Consumer Goods, Home, and Garden: China Industry Guide

Datamonitor's Consumer Goods, Home, and Garden: China Industry Guide is an essential resource for top-level data and analysis covering the China Consumer Electronics industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Consumer Electronics, Home Improvement, Furniture & Floor Coverings, Gardening & Outdoor Living and Homewares

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Consumer Electronics, Home Improvement, Furniture & Floor Coverings, Gardening & Outdoor Living and Homewares

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Consumer Electronics, Home Improvement, Furniture & Floor Coverings, Gardening & Outdoor Living and Homewares

Highlights

The Chinese consumer electronics market generated total revenues of $28.1 billion in 2009, representing a compound annual growth rate (CAGR) of 10.4% for the period spanning 2005-2009.

The Chinese home improvement market generated total revenues of $55.7 billion in 2009, representing a compound annual growth rate (CAGR) of 11.1% for the period spanning 2005-2009.

The Chinese furniture & floor coverings market had total revenue of $24.4 billion in 2009, representing a compound annual growth rate (CAGR) of 8.4% for the period spanning 2005-2009.

The Chinese gardening & outdoor living market had total revenue of $15,827.6 million in 2009, representing a compound annual growth rate (CAGR) of 11.4% for the period spanning 2005-2009.

The Chinese homewares market had total revenues of $22.1 billion in 2009, representing a compound annual growth rate (CAGR) of 8% for the period spanning 2005-2009.
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TABLE OF CONTENTS
CONSUMER ELECTRONICS IN CHINA 7
MARKET OVERVIEW 7
MARKET VALUE 9
MARKET SEGMENTATION II 10
FIVE FORCES ANALYSIS 11
MARKET FORECASTS 19
HOME IMPROVEMENT IN CHINA 21
MARKET OVERVIEW 21
MARKET VALUE 23
MARKET SEGMENTATION I 24
MARKET SEGMENTATION II 25
FIVE FORCES ANALYSIS 26
MARKET FORECASTS 33
FURNITURE & FLOOR COVERINGS IN CHINA 35
MARKET OVERVIEW 35
MARKET VALUE 37
MARKET SEGMENTATION I 38
MARKET SEGMENTATION II 39
FIVE FORCES ANALYSIS 40
MARKET FORECASTS 47
GARDENING & OUTDOOR LIVING IN CHINA 49
MARKET OVERVIEW 49
MARKET VALUE 51
MARKET SEGMENTATION I 52
MARKET SEGMENTATION II 53
FIVE FORCES ANALYSIS 54
MARKET FORECASTS 60
HOMEWARES IN CHINA 62
MARKET OVERVIEW 62
MARKET VALUE 64
MARKET SEGMENTATION I 65
MARKET SEGMENTATION II 66
FIVE FORCES ANALYSIS 67
MARKET DISTRIBUTION 73
MARKET FORECASTS 74
MACROECONOMIC INDICATORS 76
APPENDIX 78
Data Research Methodology 78
About Datamonitor 79
Disclaimer 79

LIST OF TABLES
Table 1: China consumer electronics market value: $ million, 2005–09 9
Table 2: China consumer electronics market segmentation II: % share, by value, 2009 10
Table 3: China consumer electronics market value forecast: $ million, 2009–14 19
Table 4: China home improvement market value: $ million, 2005–09 23
Table 5: China home improvement market segmentation I:% share, by value, 2009 24
Table 6: China home improvement market segmentation II: % share, by value, 2009 25
Table 7: China home improvement market value forecast: $ million, 2009–14 33
Table 8: China furniture & floor coverings market value: $ million, 2005–09 37
Table 9: China furniture & floor coverings market segmentation I:% share, by value, 2009 38
Table 10: China furniture & floor coverings market segmentation II: % share, by value, 2009 39
Table 11: China furniture & floor coverings market value forecast: $ million, 2009–14 47
Table 12: China gardening & outdoor living market value: $ million, 2005–09(e) 51
Table 13: China gardening & outdoor living market segmentation I:% share, by value, 2009(e) 52
Table 14: China gardening & outdoor living market segmentation II: % share, by value, 2009(e) 53
Table 15: China gardening & outdoor living market value forecast: $ million, 2009–14 60
Table 16: China homewares market value: $ million, 2005–09 64
Table 17: China homewares market segmentation I:% share, by value, 2009 65
Table 18: China homewares market segmentation II: % share, by value, 2009 66
Table 19: China homewares market distribution: % share, by value, 2009 73
Table 20: China homewares market value forecast: $ million, 2009–14 74
Table 21: China size of population (million), 2005–09 76
Table 22: China gdp (constant 2000 prices, $ billion), 2005–09 76
Table 23: China gdp (current prices, $ billion), 2005–09 76
Table 24: China inflation, 2005–09 77
Table 25: China consumer price index (absolute), 2005–09 77
Table 26: China exchange rate, 2005–09 77


