Consumer Goods, Home, and Garden: Germany Industry Guide

Datamonitor's Consumer Goods, Home, and Garden: Germany Industry Guide is an essential resource for top-level data and analysis covering the Germany Consumer Electronics industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Consumer Electronics, Home Improvement, Furniture & Floor Coverings, Gardening & Outdoor Living, Homewares, Kitchen Appliances and TV & Video

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Consumer Electronics, Home Improvement, Furniture & Floor Coverings, Gardening & Outdoor Living, Homewares, Kitchen Appliances and TV & Video

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Consumer Electronics, Home Improvement, Furniture & Floor Coverings, Gardening & Outdoor Living, Homewares, Kitchen Appliances and TV & Video

Highlights

The German consumer electronics market generated total revenues of $12.1 billion in 2009, representing a compound annual growth rate (CAGR) of 6.6% for the period spanning 2005-2009.

The German home improvement market generated total revenues of $55.8 billion in 2009, representing a compound annual growth rate (CAGR) of 2% for the period spanning 2005-2009.

The German furniture & floor coverings market had total revenue of $47.5 billion in 2009, representing a compound annual growth rate (CAGR) of 0.7% for the period spanning 2005-2009.

The German gardening & outdoor living market had total revenue of $12,697.1 million in 2009, representing a compound annual growth rate (CAGR) of 0.5% for the period spanning 2005-2009.

The German homewares market had total revenues of $20.1 billion in 2009, representing a compound annual growth rate (CAGR) of 0.8% for the period spanning 2005-2009.

The German kitchen appliances market generated total revenues of $5.5 billion in 2009, representing a compound annual rate of change (CARC) of -2.2% for the period spanning 2005-2009.

The German TV & Video market reached a total revenue of $10.1 billion in 2009, representing a compound annual growth rate (CAGR) of 8% for the period spanning 2005-2009.
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TABLE OF CONTENTS
CONSUMER ELECTRONICS IN GERMANY 9
MARKET OVERVIEW 9
MARKET VALUE 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
MARKET FORECASTS 22
HOME IMPROVEMENT IN GERMANY 23
MARKET OVERVIEW 23
MARKET VALUE 25
MARKET SEGMENTATION I 26
MARKET SEGMENTATION II 27
FIVE FORCES ANALYSIS 28
MARKET FORECASTS 34
FURNITURE & FLOOR COVERINGS IN GERMANY 35
MARKET OVERVIEW 35
MARKET VALUE 37
MARKET SEGMENTATION I 38
MARKET SEGMENTATION II 39
FIVE FORCES ANALYSIS 40
MARKET FORECASTS 46
GARDENING & OUTDOOR LIVING IN GERMANY 48
MARKET OVERVIEW 48
MARKET VALUE 50
MARKET SEGMENTATION I 51
MARKET SEGMENTATION II 52
FIVE FORCES ANALYSIS 53
MARKET FORECASTS 59
HOMEWARES IN GERMANY 61
MARKET OVERVIEW 61
MARKET VALUE 63
MARKET SEGMENTATION I 64
MARKET SEGMENTATION II 65
FIVE FORCES ANALYSIS 66
MARKET DISTRIBUTION 72
MARKET FORECASTS 73
KITCHEN APPLIANCES IN GERMANY 75
MARKET OVERVIEW 75
MARKET VALUE 77
MARKET VOLUME 78
MARKET SEGMENTATION I 79
MARKET SEGMENTATION II 80
FIVE FORCES ANALYSIS 81
MARKET FORECASTS 87
TV & VIDEO IN GERMANY 89
MARKET OVERVIEW 89
MARKET VALUE 91
MARKET SEGMENTATION I 92
MARKET SEGMENTATION II 93
FIVE FORCES ANALYSIS 94
MARKET FORECASTS 100
MACROECONOMIC INDICATORS 101
APPENDIX 103
Data Research Methodology 103
About Datamonitor 104
Disclaimer 104

