Confectionery in South Korea to 2014

Introduction

This databook provides key data and information on the confectionery market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in South Korea increased at a compound annual growth rate of 4.7% between 2004 and 2009.

The chocolate category led the confectionery market in South Korea, accounting for a share of 61.9%.

Leading players in South Korean confectionery market include Lotte Group, Crown Confectionery Co., Ltd. and Orion Confectionery.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (South African Rand), 2004?09 21
Value analysis (South African Rand), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Cadbury Plc 42
Nestlé SA 44
Chapter 5 Category Analysis: Cereal Bars 47
Value analysis (South African Rand), 2004?09 47
Value analysis (South African Rand), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Chocolate 63
Value analysis (South African Rand), 2004?09 63
Value analysis (South African Rand), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 72
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Gum 84
Value analysis (South African Rand), 2004?09 84
Value analysis (South African Rand), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 88
Volume analysis, 2004?09 90
Volume analysis, 2009?14 91
Company and brand share analysis 93
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Sugar Confectionery 102
Value analysis (South African Rand), 2004?09 102
Value analysis (South African Rand), 2009?14 103
Value analysis (US dollars), 2004?09 105
Value analysis (US dollars), 2009?14 106
Volume analysis, 2004?09 108
Volume analysis, 2009?14 109
Company and brand share analysis 112
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 9 Country Comparison 124
Value 124
Volume 128
Market share 132
Chapter 10 New Product Development 133
Product launches over time 133
Recent product launches 135
Chapter 11 Macroeconomic Profile 136
Macroeconomic Indicators 136
Chapter 12 Research Methodology 141
Methodology overview 141
Secondary research 142
Market modeling 143
Creating an initial data model 143
Revising the initial data model 143
Creating a final estimate 144
Creating demographic value splits 144
Primary research 144
Data finalization 145
Ongoing research 145
Chapter 13 Appendix 146
Future readings 146
How to contact experts in your industry 146
Disclaimer 146

LIST OF FIGURES
Figure 1: Confectionery, South Africa, value by category (ZARm), 2004?14 23
Figure 2: Confectionery, South Africa, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, South Africa, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, South Africa, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, South Africa, company share by value (%), 2008?09 33
Figure 6: Confectionery, South Africa, distribution channels by value (%), 2008?09 37
Figure 7: Cereal bars, South Africa, value by segment (ZARm), 2004?14 49
Figure 8: Cereal bars, South Africa, category growth comparison, by value, 2004?14 51
Figure 9: Cereal bars, South Africa, volume by segment (kg, million), 2004?14 54
Figure 10: Cereal bars, South Africa, category growth comparison, by volume, 2004?14 54
Figure 11: Cereal bars, South Africa, company share by value (%), 2008?09 56
Figure 12: Cereal bars, South Africa, distribution channels by value (%), 2008?09 59
Figure 13: Chocolate, South Africa, value by segment (ZARm), 2004?14 65
Figure 14: Chocolate, South Africa, category growth comparison, by value, 2004?14 68
Figure 15: Chocolate, South Africa, volume by segment (kg, million), 2004?14 71
Figure 16: Chocolate, South Africa, category growth comparison, by volume, 2004?14 71
Figure 17: Chocolate, South Africa, company share by value (%), 2008?09 74
Figure 18: Chocolate, South Africa, distribution channels by value (%), 2008?09 77
Figure 19: Gum, South Africa, value by segment (ZARm), 2004?14 86
Figure 20: Gum, South Africa, category growth comparison, by value, 2004?14 89
Figure 21: Gum, South Africa, volume by segment (kg, million), 2004?14 92
Figure 22: Gum, South Africa, category growth comparison, by volume, 2004?14 92
Figure 23: Gum, South Africa, company share by value (%), 2008?09 95
Figure 24: Gum, South Africa, distribution channels by value (%), 2008?09 98
Figure 25: Sugar confectionery, South Africa, value by segment (ZARm), 2004?14 104
Figure 26: Sugar confectionery, South Africa, category growth comparison, by value, 2004?14 107
Figure 27: Sugar confectionery, South Africa, volume by segment (kg, million), 2004?14 110
Figure 28: Sugar confectionery, South Africa, category growth comparison, by volume, 2004?14 111
Figure 29: Sugar confectionery, South Africa, company share by value (%), 2008?09 114
Figure 30: Sugar confectionery, South Africa, distribution channels by value (%), 2008?09 117
Figure 31: Global confectionery market split (value terms, 2009), top five countries 125
Figure 32: Global confectionery market value, 2004–09, top five countries 127
Figure 33: Global confectionery market split (volume terms, 2009), top five countries 129
Figure 34: Global confectionery market volume, 2004–09, top five countries 131
Figure 35: Annual data review process 142


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