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Confectionery in South Africa - Market Forecast & Consumer Demographics
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Databook 86 seiten | |||||||||||
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Synopsis
Confectionery in South Africa – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demo.....
Synopsis Confectionery in South Africa – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the confectionery industry in South Africa. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for South African confectionery products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope • The confectionery market consists of the sale of cereal bars, chocolate, gum and sugar confectionery. • Market overview & forecast – overall South Africa confectionery market value and volume data split by category • Market shares –company share, brand share and distribution share for the confectionery market in South Africa • Confectionery consumption and usage demographics –analysis of Consumer Demographics in the South African confectionery market Highlights • In South Africa, 0-14 age group accounted for 32.7% share of the total confectionery consumption in 2008. • In South Africa, urban consumers accounted for 67.2% of the total confectionery consumption in 2008. • In South Africa, 0-14 age group accounted for 38.2% share of the total chocolate consumption in 2008. Reasons to purchase • Develop business strategies by understanding the quantitative trends within the confectionery market in South Africa • Design effective marketing and sales strategies by identifying consumption and usage demographics for South African confectionery products • Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 Chapter 1 INTRODUCTION 2 What is this report about? 2 Market definition 3 LIST OF FIGURES 8 LIST OF TABLES 10 Chapter 2 SOUTH AFRICAN CONFECTIONERY MARKET OVERVIEW & FORECAST 14 Value analysis (South African Rand), 2004?09 14 Value analysis (South African Rand), 2009?14 15 Value analysis (US dollars), 2004?09 17 Value analysis (US dollars), 2009?14 17 Volume analysis, 2004?09 19 Volume analysis, 2009?14 20 Chapter 3 SOUTH AFRICAN CONFECTIONERY MARKET SHARES 22 Company and brand share analysis 22 Distribution analysis 29 Chapter 4 SOUTH AFRICAN CONFECTIONERY MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 31 Confectionery–consumer graphics 31 Chocolate–consumer graphics 41 Sugar confectionery–consumer graphics 51 Gum–consumer graphics 61 Cereal bars–consumer graphics 71 Chapter 5 RESEARCH METHODOLOGY 81 Methodology overview 81 Secondary research 82 Market modeling 83 Creating an initial data model 83 Revising the initial data model 83 Creating a final estimate 84 Creating demographic value splits 84 Primary research 84 Data finalization 85 Ongoing research 85 Chapter 6 APPENDIX 86 Future readings 86 How to contact experts in your industry 86 Disclaimer 86 LIST OF FIGURES Figure 1: Confectionery, South Africa, value by category (ZARm), 2004?14 16 Figure 2: Confectionery, South Africa, category growth comparison, by value, 2004?14 18 Figure 3: Confectionery, South Africa, volume by category (kg, million), 2004?14 21 Figure 4: Confectionery, South Africa, category growth comparison, by volume, 2004?14 21 Figure 5: Confectionery, South Africa, company share by value (%), 2008?09 26 Figure 6: Confectionery, South Africa, distribution channels by value (%), 2008?09 30 Figure 7: Confectionery, South Africa, consumption by age group, % of total market value ($m), 2008 31 Figure 8: Confectionery, South Africa, consumption by gender, % of total market value ($m), 2008 33 Figure 9: Confectionery, South Africa, consumption by income, % of total market value ($m), 2008 35 Figure 10: Confectionery, South Africa, consumption by urban/rural, % of total market value ($m), 2008 37 Figure 11: Confectionery, South Africa, consumption by status, % of total