Confectionery in Western Europe to 2014

Introduction

This databook provides key data and information on the confectionery market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: chocolate, sugar confectionery, gum and cereal bars

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Western Europe increased at a compound annual growth rate of 2.4% between 2004 and 2009.

The chocolate category led the confectionery market in Western Europe, accounting for a share of 61.5%.

The leading players in the Western European confectionery market include Mars, Inc., Cadbury plc and Ferrero S.p.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the confectionery market in Western Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: confectionery 2
Summary category level: cereal bars 3
Summary category level: chocolate 4
Summary category level: gum 5
Summary category level: sugar confectionery 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Western Europe Confectionery: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 36
Mars, Incorporated 36
Cadbury Plc 38
Chapter 6 Category Analysis: Cereal Bars 40
Value analysis (US Dollar), 2004?09 40
Value analysis (US Dollar), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 7 Category Analysis: Chocolate 53
Value analysis (US Dollar), 2004?09 53
Value analysis (US Dollar), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Gum 68
Value analysis (US Dollar), 2004?09 68
Value analysis (US Dollar), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 9 Category Analysis: Sugar Confectionery 81
Value analysis (US Dollar), 2004?09 81
Value analysis (US Dollar), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 10 Research Methodology 96
Methodology overview 96
Secondary research 97
Market modeling 98
Creating an initial data model 98
Revising the initial data model 98
Creating a final estimate 99
Creating demographic value splits 99
Primary research 99
Data finalization 100
Ongoing research 100
Chapter 11 Appendix 101
Future readings 101
How to contact experts in your industry 101
Disclaimer 101

LIST OF FIGURES
Figure 1: Confectionery, Western Europe, value by category ($m), 2004?14 25
Figure 2: Confectionery, Western Europe, category growth comparison, by value, 2004?14 25
Figure 3: Confectionery, Western Europe, volume by category (kg, million), 2004?14 28
Figure 4: Confectionery, Western Europe, category growth comparison, by volume, 2004?14 28
Figure 5: Confectionery, Western Europe, company share (top five companies) by value (%), 2008?09 31
Figure 6: Confectionery, Western Europe, distribution channels by value (%), 2008?09 33
Figure 7: Cereal bars, Western Europe, value by segment ($m), 2004?14 42
Figure 8: Cereal bars, Western Europe, category growth comparison, by value, 2004?14 42
Figure 9: Cereal bars, Western Europe, volume by segment (kg, million), 2004?14 45
Figure 10: Cereal bars, Western Europe, category growth comparison, by volume, 2004?14 45
Figure 11: Cereal bars, Western Europe, company share (top five companies) by value (%), 2008?09 48
Figure 12: Cereal bars, Western Europe, distribution channels by value (%), 2008?09 50
Figure 13: Chocolate, Western Europe, value by segment ($m), 2004?14 55
Figure 14: Chocolate, Western Europe, category growth comparison, by value, 2004?14 55
Figure 15: Chocolate, Western Europe, volume by segment (kg, million), 2004?14 58
Figure 16: Chocolate, Western Europe, category growth comparison, by volume, 2004?14 58
Figure 17: Chocolate, Western Europe, company share (top five companies) by value (%), 2008?09 61
Figure 18: Chocolate, Western Europe, distribution channels by value (%), 2008?09 63
Figure 19: Gum, Western Europe, value by segment ($m), 2004?14 70
Figure 20: Gum, Western Europe, category growth comparison, by value, 2004?14 70
Figure 21: Gum, Western Europe, volume by segment (kg, million), 2004?14 73
Figure 22: Gum, Western Europe, category growth comparison, by volume, 2004?14 73
Figure 23: Gum, Western Europe, company share (top five companies) by value (%), 2008?09 76
Figure 24: Gum, Western Europe, distribution channels by value (%), 2008?09 78
Figure 25: Sugar confectionery, Western Europe, value by segment ($m), 2004?14 83
Figure 26: Sugar confectionery, Western Europe, category growth comparison, by value, 2004?14 83
Figure 27: Sugar confectionery, Western Europe, volume by segment (kg, million), 2004?14 86
Figure 28: Sugar confectionery, Western Europe, category growth comparison, by volume, 2004?14 86
Figure 29: Sugar confectionery, Western Europe, company share (top five companies) by value (%), 2008?09 89
Figure 30: Sugar confectionery, Western Europe, distribution channels by value (%), 2008?09 91
Figure 31: Annual data review process 97

