Confectionery in Saudi Arabia - Market Forecast & Consumer Demographics

Synopsis
Confectionery in Saudi Arabia – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the confectionery industry in Saudi Arabia.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Saudi Arabian confectionery products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
• The confectionery market consists of the sale of cereal bars, chocolate, gum and sugar confectionery.
• Market overview & forecast – overall Saudi Arabia confectionery market value and volume data split by category
• Market shares –company share, brand share and distribution share for the confectionery market in Saudi Arabia
• Confectionery consumption and usage demographics –analysis of Consumer Demographics in the Saudi Arabian confectionery market

Highlights
• In Saudi Arabia, 0-14 age group accounted for 31.3% share of the total confectionery consumption in 2008.
• In Saudi Arabia, urban consumers accounted for 90.1% of the total confectionery consumption in 2008.
• In Saudi Arabia, 0-14 age group accounted for 32.9% share of the total chocolate consumption in 2008.

Reasons to purchase
• Develop business strategies by understanding the quantitative trends within the confectionery market in Saudi Arabia
• Design effective marketing and sales strategies by identifying consumption and usage demographics for Saudi Arabian confectionery products
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What is this report about? 2
Market definition 3
LIST OF FIGURES 8
LIST OF TABLES 10
Chapter 2 SAUDI ARABIAN CONFECTIONERY MARKET OVERVIEW & FORECAST 14
Value analysis (Saudi Riyal), 2004?09 14
Value analysis (Saudi Riyal), 2009?14 15
Value analysis (US dollars), 2004?09 17
Value analysis (US dollars), 2009?14 17
Volume analysis, 2004?09 19
Volume analysis, 2009?14 20
Chapter 3 SAUDI ARABIAN CONFECTIONERY MARKET SHARES 22
Company and brand share analysis 22
Distribution analysis 27
Chapter 4 SAUDI ARABIAN CONFECTIONERY MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 29
Confectionery–consumer graphics 29
Chocolate–consumer graphics 39
Sugar confectionery–consumer graphics 49
Gum–consumer graphics 59
Cereal bars–consumer graphics 69
Chapter 5 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Creating an initial data model 81
Revising the initial data model 81
Creating a final estimate 82
Creating demographic value splits 82
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 6 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84


LIST OF FIGURES
Figure 1: Confectionery, Saudi Arabia, value by category (SARm), 2004?14 16
Figure 2: Confectionery, Saudi Arabia, category growth comparison, by value, 2004?14 18
Figure 3: Confectionery, Saudi Arabia, volume by category (kg, million), 2004?14 21
Figure 4: Confectionery, Saudi Arabia, category growth comparison, by volume, 2004?14 21
Figure 5: Confectionery, Saudi Arabia, company share by value (%), 2008?09 24
Figure 6: Confectionery, Saudi Arabia, distribution channels by value (%), 2008?09 28
Figure 7: Confectionery, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 29
Figure 8: Confectionery, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 31
Figure 9: Confectionery, Saudi Arabia, consumption by income, % of total market value ($m), 2008 33
Figure 10: Confectionery, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 35
Figure 11: Confectionery, Saudi Arabia, consumption by status, % of total market value ($m), 2008 37
Figure 12: Chocolate, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 39
Figure 13: Chocolate, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 41
Figure 14: Chocolate, Saudi Arabia, consumption by income, % of total market value ($m), 2008 43
Figure 15: Chocolate, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 45
Figure 16: Chocolate, Saudi Arabia, consumption by status, % of total market value ($m), 2008 47
Figure 17: Sugar confectionery, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 49
Figure 18: Sugar confectionery, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 51
Figure 19: Sugar confectionery, Saudi Arabia, consumption by income, % of total market value ($m), 2008 53
Figure 20: Sugar confectionery, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 55
Figure 21: Sugar confectionery, Saudi Arabia, consumption by status, % of total market value ($m), 2008 57
Figure 22: Gum, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 59
Figure 23: Gum, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 61
Figure 24: Gum, Saudi Arabia, consumption by income, % of total market value ($m), 2008 63
Figure 25: Gum, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 65
Figure 26: Gum, Saudi Arabia, consumption by status, % of total market value ($m), 2008 67
Figure 27: Cereal bars, Saudi Arabia, consumption by age group, % of total market value ($m), 2008 69
Figure 28: Cereal bars, Saudi Arabia, consumption by gender, % of total market value ($m), 2008 71
Figure 29: Cereal bars, Saudi Arabia, consumption by income, % of total market value ($m), 2008 73
Figure 30: Cereal bars, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2008 75
Figure 31: Cereal bars, Saudi Arabia, consumption by status, % of total market value ($m), 2008 77
Figure 32: Annual data review process 80