market value ($m), 2008 39 Figure 12: Chocolate, South Africa, consumption by age group, % of total market value ($m), 2008 41 Figure 13: Chocolate, South Africa, consumption by gender, % of total market value ($m), 2008 43 Figure 14: Chocolate, South Africa, consumption by income, % of total market value ($m), 2008 45 Figure 15: Chocolate, South Africa, consumption by urban/rural, % of total market value ($m), 2008 47 Figure 16: Chocolate, South Africa, consumption by status, % of total market value ($m), 2008 49 Figure 17: Sugar confectionery, South Africa, consumption by age group, % of total market value ($m), 2008 51 Figure 18: Sugar confectionery, South Africa, consumption by gender, % of total market value ($m), 2008 53 Figure 19: Sugar confectionery, South Africa, consumption by income, % of total market value ($m), 2008 55 Figure 20: Sugar confectionery, South Africa, consumption by urban/rural, % of total market value ($m), 2008 57 Figure 21: Sugar confectionery, South Africa, consumption by status, % of total market value ($m), 2008 59 Figure 22: Gum, South Africa, consumption by age group, % of total market value ($m), 2008 61 Figure 23: Gum, South Africa, consumption by gender, % of total market value ($m), 2008 63 Figure 24: Gum, South Africa, consumption by income, % of total market value ($m), 2008 65 Figure 25: Gum, South Africa, consumption by urban/rural, % of total market value ($m), 2008 67 Figure 26: Gum, South Africa, consumption by status, % of total market value ($m), 2008 69 Figure 27: Cereal bars, South Africa, consumption by age group, % of total market value ($m), 2008 71 Figure 28: Cereal bars, South Africa, consumption by gender, % of total market value ($m), 2008 73 Figure 29: Cereal bars, South Africa, consumption by income, % of total market value ($m), 2008 75 Figure 30: Cereal bars, South Africa, consumption by urban/rural, % of total market value ($m), 2008 77 Figure 31: Cereal bars, South Africa, consumption by status, % of total market value ($m), 2008 79 Figure 32: Annual data review process 82 LIST OF TABLES Table 1: Confectionery category definitions 4 Table 2: Confectionery distribution channels 5 Table 3: Confectionery, South Africa, value by category (ZARm), 2004?09 14 Table 4: Confectionery, South Africa, value forecast by category (ZARm), 2009?14 15 Table 5: Confectionery, South Africa, value by category ($m), 2004?09 17 Table 6: Confectionery, South Africa, value forecast by category ($m), 2009?14 17 Table 7: Confectionery, South Africa, volume by category (kg, million), 2004?09 19 Table 8: Confectionery, South Africa, volume forecast by category (kg, million), 2009?14 20 Table 9: Confectionery, South Africa, brand share by value (%), 2008?09 22 Table 10: Confectionery, South Africa, value by brand (ZARm), 2008?09 24 Table 11: Confectionery, South Africa, company share by value (%), 2008?09 27 Table 12: Confectionery, South Africa, value by company (ZARm), 2008?09 28 Table 13: Confectionery, South Africa, distribution channels by value (%), 2008?09 29 Table 14: Confectionery, South Africa, value by distribution channel (ZARm), 2008?09 29 Table 15: Confectionery, South Africa, consumption by age group, value ($m), 2004?08 32 Table 16: Confectionery, South Africa, consumption by age group, % of total market value ($m), 2004?08 32 Table 17: Confectionery, South Africa, consumption by gender, value ($m), 2004–08 34 Table 18: Confectionery, South Africa, consumption by gender, % of total market value ($m), 2004–08 34 Table 19: Confectionery, South Africa, consumption by income, value ($m), 2004–08 36 Table 20: Confectionery, South Africa, consumption by income, % of total market value ($m), 2004–08 36 Table 21: Confectionery, South Africa, consumption by urban/rural, value ($m), 2004–08 38 Table 22: Confectionery, South Africa, consumption by urban/rural, % of total market value ($m), 2004–08 38 Table 23: Confectionery, South Africa, consumption