Confectionery in South Africa to 2014

Introduction

This databook provides key data and information on the confectionery market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in South Africa increased at a compound annual growth rate of 4.6% between 2004 and 2009.

The chocolate category led the confectionery market in South Africa, accounting for a share of 43.9%.

Leading players in South African confectionery market include Cadbury plc, Nestle S.A. and Tiger Brands Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (South African Rand), 2004?09 21
Value analysis (South African Rand), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Cadbury Plc 42
Nestlé SA 44
Chapter 5 Category Analysis: Cereal Bars 47
Value analysis (South African Rand), 2004?09 47
Value analysis (South African Rand), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Chocolate 63
Value analysis (South African Rand), 2004?09 63
Value analysis (South African Rand), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 72
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Gum 84
Value analysis (South African Rand), 2004?09 84
Value analysis (South African Rand), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Sugar Confectionery 102
Value analysis (South African Rand), 2004?09 102
Value analysis (South African Rand), 2009?14 103
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 106
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 112
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 9 Country Comparison 124
Value 124
Volume 128
Market share 132
Chapter 10 New Product Development 133
Product launches over time 133
Recent product launches 135
Chapter 11 Macroeconomic Profile 136
Macroeconomic Indicators 136
Chapter 12 Research Methodology 141
Methodology overview 141
Secondary research 142
Market modeling 143
Creating an initial data model 143
Revising the initial data model 143
Creating a final estimate 144
Creating demographic value splits 144
Primary research 144
Data finalization 145
Ongoing research 145
Chapter 13 Appendix 146
Future readings 146
How to contact experts in your industry 146
Disclaimer 146

LIST OF FIGURES
Figure 1: Confectionery, South Africa, value by category (ZARm), 2004?14 23
Figure 2: Confectionery, South Africa, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, South Africa, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, South Africa, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, South Africa, company share by value (%), 2008?09 33
Figure 6: Confectionery, South Africa, distribution channels by value (%), 2008?09 37
Figure 7: Cereal bars, South Africa, value by segment (ZARm), 2004?14 49
Figure 8: Cereal bars, South Africa, category growth comparison, by value, 2004?14 51
Figure 9: Cereal bars, South Africa, volume by segment (kg, million), 2004?14 54
Figure 10: Cereal bars, South Africa, category growth comparison, by volume, 2004?14 54
Figure 11: Cereal bars, South Africa, company share by value (%), 2008?09 56
Figure 12: Cereal bars, South Africa, distribution channels by value (%), 2008?09 59
Figure 13: Chocolate, South Africa, value by segment (ZARm), 2004?14 65
Figure 14: Chocolate, South Africa, category growth comparison, by value, 2004?14 68
Figure 15: Chocolate, South Africa, volume by segment (kg, million), 2004?14 71
Figure 16: Chocolate, South Africa, category growth comparison, by volume, 2004?14 71
Figure 17: Chocolate, South Africa, company share by value (%), 2008?09 74
Figure 18: Chocolate, South Africa, distribution channels by value (%), 2008?09 77
Figure 19: Gum, South Africa, value by segment (ZARm), 2004?14 86
Figure 20: Gum, South Africa, category growth comparison, by value, 2004?14 89
Figure 21: Gum, South Africa, volume by segment (kg, million), 2004?14 92
Figure 22: Gum, South Africa, category growth comparison, by volume, 2004?14 92
Figure 23: Gum, South Africa, company share by value (%), 2008?09 95
Figure 24: Gum, South Africa, distribution channels by value (%), 2008?09 98
Figure 25: Sugar confectionery, South Africa, value by segment (ZARm), 2004?14 104
Figure 26: Sugar confectionery, South Africa, category growth comparison, by value, 2004?14 107
Figure 27: Sugar confectionery, South Africa, volume by segment (kg, million), 2004?14 110
Figure 28: Sugar confectionery, South Africa, category growth comparison, by volume, 2004?14 111
Figure 29: Sugar confectionery, South Africa, company share by value (%), 2008?09 114
Figure 30: Sugar confectionery, South Africa, distribution channels by value (%), 2008?09 117
Figure 31: Global confectionery market split (value terms, 2009), top five countries 125
Figure 32: Global confectionery market value, 2004–09, top five countries 127
Figure 33: Global confectionery market split (volume terms, 2009), top five countries 129
Figure 34: Global confectionery market volume, 2004–09, top five countries 131
Figure 35: Annual data review process 142

