Confectionery in Sweden to 2014

Introduction

This databook provides key data and information on the confectionery market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Sweden increased at a compound annual growth rate of 0.8% between 2004 and 2009.

The chocolate category led the confectionery market in Sweden, accounting for a share of 52.4%.

Leading players in Swedish confectionery market include Kraft Foods, Inc., Cloetta Fazer AB and Leaf International B.V.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Sweden

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Swedish Krona), 2004?09 21
Value analysis (Swedish Krona), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Kraft Foods, Inc. 42
Cloetta AB 45
Chapter 5 Category Analysis: Cereal Bars 47
Value analysis (Swedish Krona), 2004?09 47
Value analysis (Swedish Krona), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Chocolate 62
Value analysis (Swedish Krona), 2004?09 62
Value analysis (Swedish Krona), 2009?14 63
Value analysis (US dollars), 2004?09 65
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 71
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Gum 83
Value analysis (Swedish Krona), 2004?09 83
Value analysis (Swedish Krona), 2009?14 84
Value analysis (US dollars), 2004?09 86
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Category Analysis: Sugar Confectionery 101
Value analysis (Swedish Krona), 2004?09 101
Value analysis (Swedish Krona), 2009?14 102
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 105
Volume analysis, 2004?09 107
Volume analysis, 2009?14 108
Company and brand share analysis 111
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Country Comparison 123
Value 123
Volume 127
Market share 131
Chapter 10 New Product Development 132
Product launches over time 132
Recent product launches 134
Chapter 11 Macroeconomic Profile 135
Macroeconomic Indicators 135
Chapter 12 Research Methodology 140
Methodology overview 140
Secondary research 141
Market modeling 142
Creating an initial data model 142
Revising the initial data model 142
Creating a final estimate 143
Creating demographic value splits 143
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 13 Appendix 145
Future readings 145
How to contact experts in your industry 145
Disclaimer 145

LIST OF FIGURES
Figure 1: Confectionery, Sweden, value by category (SEKm), 2004?14 23
Figure 2: Confectionery, Sweden, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, Sweden, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, Sweden, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, Sweden, company share by value (%), 2008?09 33
Figure 6: Confectionery, Sweden, distribution channels by value (%), 2008?09 37
Figure 7: Cereal bars, Sweden, value by segment (SEKm), 2004?14 49
Figure 8: Cereal bars, Sweden, category growth comparison, by value, 2004?14 51
Figure 9: Cereal bars, Sweden, volume by segment (kg, million), 2004?14 54
Figure 10: Cereal bars, Sweden, category growth comparison, by volume, 2004?14 54
Figure 11: Cereal bars, Sweden, distribution channels by value (%), 2008?09 58
Figure 12: Chocolate, Sweden, value by segment (SEKm), 2004?14 64
Figure 13: Chocolate, Sweden, category growth comparison, by value, 2004?14 67
Figure 14: Chocolate, Sweden, volume by segment (kg, million), 2004?14 70
Figure 15: Chocolate, Sweden, category growth comparison, by volume, 2004?14 70
Figure 16: Chocolate, Sweden, company share by value (%), 2008?09 73
Figure 17: Chocolate, Sweden, distribution channels by value (%), 2008?09 76
Figure 18: Gum, Sweden, value by segment (SEKm), 2004?14 85
Figure 19: Gum, Sweden, category growth comparison, by value, 2004?14 88
Figure 20: Gum, Sweden, volume by segment (kg, million), 2004?14 91
Figure 21: Gum, Sweden, category growth comparison, by volume, 2004?14 91
Figure 22: Gum, Sweden, company share by value (%), 2008?09 93
Figure 23: Gum, Sweden, distribution channels by value (%), 2008?09 96
Figure 24: Sugar confectionery, Sweden, value by segment (SEKm), 2004?14 103
Figure 25: Sugar confectionery, Sweden, category growth comparison, by value, 2004?14 106
Figure 26: Sugar confectionery, Sweden, volume by segment (kg, million), 2004?14 109
Figure 27: Sugar confectionery, Sweden, category growth comparison, by volume, 2004?14 110
Figure 28: Sugar confectionery, Sweden, company share by value (%), 2008?09 113
Figure 29: Sugar confectionery, Sweden, distribution channels by value (%), 2008?09 116
Figure 30: Global confectionery market split (value terms, 2009), top five countries 124
Figure 31: Global confectionery market value, 2004–09, top five countries 126
Figure 32: Global confectionery market split (volume terms, 2009), top five countries 128
Figure 33: Global confectionery market volume, 2004–09, top five countries 130
Figure 34: Annual data review process 141

