Confectionery in Taiwan to 2014

Introduction

This databook provides key data and information on the confectionery market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cereal bars, chocolate, gum and sugar confectionery

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Taiwan increased at a compound annual growth rate of 0.4% between 2004 and 2009.

The chocolate category led the confectionery market in Taiwan, accounting for a share of 59%.

Leading players in Taiwanese confectionery market include Mars, Inc., Ferrero S.p.A. and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Taiwan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (New Taiwan Dollar), 2004?09 21
Value analysis (New Taiwan Dollar), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 41
Mars, Incorporated 41
Ferrero 43
Chapter 5 Category Analysis: Cereal Bars 45
Value analysis (New Taiwan Dollar), 2004?09 45
Value analysis (New Taiwan Dollar), 2009?14 46
Value analysis (US dollars), 2004?09 48
Value analysis (US dollars), 2009?14 48
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Chocolate 61
Value analysis (New Taiwan Dollar), 2004?09 61
Value analysis (New Taiwan Dollar), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company and brand share analysis 70
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Gum 82
Value analysis (New Taiwan Dollar), 2004?09 82
Value analysis (New Taiwan Dollar), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 91
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Category Analysis: Sugar Confectionery 100
Value analysis (New Taiwan Dollar), 2004?09 100
Value analysis (New Taiwan Dollar), 2009?14 101
Value analysis (US dollars), 2004?09 103
Value analysis (US dollars), 2009?14 104
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 109
Distribution analysis 114
Expenditure and consumption per capita 116
Chapter 9 Country Comparison 122
Value 122
Volume 126
Market share 130
Chapter 10 New Product Development 131
Product launches over time 131
Recent product launches 133
Chapter 11 Macroeconomic Profile 134
Macroeconomic Indicators 134
Chapter 12 Research Methodology 139
Methodology overview 139
Secondary research 140
Market modeling 141
Creating an initial data model 141
Revising the initial data model 141
Creating a final estimate 142
Creating demographic value splits 142
Primary research 142
Data finalization 143
Ongoing research 143
Chapter 13 Appendix 144
Future readings 144
How to contact experts in your industry 144
Disclaimer 144

LIST OF FIGURES
Figure 1: Confectionery, Taiwan, value by category (NT$m), 2004?14 23
Figure 2: Confectionery, Taiwan, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, Taiwan, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, Taiwan, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, Taiwan, company share by value (%), 2008?09 33
Figure 6: Confectionery, Taiwan, distribution channels by value (%), 2008?09 37
Figure 7: Cereal bars, Taiwan, value by segment (NT$m), 2004?14 47
Figure 8: Cereal bars, Taiwan, category growth comparison, by value, 2004?14 49
Figure 9: Cereal bars, Taiwan, volume by segment (kg, million), 2004?14 52
Figure 10: Cereal bars, Taiwan, category growth comparison, by volume, 2004?14 52
Figure 11: Cereal bars, Taiwan, company share by value (%), 2008?09 54
Figure 12: Cereal bars, Taiwan, distribution channels by value (%), 2008?09 57
Figure 13: Chocolate, Taiwan, value by segment (NT$m), 2004?14 63
Figure 14: Chocolate, Taiwan, category growth comparison, by value, 2004?14 66
Figure 15: Chocolate, Taiwan, volume by segment (kg, million), 2004?14 69
Figure 16: Chocolate, Taiwan, category growth comparison, by volume, 2004?14 69
Figure 17: Chocolate, Taiwan, company share by value (%), 2008?09 72
Figure 18: Chocolate, Taiwan, distribution channels by value (%), 2008?09 75
Figure 19: Gum, Taiwan, value by segment (NT$m), 2004?14 84
Figure 20: Gum, Taiwan, category growth comparison, by value, 2004?14 87
Figure 21: Gum, Taiwan, volume by segment (kg, million), 2004?14 90
Figure 22: Gum, Taiwan, category growth comparison, by volume, 2004?14 90
Figure 23: Gum, Taiwan, company share by value (%), 2008?09 93
Figure 24: Gum, Taiwan, distribution channels by value (%), 2008?09 96
Figure 25: Sugar confectionery, Taiwan, value by segment (NT$m), 2004?14 102
Figure 26: Sugar confectionery, Taiwan, category growth comparison, by value, 2004?14 105
Figure 27: Sugar confectionery, Taiwan, volume by segment (kg, million), 2004?14 108
Figure 28: Sugar confectionery, Taiwan, category growth comparison, by volume, 2004?14 108
Figure 29: Sugar confectionery, Taiwan, company share by value (%), 2008?09 111
Figure 30: Sugar confectionery, Taiwan, distribution channels by value (%), 2008?09 115
Figure 31: Global confectionery market split (value terms, 2009), top five countries 123
Figure 32: Global confectionery market value, 2004–09, top five countries 125
Figure 33: Global confectionery market split (volume terms, 2009), top five countries 127
Figure 34: Global confectionery market volume, 2004–09, top five countries 129
Figure 35: Annual data review process 140