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, South Africa, value by category (ZARm), 2004?09 21
Table 4: Confectionery, South Africa, value forecast by category (ZARm), 2009?14 22
Table 5: Confectionery, South Africa, value by category ($m), 2004?09 24
Table 6: Confectionery, South Africa, value forecast by category ($m), 2009?14 24
Table 7: Confectionery, South Africa, volume by category (kg, million), 2004?09 26
Table 8: Confectionery, South Africa, volume forecast by category (kg, million), 2009?14 27
Table 9: Confectionery, South Africa, brand share by value (%), 2008?09 29
Table 10: Confectionery, South Africa, value by brand (ZARm), 2008?09 31
Table 11: Confectionery, South Africa, company share by value (%), 2008?09 34
Table 12: Confectionery, South Africa, value by company (ZARm), 2008?09 35
Table 13: Confectionery, South Africa, distribution channels by value (%), 2008?09 36
Table 14: Confectionery, South Africa, value by distribution channel (ZARm), 2008?09 36
Table 15: Confectionery, South Africa, expenditure per capita (ZAR), 2004?09 38
Table 16: Confectionery, South Africa, forecast expenditure per capita (ZAR), 2009?14 39
Table 17: Confectionery, South Africa, expenditure per capita ($), 2004?09 39
Table 18: Confectionery, South Africa, forecast expenditure per capita ($), 2009?14 40
Table 19: Confectionery, South Africa, consumption per capita (kg), 2004?09 40
Table 20: Confectionery, South Africa, forecast consumption per capita (kg), 2009?14 41
Table 21: Cadbury Plc key facts 42
Table 22: Nestlé SA key facts 44
Table 23: Cereal bars, South Africa, value by segment (ZARm), 2004?09 47
Table 24: Cereal bars, South Africa, value forecast by segment (ZARm), 2009?14 48
Table 25: Cereal bars, South Africa, value by segment ($m), 2004?09 50
Table 26: Cereal bars, South Africa, value forecast by segment ($m), 2009?14 50
Table 27: Cereal bars, South Africa, volume by segment (kg, million), 2004?09 52
Table 28: Cereal bars, South Africa, volume forecast by segment (kg, million), 2009?14 53
Table 29: Cereal bars, South Africa, brand share by value (%), 2008?09 55
Table 30: Cereal bars, South Africa, value by brand (ZARm), 2008?09 55
Table 31: Cereal bars, South Africa, company share by value (%), 2008?09 57
Table 32: Cereal bars, South Africa, value by company (ZARm), 2008?09 57
Table 33: Cereal bars, South Africa, distribution channels by value (%), 2008?09 58
Table 34: Cereal bars, South Africa, value by distribution channel (ZARm), 2008?09 58
Table 35: Cereal bars, South Africa, expenditure per capita (ZAR), 2004?09 60
Table 36: Cereal bars, South Africa, forecast expenditure per capita (ZAR), 2009?14 60
Table 37: Cereal bars, South Africa, expenditure per capita ($), 2004?09 61
Table 38: Cereal bars, South Africa, forecast expenditure per capita ($), 2009?14 61
Table 39: Cereal bars, South Africa, consumption per capita (kg), 2004?09 62
Table 40: Cereal bars, South Africa, forecast consumption per capita (kg), 2009?14 62
Table 41: Chocolate, South Africa, value by segment (ZARm), 2004?09 63
Table 42: Chocolate, South Africa, value forecast by segment (ZARm), 2009?14 64
Table 43: Chocolate, South Africa, value by segment ($m), 2004?09 66
Table 44: Chocolate, South Africa, value forecast by segment ($m), 2009?14 67
Table 45: Chocolate, South Africa, volume by segment (kg, million), 2004?09 69
Table 46: Chocolate, South Africa, volume forecast by segment (kg, million), 2009?14 70
Table 47: Chocolate, South Africa, brand share by value (%), 2008?09 72
Table 48: Chocolate, South Africa, value by brand (ZARm), 2008?09 73
Table 49: Chocolate, South Africa, company share by value (%), 2008?09 75
Table 50: Chocolate, South Africa, value by company (ZARm), 2008?09 75
Table 51: Chocolate, South Africa, distribution channels by value (%), 2008?09 76
Table 52: Chocolate, South Africa, value by distribution channel (ZARm), 2008?09 76
Table 53: Chocolate, South Africa, expenditure per capita (ZAR), 2004?09 78
Table 54: Chocolate, South Africa, forecast expenditure per capita (ZAR), 2009?14 79
Table 55: Chocolate, South Africa, expenditure per capita ($), 2004?09 80
Table 56: Chocolate, South Africa, forecast expenditure per capita ($), 2009?14 81
Table 57: Chocolate, South Africa, consumption per capita (kg), 2004?09 82
Table 58: Chocolate, South Africa, forecast consumption per capita (kg), 2009?14 83
Table 59: Gum, South Africa, value by segment (ZARm), 2004?09 84
Table 60: Gum, South Africa, value forecast by segment (ZARm), 2009?14 85
