Confectionery in Saudi Arabia to 2014

Introduction

This databook provides key data and information on the confectionery market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Saudi Arabia increased at a compound annual growth rate of 4.8% between 2004 and 2009.

The chocolate category led the confectionery market in Saudi Arabia, accounting for a share of 54.9%.

Leading players in Saudi Arabian confectionery market include Mars, Inc., Kellogg Company and PepsiCo, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Saudi Arabia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Saudi Riyal), 2004?09 21
Value analysis (Saudi Riyal), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Mars, Incorporated 40
Kellogg Company 42
Chapter 5 Category Analysis: Cereal Bars 44
Value analysis (Saudi Riyal), 2004?09 44
Value analysis (Saudi Riyal), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Chocolate 60
Value analysis (Saudi Riyal), 2004?09 60
Value analysis (Saudi Riyal), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Gum 81
Value analysis (Saudi Riyal), 2004?09 81
Value analysis (Saudi Riyal), 2009?14 82
Value analysis (US dollars), 2004?09 84
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Category Analysis: Sugar Confectionery 98
Value analysis (Saudi Riyal), 2004?09 98
Value analysis (Saudi Riyal), 2009?14 99
Value analysis (US dollars), 2004?09 101
Value analysis (US dollars), 2009?14 102
Volume analysis, 2004?09 104
Volume analysis, 2009?14 105
Company and brand share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 9 Country Comparison 119
Value 119
Volume 123
Market share 127
Chapter 10 New Product Development 128
Product launches over time 128
Recent product launches 130
Chapter 11 Macroeconomic Profile 131
Macroeconomic Indicators 131
Chapter 12 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 13 Appendix 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141

LIST OF FIGURES
Figure 1: Confectionery, Saudi Arabia, value by category (SARm), 2004?14 23
Figure 2: Confectionery, Saudi Arabia, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, Saudi Arabia, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, Saudi Arabia, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, Saudi Arabia, company share by value (%), 2008?09 31
Figure 6: Confectionery, Saudi Arabia, distribution channels by value (%), 2008?09 35
Figure 7: Cereal bars, Saudi Arabia, value by segment (SARm), 2004?14 46
Figure 8: Cereal bars, Saudi Arabia, category growth comparison, by value, 2004?14 48
Figure 9: Cereal bars, Saudi Arabia, volume by segment (kg, million), 2004?14 51
Figure 10: Cereal bars, Saudi Arabia, category growth comparison, by volume, 2004?14 51
Figure 11: Cereal bars, Saudi Arabia, company share by value (%), 2008?09 53
Figure 12: Cereal bars, Saudi Arabia, distribution channels by value (%), 2008?09 56
Figure 13: Chocolate, Saudi Arabia, value by segment (SARm), 2004?14 62
Figure 14: Chocolate, Saudi Arabia, category growth comparison, by value, 2004?14 65
Figure 15: Chocolate, Saudi Arabia, volume by segment (kg, million), 2004?14 68
Figure 16: Chocolate, Saudi Arabia, category growth comparison, by volume, 2004?14 68
Figure 17: Chocolate, Saudi Arabia, company share by value (%), 2008?09 71
Figure 18: Chocolate, Saudi Arabia, distribution channels by value (%), 2008?09 74
Figure 19: Gum, Saudi Arabia, value by segment (SARm), 2004?14 83
Figure 20: Gum, Saudi Arabia, category growth comparison, by value, 2004?14 86
Figure 21: Gum, Saudi Arabia, volume by segment (kg, million), 2004?14 89
Figure 22: Gum, Saudi Arabia, category growth comparison, by volume, 2004?14 89
Figure 23: Gum, Saudi Arabia, company share by value (%), 2008?09 91
Figure 24: Gum, Saudi Arabia, distribution channels by value (%), 2008?09 94
Figure 25: Sugar confectionery, Saudi Arabia, value by segment (SARm), 2004?14 100
Figure 26: Sugar confectionery, Saudi Arabia, category growth comparison, by value, 2004?14 103
Figure 27: Sugar confectionery, Saudi Arabia, volume by segment (kg, million), 2004?14 106
Figure 28: Sugar confectionery, Saudi Arabia, category growth comparison, by volume, 2004?14 107
Figure 29: Sugar confectionery, Saudi Arabia, company share by value (%), 2008?09 109
Figure 30: Sugar confectionery, Saudi Arabia, distribution channels by value (%), 2008?09 112
Figure 31: Global confectionery market split (value terms, 2009), top five countries 120
Figure 32: Global confectionery market value, 2004–09, top five countries 122
Figure 33: Global confectionery market split (volume terms, 2009), top five countries 124
Figure 34: Global confectionery market volume, 2004–09, top five countries 126
Figure 35: Annual data review process 137

