TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION II 11
FIVE FORCES ANALYSIS 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 16
Substitutes 17
Rivalry 19
LEADING COMPANIES 20
Panasonic Corporation 20
Samsung Electronics Co., Ltd. 25
SANYO Electric Co., Ltd. 29
Sony Corporation 33
MARKET FORECASTS 38
Market value forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: China consumer electronics market value: $ million, 2005–09 10
Table 2: China consumer electronics market segmentation II: % share, by value, 2009 11
Table 3: Panasonic Corporation: key facts 20
Table 4: Panasonic Corporation: key financials ($) 23
Table 5: Panasonic Corporation: key financials (JPY) 23
Table 6: Panasonic Corporation: key financial ratios 23
Table 7: Samsung Electronics Co., Ltd.: key facts 25
Table 8: Samsung Electronics Co., Ltd.: key financials ($) 27
Table 9: Samsung Electronics Co., Ltd.: key financials (SKW) 27
Table 10: Samsung Electronics Co., Ltd.: key financial ratios 27
Table 11: SANYO Electric Co., Ltd.: key facts 29
Table 12: SANYO Electric Co., Ltd.: key financials ($) 31
Table 13: SANYO Electric Co., Ltd.: key financials (JPY) 31
Table 14: SANYO Electric Co., Ltd.: key financial ratios 31
Table 15: Sony Corporation: key facts 33
Table 16: Sony Corporation: key financials ($) 36
Table 17: Sony Corporation: key financials (JPY) 36
Table 18: Sony Corporation: key financial ratios 36
Table 19: China consumer electronics market value forecast: $ million, 2009–14 38
Table 20: China size of population (million), 2005–09 39
Table 21: China gdp (constant 2000 prices, $ billion), 2005–09 39
Table 22: China gdp (current prices, $ billion), 2005–09 39
Table 23: China inflation, 2005–09 40
Table 24: China consumer price index (absolute), 2005–09 40
Table 25: China exchange rate, 2005–09 40
LIST OF FIGURES
Figure 1: China consumer electronics market value: $ million, 2005–09 10
Figure 2: China consumer electronics market segmentation II: % share, by value, 2009 11
Figure 3: Forces driving competition in the consumer electronics market in China, 2009 12
Figure 4: Drivers of buyer power in the consumer electronics market in China, 2009 13
Figure 5: Drivers of supplier power in the consumer electronics market in China, 2009 14
Figure 6: Factors influencing the likelihood of new entrants in the consumer electronics market in China, 2009 16
Figure 7: Factors influencing the threat of substitutes in the consumer electronics market in China, 2009 17
Figure 8: Drivers of degree of rivalry in the consumer electronics market in China, 2009 19
Figure 9: Panasonic Corporation: revenues & profitability 24
Figure 10: Panasonic Corporation: assets & liabilities 24
Figure 11: Samsung Electronics Co., Ltd.: revenues & profitability 28
Figure 12: Samsung Electronics Co., Ltd.: assets & liabilities 28
Figure 13: SANYO Electric Co., Ltd.: revenues & profitability 32
Figure 14: SANYO Electric Co., Ltd.: assets & liabilities 32
Figure 15: Sony Corporation: revenues & profitability 37
Figure 16: Sony Corporation: assets & liabilities 37
Figure 17: China consumer electronics market value forecast: $ million, 2009–14 38
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