LIST OF FIGURES
Figure 1: China consumer electronics market value: $ million, 2005–09 9
Figure 2: China consumer electronics market segmentation II: % share, by value, 2009 10
Figure 3: Forces driving competition in the consumer electronics market in China, 2009 11
Figure 4: Drivers of buyer power in the consumer electronics market in China, 2009 12
Figure 5: Drivers of supplier power in the consumer electronics market in China, 2009 13
Figure 6: Factors influencing the likelihood of new entrants in the consumer electronics market in China, 2009 15
Figure 7: Factors influencing the threat of substitutes in the consumer electronics market in China, 2009 16
Figure 8: Drivers of degree of rivalry in the consumer electronics market in China, 2009 18
Figure 9: China consumer electronics market value forecast: $ million, 2009–14 20
Figure 10: China home improvement market value: $ million, 2005–09 23
Figure 11: China home improvement market segmentation I:% share, by value, 2009 24
Figure 12: China home improvement market segmentation II: % share, by value, 2009 25
Figure 13: Forces driving competition in the home improvement market in China, 2009 26
Figure 14: Drivers of buyer power in the home improvement market in China, 2009 28
Figure 15: Drivers of supplier power in the home improvement market in China, 2009 29
Figure 16: Factors influencing the likelihood of new entrants in the home improvement market in China, 2009 30
Figure 17: Factors influencing the threat of substitutes in the home improvement market in China, 2009 31
Figure 18: Drivers of degree of rivalry in the home improvement market in China, 2009 32
Figure 19: China home improvement market value forecast: $ million, 2009–14 34
Figure 20: China furniture & floor coverings market value: $ million, 2005–09 37
Figure 21: China furniture & floor coverings market segmentation I:% share, by value, 2009 38
Figure 22: China furniture & floor coverings market segmentation II: % share, by value, 2009 39
Figure 23: Forces driving competition in the furniture & floor coverings market in China, 2009 40
Figure 24: Drivers of buyer power in the furniture & floor coverings market in China, 2009 41
Figure 25: Drivers of supplier power in the furniture & floor coverings market in China, 2009 42
Figure 26: Factors influencing the likelihood of new entrants in the furniture & floor coverings market in China, 2009 43
Figure 27: Factors influencing the threat of substitutes in the furniture & floor coverings market in China, 2009 45
Figure 28: Drivers of degree of rivalry in the furniture & floor coverings market in China, 2009 46
Figure 29: China furniture & floor coverings market value forecast: $ million, 2009–14 48
Figure 30: China gardening & outdoor living market value: $ million, 2005–09(e) 51
Figure 31: China gardening & outdoor living market segmentation I:% share, by value, 2009(e) 52
Figure 32: China gardening & outdoor living market segmentation II: % share, by value, 2009(e) 53
Figure 33: Forces driving competition in the gardening & outdoor living market in China, 2009 54
Figure 34: Drivers of buyer power in the gardening & outdoor living market in China, 2009 55
Figure 35: Drivers of supplier power in the gardening & outdoor living market in China, 2009 56
Figure 36: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in China, 2009 57
Figure 37: Factors influencing the threat of substitutes in the gardening & outdoor living market in China, 2009 58
Figure 38: Drivers of degree of rivalry in the gardening & outdoor living market in China, 2009 59
Figure 39: China gardening & outdoor living market value forecast: $ million, 2009–14 61
Figure 40: China homewares market value: $ million, 2005–09 64
Figure 41: China homewares market segmentation I:% share, by value, 2009 65
Figure 42: China homewares market segmentation II: % share, by value, 2009 66
Figure 43: Forces driving competition in the homewares market in China, 2009 67
Figure 44: Drivers of buyer power in the homewares market in China, 2009 68
Figure 45: Drivers of supplier power in the homewares market in China, 2009 69
Figure 46: Factors influencing the likelihood of new entrants in the homewares market in China, 2009 70
Figure 47: Factors influencing the threat of substitutes in the homewares market in China, 2009 71
Figure 48: Drivers of degree of rivalry in the homewares market in China, 2009 72
Figure 49: China homewares market distribution: % share, by value, 2009 73
Figure 50: China homewares market value forecast: $ million, 2009–14 75


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