Table 61: Gum, South Africa, value by segment ($m), 2004?09 87
Table 62: Gum, South Africa, value forecast by segment ($m), 2009?14 88
Table 63: Gum, South Africa, volume by segment (kg, million), 2004?09 90
Table 64: Gum, South Africa, volume forecast by segment (kg, million), 2009?14 91
Table 65: Gum, South Africa, brand share by value (%), 2008?09 93
Table 66: Gum, South Africa, value by brand (ZARm), 2008?09 94
Table 67: Gum, South Africa, company share by value (%), 2008?09 96
Table 68: Gum, South Africa, value by company (ZARm), 2008?09 96
Table 69: Gum, South Africa, distribution channels by value (%), 2008?09 97
Table 70: Gum, South Africa, value by distribution channel (ZARm), 2008?09 97
Table 71: Gum, South Africa, expenditure per capita (ZAR), 2004?09 99
Table 72: Gum, South Africa, forecast expenditure per capita (ZAR), 2009?14 99
Table 73: Gum, South Africa, expenditure per capita ($), 2004?09 100
Table 74: Gum, South Africa, forecast expenditure per capita ($), 2009?14 100
Table 75: Gum, South Africa, consumption per capita (kg), 2004?09 101
Table 76: Gum, South Africa, forecast consumption per capita (kg), 2009?14 101
Table 77: Sugar confectionery, South Africa, value by segment (ZARm), 2004?09 102
Table 78: Sugar confectionery, South Africa, value forecast by segment (ZARm), 2009?14 103
Table 79: Sugar confectionery, South Africa, value by segment ($m), 2004?09 105
Table 80: Sugar confectionery, South Africa, value forecast by segment ($m), 2009?14 106
Table 81: Sugar confectionery, South Africa, volume by segment (kg, million), 2004?09 108
Table 82: Sugar confectionery, South Africa, volume forecast by segment (kg, million), 2009?14 109
Table 83: Sugar confectionery, South Africa, brand share by value (%), 2008?09 112
Table 84: Sugar confectionery, South Africa, value by brand (ZARm), 2008?09 113
Table 85: Sugar confectionery, South Africa, company share by value (%), 2008?09 115
Table 86: Sugar confectionery, South Africa, value by company (ZARm), 2008?09 115
Table 87: Sugar confectionery, South Africa, distribution channels by value (%), 2008?09 116
Table 88: Sugar confectionery, South Africa, value by distribution channel (ZARm), 2008?09 116
Table 89: Sugar confectionery, South Africa, expenditure per capita (ZAR), 2004?09 118
Table 90: Sugar confectionery, South Africa, forecast expenditure per capita (ZAR), 2009?14 119
Table 91: Sugar confectionery, South Africa, expenditure per capita ($), 2004?09 120
Table 92: Sugar confectionery, South Africa, forecast expenditure per capita ($), 2009?14 121
Table 93: Sugar confectionery, South Africa, consumption per capita (kg), 2004?09 122
Table 94: Sugar confectionery, South Africa, forecast consumption per capita (kg), 2009?14 123
Table 95: Global confectionery market value, 2009 124
Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 127
Table 97: Global confectionery market volume, 2009 128
Table 98: Global confectionery market split (volume terms, 2009), top five countries 131
Table 99: Leading players, top five countries 132
Table 100: South Africa confectionery new product launches reports, by company (top five companies), 2009 133
Table 101: South Africa confectionery new product launches SKUs, by company (top five companies), 2009 133
Table 102: South Africa confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 134
Table 103: South Africa confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 134
Table 104: South Africa confectionery new product launches (reports), by package tags or claims (top 10 claims), 2009 135
Table 105: South Africa confectionery new product launches - recent five launches (2009) 135
Table 106: South Africa population, by age group, 2004?09 (millions) 136
Table 107: South Africa population forecast, by age group, 2009?14 (millions) 137
Table 108: South Africa population, by gender, 2004?09 (millions) 137
Table 109: South Africa population forecast, by gender, 2009?14 (millions) 138
Table 110: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 138
Table 111: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 138
Table 112: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 139
Table 113: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 139
Table 114: South Africa real GDP, 2004?09 ($bn, 2000 prices) 139
Table 115: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 140
Table 116: South Africa consumer price index, 2004?09 (2000=100) 140
Table 117: South Africa consumer price index, 2009?14 (2000=100) 140



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