TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 20
LEADING COMPANIES 21
Koninklijke Philips Electronics N.V. 21
Panasonic Corporation 26
Samsung Electronics Co., Ltd. 31
Sony Corporation 35
MARKET FORECASTS 40
Market value forecast 40
MACROECONOMIC INDICATORS 41
APPENDIX 43
Methodology 43
Industry associations 44
Related Datamonitor research 44
Disclaimer 45
ABOUT DATAMONITOR 46
Premium Reports 46
Summary Reports 46
Datamonitor consulting 46
LIST OF TABLES
Table 1: Norway consumer electronics market value: $ million, 2005–09 10
Table 2: Norway consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: Norway consumer electronics market segmentation II: % share, by value, 2009 12
Table 4: Koninklijke Philips Electronics N.V.: key facts 21
Table 5: Koninklijke Philips Electronics N.V.: key financials ($) 24
Table 6: Koninklijke Philips Electronics N.V.: key financials (€) 24
Table 7: Koninklijke Philips Electronics N.V.: key financial ratios 24
Table 8: Panasonic Corporation: key facts 26
Table 9: Panasonic Corporation: key financials ($) 29
Table 10: Panasonic Corporation: key financials (JPY) 29
Table 11: Panasonic Corporation: key financial ratios 29
Table 12: Samsung Electronics Co., Ltd.: key facts 31
Table 13: Samsung Electronics Co., Ltd.: key financials ($) 33
Table 14: Samsung Electronics Co., Ltd.: key financials (SKW) 33
Table 15: Samsung Electronics Co., Ltd.: key financial ratios 33
Table 16: Sony Corporation: key facts 35
Table 17: Sony Corporation: key financials ($) 38
Table 18: Sony Corporation: key financials (JPY) 38
Table 19: Sony Corporation: key financial ratios 38
Table 20: Norway consumer electronics market value forecast: $ million, 2009–14 40
Table 21: Norway size of population (million), 2005–09 41
Table 22: Norway gdp (constant 2000 prices, $ billion), 2005–09 41
Table 23: Norway gdp (current prices, $ billion), 2005–09 41
Table 24: Norway inflation, 2005–09 42
Table 25: Norway consumer price index (absolute), 2005–09 42
Table 26: Norway exchange rate, 2005–09 42
LIST OF FIGURES
Figure 1: Norway consumer electronics market value: $ million, 2005–09 10
Figure 2: Norway consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: Norway consumer electronics market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the consumer electronics market in Norway, 2009 13
Figure 5: Drivers of buyer power in the consumer electronics market in Norway, 2009 14
Figure 6: Drivers of supplier power in the consumer electronics market in Norway, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Norway, 2009 17
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Norway, 2009 18
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Norway, 2009 20
Figure 10: Koninklijke Philips Electronics N.V.: revenues & profitability 25
Figure 11: Koninklijke Philips Electronics N.V.: assets & liabilities 25
Figure 12: Panasonic Corporation: revenues & profitability 30
Figure 13: Panasonic Corporation: assets & liabilities 30
Figure 14: Samsung Electronics Co., Ltd.: revenues & profitability 34
Figure 15: Samsung Electronics Co., Ltd.: assets & liabilities 34
Figure 16: Sony Corporation: revenues & profitability 39
Figure 17: Sony Corporation: assets & liabilities 39
Figure 18: Norway consumer electronics market value forecast: $ million, 2009–14 40
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