Confectionery in Romania - Market Forecast & Consumer Demographics

Synopsis
Confectionery in Romania – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the confectionery industry in Romania.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Romanian confectionery products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The confectionery market consists of the sale of cereal bars, chocolate, gum and sugar confectionery.
• Market overview & forecast – overall Romania confectionery market value and volume data split by category
• Market shares –company share, brand share and distribution share for the confectionery market in Romania
• Confectionery consumption and usage demographics –analysis of Consumer Demographics in the Romanian confectionery market

Highlights
• In Romania, 0-14 age group accounted for 33% share of the total confectionery consumption in 2008.
• In Romania, urban consumers accounted for 63% of the total confectionery consumption in 2008.
• In Romania, 0-14 age group accounted for 38% share of the total chocolate consumption in 2008.

Reasons to purchase
• Develop business strategies by understanding the quantitative trends within the confectionery market in Romania
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Romanian confectionery products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 ROMANIAN CONFECTIONERY MARKET OVERVIEW & FORECAST 13
Value analysis (Romanian New Leu), 2004?09 13
Value analysis (Romanian New Leu), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Chapter 3 ROMANIAN CONFECTIONERY MARKET SHARES 22
Company and brand share analysis 22
Distribution analysis 29
Chapter 4 ROMANIAN CONFECTIONERY MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 31
Confectionery–consumer demographics 31
Chocolate–consumer demographics 41
Sugar confectionery–consumer demographics 51
Gum–consumer demographics 61
Cereal bars–consumer demographics 71
Chapter 5 RESEARCH METHODOLOGY 81
Methodology overview 81
Secondary research 82
Market modeling 83
Creating an initial data model 83
Revising the initial data model 83
Creating a final estimate 84
Creating demographic value splits 84
Primary research 84
Data finalization 85
Ongoing research 85
Chapter 6 APPENDIX 86
Future readings 86
How to contact experts in your industry 86
Disclaimer 86


LIST OF FIGURES
Figure 1: Confectionery, Romania, value by category (RONm), 2004?14 15
Figure 2: Confectionery, Romania, category growth comparison, by value, 2004?14 18
Figure 3: Confectionery, Romania, volume by category (kg, million), 2004?14 21
Figure 4: Confectionery, Romania, category growth comparison, by volume, 2004?14 21
Figure 5: Confectionery, Romania, company share by value (%), 2008?09 26
Figure 6: Confectionery, Romania, distribution channels by value (%), 2008?09 30
Figure 7: Confectionery, Romania, consumption by age group, % of total market value ($m), 2008 31
Figure 8: Confectionery, Romania, consumption by gender, % of total market value ($m), 2008 33
Figure 9: Confectionery, Romania, consumption by income, % of total market value ($m), 2008 35
Figure 10: Confectionery, Romania, consumption by urban/rural, % of total market value ($m), 2008 37
Figure 11: Confectionery, Romania, consumption by status, % of total market value ($m), 2008 39
Figure 12: Chocolate, Romania, consumption by age group, % of total market value ($m), 2008 41
Figure 13: Chocolate, Romania, consumption by gender, % of total market value ($m), 2008 43
Figure 14: Chocolate, Romania, consumption by income, % of total market value ($m), 2008 45
Figure 15: Chocolate, Romania, consumption by urban/rural, % of total market value ($m), 2008 47
Figure 16: Chocolate, Romania, consumption by status, % of total market value ($m), 2008 49
Figure 17: Sugar confectionery, Romania, consumption by age group, % of total market value ($m), 2008 51
Figure 18: Sugar confectionery, Romania, consumption by gender, % of total market value ($m), 2008 53
Figure 19: Sugar confectionery, Romania, consumption by income, % of total market value ($m), 2008 55
Figure 20: Sugar confectionery, Romania, consumption by urban/rural, % of total market value ($m), 2008 57
Figure 21: Sugar confectionery, Romania, consumption by status, % of total market value ($m), 2008 59
Figure 22: Gum, Romania, consumption by age group, % of total market value ($m), 2008 61
Figure 23: Gum, Romania, consumption by gender, % of total market value ($m), 2008 63
Figure 24: Gum, Romania, consumption by income, % of total market value ($m), 2008 65
Figure 25: Gum, Romania, consumption by urban/rural, % of total market value ($m), 2008 67
Figure 26: Gum, Romania, consumption by status, % of total market value ($m), 2008 69
Figure 27: Cereal bars, Romania, consumption by age group, % of total market value ($m), 2008 71
Figure 28: Cereal bars, Romania, consumption by gender, % of total market value ($m), 2008 73
Figure 29: Cereal bars, Romania, consumption by income, % of total market value ($m), 2008 75
Figure 30: Cereal bars, Romania, consumption by urban/rural, % of total market value ($m), 2008 77
Figure 31: Cereal bars, Romania, consumption by status, % of total market value ($m), 2008 79
Figure 32: Annual data review process 82


