09 70
Table 49: Chocolate, Pakistan, value by company (PKRm), 2008?09 70
Table 50: Chocolate, Pakistan, distribution channels by value (%), 2008?09 71
Table 51: Chocolate, Pakistan, value by distribution channel (PKRm), 2008?09 71
Table 52: Chocolate, Pakistan, expenditure per capita (PKR), 2004?09 73
Table 53: Chocolate, Pakistan, forecast expenditure per capita (PKR), 2009?14 74
Table 54: Chocolate, Pakistan, expenditure per capita ($), 2004?09 75
Table 55: Chocolate, Pakistan, forecast expenditure per capita ($), 2009?14 76
Table 56: Chocolate, Pakistan, consumption per capita (kg), 2004?09 77
Table 57: Chocolate, Pakistan, forecast consumption per capita (kg), 2009?14 78
Table 58: Gum, Pakistan, value by segment (PKRm), 2004?09 79
Table 59: Gum, Pakistan, value forecast by segment (PKRm), 2009?14 80
Table 60: Gum, Pakistan, value by segment ($m), 2004?09 82
Table 61: Gum, Pakistan, value forecast by segment ($m), 2009?14 83
Table 62: Gum, Pakistan, volume by segment (kg, million), 2004?09 85
Table 63: Gum, Pakistan, volume forecast by segment (kg, million), 2009?14 86
Table 64: Gum, Pakistan, brand share by value (%), 2008?09 88
Table 65: Gum, Pakistan, value by brand (PKRm), 2008?09 88
Table 66: Gum, Pakistan, company share by value (%), 2008?09 90
Table 67: Gum, Pakistan, value by company (PKRm), 2008?09 90
Table 68: Gum, Pakistan, distribution channels by value (%), 2008?09 91
Table 69: Gum, Pakistan, value by distribution channel (PKRm), 2008?09 91
Table 70: Gum, Pakistan, expenditure per capita (PKR), 2004?09 93
Table 71: Gum, Pakistan, forecast expenditure per capita (PKR), 2009?14 93
Table 72: Gum, Pakistan, expenditure per capita ($), 2004?09 94
Table 73: Gum, Pakistan, forecast expenditure per capita ($), 2009?14 94
Table 74: Gum, Pakistan, consumption per capita (kg), 2004?09 95
Table 75: Gum, Pakistan, forecast consumption per capita (kg), 2009?14 95
Table 76: Sugar confectionery, Pakistan, value by segment (PKRm), 2004?09 96
Table 77: Sugar confectionery, Pakistan, value forecast by segment (PKRm), 2009?14 97
Table 78: Sugar confectionery, Pakistan, value by segment ($m), 2004?09 99
Table 79: Sugar confectionery, Pakistan, value forecast by segment ($m), 2009?14 100
Table 80: Sugar confectionery, Pakistan, volume by segment (kg, million), 2004?09 102
Table 81: Sugar confectionery, Pakistan, volume forecast by segment (kg, million), 2009?14 103
Table 82: Sugar confectionery, Pakistan, brand share by value (%), 2008?09 106
Table 83: Sugar confectionery, Pakistan, value by brand (PKRm), 2008?09 106
Table 84: Sugar confectionery, Pakistan, company share by value (%), 2008?09 108
Table 85: Sugar confectionery, Pakistan, value by company (PKRm), 2008?09 108
Table 86: Sugar confectionery, Pakistan, distribution channels by value (%), 2008?09 109
Table 87: Sugar confectionery, Pakistan, value by distribution channel (PKRm), 2008?09 109
Table 88: Sugar confectionery, Pakistan, expenditure per capita (PKR), 2004?09 111
Table 89: Sugar confectionery, Pakistan, forecast expenditure per capita (PKR), 2009?14 112
Table 90: Sugar confectionery, Pakistan, expenditure per capita ($), 2004?09 113
Table 91: Sugar confectionery, Pakistan, forecast expenditure per capita ($), 2009?14 114
Table 92: Sugar confectionery, Pakistan, consumption per capita (kg), 2004?09 115
Table 93: Sugar confectionery, Pakistan, forecast consumption per capita (kg), 2009?14 116
Table 94: Global confectionery market value, 2009 117
Table 95: Global confectionery market split (value terms ($m), 2009), top five countries 120
Table 96: Global confectionery market volume, 2009 121
Table 97: Global confectionery market split (volume terms, 2009), top five countries 124
Table 98: Leading players, top five countries 125
Table 99: Pakistan confectionery new product launches reports, by company (top five companies), 2009 126
Table 100: Pakistan confectionery new product launches SKUs, by company (top five companies), 2009 126
Table 101: Pakistan confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 127
Table 102: Pakistan confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 127
Table 103: Pakistan confectionery new product launches (reports), by package tags or claims (top 10 claims), 2009 128
Table 104: Pakistan confectionery new product launches - recent five launches (2009) 128
Table 105: Pakistan population, by age group, 2004?09 (millions) 129
Table 106: Pakistan population forecast, by age group, 2009?14 (millions) 130
Table 107: Pakistan population, by gender, 2004?09 (millions) 130
Table 108: Pakistan population forecast, by gender, 2009?14 (millions) 131
Table 109: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 131
Table 110: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 131
Table 111: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 132
Table 112: Pakistan consumer price index, 2004?09 (2000=100) 132



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