TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 20
LEADING COMPANIES 21
Koninklijke Philips Electronics N.V. 21
Loewe AG 26
Panasonic Corporation 30
Samsung Electronics Co., Ltd. 35
MARKET FORECASTS 39
Market value forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 44
ABOUT DATAMONITOR 45
Premium Reports 45
Summary Reports 45
Datamonitor consulting 45
LIST OF TABLES
Table 1: Germany consumer electronics market value: $ million, 2005–09 10
Table 2: Germany consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: Germany consumer electronics market segmentation II: % share, by value, 2009 12
Table 4: Koninklijke Philips Electronics N.V.: key facts 21
Table 5: Koninklijke Philips Electronics N.V.: key financials ($) 24
Table 6: Koninklijke Philips Electronics N.V.: key financials (€) 24
Table 7: Koninklijke Philips Electronics N.V.: key financial ratios 24
Table 8: Loewe AG: key facts 26
Table 9: Loewe AG: key financials ($) 28
Table 10: Loewe AG: key financials (€) 28
Table 11: Loewe AG: key financial ratios 28
Table 12: Panasonic Corporation: key facts 30
Table 13: Panasonic Corporation: key financials ($) 33
Table 14: Panasonic Corporation: key financials (JPY) 33
Table 15: Panasonic Corporation: key financial ratios 33
Table 16: Samsung Electronics Co., Ltd.: key facts 35
Table 17: Samsung Electronics Co., Ltd.: key financials ($) 37
Table 18: Samsung Electronics Co., Ltd.: key financials (SKW) 37
Table 19: Samsung Electronics Co., Ltd.: key financial ratios 37
Table 20: Germany consumer electronics market value forecast: $ million, 2009–14 39
Table 21: Germany size of population (million), 2005–09 40
Table 22: Germany gdp (constant 2000 prices, $ billion), 2005–09 40
Table 23: Germany gdp (current prices, $ billion), 2005–09 40
Table 24: Germany inflation, 2005–09 41
Table 25: Germany consumer price index (absolute), 2005–09 41
Table 26: Germany exchange rate, 2005–09 41
LIST OF FIGURES
Figure 1: Germany consumer electronics market value: $ million, 2005–09 10
Figure 2: Germany consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: Germany consumer electronics market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the consumer electronics market in Germany, 2009 13
Figure 5: Drivers of buyer power in the consumer electronics market in Germany, 2009 14
Figure 6: Drivers of supplier power in the consumer electronics market in Germany, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Germany, 2009 17
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Germany, 2009 18
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Germany, 2009 20
Figure 10: Koninklijke Philips Electronics N.V.: revenues & profitability 25
Figure 11: Koninklijke Philips Electronics N.V.: assets & liabilities 25
Figure 12: Loewe AG: revenues & profitability 29
Figure 13: Loewe AG: assets & liabilities 29
Figure 14: Panasonic Corporation: revenues & profitability 34
Figure 15: Panasonic Corporation: assets & liabilities 34
Figure 16: Samsung Electronics Co., Ltd.: revenues & profitability 38
Figure 17: Samsung Electronics Co., Ltd.: assets & liabilities 38
Figure 18: Germany consumer electronics market value forecast: $ million, 2009–14 39
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