LIST OF TABLES
Table 1: Confectionery category definitions 4
Table 2: Confectionery distribution channels 5
Table 3: Confectionery, Romania, value by category (RONm), 2004?09 13
Table 4: Confectionery, Romania, value forecast by category (RONm), 2009?14 14
Table 5: Confectionery, Romania, value by category ($m), 2004?09 16
Table 6: Confectionery, Romania, value forecast by category ($m), 2009?14 17
Table 7: Confectionery, Romania, volume by category (kg, million), 2004?09 19
Table 8: Confectionery, Romania, volume forecast by category (kg, million), 2009?14 20
Table 9: Confectionery, Romania, brand share by value (%), 2008?09 22
Table 10: Confectionery, Romania, value by brand (RONm), 2008?09 24
Table 11: Confectionery, Romania, company share by value (%), 2008?09 27
Table 12: Confectionery, Romania, value by company (RONm), 2008?09 28
Table 13: Confectionery, Romania, distribution channels by value (%), 2008?09 29
Table 14: Confectionery, Romania, value by distribution channel (RONm), 2008?09 29
Table 15: Confectionery, Romania, consumption by age group, value ($m), 2004?08 32
Table 16: Confectionery, Romania, consumption by age group, % of total market value ($m), 2004?08 32
Table 17: Confectionery, Romania, consumption by gender, value ($m), 2004–08 34
Table 18: Confectionery, Romania, consumption by gender, % of total market value ($m), 2004–08 34
Table 19: Confectionery, Romania, consumption by income, value ($m), 2004–08 36
Table 20: Confectionery, Romania, consumption by income, % of total market value ($m), 2004–08 36
Table 21: Confectionery, Romania, consumption by urban/rural, value ($m), 2004–08 38
Table 22: Confectionery, Romania, consumption by urban/rural, % of total market value ($m), 2004–08 38
Table 23: Confectionery, Romania, consumption by status, value ($m), 2004–08 40
Table 24: Confectionery, Romania, consumption by status, % of total market value ($m), 2004–08 40
Table 25: Chocolate, Romania, consumption by age group, value ($m), 2004?08 42
Table 26: Chocolate, Romania, consumption by age group, % of total market value ($m), 2004?08 42
Table 27: Chocolate, Romania, consumption by gender, value ($m), 2004–08 44
Table 28: Chocolate, Romania, consumption by gender, % of total market value ($m), 2004–08 44
Table 29: Chocolate, Romania, consumption by income, value ($m), 2004–08 46
Table 30: Chocolate, Romania, consumption by income, % of total market value ($m), 2004–08 46
Table 31: Chocolate, Romania, consumption by urban/rural, value ($m), 2004–08 48
Table 32: Chocolate, Romania, consumption by urban/rural, % of total market value ($m), 2004–08 48
Table 33: Chocolate, Romania, consumption by status, value ($m), 2004–08 50
Table 34: Chocolate, Romania, consumption by status, % of total market value ($m), 2004–08 50
Table 35: Sugar confectionery, Romania, consumption by age group, value ($m), 2004?08 52
Table 36: Sugar confectionery, Romania, consumption by age group, % of total market value ($m), 2004?08 52
Table 37: Sugar confectionery, Romania, consumption by gender, value ($m), 2004–08 54
Table 38: Sugar confectionery, Romania, consumption by gender, % of total market value ($m), 2004–08 54
Table 39: Sugar confectionery, Romania, consumption by income, value ($m), 2004–08 56
Table 40: Sugar confectionery, Romania, consumption by income, % of total market value ($m), 2004–08 56
Table 41: Sugar confectionery, Romania, consumption by urban/rural, value ($m), 2004–08 58
Table 42: Sugar confectionery, Romania, consumption by urban/rural, % of total market value ($m), 2004–08 58
Table 43: Sugar confectionery, Romania, consumption by status, value ($m), 2004–08 60
Table 44: Sugar confectionery, Romania, consumption by status, % of total market value ($m), 2004–08 60
Table 45: Gum, Romania, consumption by age group, value ($m), 2004?08 62
Table 46: Gum, Romania, consumption by age group, % of total market value ($m), 2004?08 62
Table 47: Gum, Romania, consumption by gender, value ($m), 2004–08 64
Table 48: Gum, Romania, consumption by gender, % of total market value ($m), 2004–08 64
Table 49: Gum, Romania, consumption by income, value ($m), 2004–08 66
Table 50: Gum, Romania, consumption by income, % of total market value ($m), 2004–08 66
Table 51: Gum, Romania, consumption by urban/rural, value ($m), 2004–08 68
Table 52: Gum, Romania, consumption by urban/rural, % of total market value ($m), 2004–08 68
Table 53: Gum, Romania, consumption by status, value ($m), 2004–08 70
Table 54: Gum, Romania, consumption by status, % of total market value ($m), 2004–08 70
Table 55: Cereal bars, Romania, consumption by age group, value ($m), 2004?08 72
Table 56: Cereal bars, Romania, consumption by age group, % of total market value ($m), 2004?08 72
Table 57: Cereal bars, Romania, consumption by gender, value ($m), 2004–08 74
Table 58: Cereal bars, Romania, consumption by gender, % of total market value ($m), 2004–08 74
Table 59: Cereal bars, Romania, consumption by income, value ($m), 2004–08 76
Table 60: Cereal bars, Romania, consumption by income, % of total market value ($m), 2004–08 76
Table 61: Cereal bars, Romania, consumption by urban/rural, value ($m), 2004–08 78
Table 62: Cereal bars, Romania, consumption by urban/rural, % of total market value ($m), 2004–08 78
Table 63: Cereal bars, Romania, consumption by status, value ($m), 2004–08 80
Table 64: Cereal bars, Romania, consumption by status, % of total market value ($m), 2004–08 80


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