TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 20
LEADING COMPANIES 21
JVC Kenwood Holdings 21
Pioneer Corporation 24
Sony Corporation 28
Toshiba Corporation 33
MARKET FORECASTS 39
Market value forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 44
ABOUT DATAMONITOR 45
Premium Reports 45
Summary Reports 45
Datamonitor consulting 45
LIST OF TABLES
Table 1: Canada consumer electronics market value: $ million, 2005–09 10
Table 2: Canada consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: Canada consumer electronics market segmentation II: % share, by value, 2009 12
Table 4: JVC Kenwood Holdings: key facts 21
Table 5: Pioneer Corporation: key facts 24
Table 6: Pioneer Corporation: key financials ($) 26
Table 7: Pioneer Corporation: key financials (JPY) 26
Table 8: Pioneer Corporation: key financial ratios 26
Table 9: Sony Corporation: key facts 28
Table 10: Sony Corporation: key financials ($) 31
Table 11: Sony Corporation: key financials (JPY) 31
Table 12: Sony Corporation: key financial ratios 31
Table 13: Toshiba Corporation: key facts 33
Table 14: Toshiba Corporation: key financials ($) 37
Table 15: Toshiba Corporation: key financials (JPY) 37
Table 16: Toshiba Corporation: key financial ratios 37
Table 17: Canada consumer electronics market value forecast: $ million, 2009–14 39
Table 18: Canada size of population (million), 2005–09 40
Table 19: Canada gdp (constant 2000 prices, $ billion), 2005–09 40
Table 20: Canada gdp (current prices, $ billion), 2005–09 40
Table 21: Canada inflation, 2005–09 41
Table 22: Canada consumer price index (absolute), 2005–09 41
Table 23: Canada exchange rate, 2005–09 41
LIST OF FIGURES
Figure 1: Canada consumer electronics market value: $ million, 2005–09 10
Figure 2: Canada consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: Canada consumer electronics market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the consumer electronics market in Canada, 2009 13
Figure 5: Drivers of buyer power in the consumer electronics market in Canada, 2009 14
Figure 6: Drivers of supplier power in the consumer electronics market in Canada, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Canada, 2009 17
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Canada, 2009 18
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Canada, 2009 20
Figure 10: Pioneer Corporation: revenues & profitability 27
Figure 11: Pioneer Corporation: assets & liabilities 27
Figure 12: Sony Corporation: revenues & profitability 32
Figure 13: Sony Corporation: assets & liabilities 32
Figure 14: Toshiba Corporation: revenues & profitability 38
Figure 15: Toshiba Corporation: assets & liabilities 38
Figure 16: Canada consumer electronics market value forecast: $ million, 2009–14 39
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