LIST OF TABLES
Table 1: Germany consumer electronics market value: $ million, 2005–09 11
Table 2: Germany consumer electronics market segmentation I:% share, by value, 2009 12
Table 3: Germany consumer electronics market segmentation II: % share, by value, 2009 13
Table 4: Germany consumer electronics market value forecast: $ million, 2009–14 22
Table 5: Germany home improvement market value: $ million, 2005–09 25
Table 6: Germany home improvement market segmentation I:% share, by value, 2009 26
Table 7: Germany home improvement market segmentation II: % share, by value, 2009 27
Table 8: Germany home improvement market value forecast: $ million, 2009–14 34
Table 9: Germany furniture & floor coverings market value: $ million, 2005–09 37
Table 10: Germany furniture & floor coverings market segmentation I:% share, by value, 2009 38
Table 11: Germany furniture & floor coverings market segmentation II: % share, by value, 2009 39
Table 12: Germany furniture & floor coverings market value forecast: $ million, 2009–14 46
Table 13: Germany gardening & outdoor living market value: $ million, 2005–09(e) 50
Table 14: Germany gardening & outdoor living market segmentation I:% share, by value, 2009(e) 51
Table 15: Germany gardening & outdoor living market segmentation II: % share, by value, 2009(e) 52
Table 16: Germany gardening & outdoor living market value forecast: $ million, 2009–14 59
Table 17: Germany homewares market value: $ million, 2005–09 63
Table 18: Germany homewares market segmentation I:% share, by value, 2009 64
Table 19: Germany homewares market segmentation II: % share, by value, 2009 65
Table 20: Germany homewares market distribution: % share, by value, 2009 72
Table 21: Germany homewares market value forecast: $ million, 2009–14 73
Table 22: Germany kitchen appliances market value: $ billion, 2005–09 77
Table 23: Germany kitchen appliances market volume: million units, 2005–09 78
Table 24: Germany kitchen appliances market segmentation I:% share, by value, 2009 79
Table 25: Germany kitchen appliances market segmentation II: % share, by value, 2009 80
Table 26: Germany kitchen appliances market value forecast: $ billion, 2009–14 87
Table 27: Germany kitchen appliances market volume forecast: million units, 2009–14 88
Table 28: Germany TV & Video market value: $ million, 2005–09 91
Table 29: Germany TV & Video market segmentation I:% share, by value, 2009 92
Table 30: Germany TV & Video market segmentation II: % share, by value, 2009 93
Table 31: Germany TV & Video market value forecast: $ million, 2009–14 100
Table 32: Germany size of population (million), 2005–09 101
Table 33: Germany gdp (constant 2000 prices, $ billion), 2005–09 101
Table 34: Germany gdp (current prices, $ billion), 2005–09 101
Table 35: Germany inflation, 2005–09 102
Table 36: Germany consumer price index (absolute), 2005–09 102
Table 37: Germany exchange rate, 2005–09 102


