TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 20
LEADING COMPANIES 21
Koninklijke Philips Electronics N.V. 21
Samsung Electronics Co., Ltd. 26
Sharp Corporation 30
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Hungary consumer electronics market value: $ million, 2005–09 10
Table 2: Hungary consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: Hungary consumer electronics market segmentation II: % share, by value, 2009 12
Table 4: Koninklijke Philips Electronics N.V.: key facts 21
Table 5: Koninklijke Philips Electronics N.V.: key financials ($) 24
Table 6: Koninklijke Philips Electronics N.V.: key financials (€) 24
Table 7: Koninklijke Philips Electronics N.V.: key financial ratios 24
Table 8: Samsung Electronics Co., Ltd.: key facts 26
Table 9: Samsung Electronics Co., Ltd.: key financials ($) 28
Table 10: Samsung Electronics Co., Ltd.: key financials (SKW) 28
Table 11: Samsung Electronics Co., Ltd.: key financial ratios 28
Table 12: Sharp Corporation: key facts 30
Table 13: Sharp Corporation: key financials ($) 32
Table 14: Sharp Corporation: key financials (JPY) 32
Table 15: Sharp Corporation: key financial ratios 32
Table 16: Hungary consumer electronics market value forecast: $ million, 2009–14 34
Table 17: Hungary size of population (million), 2005–09 35
Table 18: Hungary gdp (constant 2000 prices, $ billion), 2005–09 35
Table 19: Hungary gdp (current prices, $ billion), 2005–09 35
Table 20: Hungary inflation, 2005–09 36
Table 21: Hungary consumer price index (absolute), 2005–09 36
Table 22: Hungary exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: Hungary consumer electronics market value: $ million, 2005–09 10
Figure 2: Hungary consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: Hungary consumer electronics market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the consumer electronics market in Hungary, 2009 13
Figure 5: Drivers of buyer power in the consumer electronics market in Hungary, 2009 14
Figure 6: Drivers of supplier power in the consumer electronics market in Hungary, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Hungary, 2009 17
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Hungary, 2009 18
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Hungary, 2009 20
Figure 10: Koninklijke Philips Electronics N.V.: revenues & profitability 25
Figure 11: Koninklijke Philips Electronics N.V.: assets & liabilities 25
Figure 12: Samsung Electronics Co., Ltd.: revenues & profitability 29
Figure 13: Samsung Electronics Co., Ltd.: assets & liabilities 29
Figure 14: Sharp Corporation: revenues & profitability 33
Figure 15: Sharp Corporation: assets & liabilities 33
Figure 16: Hungary consumer electronics market value forecast: $ million, 2009–14 34
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