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Sweden, value by category (SEKm), 2004?09 21
Table 4: Confectionery, Sweden, value forecast by category (SEKm), 2009?14 22
Table 5: Confectionery, Sweden, value by category ($m), 2004?09 24
Table 6: Confectionery, Sweden, value forecast by category ($m), 2009?14 24
Table 7: Confectionery, Sweden, volume by category (kg, million), 2004?09 26
Table 8: Confectionery, Sweden, volume forecast by category (kg, million), 2009?14 27
Table 9: Confectionery, Sweden, brand share by value (%), 2008?09 29
Table 10: Confectionery, Sweden, value by brand (SEKm), 2008?09 31
Table 11: Confectionery, Sweden, company share by value (%), 2008?09 34
Table 12: Confectionery, Sweden, value by company (SEKm), 2008?09 35
Table 13: Confectionery, Sweden, distribution channels by value (%), 2008?09 36
Table 14: Confectionery, Sweden, value by distribution channel (SEKm), 2008?09 36
Table 15: Confectionery, Sweden, expenditure per capita (SEK), 2004?09 38
Table 16: Confectionery, Sweden, forecast expenditure per capita (SEK), 2009?14 39
Table 17: Confectionery, Sweden, expenditure per capita ($), 2004?09 39
Table 18: Confectionery, Sweden, forecast expenditure per capita ($), 2009?14 40
Table 19: Confectionery, Sweden, consumption per capita (kg), 2004?09 40
Table 20: Confectionery, Sweden, forecast consumption per capita (kg), 2009?14 41
Table 21: Kraft Foods, Inc. key facts 42
Table 22: Cloetta AB key facts 45
Table 23: Cereal bars, Sweden, value by segment (SEKm), 2004?09 47
Table 24: Cereal bars, Sweden, value forecast by segment (SEKm), 2009?14 48
Table 25: Cereal bars, Sweden, value by segment ($m), 2004?09 50
Table 26: Cereal bars, Sweden, value forecast by segment ($m), 2009?14 50
Table 27: Cereal bars, Sweden, volume by segment (kg, million), 2004?09 52
Table 28: Cereal bars, Sweden, volume forecast by segment (kg, million), 2009?14 53
Table 29: Cereal bars, Sweden, brand share by value (%), 2008?09 55
Table 30: Cereal bars, Sweden, value by brand (SEKm), 2008?09 55
Table 31: Cereal bars, Sweden, company share by value (%), 2008?09 56
Table 32: Cereal bars, Sweden, value by company (SEKm), 2008?09 56
Table 33: Cereal bars, Sweden, distribution channels by value (%), 2008?09 57
Table 34: Cereal bars, Sweden, value by distribution channel (SEKm), 2008?09 57
Table 35: Cereal bars, Sweden, expenditure per capita (SEK), 2004?09 59
Table 36: Cereal bars, Sweden, forecast expenditure per capita (SEK), 2009?14 59
Table 37: Cereal bars, Sweden, expenditure per capita ($), 2004?09 60
Table 38: Cereal bars, Sweden, forecast expenditure per capita ($), 2009?14 60
Table 39: Cereal bars, Sweden, consumption per capita (kg), 2004?09 61
Table 40: Cereal bars, Sweden, forecast consumption per capita (kg), 2009?14 61
Table 41: Chocolate, Sweden, value by segment (SEKm), 2004?09 62
Table 42: Chocolate, Sweden, value forecast by segment (SEKm), 2009?14 63
Table 43: Chocolate, Sweden, value by segment ($m), 2004?09 65
Table 44: Chocolate, Sweden, value forecast by segment ($m), 2009?14 66
Table 45: Chocolate, Sweden, volume by segment (kg, million), 2004?09 68
Table 46: Chocolate, Sweden, volume forecast by segment (kg, million), 2009?14 69
Table 47: Chocolate, Sweden, brand share by value (%), 2008?09 71
Table 48: Chocolate, Sweden, value by brand (SEKm), 2008?09 72
Table 49: Chocolate, Sweden, company share by value (%), 2008?09 74
Table 50: Chocolate, Sweden, value by company (SEKm), 2008?09 74
Table 51: Chocolate, Sweden, distribution channels by value (%), 2008?09 75
Table 52: Chocolate, Sweden, value by distribution channel (SEKm), 2008?09 75
Table 53: Chocolate, Sweden, expenditure per capita (SEK), 2004?09 77
Table 54: Chocolate, Sweden, forecast expenditure per capita (SEK), 2009?14 78
Table 55: Chocolate, Sweden, expenditure per capita ($), 2004?09 79
Table 56: Chocolate, Sweden, forecast expenditure per capita ($), 2009?14 80
Table 57: Chocolate, Sweden, consumption per capita (kg), 2004?09 81
Table 58: Chocolate, Sweden, forecast consumption per capita (kg), 2009?14 82
Table 59: Gum, Sweden, value by segment (SEKm), 2004?09 83
Table 60: Gum, Sweden, value forecast by segment (SEKm), 2009?14 84
Table 61: Gum, Sweden, value by segment ($m), 2004?09 86