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Confectionery, Western Europe, value (country-wise), 2004?09 ($m) 19
Table 4: Confectionery, Western Europe, value (country-wise) forecast, 2009?14 ($m) 20
Table 5: Confectionery, Western Europe, volume (country-wise), 2004?09 (kg, million) 21
Table 6: Confectionery, Western Europe, volume (country-wise) forecast, 2009?14 (kg, million) 22
Table 7: Confectionery, Western Europe, value by category ($m), 2004?09 23
Table 8: Confectionery, Western Europe, value forecast by category ($m), 2009?14 24
Table 9: Confectionery, Western Europe, volume by category (kg, million), 2004?09 26
Table 10: Confectionery, Western Europe, volume forecast by category (kg, million), 2009?14 27
Table 11: Confectionery, Western Europe, company share (top 20 companies) by value (%), 2008?09 29
Table 12: Confectionery, Western Europe, value by company ($m), 2008?09 30
Table 13: Confectionery, Western Europe, distribution channels by value (%), 2008?09 32
Table 14: Confectionery, Western Europe, value by distribution channel ($m), 2008?09 32
Table 15: Confectionery, Western Europe, expenditure per capita ($), 2004?09 34
Table 16: Confectionery, Western Europe, forecast expenditure per capita ($), 2009?14 34
Table 17: Confectionery, Western Europe, consumption per capita (kg), 2004?09 35
Table 18: Confectionery, Western Europe, forecast consumption per capita (kg), 2009?14 35
Table 19: Mars, Incorporated key facts 36
Table 20: Cadbury Plc key facts 38
Table 21: Cereal bars, Western Europe, value by segment ($m), 2004?09 40
Table 22: Cereal bars, Western Europe, value forecast by segment ($m), 2009?14 41
Table 23: Cereal bars, Western Europe, volume by segment (kg, million), 2004?09 43
Table 24: Cereal bars, Western Europe, volume forecast by segment (kg, million), 2009?14 44
Table 25: Cereal bars, Western Europe, company share by value (%), 2008?09 46
Table 26: Cereal bars, Western Europe, value by company ($m), 2008?09 47
Table 27: Cereal bars, Western Europe, distribution channels by value (%), 2008?09 49
Table 28: Cereal bars, Western Europe, value by distribution channel ($m), 2008?09 49
Table 29: Cereal bars, Western Europe, expenditure per capita ($), 2004?09 51
Table 30: Cereal bars, Western Europe, forecast expenditure per capita ($), 2009?14 51
Table 31: Cereal bars, Western Europe, consumption per capita (kg), 2004?09 52
Table 32: Cereal bars, Western Europe, forecast consumption per capita (kg), 2009?14 52
Table 33: Chocolate, Western Europe, value by segment ($m), 2004?09 53
Table 34: Chocolate, Western Europe, value forecast by segment ($m), 2009?14 54
Table 35: Chocolate, Western Europe, volume by segment (kg, million), 2004?09 56
Table 36: Chocolate, Western Europe, volume forecast by segment (kg, million), 2009?14 57
Table 37: Chocolate, Western Europe, company share (top 20 companies) by value (%), 2008?09 59
Table 38: Chocolate, Western Europe, value by company ($m), 2008?09 60
Table 39: Chocolate, Western Europe, distribution channels by value (%), 2008?09 62
Table 40: Chocolate, Western Europe, value by distribution channel ($m), 2008?09 62
Table 41: Chocolate, Western Europe, expenditure per capita ($), 2004?09 64
Table 42: Chocolate, Western Europe, forecast expenditure per capita ($), 2009?14 65
Table 43: Chocolate, Western Europe, consumption per capita (kg), 2004?09 66
Table 44: Chocolate, Western Europe, forecast consumption per capita (kg), 2009?14 67
Table 45: Gum, Western Europe, value by segment ($m), 2004?09 68
Table 46: Gum, Western Europe, value forecast by segment ($m), 2009?14 69
Table 47: Gum, Western Europe, volume by segment (kg, million), 2004?09 71
Table 48: Gum, Western Europe, volume forecast by segment (kg, million), 2009?14 72
Table 49: Gum, Western Europe, company share by value (%), 2008?09 74
Table 50: Gum, Western Europe, value by company ($m), 2008?09 75
Table 51: Gum, Western Europe, distribution channels by value (%), 2008?09 77
Table 52: Gum, Western Europe, value by distribution channel ($m), 2008?09 77
Table 53: Gum, Western Europe, expenditure per capita ($), 2004?09 79
Table 54: Gum, Western Europe, forecast expenditure per capita ($), 2009?14 79
Table 55: Gum, Western Europe, consumption per capita (kg), 2004?09 80
Table 56: Gum, Western Europe, forecast consumption per capita (kg), 2009?14 80
Table 57: Sugar confectionery, Western Europe, value by segment ($m), 2004?09 81
Table 58: Sugar confectionery, Western Europe, value forecast by segment ($m), 2009?14 82
Table 59: Sugar confectionery, Western Europe, volume by segment (kg, million), 2004?09 84
Table 60: Sugar confectionery, Western Europe, volume forecast by segment (kg, million), 2009?14 85
Table 61: Sugar confectionery, Western Europe, company share (top 20 companies) by value (%), 2008?09 87
Table 62: Sugar confectionery, Western Europe, value by company ($m), 2008?09 88
Table 63: Sugar confectionery, Western Europe, distribution channels by value (%), 2008?09 90
Table 64: Sugar confectionery, Western Europe, value by distribution channel ($m), 2008?09 90
Table 65: Sugar confectionery, Western Europe, expenditure per capita ($), 2004?09 92
Table 66: Sugar confectionery, Western Europe, forecast expenditure per capita ($), 2009?14 93
Table 67: Sugar confectionery, Western Europe, consumption per capita (kg), 2004?09 94
Table 68: Sugar confectionery, Western Europe, forecast consumption per capita (kg), 2009?14 95


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