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Taiwan, value by category (NT$m), 2004?09 21
Table 4: Confectionery, Taiwan, value forecast by category (NT$m), 2009?14 22
Table 5: Confectionery, Taiwan, value by category ($m), 2004?09 24
Table 6: Confectionery, Taiwan, value forecast by category ($m), 2009?14 24
Table 7: Confectionery, Taiwan, volume by category (kg, million), 2004?09 26
Table 8: Confectionery, Taiwan, volume forecast by category (kg, million), 2009?14 27
Table 9: Confectionery, Taiwan, brand share by value (%), 2008?09 29
Table 10: Confectionery, Taiwan, value by brand (NT$m), 2008?09 31
Table 11: Confectionery, Taiwan, company share by value (%), 2008?09 34
Table 12: Confectionery, Taiwan, value by company (NT$m), 2008?09 35
Table 13: Confectionery, Taiwan, distribution channels by value (%), 2008?09 36
Table 14: Confectionery, Taiwan, value by distribution channel (NT$m), 2008?09 36
Table 15: Confectionery, Taiwan, expenditure per capita (NT$), 2004?09 38
Table 16: Confectionery, Taiwan, forecast expenditure per capita (NT$), 2009?14 38
Table 17: Confectionery, Taiwan, expenditure per capita ($), 2004?09 39
Table 18: Confectionery, Taiwan, forecast expenditure per capita ($), 2009?14 39
Table 19: Confectionery, Taiwan, consumption per capita (kg), 2004?09 40
Table 20: Confectionery, Taiwan, forecast consumption per capita (kg), 2009?14 40
Table 21: Mars, Incorporated key facts 41
Table 22: Ferrero key facts 43
Table 23: Cereal bars, Taiwan, value by segment (NT$m), 2004?09 45
Table 24: Cereal bars, Taiwan, value forecast by segment (NT$m), 2009?14 46
Table 25: Cereal bars, Taiwan, value by segment ($m), 2004?09 48
Table 26: Cereal bars, Taiwan, value forecast by segment ($m), 2009?14 48
Table 27: Cereal bars, Taiwan, volume by segment (kg, million), 2004?09 50
Table 28: Cereal bars, Taiwan, volume forecast by segment (kg, million), 2009?14 51
Table 29: Cereal bars, Taiwan, brand share by value (%), 2008?09 53
Table 30: Cereal bars, Taiwan, value by brand (NT$m), 2008?09 53
Table 31: Cereal bars, Taiwan, company share by value (%), 2008?09 55
Table 32: Cereal bars, Taiwan, value by company (NT$m), 2008?09 55
Table 33: Cereal bars, Taiwan, distribution channels by value (%), 2008?09 56
Table 34: Cereal bars, Taiwan, value by distribution channel (NT$m), 2008?09 56
Table 35: Cereal bars, Taiwan, expenditure per capita (NT$), 2004?09 58
Table 36: Cereal bars, Taiwan, forecast expenditure per capita (NT$), 2009?14 58
Table 37: Cereal bars, Taiwan, expenditure per capita ($), 2004?09 59
Table 38: Cereal bars, Taiwan, forecast expenditure per capita ($), 2009?14 59
Table 39: Cereal bars, Taiwan, consumption per capita (kg), 2004?09 60
Table 40: Cereal bars, Taiwan, forecast consumption per capita (kg), 2009?14 60
Table 41: Chocolate, Taiwan, value by segment (NT$m), 2004?09 61
Table 42: Chocolate, Taiwan, value forecast by segment (NT$m), 2009?14 62
Table 43: Chocolate, Taiwan, value by segment ($m), 2004?09 64
Table 44: Chocolate, Taiwan, value forecast by segment ($m), 2009?14 65
Table 45: Chocolate, Taiwan, volume by segment (kg, million), 2004?09 67
Table 46: Chocolate, Taiwan, volume forecast by segment (kg, million), 2009?14 68
Table 47: Chocolate, Taiwan, brand share by value (%), 2008?09 70
Table 48: Chocolate, Taiwan, value by brand (NT$m), 2008?09 71
Table 49: Chocolate, Taiwan, company share by value (%), 2008?09 73
Table 50: Chocolate, Taiwan, value by company (NT$m), 2008?09 73
Table 51: Chocolate, Taiwan, distribution channels by value (%), 2008?09 74
Table 52: Chocolate, Taiwan, value by distribution channel (NT$m), 2008?09 74
Table 53: Chocolate, Taiwan, expenditure per capita (NT$), 2004?09 76
Table 54: Chocolate, Taiwan, forecast expenditure per capita (NT$), 2009?14 77
Table 55: Chocolate, Taiwan, expenditure per capita ($), 2004?09 78
Table 56: Chocolate, Taiwan, forecast expenditure per capita ($), 2009?14 79
Table 57: Chocolate, Taiwan, consumption per capita (kg), 2004?09 80
Table 58: Chocolate, Taiwan, forecast consumption per capita (kg), 2009?14 81
Table 59: Gum, Taiwan, value by segment (NT$m), 2004?09 82
Table 60: Gum, Taiwan, value forecast by segment (NT$m), 2009?14 83
Table 61: Gum, Taiwan, value by segment ($m), 2004?09 85
