TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
CONSUMER ELECTRONICS RETAIL SALES OVERVIEW 5
Consumer electronics retail market definition 5
Consumer electronics sales overview 6
Consumer electronics retail sales value, 2004–09 7
Consumer electronics retail sales value, 2009–14 9
CONSUMER ELECTRONICS MARKET SEGMENTATION 11
Market sales analysis by category, 2004–09 11
Market sales analysis by category, 2009–14 13
CONSUMER ELECTRONICS SALES ANALYSIS BY KEY RETAIL FORMATS 15
Retail format definitions 15
Consumer electronics sales analysis by key retail formats, overview 18
Consumer electronics sales analysis by key retail formats actual, 2004–09 19
Consumer electronics sales analysis by key retail formats forecast, 2009–14 20
AUDIO VISUAL EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 21
Audio visual equipment sales analysis by key retail formats, overview 21
Audio visual equipment sales analysis by key retail formats actual, 2004–09 22
Audio visual equipment sales analysis by key retail formats forecast, 2009–14 23
GAMES CONSOLES SALES ANALYSIS BY KEY RETAIL FORMATS 24
Games consoles sales analysis by key retail formats, overview 24
Games consoles sales analysis by key retail formats actual, 2004–09 25
Games consoles sales analysis by key retail formats forecast, 2009–14 26
APPENDIX 27
Methodology 27
Related research 28
Datamonitor consulting 28
Disclaimer 28
LIST OF FIGURES
Figure 1: New Zealand, sales of consumer electronics, value ($m), 2004–14 6
Figure 2: New Zealand, sales of consumer electronics, value ($m), 2004–09 7
Figure 3: New Zealand, forecast sales of consumer electronics, value ($m), 2009–14 9
Figure 4: New Zealand, sales of consumer electronics, value break down by category (%), 2009 11
Figure 5: New Zealand, sales of consumer electronics, value break down by category ($m), 2004–09 12
Figure 6: New Zealand, forecast sales of consumer electronics, value break down by category (%), 2014 13
Figure 7: New Zealand, sales of consumer electronics, value break down by category ($m), 2009–14 14
Figure 8: New Zealand, consumer electronics, revenue split by key retail formats (%), 2009 18
Figure 9: New Zealand, audio visual equipment, revenue split by key retail formats (%), 2009 21
Figure 10: New Zealand, games consoles, revenue split by key retail formats (%), 2009 24
LIST OF TABLES
Table 1: Consumer electronics retail market definition 5
Table 2: New Zealand, sales of consumer electronics, value ($m), 2004–14 6
Table 3: New Zealand, sales of consumer electronics, value ($m and NZ$m), 2004–09 8
Table 4: New Zealand, forecast sales of consumer electronics, value ($m and NZ$m), 2009–14 10
Table 5: New Zealand, sales of consumer electronics, value break down by category ($m), 2004–09 12
Table 6: New Zealand, forecast sales of consumer electronics, value break down by category ($m), 2009–14 14
Table 7: (Part 1) Retail format definitions 15
Table 8: (Part 2) Retail format definitions 16
Table 9: (Part 3) Retail format definitions 17
Table 10: New Zealand, consumer electronics, revenues split by key retail formats ($m), 2004–09 19
Table 11: New Zealand, consumer electronics forecast, revenues split by key retail formats ($m), 2009–14 20
Table 12: New Zealand, audio visual equipment, revenues split by key retail formats ($m), 2004–09 22
Table 13: New Zealand, audio visual equipment forecast, revenues split by key retail formats ($m), 2009–14 23
Table 14: New Zealand, games consoles, revenues split by key retail formats ($m), 2004–09 25
Table 15: New Zealand, games consoles forecast, revenues split by key retail formats ($m), 2009–14 26
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