by status, value ($m), 2004–08 40 Table 24: Confectionery, South Africa, consumption by status, % of total market value ($m), 2004–08 40 Table 25: Chocolate, South Africa, consumption by age group, value ($m), 2004?08 42 Table 26: Chocolate, South Africa, consumption by age group, % of total market value ($m), 2004?08 42 Table 27: Chocolate, South Africa, consumption by gender, value ($m), 2004–08 44 Table 28: Chocolate, South Africa, consumption by gender, % of total market value ($m), 2004–08 44 Table 29: Chocolate, South Africa, consumption by income, value ($m), 2004–08 46 Table 30: Chocolate, South Africa, consumption by income, % of total market value ($m), 2004–08 46 Table 31: Chocolate, South Africa, consumption by urban/rural, value ($m), 2004–08 48 Table 32: Chocolate, South Africa, consumption by urban/rural, % of total market value ($m), 2004–08 48 Table 33: Chocolate, South Africa, consumption by status, value ($m), 2004–08 50 Table 34: Chocolate, South Africa, consumption by status, % of total market value ($m), 2004–08 50 Table 35: Sugar confectionery, South Africa, consumption by age group, value ($m), 2004?08 52 Table 36: Sugar confectionery, South Africa, consumption by age group, % of total market value ($m), 2004?08 52 Table 37: Sugar confectionery, South Africa, consumption by gender, value ($m), 2004–08 54 Table 38: Sugar confectionery, South Africa, consumption by gender, % of total market value ($m), 2004–08 54 Table 39: Sugar confectionery, South Africa, consumption by income, value ($m), 2004–08 56 Table 40: Sugar confectionery, South Africa, consumption by income, % of total market value ($m), 2004–08 56 Table 41: Sugar confectionery, South Africa, consumption by urban/rural, value ($m), 2004–08 58 Table 42: Sugar confectionery, South Africa, consumption by urban/rural, % of total market value ($m), 2004–08 58 Table 43: Sugar confectionery, South Africa, consumption by status, value ($m), 2004–08 60 Table 44: Sugar confectionery, South Africa, consumption by status, % of total market value ($m), 2004–08 60 Table 45: Gum, South Africa, consumption by age group, value ($m), 2004?08 62 Table 46: Gum, South Africa, consumption by age group, % of total market value ($m), 2004?08 62 Table 47: Gum, South Africa, consumption by gender, value ($m), 2004–08 64 Table 48: Gum, South Africa, consumption by gender, % of total market value ($m), 2004–08 64 Table 49: Gum, South Africa, consumption by income, value ($m), 2004–08 66 Table 50: Gum, South Africa, consumption by income, % of total market value ($m), 2004–08 66 Table 51: Gum, South Africa, consumption by urban/rural, value ($m), 2004–08 68 Table 52: Gum, South Africa, consumption by urban/rural, % of total market value ($m), 2004–08 68 Table 53: Gum, South Africa, consumption by status, value ($m), 2004–08 70 Table 54: Gum, South Africa, consumption by status, % of total market value ($m), 2004–08 70 Table 55: Cereal bars, South Africa, consumption by age group, value ($m), 2004?08 72 Table 56: Cereal bars, South Africa, consumption by age group, % of total market value ($m), 2004?08 72 Table 57: Cereal bars, South Africa, consumption by gender, value ($m), 2004–08 74 Table 58: Cereal bars, South Africa, consumption by gender, % of total market value ($m), 2004–08 74 Table 59: Cereal bars, South Africa, consumption by income, value ($m), 2004–08 76 Table 60: Cereal bars, South Africa, consumption by income, % of total market value ($m), 2004–08 76 Table 61: Cereal bars, South Africa, consumption by urban/rural, value ($m), 2004–08 78 Table 62: Cereal bars, South Africa, consumption by urban/rural, % of total market value ($m), 2004–08 78 Table 63: Cereal bars, South Africa, consumption by status, value ($m), 2004–08 80 Table 64: Cereal bars, South Africa, consumption by status, % of total market value ($m), 2004–08 80 [Inhaltsverzeichnis ausblenden] |
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