UK Consumer Insights 2007: Boots - Personal Care

Verdict Research: UK Consumer Insights 2007 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.



Report Highlights

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CHAPTER 1 AT A GLANCE SUMMARY 9
Summary 9
CHAPTER 2 SHARE OF SHOPPERS 10
Boots share of shoppers 10
Boots share of shoppers by demographics 12
Boots share of shoppers by television region 14
Boots share of shoppers by household characteristics 16
Boots share of shoppers by other characteristics and ACORN classification 20
CHAPTER 3 CONVERSION AND NON-CONVERSION 23
Boots conversion of visitors to main users 23
Boots conversion of visitors to main users by demographics and region 25
Boots conversion of visitors to main users by household characteristics 27
Non-converting customers 31
Profile of Boots non-converting customers by demographics and region 33
CHAPTER 4 PROFILE OF SHOPPERS 35
Boots profile of shoppers by demographics 35
Boots profile of shoppers by television region 37
Boots profile of shoppers by household characteristics 39
Boots profile of shoppers by other characteristics and ACORN classification 43
CHAPTER 5 LOYALTY 46
Boots loyalty of main users 46
Boots loyalty of main users by demographics and region 48
Boots loyalty of main users by household characteristics 49
Boots basic drivers of loyalty and disloyalty 53
Boots detailed drivers of loyalty 54
CHAPTER 6 COMPETITION 56
Competition in personal care 56
Cross sector competitor dynamics 57
CHAPTER 7 APPENDIX 59
Basic methodology 59
The selection of parliamentary constituencies 61
Metropolitan county 61
Other 100% urban 61
Mixed urban/rural 61
Rural 62
The selection of enumeration districts 62
The selection of respondents 63
Post survey weighting 63



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Table 1: Key performance indicators for Boots in personal care 9
Table 2: Boots change in visitor share (%) 2003-2007 10
Table 3: Boots change in main user share (%) 2003-2007 11
Table 4: Boots visitor and main user share by ACORN classification (%) 2007 20
Table 5: Boots change in conversion rates (%) 2003-2007 23
Table 6: Boots change in non-conversion rates (%) 2003-2007 24
Table 7: Main stores non-converters use instead of Boots (%) 2007 31
Table 8: Boots visitor and main user profile by ACORN classification (%) 2007 43
Table 9: Boots change in loyalty (%) 2003-2007 46
Table 10: Boots change in disloyalty (%) 2003-2007 47
Table 11: Boots drivers of loyalty (%) 2003-2007 53
Table 12: Boots drivers of disloyalty (%) 2003-2007 53
Table 13: Boots detailed drivers of loyalty (%) 2007 54
Table 14: Cross sector matrix shopping (%) 2007 57
Table 15: Other retailers used (%) 2007 57
Table 1: Sample sizes by sector 2007 60




Figure 1: Boots visitor share (%) 2003-2007 10
Figure 2: Boots main user share (%) 2003-2007 11
Figure 3: Boots visitor share by demographic group (%) 2007 12
Figure 4: Boots main user share by demographic group (%) 2007 13
Figure 5: Boots visitor share by television region (%) 2007 14
Figure 6: Boots main user share by television region (%) 2007 15
Figure 7: Boots visitor and main user share by household tenure (%) 2007 16
Figure 8: Boots visitor and main user share by number of people in household (%) 2007 17
Figure 9: Boots visitor and main user share by children in household (%) 2007 18
Figure 10: Boots visitor and main user share by number of cars in household (%) 2007 19
Figure 11: Boots visitor and main user share by working status (%) 2007 21
Figure 12: Boots visitor and main user share by marital status (%) 2007 22
Figure 13: Boots conversion rates (%) 2003-2007 23
Figure 14: Boots non-conversion rates (%) 2003-2007 24
Figure 15: Boots conversion rates by demographic group (%) 2007 25
Figure 16: Boots conversion rates by region (%) 2007 26
Figure 17: Boots conversion rates by household tenure (%) 2007 27
Figure 18: Boots conversion rates by number of people in household (%) 2007 28
Figure 19: Boots conversion rates by children in household (%) 2007 29
Figure 20: Boots conversion rates by number of cars in household (%) 2007 30
Figure 21: Boots non-conversion rates (%) 2003-2007 31
Figure 22: Boots non-conversion rates by demographic group (%) 2007 32
Figure 23: Demographic profile of non-converting Boots visitors (%) 2007 33
Figure 24: Regional profile of non-converting Boots visitors (%) 2007 34
Figure 25: Boots visitor profile by demographic group (%) 2007 35
Figure 26: Boots main user profile by demographic group (%) 2007 36
Figure 27: Boots visitor profile by television region (%) 2007 37
Figure 28: Boots main user profile by region (%) 2007 38
Figure 29: Boots visitor and main user profile by household tenure (%) 2007 39
Figure 30: Boots visitor and main user profile by number of people in household (%) 2007 40
Figure 31: Boots and main user profile by children in household (%) 2007 41
Figure 32: Boots visitor and main user profile by number of cars in household (%) 2007 42
Figure 33: Boots visitor and main user profile by working status (%) 2007 44
Figure 34: Boots visitor and main user profile by marital status (%) 2007 45
Figure 35: Boots loyalty (%) 2003-2007 46
Figure 36: Boots disloyalty (%) 2003-2007 47
Figure 37: Boots loyalty by demographics (%) 2007 48
Figure 38: Boots loyalty by region (%) 2007 48
Figure 39: Boots loyalty by household tenure (%) 2007 49
Figure 40: Boots loyalty by number of people in household (%) 2007 50
Figure 41: Boots loyalty by children in household (%) 2007 51
Figure 42: Boots loyalty by number of cars in household (%) 2007 52
Figure 43: Boots – other personal care stores used (%) 2007 56
Figure 44: Preference stores (%) 2007 56
Figure 45: Sectors shopped (%) 2007 58


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