LIST OF FIGURES
Figure 1: Germany consumer electronics market value: $ million, 2005–09 11
Figure 2: Germany consumer electronics market segmentation I:% share, by value, 2009 12
Figure 3: Germany consumer electronics market segmentation II: % share, by value, 2009 13
Figure 4: Forces driving competition in the consumer electronics market in Germany, 2009 14
Figure 5: Drivers of buyer power in the consumer electronics market in Germany, 2009 15
Figure 6: Drivers of supplier power in the consumer electronics market in Germany, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Germany, 2009 17
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Germany, 2009 18
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Germany, 2009 20
Figure 10: Germany consumer electronics market value forecast: $ million, 2009–14 22
Figure 11: Germany home improvement market value: $ million, 2005–09 25
Figure 12: Germany home improvement market segmentation I:% share, by value, 2009 26
Figure 13: Germany home improvement market segmentation II: % share, by value, 2009 27
Figure 14: Forces driving competition in the home improvement market in Germany, 2009 28
Figure 15: Drivers of buyer power in the home improvement market in Germany, 2009 29
Figure 16: Drivers of supplier power in the home improvement market in Germany, 2009 30
Figure 17: Factors influencing the likelihood of new entrants in the home improvement market in Germany, 2009 31
Figure 18: Factors influencing the threat of substitutes in the home improvement market in Germany, 2009 32
Figure 19: Drivers of degree of rivalry in the home improvement market in Germany, 2009 33
Figure 20: Germany home improvement market value forecast: $ million, 2009–14 34
Figure 21: Germany furniture & floor coverings market value: $ million, 2005–09 37
Figure 22: Germany furniture & floor coverings market segmentation I:% share, by value, 2009 38
Figure 23: Germany furniture & floor coverings market segmentation II: % share, by value, 2009 39
Figure 24: Forces driving competition in the furniture & floor coverings market in Germany, 2009 40
Figure 25: Drivers of buyer power in the furniture & floor coverings market in Germany, 2009 41
Figure 26: Drivers of supplier power in the furniture & floor coverings market in Germany, 2009 42
Figure 27: Factors influencing the likelihood of new entrants in the furniture & floor coverings market in Germany, 2009 43
Figure 28: Factors influencing the threat of substitutes in the furniture & floor coverings market in Germany, 2009 44
Figure 29: Drivers of degree of rivalry in the furniture & floor coverings market in Germany, 2009 45
Figure 30: Germany furniture & floor coverings market value forecast: $ million, 2009–14 47
Figure 31: Germany gardening & outdoor living market value: $ million, 2005–09(e) 50
Figure 32: Germany gardening & outdoor living market segmentation I:% share, by value, 2009(e) 51
Figure 33: Germany gardening & outdoor living market segmentation II: % share, by value, 2009(e) 52
Figure 34: Forces driving competition in the gardening & outdoor living market in Germany, 2009 53
Figure 35: Drivers of buyer power in the gardening & outdoor living market in Germany, 2009 54
Figure 36: Drivers of supplier power in the gardening & outdoor living market in Germany, 2009 55
Figure 37: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Germany, 2009 56
Figure 38: Factors influencing the threat of substitutes in the gardening & outdoor living market in Germany, 2009 57
Figure 39: Drivers of degree of rivalry in the gardening & outdoor living market in Germany, 2009 58
Figure 40: Germany gardening & outdoor living market value forecast: $ million, 2009–14 60
Figure 41: Germany homewares market value: $ million, 2005–09 63
Figure 42: Germany homewares market segmentation I:% share, by value, 2009 64
Figure 43: Germany homewares market segmentation II: % share, by value, 2009 65
Figure 44: Forces driving competition in the homewares market in Germany, 2009 66
Figure 45: Drivers of buyer power in the homewares market in Germany, 2009 67
Figure 46: Drivers of supplier power in the homewares market in Germany, 2009 68
Figure 47: Factors influencing the likelihood of new entrants in the homewares market in Germany, 2009 69
Figure 48: Factors influencing the threat of substitutes in the homewares market in Germany, 2009 70
Figure 49: Drivers of degree of rivalry in the homewares market in Germany, 2009 71
Figure 50: Germany homewares market distribution: % share, by value, 2009 72
Figure 51: Germany homewares market value forecast: $ million, 2009–14 74
Figure 52: Germany kitchen appliances market value: $ billion, 2005–09 77
Figure 53: Germany kitchen appliances market volume: million units, 2005–09 78
Figure 54: Germany kitchen appliances market segmentation I:% share, by value, 2009 79
Figure 55: Germany kitchen appliances market segmentation II: % share, by value, 2009 80
Figure 56: Forces driving competition in the kitchen appliances market in Germany, 2009 81
Figure 57: Drivers of buyer power in the kitchen appliances market in Germany, 2009 82
Figure 58: Drivers of supplier power in the kitchen appliances market in Germany, 2009 83
Figure 59: Factors influencing the likelihood of new entrants in the kitchen appliances market in Germany, 2009 84
Figure 60: Factors influencing the threat of substitutes in the kitchen appliances market in Germany, 2009 85
Figure 61: Drivers of degree of rivalry in the kitchen appliances market in Germany, 2009 86
Figure 62: Germany kitchen appliances market value forecast: $ billion, 2009–14 87
Figure 63: Germany kitchen appliances market volume forecast: million units, 2009–14 88
Figure 64: Germany TV & Video market value: $ million, 2005–09 91
Figure 65: Germany TV & Video market segmentation I:% share, by value, 2009 92
Figure 66: Germany TV & Video market segmentation II: % share, by value, 2009 93
Figure 67: Forces driving competition in the TV & Video market in Germany, 2009 94
Figure 68: Drivers of buyer power in the TV & Video market in Germany, 2009 95
Figure 69: Drivers of supplier power in the TV & Video market in Germany, 2009 96
Figure 70: Factors influencing the likelihood of new entrants in the TV & Video market in Germany, 2009 97
Figure 71: Factors influencing the threat of substitutes in the TV & Video market in Germany, 2009 98
Figure 72: Drivers of degree of rivalry in the TV & Video market in Germany, 2009 99
Figure 73: Germany TV & Video market value forecast: $ million, 2009–14 100


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