Table 62: Gum, Taiwan, value forecast by segment ($m), 2009?14 86
Table 63: Gum, Taiwan, volume by segment (kg, million), 2004?09 88
Table 64: Gum, Taiwan, volume forecast by segment (kg, million), 2009?14 89
Table 65: Gum, Taiwan, brand share by value (%), 2008?09 91
Table 66: Gum, Taiwan, value by brand (NT$m), 2008?09 92
Table 67: Gum, Taiwan, company share by value (%), 2008?09 94
Table 68: Gum, Taiwan, value by company (NT$m), 2008?09 94
Table 69: Gum, Taiwan, distribution channels by value (%), 2008?09 95
Table 70: Gum, Taiwan, value by distribution channel (NT$m), 2008?09 95
Table 71: Gum, Taiwan, expenditure per capita (NT$), 2004?09 97
Table 72: Gum, Taiwan, forecast expenditure per capita (NT$), 2009?14 97
Table 73: Gum, Taiwan, expenditure per capita ($), 2004?09 98
Table 74: Gum, Taiwan, forecast expenditure per capita ($), 2009?14 98
Table 75: Gum, Taiwan, consumption per capita (kg), 2004?09 99
Table 76: Gum, Taiwan, forecast consumption per capita (kg), 2009?14 99
Table 77: Sugar confectionery, Taiwan, value by segment (NT$m), 2004?09 100
Table 78: Sugar confectionery, Taiwan, value forecast by segment (NT$m), 2009?14 101
Table 79: Sugar confectionery, Taiwan, value by segment ($m), 2004?09 103
Table 80: Sugar confectionery, Taiwan, value forecast by segment ($m), 2009?14 104
Table 81: Sugar confectionery, Taiwan, volume by segment (kg, million), 2004?09 106
Table 82: Sugar confectionery, Taiwan, volume forecast by segment (kg, million), 2009?14 107
Table 83: Sugar confectionery, Taiwan, brand share by value (%), 2008?09 109
Table 84: Sugar confectionery, Taiwan, value by brand (NT$m), 2008?09 110
Table 85: Sugar confectionery, Taiwan, company share by value (%), 2008?09 112
Table 86: Sugar confectionery, Taiwan, value by company (NT$m), 2008?09 113
Table 87: Sugar confectionery, Taiwan, distribution channels by value (%), 2008?09 114
Table 88: Sugar confectionery, Taiwan, value by distribution channel (NT$m), 2008?09 114
Table 89: Sugar confectionery, Taiwan, expenditure per capita (NT$), 2004?09 116
Table 90: Sugar confectionery, Taiwan, forecast expenditure per capita (NT$), 2009?14 117
Table 91: Sugar confectionery, Taiwan, expenditure per capita ($), 2004?09 118
Table 92: Sugar confectionery, Taiwan, forecast expenditure per capita ($), 2009?14 119
Table 93: Sugar confectionery, Taiwan, consumption per capita (kg), 2004?09 120
Table 94: Sugar confectionery, Taiwan, forecast consumption per capita (kg), 2009?14 121
Table 95: Global confectionery market value, 2009 122
Table 96: Global confectionery market split (value terms ($m), 2009), top five countries 125
Table 97: Global confectionery market volume, 2009 126
Table 98: Global confectionery market split (volume terms, 2009), top five countries 129
Table 99: Leading players, top five countries 130
Table 100: Taiwan confectionery new product launches reports, by company (top five companies), 2009 131
Table 101: Taiwan confectionery new product launches SKUs, by company (top five companies), 2009 131
Table 102: Taiwan confectionery new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 132
Table 103: Taiwan confectionery new product launches (reports), by ingredients (top 10 ingredients), 2009 132
Table 104: Taiwan confectionery new product launches (reports), by package tags or claims, 2009 133
Table 105: Taiwan confectionery new product launches - recent five launches (2009) 133
Table 106: Taiwan population, by age group, 2004?09 (millions) 134
Table 107: Taiwan population forecast, by age group, 2009?14 (millions) 135
Table 108: Taiwan population, by gender, 2004?09 (millions) 135
Table 109: Taiwan population forecast, by gender, 2009?14 (millions) 136
Table 110: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 136
Table 111: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 136
Table 112: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 137
Table 113: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 137
Table 114: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 137
Table 115: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 138
Table 116: Taiwan consumer price index, 2004?09 (2000=100) 138
Table 117: Taiwan consumer price index, 2009?14 (2000=100) 138


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