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Saudi Arabia, value by category (SARm), 2004?09 21
Table 4: Confectionery, Saudi Arabia, value forecast by category (SARm), 2009?14 22
Table 5: Confectionery, Saudi Arabia, value by category ($m), 2004?09 24
Table 6: Confectionery, Saudi Arabia, value forecast by category ($m), 2009?14 24
Table 7: Confectionery, Saudi Arabia, volume by category (kg, million), 2004?09 26
Table 8: Confectionery, Saudi Arabia, volume forecast by category (kg, million), 2009?14 27
Table 9: Confectionery, Saudi Arabia, brand share by value (%), 2008?09 29
Table 10: Confectionery, Saudi Arabia, value by brand (SARm), 2008?09 30
Table 11: Confectionery, Saudi Arabia, company share by value (%), 2008?09 32
Table 12: Confectionery, Saudi Arabia, value by company (SARm), 2008?09 33
Table 13: Confectionery, Saudi Arabia, distribution channels by value (%), 2008?09 34
Table 14: Confectionery, Saudi Arabia, value by distribution channel (SARm), 2008?09 34
Table 15: Confectionery, Saudi Arabia, expenditure per capita (SAR), 2004?09 36
Table 16: Confectionery, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 37
Table 17: Confectionery, Saudi Arabia, expenditure per capita ($), 2004?09 37
Table 18: Confectionery, Saudi Arabia, forecast expenditure per capita ($), 2009?14 38
Table 19: Confectionery, Saudi Arabia, consumption per capita (kg), 2004?09 38
Table 20: Confectionery, Saudi Arabia, forecast consumption per capita (kg), 2009?14 39
Table 21: Mars, Incorporated key facts 40
Table 22: Kellogg Company key facts 42
Table 23: Cereal bars, Saudi Arabia, value by segment (SARm), 2004?09 44
Table 24: Cereal bars, Saudi Arabia, value forecast by segment (SARm), 2009?14 45
Table 25: Cereal bars, Saudi Arabia, value by segment ($m), 2004?09 47
Table 26: Cereal bars, Saudi Arabia, value forecast by segment ($m), 2009?14 47
Table 27: Cereal bars, Saudi Arabia, volume by segment (kg, million), 2004?09 49
Table 28: Cereal bars, Saudi Arabia, volume forecast by segment (kg, million), 2009?14 50
Table 29: Cereal bars, Saudi Arabia, brand share by value (%), 2008?09 52
Table 30: Cereal bars, Saudi Arabia, value by brand (SARm), 2008?09 52
Table 31: Cereal bars, Saudi Arabia, company share by value (%), 2008?09 54
Table 32: Cereal bars, Saudi Arabia, value by company (SARm), 2008?09 54
Table 33: Cereal bars, Saudi Arabia, distribution channels by value (%), 2008?09 55
Table 34: Cereal bars, Saudi Arabia, value by distribution channel (SARm), 2008?09 55
Table 35: Cereal bars, Saudi Arabia, expenditure per capita (SAR), 2004?09 57
Table 36: Cereal bars, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 57
Table 37: Cereal bars, Saudi Arabia, expenditure per capita ($), 2004?09 58
Table 38: Cereal bars, Saudi Arabia, forecast expenditure per capita ($), 2009?14 58
Table 39: Cereal bars, Saudi Arabia, consumption per capita (kg), 2004?09 59
Table 40: Cereal bars, Saudi Arabia, forecast consumption per capita (kg), 2009?14 59
Table 41: Chocolate, Saudi Arabia, value by segment (SARm), 2004?09 60
Table 42: Chocolate, Saudi Arabia, value forecast by segment (SARm), 2009?14 61
Table 43: Chocolate, Saudi Arabia, value by segment ($m), 2004?09 63
Table 44: Chocolate, Saudi Arabia, value forecast by segment ($m), 2009?14 64
Table 45: Chocolate, Saudi Arabia, volume by segment (kg, million), 2004?09 66
Table 46: Chocolate, Saudi Arabia, volume forecast by segment (kg, million), 2009?14 67
Table 47: Chocolate, Saudi Arabia, brand share by value (%), 2008?09 69
Table 48: Chocolate, Saudi Arabia, value by brand (SARm), 2008?09 70
Table 49: Chocolate, Saudi Arabia, company share by value (%), 2008?09 72
Table 50: Chocolate, Saudi Arabia, value by company (SARm), 2008?09 72
Table 51: Chocolate, Saudi Arabia, distribution channels by value (%), 2008?09 73
Table 52: Chocolate, Saudi Arabia, value by distribution channel (SARm), 2008?09 73
Table 53: Chocolate, Saudi Arabia, expenditure per capita (SAR), 2004?09 75
Table 54: Chocolate, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 76
Table 55: Chocolate, Saudi Arabia, expenditure per capita ($), 2004?09 77
Table 56: Chocolate, Saudi Arabia, forecast expenditure per capita ($), 2009?14 78
Table 57: Chocolate, Saudi Arabia, consumption per capita (kg), 2004?09 79
Table 58: Chocolate, Saudi Arabia, forecast consumption per capita (kg), 2009?14 80
Table 59: Gum, Saudi Arabia, value by segment (SARm), 2004?09 81
Table 60: Gum, Saudi Arabia, value forecast by segment (SARm), 2009?14 82