LIST OF TABLES
Table 1: Confectionery category definitions 4
Table 2: Confectionery distribution channels 5
Table 3: Confectionery, Saudi Arabia, value by category (SARm), 2004?09 14
Table 4: Confectionery, Saudi Arabia, value forecast by category (SARm), 2009?14 15
Table 5: Confectionery, Saudi Arabia, value by category ($m), 2004?09 17
Table 6: Confectionery, Saudi Arabia, value forecast by category ($m), 2009?14 17
Table 7: Confectionery, Saudi Arabia, volume by category (kg, million), 2004?09 19
Table 8: Confectionery, Saudi Arabia, volume forecast by category (kg, million), 2009?14 20
Table 9: Confectionery, Saudi Arabia, brand share by value (%), 2008?09 22
Table 10: Confectionery, Saudi Arabia, value by brand (SARm), 2008?09 23
Table 11: Confectionery, Saudi Arabia, company share by value (%), 2008?09 25
Table 12: Confectionery, Saudi Arabia, value by company (SARm), 2008?09 26
Table 13: Confectionery, Saudi Arabia, distribution channels by value (%), 2008?09 27
Table 14: Confectionery, Saudi Arabia, value by distribution channel (SARm), 2008?09 27
Table 15: Confectionery, Saudi Arabia, consumption by age group, value ($m), 2004?08 30
Table 16: Confectionery, Saudi Arabia, consumption by age group, % of total market value ($m), 2004?08 30
Table 17: Confectionery, Saudi Arabia, consumption by gender, value ($m), 2004–08 32
Table 18: Confectionery, Saudi Arabia, consumption by gender, % of total market value ($m), 2004–08 32
Table 19: Confectionery, Saudi Arabia, consumption by income, value ($m), 2004–08 34
Table 20: Confectionery, Saudi Arabia, consumption by income, % of total market value ($m), 2004–08 34
Table 21: Confectionery, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 36
Table 22: Confectionery, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2004–08 36
Table 23: Confectionery, Saudi Arabia, consumption by status, value ($m), 2004–08 38
Table 24: Confectionery, Saudi Arabia, consumption by status, % of total market value ($m), 2004–08 38
Table 25: Chocolate, Saudi Arabia, consumption by age group, value ($m), 2004?08 40
Table 26: Chocolate, Saudi Arabia, consumption by age group, % of total market value ($m), 2004?08 40
Table 27: Chocolate, Saudi Arabia, consumption by gender, value ($m), 2004–08 42
Table 28: Chocolate, Saudi Arabia, consumption by gender, % of total market value ($m), 2004–08 42
Table 29: Chocolate, Saudi Arabia, consumption by income, value ($m), 2004–08 44
Table 30: Chocolate, Saudi Arabia, consumption by income, % of total market value ($m), 2004–08 44
Table 31: Chocolate, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 46
Table 32: Chocolate, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2004–08 46
Table 33: Chocolate, Saudi Arabia, consumption by status, value ($m), 2004–08 48
Table 34: Chocolate, Saudi Arabia, consumption by status, % of total market value ($m), 2004–08 48
Table 35: Sugar confectionery, Saudi Arabia, consumption by age group, value ($m), 2004?08 50
Table 36: Sugar confectionery, Saudi Arabia, consumption by age group, % of total market value ($m), 2004?08 50
Table 37: Sugar confectionery, Saudi Arabia, consumption by gender, value ($m), 2004–08 52
Table 38: Sugar confectionery, Saudi Arabia, consumption by gender, % of total market value ($m), 2004–08 52
Table 39: Sugar confectionery, Saudi Arabia, consumption by income, value ($m), 2004–08 54
Table 40: Sugar confectionery, Saudi Arabia, consumption by income, % of total market value ($m), 2004–08 54
Table 41: Sugar confectionery, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 56
Table 42: Sugar confectionery, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2004–08 56
Table 43: Sugar confectionery, Saudi Arabia, consumption by status, value ($m), 2004–08 58
Table 44: Sugar confectionery, Saudi Arabia, consumption by status, % of total market value ($m), 2004–08 58
Table 45: Gum, Saudi Arabia, consumption by age group, value ($m), 2004?08 60
Table 46: Gum, Saudi Arabia, consumption by age group, % of total market value ($m), 2004?08 60
Table 47: Gum, Saudi Arabia, consumption by gender, value ($m), 2004–08 62
Table 48: Gum, Saudi Arabia, consumption by gender, % of total market value ($m), 2004–08 62
Table 49: Gum, Saudi Arabia, consumption by income, value ($m), 2004–08 64
Table 50: Gum, Saudi Arabia, consumption by income, % of total market value ($m), 2004–08 64
Table 51: Gum, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 66
Table 52: Gum, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2004–08 66
Table 53: Gum, Saudi Arabia, consumption by status, value ($m), 2004–08 68
Table 54: Gum, Saudi Arabia, consumption by status, % of total market value ($m), 2004–08 68
Table 55: Cereal bars, Saudi Arabia, consumption by age group, value ($m), 2004?08 70
Table 56: Cereal bars, Saudi Arabia, consumption by age group, % of total market value ($m), 2004?08 70
Table 57: Cereal bars, Saudi Arabia, consumption by gender, value ($m), 2004–08 72
Table 58: Cereal bars, Saudi Arabia, consumption by gender, % of total market value ($m), 2004–08 72
Table 59: Cereal bars, Saudi Arabia, consumption by income, value ($m), 2004–08 74
Table 60: Cereal bars, Saudi Arabia, consumption by income, % of total market value ($m), 2004–08 74
Table 61: Cereal bars, Saudi Arabia, consumption by urban/rural, value ($m), 2004–08 76
Table 62: Cereal bars, Saudi Arabia, consumption by urban/rural, % of total market value ($m), 2004–08 76
Table 63: Cereal bars, Saudi Arabia, consumption by status, value ($m), 2004–08 78
Table 64: Cereal bars, Saudi Arabia, consumption by status, % of total market value ($m), 2004–08 78


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