Table 62: Gum, Sweden, value forecast by segment ($m), 2009?14 87
Table 63: Gum, Sweden, volume by segment (kg, million), 2004?09 89
Table 64: Gum, Sweden, volume forecast by segment (kg, million), 2009?14 90
Table 65: Gum, Sweden, brand share by value (%), 2008?09 92
Table 66: Gum, Sweden, value by brand (SEKm), 2008?09 92
Table 67: Gum, Sweden, company share by value (%), 2008?09 94
Table 68: Gum, Sweden, value by company (SEKm), 2008?09 94
Table 69: Gum, Sweden, distribution channels by value (%), 2008?09 95
Table 70: Gum, Sweden, value by distribution channel (SEKm), 2008?09 95
Table 71: Gum, Sweden, expenditure per capita (SEK), 2004?09 97
Table 72: Gum, Sweden, forecast expenditure per capita (SEK), 2009?14 98
Table 73: Gum, Sweden, expenditure per capita ($), 2004?09 98
Table 74: Gum, Sweden, forecast expenditure per capita ($), 2009?14 99
Table 75: Gum, Sweden, consumption per capita (kg), 2004?09 99
Table 76: Gum, Sweden, forecast consumption per capita (kg), 2009?14 100
Table 77: Sugar confectionery, Sweden, value by segment (SEKm), 2004?09 101
Table 78: Sugar confectionery, Sweden, value forecast by segment (SEKm), 2009?14 102
Table 79: Sugar confectionery, Sweden, value by segment ($m), 2004?09 104
Table 80: Sugar confectionery, Sweden, value forecast by segment ($m), 2009?14 105
Table 81: Sugar confectionery, Sweden, volume by segment (kg, million), 2004?09 107
Table 82: Sugar confectionery, Sweden, volume forecast by segment (kg, million), 2009?14 108
Table 83: Sugar confectionery, Sweden, brand share by value (%), 2008?09 111
Table 84: Sugar confectionery, Sweden, value by brand (SEKm), 2008?09 112
Table 85: Sugar confectionery, Sweden, company share by value (%), 2008?09 114
Table 86: Sugar confectionery, Sweden, value by company (SEKm), 2008?09 114
Table 87: Sugar confectionery, Sweden, distribution channels by value (%), 2008?09 115
Table 88: Sugar confectionery, Sweden, value by distribution channel (SEKm), 2008?09 115
Table 89: Sugar confectionery, Sweden, expenditure per capita (SEK), 2004?09 117
Table 90: Sugar confectionery, Sweden, forecast expenditure per capita (SEK), 2009?14 118
Table 91: Sugar confectionery, Sweden, expenditure per capita ($), 2004?09 119
Table 92: Sugar confectionery, Sweden, forecast expenditure per capita ($), 2009?14 120
Table 93: Sugar confectionery, Sweden, consumption per capita (kg), 2004?09 121
Table 94: Sugar confectionery, Sweden, forecast consumption per capita (kg), 2009?14 122
Table 95: Global confectionery market value, 2009 123
Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 126
Table 97: Global confectionery market volume, 2009 127
Table 98: Global confectionery market split (volume terms, 2009), top five countries 130
Table 99: Leading players, top five countries 131
Table 100: Sweden confectionery new product launches reports, by company (top five companies), 2009 132
Table 101: Sweden confectionery new product launches SKUs, by company (top five companies), 2009 132
Table 102: Sweden confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 133
Table 103: Sweden confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 133
Table 104: Sweden confectionery new product launches (reports), by package tags or claims (top 10 claims), 2009 134
Table 105: Sweden confectionery new product launches - recent five launches (2009) 134
Table 106: Sweden population, by age group, 2004?09 (millions) 135
Table 107: Sweden population forecast, by age group, 2009?14 (millions) 136
Table 108: Sweden population, by gender, 2004?09 (millions) 136
Table 109: Sweden population forecast, by gender, 2009?14 (millions) 137
Table 110: Sweden nominal GDP, 2004?09 (SEKbn, nominal prices) 137
Table 111: Sweden nominal GDP forecast, 2009?14 (SEKbn, nominal prices) 137
Table 112: Sweden real GDP, 2004?09 (SEKbn, 2000 prices) 138
Table 113: Sweden real GDP forecast, 2009?14 (SEKbn, 2000 prices) 138
Table 114: Sweden real GDP, 2004?09 ($bn, 2000 prices) 138
Table 115: Sweden real GDP forecast, 2009?14 ($bn, 2000 prices) 139
Table 116: Sweden consumer price index, 2004?09 (2000=100) 139
Table 117: Sweden consumer price index, 2009?14 (2000=100) 139


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