TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 20
LEADING COMPANIES 21
Koninklijke Philips Electronics N.V. 21
Panasonic Corporation 26
Sony Corporation 31
MARKET FORECASTS 36
Market value forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Brazil consumer electronics market value: $ million, 2005–09 10
Table 2: Brazil consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: Brazil consumer electronics market segmentation II: % share, by value, 2009 12
Table 4: Koninklijke Philips Electronics N.V.: key facts 21
Table 5: Koninklijke Philips Electronics N.V.: key financials ($) 24
Table 6: Koninklijke Philips Electronics N.V.: key financials (€) 24
Table 7: Koninklijke Philips Electronics N.V.: key financial ratios 24
Table 8: Panasonic Corporation: key facts 26
Table 9: Panasonic Corporation: key financials ($) 29
Table 10: Panasonic Corporation: key financials (JPY) 29
Table 11: Panasonic Corporation: key financial ratios 29
Table 12: Sony Corporation: key facts 31
Table 13: Sony Corporation: key financials ($) 34
Table 14: Sony Corporation: key financials (JPY) 34
Table 15: Sony Corporation: key financial ratios 34
Table 16: Brazil consumer electronics market value forecast: $ million, 2009–14 36
Table 17: Brazil size of population (million), 2005–09 37
Table 18: Brazil gdp (constant 2000 prices, $ billion), 2005–09 37
Table 19: Brazil gdp (current prices, $ billion), 2005–09 37
Table 20: Brazil inflation, 2005–09 38
Table 21: Brazil consumer price index (absolute), 2005–09 38
Table 22: Brazil exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Brazil consumer electronics market value: $ million, 2005–09 10
Figure 2: Brazil consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: Brazil consumer electronics market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the consumer electronics market in Brazil, 2009 13
Figure 5: Drivers of buyer power in the consumer electronics market in Brazil, 2009 14
Figure 6: Drivers of supplier power in the consumer electronics market in Brazil, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Brazil, 2009 17
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Brazil, 2009 18
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Brazil, 2009 20
Figure 10: Koninklijke Philips Electronics N.V.: revenues & profitability 25
Figure 11: Koninklijke Philips Electronics N.V.: assets & liabilities 25
Figure 12: Panasonic Corporation: revenues & profitability 30
Figure 13: Panasonic Corporation: assets & liabilities 30
Figure 14: Sony Corporation: revenues & profitability 35
Figure 15: Sony Corporation: assets & liabilities 35
Figure 16: Brazil consumer electronics market value forecast: $ million, 2009–14 36
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