Table 61: Gum, Saudi Arabia, value by segment ($m), 2004?09 84
Table 62: Gum, Saudi Arabia, value forecast by segment ($m), 2009?14 85
Table 63: Gum, Saudi Arabia, volume by segment (kg, million), 2004?09 87
Table 64: Gum, Saudi Arabia, volume forecast by segment (kg, million), 2009?14 88
Table 65: Gum, Saudi Arabia, brand share by value (%), 2008?09 90
Table 66: Gum, Saudi Arabia, value by brand (SARm), 2008?09 90
Table 67: Gum, Saudi Arabia, company share by value (%), 2008?09 92
Table 68: Gum, Saudi Arabia, value by company (SARm), 2008?09 92
Table 69: Gum, Saudi Arabia, distribution channels by value (%), 2008?09 93
Table 70: Gum, Saudi Arabia, value by distribution channel (SARm), 2008?09 93
Table 71: Gum, Saudi Arabia, expenditure per capita (SAR), 2004?09 95
Table 72: Gum, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 95
Table 73: Gum, Saudi Arabia, expenditure per capita ($), 2004?09 96
Table 74: Gum, Saudi Arabia, forecast expenditure per capita ($), 2009?14 96
Table 75: Gum, Saudi Arabia, consumption per capita (kg), 2004?09 97
Table 76: Gum, Saudi Arabia, forecast consumption per capita (kg), 2009?14 97
Table 77: Sugar confectionery, Saudi Arabia, value by segment (SARm), 2004?09 98
Table 78: Sugar confectionery, Saudi Arabia, value forecast by segment (SARm), 2009?14 99
Table 79: Sugar confectionery, Saudi Arabia, value by segment ($m), 2004?09 101
Table 80: Sugar confectionery, Saudi Arabia, value forecast by segment ($m), 2009?14 102
Table 81: Sugar confectionery, Saudi Arabia, volume by segment (kg, million), 2004?09 104
Table 82: Sugar confectionery, Saudi Arabia, volume forecast by segment (kg, million), 2009?14 105
Table 83: Sugar confectionery, Saudi Arabia, brand share by value (%), 2008?09 108
Table 84: Sugar confectionery, Saudi Arabia, value by brand (SARm), 2008?09 108
Table 85: Sugar confectionery, Saudi Arabia, company share by value (%), 2008?09 110
Table 86: Sugar confectionery, Saudi Arabia, value by company (SARm), 2008?09 110
Table 87: Sugar confectionery, Saudi Arabia, distribution channels by value (%), 2008?09 111
Table 88: Sugar confectionery, Saudi Arabia, value by distribution channel (SARm), 2008?09 111
Table 89: Sugar confectionery, Saudi Arabia, expenditure per capita (SAR), 2004?09 113
Table 90: Sugar confectionery, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 114
Table 91: Sugar confectionery, Saudi Arabia, expenditure per capita ($), 2004?09 115
Table 92: Sugar confectionery, Saudi Arabia, forecast expenditure per capita ($), 2009?14 116
Table 93: Sugar confectionery, Saudi Arabia, consumption per capita (kg), 2004?09 117
Table 94: Sugar confectionery, Saudi Arabia, forecast consumption per capita (kg), 2009?14 118
Table 95: Global confectionery market value, 2009 119
Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 122
Table 97: Global confectionery market volume, 2009 123
Table 98: Global confectionery market split (volume terms, 2009), top five countries 126
Table 99: Leading players, top five countries 127
Table 100: Saudi Arabia confectionery new product launches reports, by company (top five companies), 2009 128
Table 101: Saudi Arabia confectionery new product launches SKUs, by company (top five companies), 2009 128
Table 102: Saudi Arabia confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 129
Table 103: Saudi Arabia confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 129
Table 104: Saudi Arabia confectionery new product launches (reports), by package tags or claims, 2009 130
Table 105: Saudi Arabia confectionery new product launches - recent five launches (2009) 130
Table 106: Saudi Arabia population, by age group, 2004?09 (millions) 131
Table 107: Saudi Arabia population forecast, by age group, 2009?14 (millions) 132
Table 108: Saudi Arabia population, by gender, 2004?09 (millions) 132
Table 109: Saudi Arabia population forecast, by gender, 2009?14 (millions) 133
Table 110: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 133
Table 111: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 133
Table 112: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 134
Table 113: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 134
Table 114: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 134
Table 115: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 135
Table 116: Saudi Arabia consumer price index, 2004?09 (2000=100) 135
Table 117: Saudi Arabia consumer price index, 2009?14 (2000=100) 135


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